Exploring Food Safety

New research shows consumers hold farmers and producers most responsible for ensuring the safety of their food but have only a moderate level of trust that they are doing so. The findings are part of a recently released study providing a current snapshot of consumer attitudes toward a number of key food system issues, including food safety, nutrition, environmental protection, and the humane treatment of animals.

The research was commissioned by the Center for Food Integrity (CFI) to better understand who consumers trust and where they place the most responsibility within each of these areas. Conducted annually, it will provide the food system with a benchmark of consumer concerns that it can use to develop and promote practices that result in greater consumer trust.

Not surprisingly, food safety remains a primary concern of most consumers, followed by nutrition, environmental protection, and humane treatment of animals (see Figure 1). While consumers place the highest level of responsibility for ensuring food safety with farmers and producers, they have only a moderate level of trust in farmers for ensuring the safety of their food, and even lower levels of trust in food companies, processors and, surprisingly, federal regulatory agencies.

Only 16% of consumers strongly believed that today’s food supply is safer than it was when they were growing up.

According to Andy Miller, Indiana agriculture director and CFI board member, the study will help the entire food system better understand what issues need to be addressed in order to maintain consumer trust of food produced in the U.S.

“Our goal is to implement programs and conduct dialogue with industry stakeholders so we can build trust in the food system,” Miller says. “We’ll use this study to benchmark our progress each year.”

Trust In Moderation

The study revealed the following attitudes toward trust and responsibilities among the remaining issue areas:

•  While consumers primarily held themselves responsible for ensuring good nutrition, they also held farmers and producers, food companies and processors, and federal regulatory agencies responsible. Consumers trust themselves most to ensure good nutrition from the food they eat, followed by doctors and dieticians, growers and producers, grocery stores, and restaurants. Twenty-eight percent of consumers strongly feel there is more nutritious food available today than when they were growing up.

•  Consumers hold themselves, federal regulatory agencies, and growers and producers most responsible for ensuring environmental protection. However, they have only moderate levels of trust in any of these groups.

•  Consumers hold growers and producers primarily responsible for the humane treatment of farm animals, yet have only moderate trust in their ability to do a good job and act in a manner consistent with consumer values and ethics. Sixty-three percent of respondents strongly agreed that if farm animals were treated decently and humanely, they would have no problem consuming meat, milk, and eggs.

•  Consumers hold federal regulatory agencies, employees themselves, and food companies and processors responsible for ensuring worker care, yet they have only a moderate level of trust in these groups to accomplish the goals.

According to Terry Fleck, executive director of CFI, the organization will use these results to help the entire food system increase the trust and confidence of consumers.

“Our members represent each segment of the food chain, including growers and ranchers, processors, companies that deliver food products under local, regional, and global brand names, and government,” said Fleck. “This survey is a key part of our ability to promote dialogue, model best practices, address issues that are important to consumers, and serve as a resource for accurate, balanced information about the U.S. food system.”

More information about CFI and its consumer trust survey can be found at www.foodintegrity.org.

Leave a Reply

Stewardship Stories

StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
StewardshipBayer Lands Honor For Bee Care Center, Other Initiatives
June 3, 2014
Bayer Corp. has been named a 2014 Responsible Care Company of the Year by the American Chemistry Council, thanks in large part to its Drive Toward Zero initiative and North American Bayer Bee Care Center. Read More
StewardshipStrip-Tillage: A Sustainable Effort
March 3, 2014
As sustainable agriculture grows in popularity, interest in custom strip-tillage is growing. Read More
StewardshipCTIC Granted Nearly $500,000 To Examine Benefits Of Cover Crops
October 17, 2013
The Conservation Technology Information Center (CTIC) has received a $482,000 Conservation Innovation Grant to study the benefits of cover crops. Read More

Trending Articles

ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More

Latest News

Crop InputsBASF Is Betting On A Bright Agricultural Future
September 1, 2014
The crop protection products giant is gearing up for a busy time in agriculture by investing in both product production and development over the next couple of years. Read More
Eric SfiligojAn Erie Feeling For Ag
September 1, 2014
Plenty of water issues have been in the news lately, including the continuing drought in California. Read More
CropLife 100Pinnacle Acquires California-Based Retailer
August 29, 2014
Pinnacle Agriculture Holdings will acquire Kerman Ag Resources, Inc., which will operate under Pinnacle's Performance Agriculture brand. Read More
Allied Cooperative Grain Plant
ManagementArcadia Co-op To Merge With Allied Cooperative
August 28, 2014
Allied Cooperative has announced that members of Arcadia Co-op voted in favor of a merger with Allied Cooperative, paving the way for the consolidation which will be effective on December 1, 2014. Read More
InsecticidesBioinsecticide VENERATE Now Registered In California
August 27, 2014
Marrone Bio Innovations' VENERATE is a new tool to help California growers control crop-damaging insect pests, fight the development of insect resistance and reduce pesticide residues on fruits and vegetables. Read More
CropLife 100Two Iowa-Based Ag Co-ops To Merge
August 27, 2014
The Board of Directors and management of United Western Coop, Missouri Valley, IA has completed a merger with Heartland Co-op, West Des Moines, IA, effective September 1, 2014. Read More
FertilizerKoch Expands AGROTAIN Nitrogen Stabilizer Portfolio
August 26, 2014
Koch Agronomic Services, LLC has added two new innovative nitrogen stabilizers to the AGROTAIN product family – AGROTAIN ADVANCED and AGROTAIN DRI-­MAXX. Read More
Seed/BiotechDuPont To Build Two Seed Treatment Centers
August 26, 2014
DuPont has announced construction on two state-of-the-art centers dedicated to developing and testing seed treatment formulations, applications and seed handling techniques in an important step toward bringing new solutions to growers. Read More
Seed/BiotechLoveland Products Acquires A Controlling Interest In Ag…
August 26, 2014
Loveland Products, a subsidiary of Agrium , has announced the company has acquired a controlling interest in Agricen, a Dallas-area agricultural biotechnology company delivering biochemical-based products for efficient and sustainable plant nutrition. Read More
StewardshipUp Close Look At The 2014 Environmental Respect Award W…
August 25, 2014
The 2014 Environmental Respect Award winners were honored recently at the 24th annual event in Wilmington, DE. Read More
Eric SfiligojAg Science Rejection Carries Consequences
August 25, 2014
As innuendo and fear dog the regulatory process, agriculture can’t get the new tools it needs to combat world hunger. Read More
LegislationFarmers Dismayed As New Farm Bill Dumps Direct Payments
August 25, 2014
The threatened end of cash subsidies to the nation’s row crop farmers dates back through at least the last two iterations of national agriculture policy legislation. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
CropLife 100GROWMARK CEO To Retire
August 22, 2014
GROWMARK chief executive officer Jeff Solberg has announced his retirement effective September 15, 2014. Read More
InsecticidesDuPont’s Prevathon Approved For Dry Beans
August 22, 2014
DuPont Prevathon insect control powered by Rynaxypyr has received EPA registration for foliar use on dry bean crops, including dried shelled peas and beans. Read More
ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More