An Outside Perspective

During a recent presentation at an ag dealership, the manager of the business presented several daily challenges faced by the outlet, best put in the form of questions:
  • How do we serve different kinds of growers, according to our day-to-day needs and the long-term value to us as an agribusiness?
  • What kinds of things can we do for our grower-customers that help sensitize them to stewardship issues and avoid any concerns for consumer acceptance of what they grow?
  • How do we charge for our agronomic expertise — knowledge that holds great value for grower-customers, but is difficult for them to understand?
  • Is it possible to manage employees in a way that enables them to continually evaluate our service process without feeling that they will be inviting criticism or even dismissal?
  • What can we do to further assure that our employees and growers take the time to employ the food safety and environmental stewardship systems that are needed to ensure the sustainability of our businesses?

As ag dealers and readers of CropLife® magazine, these subjects sound all too familiar. The surprise may be that this was a presentation I experienced at a dealership in the Sinaloa state of Mexico, an area known for production of tomatoes, cucumbers, peppers, and the white corn used in tortillas.

Challenges Across Borders

Yes, it seems that crop input dealers in Mexico share some of the same challenges we have in the U.S. Pro Agro, my host for the presentation, is a high-quality operation, well-deserving of its designation as Latin American winner of the World of Respect Award for 2006, sponsored by DuPont Crop Protection and conducted by CropLife and Farm Chemicals International magazines. The company is proud of the designation — a huge banner hangs high on the warehouse, visible to all who pass by.

Pro Agro is a rapidly growing business that has made some drastic, yet essential changes to ensure the future of its services and employees. As with our business, change has been somewhat frightening. However, the leaders of Pro Agro have, I think, focused on the most important of all things: providing security for its good employees. It seems to be the kind of security that leads to everyone being able to focus on what needs to be done without fear about what will happen next to their employment. It is a flat organization with the intent of encouraging its people to make the right choice to serve the customer.

Cosme Cota of Pro Agro, who presented the Pro Agro story to us in English, shared with me that the struggles of change were much easier now that the company has adjusted its focus. I must admit, after seeing the facilities with their wonderful emphasis on environmentalism, and hearing of the business intentions, I am impressed.The visit to Pro Agro was both educational and flattering. It’s a great facility and yet it was as if the company wanted us to provide some answers that weren’t yet obvious to it. Had the company representatives only known that I learned much more about business from them in the few short hours of our visit than back home over the past few years; seeing someone else’s crop input business in another country offers a different and refreshing perspective.

Leave a Reply

Stewardship Stories

StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
StewardshipBayer Lands Honor For Bee Care Center, Other Initiatives
June 3, 2014
Bayer Corp. has been named a 2014 Responsible Care Company of the Year by the American Chemistry Council, thanks in large part to its Drive Toward Zero initiative and North American Bayer Bee Care Center. Read More
StewardshipStrip-Tillage: A Sustainable Effort
March 3, 2014
As sustainable agriculture grows in popularity, interest in custom strip-tillage is growing. Read More

Trending Articles

HerbicidesAdjusting To The New Reality Of Weed Control
November 4, 2014
Even with new cropping systems being readied for market introductions, weed control will remain a challenge for many. Read More
StewardshipResponsibleAg Begins Auditor Training
October 31, 2014
ResponsibleAg auditor training is now underway at the Ford B. West Center for Responsible Agriculture in Owensboro, KY. Read More
InsecticidesNew Research Study Shows The Value Of Neonics
October 29, 2014
The study evaluated seed treatment, soil and foliar uses of neonicotinoid insecticides in the U.S. and Canada. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More

Latest News

soybean field
Crop InputsABM Patents Microbial R&D Technique
November 25, 2014
Focused Microbial Diversity (FMD) is a newly patented technique employed by Advanced Biological Marketing (ABM) to research and develop microbials that will be used in ABM products Read More
Crop InputsStorage Options Help Grain Growers Go To Market
November 24, 2014
While on-farm storage in a traditional upright storage bin is one possibility for storing grain, it may not be for everyone. Read More
Eric SfiligojGiving Thanks For Another Great Year
November 24, 2014
As Thanksgiving Day 2014 arrives, agriculture has plenty to be thankful for. Read More
Crop InputsSyngenta Cost-Cutting Program To Affect 1,800 Jobs
November 24, 2014
The company's Accelerating Operational Leverage program will result in job reductions and relocations totaling around 1,800 across the company, the majority of which will occur in 2015. Read More
EquipmentAGCO Announces Operator Of The Year Finalists
November 20, 2014
Four custom applicators have been selected by AGCO Application Equipment as finalists for 2014 Operator of the Year, an honor that recognizes them as being among the top professionals in their industry throughout North America. Read More
MicronutrientsH.J. Baker Expands Tiger-Sul Business
November 20, 2014
H.J. Baker has created and filled two strategic positions in business development and sales within its Crop Performance Division. Read More
soybean field
FertilizerGeneral Mills Honors United Suppliers For Nitrogen Opti…
November 19, 2014
United Suppliers winning proposal detailed SUSTAIN, a consulting network that provides customized products and services for farmers using a needs-based system approach. Read More
EmployeesOhio AgriBusiness Association Awards $25,000 In Scholar…
November 19, 2014
Each year, the Ohio AgriBusiness Association Educational Trust scholarship program awards scholarship dollars to students enrolled in an agriculture-related field attending several state colleges. Read More
ManagementServi-Tech Names New CEO
November 17, 2014
Servi-Tech has named Greg Ruehle its new president and CEO. Read More
CropLife 100Pinnacle Ag Acquires Colorado Aerial Application Outlet
November 17, 2014
Ft. Lupton, CO-based Reck Aviation — a full-service chemical application company providing aerial crop applications of fertilizers and crop protection products — will operate as part of Pinnacle's AgOne Application Services brand. Read More
Eric SfiligojMcDonald’s Message: Biotech Crops Scarier Than Cancer
November 17, 2014
Despite their potential health benefits, one of the world’s largest potato users will pass on a new biotech offering. Read More
MicronutrientsWinField Releases 2014 NutriSolutions Results
November 14, 2014
A number of significant regional and national crop deficiency trends emerged from the 2014 WinField NutriSolutions tissue sampling program. Read More
FertilizerH.J. Baker Opens Chinese Production Lines
November 14, 2014
The occasion was the official launch of the Tiger-Sul sulphur Bentonite production line of two much anticipated fertilizer products in China, T90CR sulphur fertilizer and TZinc micronutrient enhanced sulphur fertilizer. Read More
ManagementOhio Certified Crop Adviser Program Accepting Nominatio…
November 14, 2014
The award recognizes an individual who delivers exceptional customer service for farmer clients in nutrient management, soil and water management, integrated pest management and crop production in Ohio. Read More
HerbicidesSyngenta Announces Acuron Trial Plot Results
November 14, 2014
Acuron was tested at 167 trial locations across 35 states. Trials included 95 Syngenta locations, 54 university locations and 18 distributor locations. Read More
Crop InputsVerdesian Expands Sales Force
November 13, 2014
The new sales representatives will work with growers, retail partners and distributors to oversee technical training and product education. Read More
EquipmentAGCO Raises $100K For Wounded Warrior Project
November 13, 2014
AGCO Corp. partnered with local AGCO dealers across the U.S. and Canada to raise nearly $100,000 in support of wounded service veterans. Read More
HerbicidesDow AgroSciences Announces Launch Of Enlist Duo Herbici…
November 12, 2014
It will be launched in conjunction with a stewarded introduction of Enlist corn, and seed production of Enlist soybeans in 2015. Read More