Communicating Ag Retail Safety Through Signage

Visitors Sign

According to Jean Payne, president of the Illinois Fertilizer & Chemical Association, one of the simplest ways for ag retailers to communicate their security and safety protocols to observers is through the use of signs. “They can tell visitors where they shouldn’t be and give warnings of the potential dangers from the various inputs being kept on-site,” says Payne.

Here we look at what kind of signs retailers should have at their facilities.

1. Determine Where Signs Should Be On The Outside Perimeter

The first set of signs should be placed towards the outside of the outlet’s grounds. These would include signs on the front gate or perimeter fence asking for all visitors to sign in or warning trespassers to stay away, on the outside of storage buildings which are restricted due to their contents, and around any storage tanks for hazardous materials such as anhydrous ammonia (NH3) warning of the health risks such products can cause when not handled properly.

“Here at McGregor, we are big believers in the power the first line of signs can provide for your facility,” says Ted Deerkop, area manager for The McGregor Co. in Garfield, WA. “Any visitors to our facility will immediately see a sign on our front gate warning them that the grounds are monitored by security cameras and asking them to sign in at the main office before proceeding anywhere at our outlet.”

2. Determine Where Signs Should Be On The Inside

Once sign placements have been decided on for a facility’s outside perimeter, retailers next need to figure out where signs make sense on the inside of buildings. According to Allen Rusk, marketing manager for Wabash Valley Service Co., McLeansboro, IL, inside signs can help to identify sensitive areas of the outlet, where only qualified employees are permitted to go. They also can tell visitors to the facility which areas might have wet/slippery floors, contain flammable materials, and what safety procedures should be followed in emergencies.

“These signs are a great way to communicate with employees and non-employees alike,” says Rusk. “If they are placed correctly, they can serve as a warning when needed or help explain what your company’s policy is when it comes to dealing with any kind of emergency product spill or situation.”

3. Determine What Other ‘Signs’ Might Be Appropriate

In addition to actual signs placed around the outlet, retailers should consider what kind of other “signs” can communicate to visitors that their facility is doing everything it can to promote dealership security. Some of the more common “signs” that a retail outlet is secure would include very visible locks on all NH3/crop protection tank valves, well illuminated security cameras pointed at key building entrances, and security entry pads on doorways that require a special code to allow entry.

“We have several security keypads located around our main storage buildings,” says Bill Garver, plant manager for Brandt Consolidated in Ashland, IL. “These are always active during off-hours so that no one can get into our warehouses without someone in our main office knowing about it.”

4. Make Certain Signs Are Clean, Easy To Read

As communication ambassadors for visitors and employees alike, security signs should always be in top-notch shape. According to Kent Kutnink, regulatory manager for Agriliance, St. Paul, MN, most signs are made from durable enough materials to withstand years of elements and harsh product contact. However, continual exposure to direct sunlight can made some of them hard to read.

“In these cases, retailers will definitely want to replace these signs,” says Kutnink. “If your outlet is trying to communicate its security measures to customers and employees, your signs cannot be impossible to read or understand.”

Leave a Reply

Stewardship Stories
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
StewardshipBayer Lands Honor For Bee Care Center, Other Initiatives
June 3, 2014
Bayer Corp. has been named a 2014 Responsible Care Company of the Year by the American Chemistry Council, thanks in large part to its Drive Toward Zero initiative and North American Bayer Bee Care Center. Read More
StewardshipStrip-Tillage: A Sustainable Effort
March 3, 2014
As sustainable agriculture grows in popularity, interest in custom strip-tillage is growing. Read More
Top 100 Articles
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
Latest News
ManagementOABA Conference Set To Highlight Trends, Technology And…
January 29, 2015
The third annual Ohio AgriBusiness Association (OABA) Industry Conference is set to take place February 4-5. Read More
FertilizerThe Fertilizer Institute President Jahn Testifies Befor…
January 28, 2015
The committee hearing, "Freight Rail Transportation: Enhancing Safety, Efficiency, and Commerce," looked at challenges facing our nation's freight rail network created by higher demand, rules and regulations and infrastructure needs. Read More
HerbicidesPurdue University Acquires Technology For Herbicide Mol…
January 28, 2015
Protea's LAESI DP-1000 Instrument System will be used in Purdue's College of Agriculture, the Department of Botany and Plant Pathology, for the molecular imaging of herbicide active ingredients and other related compounds to optimize herbicide applications and improve weed management.  Read More
FertilizerH.J. Baker Hires New Crop Peformance Marketing Manager
January 27, 2015
As Marketing Manager for the Crop Performance division, Usman Khalid will work out of H.J. Baker’s global headquarters in Westport, CT, and will drive new initiatives for the division. Read More
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
Exclusive state-of-the art Stueve Construction designed “Vista View” Elevated Control Room.
Eric Sfiligoj2015 Agricultural Market Read: Mixed
January 26, 2015
The agricultural market could look radically different this year, profit-wise, depending upon which segment you do business in. Read More
Edward Chell Biosafe
Crop InputsBioSafe Systems Names Ed Chell California Territory Man…
January 26, 2015
BioSafe Systems has announced the recent addition of Ed Chell as California Territory Manager for the agrichemical division, supporting the crop protection, water treatment and food safety business segments. Read More
InsecticidesBayer CropScience Introduces Sivanto Insecticide
January 26, 2015
Sivanto precisely targets key damaging pests at multiple insect life stages to prevent damage to plants and help minimize the spread of diseases from insect carriers. Read More
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More