Navigating Changes

Over the past three years, the Wisconsin Crop Pro­duction Association (WCPA) has undergone significant transformation to accommodate changes in the industry and changing needs and interests of the membership. These include the following:

Our Image. A variety of steps have been taken to professionalize the organization by ramping up the quality and value of information and images that we use and the manner in which we depict the industry. We ultimately want to increase our professional image for our current members and for groups we interact with such as the media, sister organizations, and the legislature. Our image should clearly demonstrate that we mean business.

Some of the more obvious changes include the change of the organization name to WCPA and the addition of the new logo. These changes collectively belong to an overall marketing and promotions plan that outlines wide-ranging additions including our new e-mail “Industry Alerts,” the new Industry News Quarterly Magazine, and the new industry Web site, wicrops.org. The plan was developed to provide continuity to our marketing and promotions efforts. It is also important to emphasize that our name change makes room at the table for industry groups that have been less traditionally represented in our membership including seed salespersons, ag consultants, and grain operators. The changes have worked together to form a new image for the organization while expanding recruitment opportunities, providing members with additional sources of industry information, and enhancing our image.

Value-Added Programming. Surveys of our membership have led the way in helping us identify programs and services that align with member interests and needs. In addition to quality WCPA programs such as the conference and trade show, recycling programs, and managers’ seminars, a number of new programs have also been developed. These upcoming “members only” services include the Ambassador Program (to provide retailer assistance with facility and grounds review regarding compliance of rule-related practices and voluntary measures available to enhance stewardship), and the Custom Applicator Program (providing direct hands-on training assistance in preparing new custom applicators for our industry partners in Wisconsin).

Committee Activities. Beyond the value of accomplishing our objectives, committee participation is an excellent way to engage members in the organization, and provide member cohesion and interaction. WCPA’s new legislative committee utilizes members as the co-chairs of four specific legislative sub-committees: Nutrient Management Poli­cy; On-Farm Bulk Storage; Sub-Standard Dealers; and the Ag Chemical Cleanup Program (ACCP)/Fertilizer Tonnage Fee. Other new committees under development include Public Affairs, which met in March for the first time, and Membership, to assist implementation of WCPA’s plan.

Government Influence. WCPA successfully lobbied against proposed raiding of $3 million in ACCP fees in the Governor’s budget repair bill. WCPA will actively pursue reintroduction of legislation to require on-farm bulk storage secondary containment during this legislative session. WCPA also actively supports the passage of several federal bills including increasing energy supplies, repeal of the railroad antitrust exemption, and ag security and its impacts on retail operation.

Industry Well-Being. As with any organization, those who get the most out of their membership are those who understand the importance and value of participation. Members need to attend WCPA programs, take advantage of member services, participate in committee activities, and communicate with the association with their questions, concerns, and ideas. WCPA is here for the sole purpose of providing service for industry practitioners like you. 

Leave a Reply

Legislation Stories

Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
Trump, Senate, Cabinet
LegislationTrump’s EPA Appointee Dismisses Half of Major Scientific Review Board at Agency
May 8, 2017
(Via NYTimes.com) EPA has dismissed at least five members of a major scientific review board, the latest signal of what Read More
Donald Trump
Crop InputsTrump Targets Agriculture with Latest Executive Order
April 26, 2017
(Via UPI.com) President Donald Trump on Tuesday took executive action in an effort to help grow the domestic agriculture industry Read More
Sonny Perdue
LegislationSonny Perdue Confirmed by Senate as Next Agriculture Secretary; Praised by ARA
April 25, 2017
After months without a secretary of agriculture, the Senate voted Monday evening to confirm former Georgia Gov. Sonny Perdue to Read More
Trending Articles
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Case sprayer nozzle closeup
EquipmentSpray Application: A Nozzle Renaissance
May 2, 2017
If you had asked four-decade ag veteran Mark Bartel, President of Wilger Inc., just a few years ago what lay Read More
ManagementWashington Update, Dow-DuPont Earnings, and the Passing of an AGCO Legend
April 27, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about the latest Beltway news, crop protection company 1st quarter numbers, and the Read More
Crop InputsFlying Under the Radar No More, FMC Goes Big
April 13, 2017
Describing FMC as “under the radar,” admittedly, is probably a stretch. But in a snap of the fingers, FMC upped Read More
Young Corn Plants
Crop NutritionStill Hunting Yields
April 1, 2017
There’s no denying it — the agricultural marketplace today is undergoing a fundamental shift in fortunes. Not too many years Read More
Latest News
Young corn plants in soil
Crop InputsFortenza Insecticide Seed Treatment Receives EPA Regist…
May 25, 2017
Fortenza seed treatment insecticide from Syngenta has received registration approval from the U.S. EPA for use on corn and cotton Read More
ManagementFarm Market iD’s Agriculture Database Now Covers More T…
May 25, 2017
Farm Market iD, farmmarketid.com, has announced the release of its 2017 Annual Update of its farm and land database. The Read More
Food IT Fork-to-Farm
Precision AgThe Mixing Bowl Event Connects Technology, Food, and Ag…
May 24, 2017
For the fourth consecutive year, The Mixing Bowl presents FOOD IT, under the theme “Fork to Farm.” Action-oriented entrepreneurs, industry Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Seed/BiotechKansas State University Researchers Find New Pathogens …
May 24, 2017
A single seed seems so simple. Put it in the ground, give it some care, and you’ve soon grown food. Read More
Soybean Field
HerbicidesNew Dicamba Herbicide Premix Coming Soon from Syngenta
May 24, 2017
Syngenta has announced the name of its new herbicide featuring the active ingredients of S-metolachlor and dicamba. Upon registration by Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
FungicidesSyngenta Launches New Seed Treatment Fungicide
May 22, 2017
Syngenta has announced the launch of PLENARIS seed treatment fungicide for the control of downy mildew in sunflower. PLENARIS contains Read More
Corn close up
Crop InputsMonsanto’s First HPPD Herbicide Garners EPA Appro…
May 19, 2017
Monsanto announced today that EPA has federally approved Harness MAX Herbicide, the first herbicide in the Monsanto portfolio to provide Read More
ManagementPrecision Planting Deal, China Developments, and Enviro…
May 18, 2017
Editors Eric Sfiligoj and Dan Jacobs discuss the latest news on John Deere’s now dead deal for Precision Planting, China’s Read More
Soybean aphid leaf
InsecticidesMulti-state Research Reveals IPM Best Option for Treatm…
May 17, 2017
About 89.5 million acres of soybeans will be planted across the U.S. in 2017 — a record high, according to Read More
GROWMARK-2017-Interns
CropLife 100GROWMARK Names 2017 Summer Interns
May 16, 2017
Forty-two college students are exploring agricultural career opportunities this summer as GROWMARK interns. They are working at FS member cooperatives Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Ag…
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
Flooded corn in Indiana
FertilizerBoth Wet and Dry Conditions Threaten Nitrogen Loss
May 15, 2017
The weather is notoriously unpredictable, leading to challenges for planting, harvesting and applying the nitrogen (N) your corn crop needs. Read More
farmer Kip Tom
Precision AgAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Greg Musson, Gar Tootelian
ManagementOpinion: Shaking Your Perspective in Ag Retail
May 12, 2017
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for Read More
Exterior view of CPS Big Lake facility which includes enclosed receiving and load out area
CropLife 100New Alternative Weed Resistance Traits Could Experience…
May 12, 2017
It wasn’t too many years ago that ag retailers and their grower-customers could hardly wait for new options to fight Read More
Diane Allemang and Dan Jacobs
Crop InputsFMC Agricultural Solutions, Casa Pacifica Partner to He…
May 11, 2017
FMC Agricultural Solutions is teaming up with Casa Pacifica Centers for Children and Families, an organization that supports vulnerable children Read More