An Outside Perspective

During a recent presentation at an ag dealership, the manager of the business presented several daily challenges faced by the outlet, best put in the form of questions:
  • How do we serve different kinds of growers, according to our day-to-day needs and the long-term value to us as an agribusiness?
  • What kinds of things can we do for our grower-customers that help sensitize them to stewardship issues and avoid any concerns for consumer acceptance of what they grow?
  • How do we charge for our agronomic expertise — knowledge that holds great value for grower-customers, but is difficult for them to understand?
  • Is it possible to manage employees in a way that enables them to continually evaluate our service process without feeling that they will be inviting criticism or even dismissal?
  • What can we do to further assure that our employees and growers take the time to employ the food safety and environmental stewardship systems that are needed to ensure the sustainability of our businesses?

As ag dealers and readers of CropLife® magazine, these subjects sound all too familiar. The surprise may be that this was a presentation I experienced at a dealership in the Sinaloa state of Mexico, an area known for production of tomatoes, cucumbers, peppers, and the white corn used in tortillas.

Challenges Across Borders

Yes, it seems that crop input dealers in Mexico share some of the same challenges we have in the U.S. Pro Agro, my host for the presentation, is a high-quality operation, well-deserving of its designation as Latin American winner of the World of Respect Award for 2006, sponsored by DuPont Crop Protection and conducted by CropLife and Farm Chemicals International magazines. The company is proud of the designation — a huge banner hangs high on the warehouse, visible to all who pass by.

Pro Agro is a rapidly growing business that has made some drastic, yet essential changes to ensure the future of its services and employees. As with our business, change has been somewhat frightening. However, the leaders of Pro Agro have, I think, focused on the most important of all things: providing security for its good employees. It seems to be the kind of security that leads to everyone being able to focus on what needs to be done without fear about what will happen next to their employment. It is a flat organization with the intent of encouraging its people to make the right choice to serve the customer.

Cosme Cota of Pro Agro, who presented the Pro Agro story to us in English, shared with me that the struggles of change were much easier now that the company has adjusted its focus. I must admit, after seeing the facilities with their wonderful emphasis on environmentalism, and hearing of the business intentions, I am impressed.The visit to Pro Agro was both educational and flattering. It’s a great facility and yet it was as if the company wanted us to provide some answers that weren’t yet obvious to it. Had the company representatives only known that I learned much more about business from them in the few short hours of our visit than back home over the past few years; seeing someone else’s crop input business in another country offers a different and refreshing perspective.

Leave a Reply

Stewardship Stories

NutriSphere-N Application
Crop InputsVerdesian: NutriSphere-N Making A Water Quality Difference In Midwest
November 18, 2016
Farmers sitting on the largest aquifer in the United States have learned a thing or two about managing nitrogen (N) Read More
Crop InputsOhio State Researchers Announce Progress on ‘Phosphorus Signature’ Monitoring
October 27, 2016
Researchers at The Ohio State University are investigating new techniques to detect organic phosphorus compounds in water samples from the Read More
Stewardship4R Nutrient Stewardship Certification Program To Launch Across Ohio
October 26, 2016
The 4R Nutrient Stewardship Certification Program will expand the voluntary retailer program to the full state of Ohio, allowing nutrient Read More
4r Nutrient stewardship
StewardshipNominations For The 4R Advocate Program Due October 31
October 24, 2016
Nominations for the 4R Advocate program are due to The Fertilizer Institute by October 31, 2016. The program recognizes agricultural Read More
Trending Articles
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
STS16 2017
SprayersHagie Manufacturing Releases 2017 STS16 Sprayer To Market
November 16, 2016
Hagie Manufacturing LLC’s largest full season applicator is now available with enhancements for the 2017 model year. Hagie is officially Read More
Wilco
CropLife 100Valley Agronomics, Wilco-Winfield To Form New Agronomy Joint Venture
November 11, 2016
Valley Agronomics LLC, headquartered in Rupert, ID, is a joint venture between Valley Wide Cooperative and Winfield Solutions, LLC. Wilco-Winfield, Read More
Latest News
HerbicidesHerbicides 2017: New Cropping Systems Set For Debut
December 7, 2016
Herbicide-resistant weed are inching ever-closer to a potentially frightening saturation point here in the U.S. Heading into 2016, USDA planting Read More
CropLife 100Wilbur-Ellis Acquires Michigan Ag Retailer
December 7, 2016
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
Fertilizer storage The Andersons
CropLife 1002016 Fertilizer Report: Another Really Rough Year For A…
December 7, 2016
In many ways, the fertilizer category cannot seem to catch a break. During the early part of the 2010s decade, Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Winter wheat
HerbicidesTalinor Herbicide Approved For Wheat And Barley
December 7, 2016
Talinor herbicide from Syngenta has received federal registration from the U.S. EPA, giving wheat and barley growers a new option Read More
Forage Sorghum
UncategorizedMilestone Achievement Continues For Dow AgroSciences, A…
December 7, 2016
New and innovative forage products are on the horizon driven by continued collaboration between Dow AgroSciences, a wholly owned subsidiary Read More
Palmer pigweed seedhead in cotton
HerbicidesNew WSSA Factsheet Explores Weed Seeds And Their Longev…
December 7, 2016
Did you know some weed seeds can lie dormant in the soil for more than a century and then sprout Read More
Crop InputsARA 2016: 5 Developments Worth Monitoring Into 2017
December 6, 2016
You can pretty much set your watch to it (do people even still wear watches? I know I do…but I’m Read More
Tim McCardle, ARA Chairman
CropLife 100BRANDT COO Named ARA Chairman
December 5, 2016
BRANDT EVP and Chief Operating Officer Tim McArdle has been named chairman of the Agricultural Retailers Association (ARA) during a Read More
Crop InputsWilbur-Ellis Receives ResponsibleAg Certification At Mo…
December 5, 2016
Wilbur-Ellis Co., a recognized leader in precision agriculture technology and the distribution of crop protection products, announces the ResponsibleAg certification Read More
Young Corn Closeup
Eric SfiligojThe Read On 2017 For Agricultural Fortunes Is Anybody’s…
December 5, 2016
As I (and others) have written in recent months, the nation has just experienced one of the most offbeat election Read More
Acceleron B-300 seed coating
Crop InputsThe BioAg Alliance Launches New Yield-Boosting Microbia…
December 5, 2016
As part of their commitment to develop and commercialize innovative microbial solutions for farmers through The BioAg Alliance, Monsanto Co. Read More
ManagementCorn and soy planting update; Takeaways from Climate Co…
December 2, 2016
AgriBusiness Global Editor Dave Frabotta Joins Paul Schrimpf for a discussion of global corn and soybean planting trends, and a Read More
Radish cover crop taproot
Crop InputsSoil Health Institute, Datu Research Receive Grant To E…
December 1, 2016
The Soil Health Institute (SHI) and Datu Research have announced a $626,000 grant from the Walton Family Foundation to quantify the Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
ManagementAg Industry Comes Together To Address Climate Change
December 1, 2016
Addressing climate change — and more specifically, decreasing greenhouse gas emissions from agriculture — can only be achieved through collective Read More
Young soybean field
HerbicidesLiquid Formulation Valor EZ Herbicide Available For 201…
December 1, 2016
Valent U.S.A. Corp. has released Valor EZ; a liquid formulation of the company’s leading herbicide, Valor. Named Valor EZ Herbicide Read More
Key Cooperative Marcus Construction Steel Building
ManagementThe Value Of Cooperatives In Modern Agriculture
December 1, 2016
Editor’s Note: Jaxon Mullinnix of  Lone Tree, IA, was recently named the Iowa state winner of the 2017 GROWMARK essay Read More