Reinventing Your Business

This year’s Agricultural Re­tailers Association (ARA) Conference & Expo, December 5-7, will be held at the historic Re­naissance Vinoy Resort & Golf Club in St. Petersburg, FL. The ARA Conference Planning Committee selected the theme, “Re­inventing Your Business,” based on the significant industry changes underway by virtue of the technological advances and industry mergers and consolidation. It is recognized that today’s ag retailers are having to produce more with their resources than ever before.

Managers of the 21st century need to be technologically savvy and current on the scientific developments in agronomic traits. As a result, today’s ag retailers provide highly technical expertise to their customers that allows the grower to yield higher crop returns — all of which result in a more wholesome food source for Americans nationwide.

A Packed Agenda

This year’s conference program focuses on providing ag retail business executives and/or managers the tools necessary to rethink their business plan, customer base, sales team, service package, and product line. Playing off of this year’s theme, “Reinventing Your Business” sessions include:

•  Market Plan. This session features Dr. Dave Downey, executive director of the Center for Food and Agricultural Business at Purdue University, addressing the importance of developing a strategic plan and how it can help retailers achieve their sales goals and objectives.

•  Marketing Environment. In this seminar, Richard Gearheard, senior vice president of retail for Agrium, one of the largest retail operations in North America, will discuss the retail market’s outlook from his vantage point.

•  Customer Segmentation. What do ag retail customers of the 21st century need? Understanding your customer segments is vital to meeting their needs and keeping your business profitable. In this session, attendees will learn from Tim McArdle, general manager of Brandt Consolidated, Joe Spinler, general manager of Highway Ag Service, and Jay Akridge, professor of agricultural economics and director of the Center for Food and Agricultural Business for Purdue University, on how to market to the different customer types and how to overcome segmentation challenges.

•   Service Package/Product Line. Here, visitors will learn about new products and services that can generate added revenue streams for their businesses. Steve Watts, vice president/general manager of The McGregor Co. will discuss how to match the product/service mix to the different types of customers in the marketplace.

•  Asset & Fleet Optimization. In this seminar, attendees will learn from Steve Be­craft, U.S. crop input manager of Cargill, on how to optimize their system for justifying, purchasing, managing, and operating assets.

•  Sales Team. This session will be the “how to” of selling and communicating your business’ value. It features Dr. Larry Steinmetz, the author of the book How to Sell at Margins Higher Than Your Competitors.

In addition, there are numerous special events planned, such as the ARAPAC golf and deep sea fishing tournaments; the ARA “Comedy Night & ARAPAC Auction,” a dinner theatre featuring the Capitol Steps musical/political satire ensemble; and the Mosaic phosphate mine and port facility tours, sponsored by The Mosaic Co. For the spouses there are a few events planned as well. There will also be the traditional spouse breakfast, followed by a tour of the historic Renaissance Vinoy Resort & Golf Club. Also, spouses will have an opportunity to go on the “Dolphin Sighting Cruise & Luncheon” or go shopping.

For more information on the 2006 ARA Conference & Expo, visit www.aradc.org.

Leave a Reply

Management Stories

LegislationUSDA: Quick Implementation Of Disaster Assistance Programs A ‘Top Priority’
July 9, 2014
USDA has processed 106,000 payments to farmers in 40 states across the country who suffered livestock and grazing losses between Oct. 2011 and passage of the 2014 Farm Bill. Read More
LegislationTFI Praises White House For Signing WRRDA Into Law
June 11, 2014
The bill streamlines U.S. Army Corps of Engineers projects, prioritizes authorized waterway improvements and provides needed adjustments to the Inland Waterways Trust Fund. Read More
Allied Cooperative Grain Plant
ManagementAllied Cooperative, Arcadia Co-op Plan Merger
June 10, 2014
The Board of Directors of Allied Cooperative and Arcadia Co-op recently signed a letter of intent for a merger between the two cooperatives. Read More
EmployeesSyngenta: ‘Take Charge’ Of Farm Safety
June 4, 2014
Syngenta and health officials warn of four health-related challenges in agriculture and how they can be managed. Read More

Trending Articles

Green Valley Ag facility
Retail FacilitiesGreen Valley Ag Adopts A.J. Sackett’s Precision Fertilizer Blending® Technology At New Facility
July 8, 2014
Sackett's Precision Fertilizer Blending® Technology is making huge strides around the world. Green Valley Ag adopts the technology at its new facility to support its advancing agronomic needs. Read More
Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More

Latest News

StewardshipMonsanto Joins Panel Of Innovators To Advance Research …
July 30, 2014
Monsanto Co. and The Climate Corp., its division, recently joined a roundtable of experts at the White House to share ideas and research approaches to help the world’s farmers manage and adapt to the impact of climate change on the global food supply. Read More
Crop InputsSoybean Checkoff Produces Big ROI
July 30, 2014
Under the soy checkoff program, all U.S. soybean farmers contribute a small percentage of their gross soybean sales for research and marketing projects that maximize their profit potential. Read More
CropLife 100Learfield Sports, CHS Agree To Football-Centric, Colleg…
July 30, 2014
CHS Inc. will embark on a highly integrated collegiate sports sponsorship platform with 24 Division I universities in 19 states designed to reach the farmer-owned cooperative's rural owners and customers. Read More
LegislationUSDA Implements Key Farm Bill Crop Insurance Provision
July 30, 2014
The new Supplemental Coverage Option, available through the federal crop insurance program and set to begin with the 2015 crop year, is designed to help protect producers from yield and market volatility. Read More
CropLife 100Wilbur-Ellis Forms New Organizational Structure For Its…
July 30, 2014
The new structure will provide more responsive internal support and will allow regional vice presidents and area managers to spend more time with customers, on talent development and on operational excellence across branches. Read More
Palmer pigweed in cotton
HerbicidesNew Training Modules On Herbicide Resistance Now Availa…
July 30, 2014
The Weed Science Society of America has announced the availability of three new education modules on herbicide resistance in weeds. Read More
HerbicidesWillowood To Market Glufosinate
July 28, 2014
Willowood USA recently announced that Federal EPA has approved its technical registration for glufosinate. Read More
InsecticidesHow To Scout For Corn Earworms In Corn
July 28, 2014
In her weekly report, University of Missouri Agronomy Specialist Jill Scheidt discusses what to look for when scouting for corn earworm. Read More
Crop InputsDuPont Pioneer, Weyerhaeuser Enter Technology License A…
July 28, 2014
The agreement brings together agricultural and forestry know-how to sustainably improve crop productivity for corn growers around the world. Read More
EquipmentAGCO Launches Global iPad App
July 28, 2014
The free AGCO Global iPad App can be downloaded from the Apple iTunes Store and features the full family of RoGator self-propelled sprayers and TerraGator high-floatation spreaders. Read More
Eric SfiligojYuma Centennial Ag Supply Earns 2014 National Environme…
July 28, 2014
Colorado-based ag retailer receives top trophy in 24th annual DuPont Crop Protection/CropLife ceremony. Read More
CropLife 100Pinnacle Forms Alliance With Wildlife Managment, Seed O…
July 25, 2014
The strategic alliance will provide Tecomate with key wildlife products, processing facilities, distribution centers and sales through Pinnacle’s ever-growing retail network. Read More
ManagementFranken Presses White House On RFS Support
July 25, 2014
Al Franken and a group of Senate democrats recently met with senior White House official John Podesta to urge the administration to change its position on an EPA proposal. Read More
ManagementASA, FarmLink To Launch ‘Operation Benchmark̵…
July 25, 2014
The American Soybean Association (ASA) and FarmLink are teaming up to help farmers close the $11 billion gap between what they harvested in 2013 and what they could harvest annually. Read More
StewardshipNorthey: Farmers Commit $1.4 Million to Try New Water Q…
July 25, 2014
The practices that are eligible for funding include cover crops, no-till or strip till and using a nitrification inhibitor when applying fall fertilizer. Read More
Precision AgFarmers Learn How Changing World Will Impact Iowa
July 24, 2014
Technology and understanding global consumer demand for Iowa farm products brought hundreds of farmers and agribusiness leaders to Ames recently for the annual Iowa Farm Bureau Federation Economic Summit. Read More
HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTransform WG, Closer SC Insecticides Receive R&D 10…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More