An Outside Perspective

During a recent presentation at an ag dealership, the manager of the business presented several daily challenges faced by the outlet, best put in the form of questions:
  • How do we serve different kinds of growers, according to our day-to-day needs and the long-term value to us as an agribusiness?
  • What kinds of things can we do for our grower-customers that help sensitize them to stewardship issues and avoid any concerns for consumer acceptance of what they grow?
  • How do we charge for our agronomic expertise — knowledge that holds great value for grower-customers, but is difficult for them to understand?
  • Is it possible to manage employees in a way that enables them to continually evaluate our service process without feeling that they will be inviting criticism or even dismissal?
  • What can we do to further assure that our employees and growers take the time to employ the food safety and environmental stewardship systems that are needed to ensure the sustainability of our businesses?

As ag dealers and readers of CropLife® magazine, these subjects sound all too familiar. The surprise may be that this was a presentation I experienced at a dealership in the Sinaloa state of Mexico, an area known for production of tomatoes, cucumbers, peppers, and the white corn used in tortillas.

Challenges Across Borders

Yes, it seems that crop input dealers in Mexico share some of the same challenges we have in the U.S. Pro Agro, my host for the presentation, is a high-quality operation, well-deserving of its designation as Latin American winner of the World of Respect Award for 2006, sponsored by DuPont Crop Protection and conducted by CropLife and Farm Chemicals International magazines. The company is proud of the designation — a huge banner hangs high on the warehouse, visible to all who pass by.

Pro Agro is a rapidly growing business that has made some drastic, yet essential changes to ensure the future of its services and employees. As with our business, change has been somewhat frightening. However, the leaders of Pro Agro have, I think, focused on the most important of all things: providing security for its good employees. It seems to be the kind of security that leads to everyone being able to focus on what needs to be done without fear about what will happen next to their employment. It is a flat organization with the intent of encouraging its people to make the right choice to serve the customer.

Cosme Cota of Pro Agro, who presented the Pro Agro story to us in English, shared with me that the struggles of change were much easier now that the company has adjusted its focus. I must admit, after seeing the facilities with their wonderful emphasis on environmentalism, and hearing of the business intentions, I am impressed.The visit to Pro Agro was both educational and flattering. It’s a great facility and yet it was as if the company wanted us to provide some answers that weren’t yet obvious to it. Had the company representatives only known that I learned much more about business from them in the few short hours of our visit than back home over the past few years; seeing someone else’s crop input business in another country offers a different and refreshing perspective.

Leave a Reply

Stewardship Stories

Greg Musson, Gar Tootelian
ManagementOpinion: Shaking Your Perspective in Ag Retail
May 12, 2017
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for Read More
Stewardship video screenshot
ManagementNew Video Raises Awareness of 2,4-D Stewardship
April 24, 2017
A new public service video developed and produced by the 2,4-D Research Task Force, in conjunction with the American Soybean Read More
ManagementThink You Know Water? Take WinField United’s ‘Unchartered Waters’ Quiz Via NatGeo
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Nebraska landscape Photo courtesy of Richard Hurd
ManagementNebraska Water: Another Opportunity To Sell Value
March 8, 2017
Keith Byerly has been an Advanced Cropping Systems (ACS) Manager with York, NE-headquartered, No. 13-ranked CropLife 100 retailer Central Valley Read More
Trending Articles
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Case sprayer nozzle closeup
EquipmentSpray Application: A Nozzle Renaissance
May 2, 2017
If you had asked four-decade ag veteran Mark Bartel, President of Wilger Inc., just a few years ago what lay Read More
ManagementWashington Update, Dow-DuPont Earnings, and the Passing of an AGCO Legend
April 27, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about the latest Beltway news, crop protection company 1st quarter numbers, and the Read More
Crop InputsFlying Under the Radar No More, FMC Goes Big
April 13, 2017
Describing FMC as “under the radar,” admittedly, is probably a stretch. But in a snap of the fingers, FMC upped Read More
Young Corn Plants
Crop NutritionStill Hunting Yields
April 1, 2017
There’s no denying it — the agricultural marketplace today is undergoing a fundamental shift in fortunes. Not too many years Read More
Latest News
Young corn plants in soil
Crop InputsFortenza Insecticide Seed Treatment Receives EPA Regist…
May 25, 2017
Fortenza seed treatment insecticide from Syngenta has received registration approval from the U.S. EPA for use on corn and cotton Read More
ManagementFarm Market iD’s Agriculture Database Now Covers More T…
May 25, 2017
Farm Market iD, farmmarketid.com, has announced the release of its 2017 Annual Update of its farm and land database. The Read More
Food IT Fork-to-Farm
Precision AgThe Mixing Bowl Event Connects Technology, Food, and Ag…
May 24, 2017
For the fourth consecutive year, The Mixing Bowl presents FOOD IT, under the theme “Fork to Farm.” Action-oriented entrepreneurs, industry Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Seed/BiotechKansas State University Researchers Find New Pathogens …
May 24, 2017
A single seed seems so simple. Put it in the ground, give it some care, and you’ve soon grown food. Read More
Soybean Field
HerbicidesNew Dicamba Herbicide Premix Coming Soon from Syngenta
May 24, 2017
Syngenta has announced the name of its new herbicide featuring the active ingredients of S-metolachlor and dicamba. Upon registration by Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
FungicidesSyngenta Launches New Seed Treatment Fungicide
May 22, 2017
Syngenta has announced the launch of PLENARIS seed treatment fungicide for the control of downy mildew in sunflower. PLENARIS contains Read More
Corn close up
Crop InputsMonsanto’s First HPPD Herbicide Garners EPA Appro…
May 19, 2017
Monsanto announced today that EPA has federally approved Harness MAX Herbicide, the first herbicide in the Monsanto portfolio to provide Read More
ManagementPrecision Planting Deal, China Developments, and Enviro…
May 18, 2017
Editors Eric Sfiligoj and Dan Jacobs discuss the latest news on John Deere’s now dead deal for Precision Planting, China’s Read More
Soybean aphid leaf
InsecticidesMulti-state Research Reveals IPM Best Option for Treatm…
May 17, 2017
About 89.5 million acres of soybeans will be planted across the U.S. in 2017 — a record high, according to Read More
GROWMARK-2017-Interns
CropLife 100GROWMARK Names 2017 Summer Interns
May 16, 2017
Forty-two college students are exploring agricultural career opportunities this summer as GROWMARK interns. They are working at FS member cooperatives Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Ag…
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
Flooded corn in Indiana
FertilizerBoth Wet and Dry Conditions Threaten Nitrogen Loss
May 15, 2017
The weather is notoriously unpredictable, leading to challenges for planting, harvesting and applying the nitrogen (N) your corn crop needs. Read More
farmer Kip Tom
Precision AgAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Greg Musson, Gar Tootelian
ManagementOpinion: Shaking Your Perspective in Ag Retail
May 12, 2017
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for Read More
Exterior view of CPS Big Lake facility which includes enclosed receiving and load out area
CropLife 100New Alternative Weed Resistance Traits Could Experience…
May 12, 2017
It wasn’t too many years ago that ag retailers and their grower-customers could hardly wait for new options to fight Read More
Diane Allemang and Dan Jacobs
Crop InputsFMC Agricultural Solutions, Casa Pacifica Partner to He…
May 11, 2017
FMC Agricultural Solutions is teaming up with Casa Pacifica Centers for Children and Families, an organization that supports vulnerable children Read More