Morral Companies Named ARA Retailer Of The Year

Morral Companies was named the Agricultural Retailers Association Retailer of the Year for 2013. The award was presented to Morral Sales Manager Lee Sundermeier today at the ARA Annual Conference.

“We are truly honored by this recognition,” he said. Innovation, quality and service have been founding principles of the organization, which celebrated its 50th anniversary this year.

“We always say we’re leading the way with quality,” said CEO Daryl Gates. “We’ve got a lot of young guys in our retail side of our business that are really good with technology, and that’s really helped bring the farmer from where he was 50 years ago to where we are today.”

Morral Companies, a family-owned business based in Morral, OH, has been a leader and innovator in many facets of agriculture: fluid fertilizer, crop production and environmental stewardship.

“Ag retailers make significant contributions to feeding the world and responsible stewardship of our natural resources,” said ARA President and CEO Daren Coppock. “Morral is a great representative of the industry and deserving of this award.”

In addition to retail operations serving farmers, Morral Companies offers manufacturing, packaging and wholesale distribution of a wide range of agriculture products. Morral was one of the first, and now one of the country’s largest, formulators and manufacturers of liquid fertilizer serving farmers and professionals in the agricultural and lawn/garden industries. In addition, the company formulates and packages a wide assortment of liquid and dry products.

“They often share ideas and mentor our organization,” said William F. Willard of Willard Agri-Services, who nominated Morral for the award. “I can’t think of any other company in the United States that would be more worthy of receiving the Retailer of the Year Award,” he added.

Recently, Morral has distinguished itself through its nutrient stewardship efforts. Morral actively promotes The Fertilizer Institute’s 4R Nutrient Stewardship Program, which provides a framework to achieve cropping system goals, increased production, increased farmer profitability, enhanced environmental protection and improved sustainability.

“Morral cares about doing the right thing for agriculture and the people of Ohio,” said David T. Daniels, Director of the Ohio Department of Agriculture. “Through Morral’s efforts, the 4R Nutrient Stewardship effort is helping to increase adoption of fertilizer best management practices – addressing the right nutrient source at the right rate, the right time and in the right place. Morral’s endorsement of this concept has helped spread the word about the importance of adopting these practices, and has fostered support in the farming community.”

Morral’s efforts as part of the 4R program – including a supporting certification program, training custom applicators, educating growers and participating in water quality working groups – have contributed to cleaner water, fewer algal blooms and reduced phosphorus loads in Lake Erie and the regional watershed.

“We believe we can accomplish maximum economic yield with minimum environmental impact, and we can do our share to clean up the lake,” said Sales Specialist John Oster. “There are many issues going on in that lake (Erie), but agriculture does take responsibility, and this is the way (Morral has) decided to go.”

Watershed stakeholders in government and the general public have taken note of Morral’s efforts and commitment.

“They have shown great courage by offering to pilot test the certification standard on their own operations,” said Bill Stanley, Ohio Assistant State Director of The Nature Conservancy. “The Morral Company is an integral partner in our efforts to improve water quality while maintaining agricultural productivity. We appreciate their candor, progressive viewpoints and hospitality.”

Leave a Reply

Management Stories

StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
EmployeesAsmark Institute Dedicates New Training Center To Ford West
August 6, 2014
The Asmark Institute plans to recognize the retired industry leader's years of service to the fertilizer industry at the new state-of-the-art facility in Owensboro, KY. Read More
LegislationUSDA: Quick Implementation Of Disaster Assistance Programs A ‘Top Priority’
July 9, 2014
USDA has processed 106,000 payments to farmers in 40 states across the country who suffered livestock and grazing losses between Oct. 2011 and passage of the 2014 Farm Bill. Read More

Trending Articles

Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
EquipmentNew Holland Acquires Miller-St. Nazianz
September 3, 2014
The assets of Miller acquired as part of the transaction will become part of New Holland Agriculture, a CNH Industrial brand, building on a successful four-year partnership between the two companies. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More

Latest News

StewardshipProgram To Examine Ag-Related Practices, Policies To Pr…
September 22, 2014
A panel discussion on October 14 will include a significant discussion on key issues and solutions related to all aspects of harmful algal blooms. Read More
Eric SfiligojIt’s Product Of The Year Voting Season
September 22, 2014
Readers of CropLife IRON will choose 2014’s best new product over the next month. Read More
Palmer pigweed in soybean stubble
HerbicidesValent To Discontinue Gangster Herbicide
September 22, 2014
Valent will discontinue Gangster Herbicide after the 2015 growing season as growers can now deploy Fierce XLT herbicide in soybeans. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
Equipment2014 Farm Science Review Crowd Tops 2013 Show
September 19, 2014
The 52nd annual Ohio State University Farm Science Review welcomed more than 130,000 farmers, industry professionals, FFA students and agricultural enthusiasts during the three-day event. Read More
Seed/BiotechUSDA Approves Enlist Following Rigorous Review
September 18, 2014
Dow AgroSciences now awaits EPA registration of Enlist Duo herbicide, the companion herbicide to the Enlist traits, which is expected in the near future. Read More
BlendersYargus Appoints New Plant Manager
September 18, 2014
Steve Shaffer will direct and coordinate daily operations at the company’s Marshall, IL, manufacturing plant, where the Layco line of material handling equipment is produced. Read More
CropLife 100Pinnacle Acquires Kansas-Based Cedar Ridge Supply
September 16, 2014
Cedar Ridge Supply will operate as part of Pinnacle's Performance Agriculture brand. Read More
StewardshipSecretary Vilsack Highlights Innovative Conservation Ef…
September 15, 2014
Nearly $16 million in Conservation Innovation Grants (CIGs) will be awarded to 47 organizations to help develop cutting-edge ideas to accelerate innovation in private lands conservation. Read More
Seed/BiotechSyngenta Responds To Cargill Lawsuit
September 15, 2014
Syngenta believes that the lawsuit is without merit and strongly upholds the right of growers to have access to approved new technologies. Read More
Equipment2014 Farm Science Review Launches Mobile App
September 15, 2014
Smartphone and tablet users planning on attending the 2014 Farm Science Review can now download this year’s customized mobile application. Read More
CropLife 100Southern States Coop Grower Sets Georgia Soybean Yield …
September 15, 2014
Georgia farmer Randy Dowdy's soybeans yielded an astonishing 110.66 bushels per acre, crushing the previous record of 82 bushels-per-acre. Read More
NIMITZ Treated vs Untreated pepper plant
InsecticidesNIMITZ Nematicide Approved By EPA
September 12, 2014
NIMITZ is a novel, non-fumigant nematicide with simplified application features, user safety and an active ingredient with a unique mode of action. Read More
InsecticidesMarrone Bio Innovations Receives Patent For Chromobacte…
September 11, 2014
The patent is the first step for MBI in developing a commercially viable product to inhibit infestations of corn rootworm larvae across America and other regions. Read More
HerbicidesDow AgroSciences: Keeping The Pipeline Stocked
September 11, 2014
Dow AgroSciences is embracing product diversity to drive the company’s future. Read More
CropLife 100CHS Is Official Partner Of New St. Paul Ballpark
September 10, 2014
The new ballpark in St. Paul, MN, officially became CHS Field with Twin Cities-based CHS Inc. revealed as the naming rights partner. Read More
EquipmentHagie Honors Farming Stewardship Leaders
September 10, 2014
The Iowa Farm Environmental Leader award recognizes Iowa farmers as environmental leaders that are committed to healthy soils and improved water quality. Read More
Precision AgPlantBeat: Your Plants’ Pulse In The Palm Of Your Han…
September 10, 2014
A new agronomic monitoring and recommendation service from Phytech could rewrite the book on real-time plant health status monitoring. Read More