Morral Companies Named ARA Retailer Of The Year

Morral Companies was named the Agricultural Retailers Association Retailer of the Year for 2013. The award was presented to Morral Sales Manager Lee Sundermeier today at the ARA Annual Conference.

“We are truly honored by this recognition,” he said. Innovation, quality and service have been founding principles of the organization, which celebrated its 50th anniversary this year.

“We always say we’re leading the way with quality,” said CEO Daryl Gates. “We’ve got a lot of young guys in our retail side of our business that are really good with technology, and that’s really helped bring the farmer from where he was 50 years ago to where we are today.”

Morral Companies, a family-owned business based in Morral, OH, has been a leader and innovator in many facets of agriculture: fluid fertilizer, crop production and environmental stewardship.

“Ag retailers make significant contributions to feeding the world and responsible stewardship of our natural resources,” said ARA President and CEO Daren Coppock. “Morral is a great representative of the industry and deserving of this award.”

In addition to retail operations serving farmers, Morral Companies offers manufacturing, packaging and wholesale distribution of a wide range of agriculture products. Morral was one of the first, and now one of the country’s largest, formulators and manufacturers of liquid fertilizer serving farmers and professionals in the agricultural and lawn/garden industries. In addition, the company formulates and packages a wide assortment of liquid and dry products.

“They often share ideas and mentor our organization,” said William F. Willard of Willard Agri-Services, who nominated Morral for the award. “I can’t think of any other company in the United States that would be more worthy of receiving the Retailer of the Year Award,” he added.

Recently, Morral has distinguished itself through its nutrient stewardship efforts. Morral actively promotes The Fertilizer Institute’s 4R Nutrient Stewardship Program, which provides a framework to achieve cropping system goals, increased production, increased farmer profitability, enhanced environmental protection and improved sustainability.

“Morral cares about doing the right thing for agriculture and the people of Ohio,” said David T. Daniels, Director of the Ohio Department of Agriculture. “Through Morral’s efforts, the 4R Nutrient Stewardship effort is helping to increase adoption of fertilizer best management practices – addressing the right nutrient source at the right rate, the right time and in the right place. Morral’s endorsement of this concept has helped spread the word about the importance of adopting these practices, and has fostered support in the farming community.”

Morral’s efforts as part of the 4R program – including a supporting certification program, training custom applicators, educating growers and participating in water quality working groups – have contributed to cleaner water, fewer algal blooms and reduced phosphorus loads in Lake Erie and the regional watershed.

“We believe we can accomplish maximum economic yield with minimum environmental impact, and we can do our share to clean up the lake,” said Sales Specialist John Oster. “There are many issues going on in that lake (Erie), but agriculture does take responsibility, and this is the way (Morral has) decided to go.”

Watershed stakeholders in government and the general public have taken note of Morral’s efforts and commitment.

“They have shown great courage by offering to pilot test the certification standard on their own operations,” said Bill Stanley, Ohio Assistant State Director of The Nature Conservancy. “The Morral Company is an integral partner in our efforts to improve water quality while maintaining agricultural productivity. We appreciate their candor, progressive viewpoints and hospitality.”

Leave a Reply

Management Stories

StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
EmployeesAsmark Institute Dedicates New Training Center To Ford West
August 6, 2014
The Asmark Institute plans to recognize the retired industry leader's years of service to the fertilizer industry at the new state-of-the-art facility in Owensboro, KY. Read More
LegislationUSDA: Quick Implementation Of Disaster Assistance Programs A ‘Top Priority’
July 9, 2014
USDA has processed 106,000 payments to farmers in 40 states across the country who suffered livestock and grazing losses between Oct. 2011 and passage of the 2014 Farm Bill. Read More

Trending Articles

Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
EquipmentNew Holland Acquires Miller-St. Nazianz
September 3, 2014
The assets of Miller acquired as part of the transaction will become part of New Holland Agriculture, a CNH Industrial brand, building on a successful four-year partnership between the two companies. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More

Latest News

Syngenta
Crop InputsSyngenta Launches Plant Breeding Academy
October 1, 2014
Syngenta announces the release of its Breeding Academy, a global initiative designed to enable the continued development of scientists at Syngenta and beyond. Read More
FertilizerFertilizer Outlook And Technology Conference Set For No…
September 30, 2014
Conference participants can expect to gain perspective on the outlook for agriculture and major fertilizer materials and inputs from industry experts. Read More
MicronutrientsVerdesian Acquires Micronutrient Supplier
September 30, 2014
Verdesian Life Sciences has acquired QC Corp., a producer and supplier of granular and dry micronutrients and ferrous sulfate products. Read More
Eric SfiligojHearing From Young Ag Voices
September 30, 2014
Potential future leaders in ag retail had the chance to shine at the recent Mid America CropLife Association meeting. Read More
WebinarsUpcoming Webinars
September 30, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Crop InputsSyngenta Appoints New Chief Operating Officer
September 29, 2014
Jon Parr will succeed retiring COO John Atkin at the end of the year. Read More
CropLife 100South Dakota Wheat Growers To Add Grain-Agronomy Facili…
September 26, 2014
Planned to be constructed in Kennebec, the facility will be located along the soon-to-be rehabilitated line of heavy-rail service from Chamberlain to Presho. Read More
CropLife 100GROWMARK Announces Vice President Appointments
September 25, 2014
Two individuals have been appointed Vice President positions on the GROWMARK executive team. Read More
FertilizerFertilizer Industry Organizations Join Global Alliance …
September 25, 2014
The Fertilizer Institute, the International Plant Nutrition Institute and the International Fertilizer Industry Association are encouraging the industry to promote the proper use of fertilizer products to minimize their environmental impact. Read More
Precision AgARA Organized Precision Forum Hits Capitol Hill
September 24, 2014
The Coalition for the Advancement of Precision Agriculture (CAPA) hosted its inaugural Precision Ag Forum, Sept. 18, in Washington, D.C. Read More
FertilizerFactors To Consider When Placing Fertilizer With Seed
September 24, 2014
The type of crop, fertilizer source, row spacing and soil environment all affect how much fertilizer can be safely applied with seed. Read More
FertilizerSidedressing Manure Into Corn Has Promising Results
September 24, 2014
Applying manure to growing crops can boost yields, reduce nutrient losses and give livestock producers another window of time to apply manure to farm fields. Read More
FertilizerWhen To Sample Manure For Analysis
September 24, 2014
Because the goal is to collect a sample that represents the manure actually being applied, the best time to sample is during loading or field application. Here's why. Read More
Syngenta
Seed/BiotechSyngenta Faces Second Lawsuit Over Agrisure Viptera Cor…
September 23, 2014
A second company has sued Syngenta AG over sales of genetically modified corn seed not approved by China. Read More
StewardshipCover Crops Field Guide For Farmers Expanded
September 23, 2014
Farmers interested in planting cover crops to improve soil health now have an updated and expanded resource in the second edition of the Midwest Cover Crops Field Guide. Read More
HerbicidesArysta LifeScience Launches Contest For Wheat Growers
September 23, 2014
The Flush after Flush Photo Finish contest encourages farmers across the U.S. to participate through Instagram or Twitter using the hashtag #FlushAfterFlush. Read More
FertilizerCF Industries Confirms Merger Of Equals Discussions Wit…
September 23, 2014
CF Industries Holdings, Inc. has confirmed that it is in preliminary discussions with Yara International regarding a potential merger of equals transaction. Read More
StewardshipProgram To Examine Ag-Related Practices, Policies To Pr…
September 22, 2014
A panel discussion on October 14 will include a significant discussion on key issues and solutions related to all aspects of harmful algal blooms. Read More