Fuzion: Improving Efficiencies And Product Access

Timing has never been better for Fuzion LLC to introduce its new, innovative business model to the ag retail industry.

“With all of the consolidation in the market, the independent retailer and cooperative is getting lost in the shuffle,” says Mike Steffeck, CEO of Fuzion, LLC. “By going directly to the retailer, we can offer them a combination of technology and products that can have an immediate impact on their balance sheet and income statement.”

Steffeck says his Ft. Collins, CO-based company, which consists of Fuzion Technologies and Fuzion B2B, can offer the right solution in today’s challenging market.

“These two business platforms go well beyond a simple ‘buy sell’ relationship and offer independent retailers and cooperatives a compelling and profitable opportunity,” he says.

Specifically, Fuzion Technologies offers a broad line of products directly to retailers, while Fuzion B2B is a system developed for retailers which allows them to regain control of their crop protection business by helping them manage inventories and expand their sourcing options.

In addition to consolidation, Steffeck says retailers are facing other challenges in today’s market, such as major price shifts with crop inputs.

“Severe price fluctuations, particularly in the fertilizer and the chemical business in the past 24 months, are also impacting the market,” he says. “We’ve seen a very erratic price shift go up, and then back down quickly, leaving some people with a tricky inventory position.”

Products Company: Fuzion Technologies

Heading up Fuzion Technologies is Casey McDaniel, who has held various sales, marketing, and management positions with both BASF and Crop Production Services (CPS). He says Fuzion Technologies can offer a product line that helps even the playing field for retailers.

“Today’s retail business is more competitive than ever,” McDaniel says. “Off patent chemistries have hit the floor quicker than ever. And those retailers who don’t have products with a differential advantage or a best price, lose.”

In addition to the 14 registrations it just acquired, Fuzion has another six registrations expecting approval in late fall. While these products will represent the initial Fuzion Technologies product line, McDaniel says it will have three unique products in development and expect to launch them in the next 12 months.

“This is just the beginning, we expect to have a very complete stable of proprietary and post patent products within 2 years,” McDaniel says.

Currently, Fuzion Technologies’ crop protection portolio includes a mix of herbicides and insecticides, as well as one fungicide. In addition, McDaniel expects the company to build it’s premium performance products over the next two years, including Banzai (enhanced clethodim) and Czar (glyphosate).

Fuzion Technologies also plans to introduce an adjuvant and micronutrient line for 2010.

Inventory Management: Fuzion B2B

The FuzionB2B.com retailer network will directly complement the Fuzion Technologies business and product line.

“FuzionB2B.com incorporates the best, patented technology from the XSAg.com system, fortifies it and offers it to retailers in a powerful yet simple platform,” Steffeck says. “Independent retailers and cooperatives will now have a simple inventory management tool, cash flow mechanism, and a product sourcing platform that will present to them numerous financial and competitive advantages.”

FuzionB2B features a double blind, turn-key, patented process that manages the financial settlement, shipping, and logistics process on the retailer’s behalf, Steffeck says.

“Our objective is to create a group of retailers in this B2B network,” Steffeck explains. “And give them the opportunity to move inventory they may be long on, while at the same time give someone else the opportunity to take advantage of that situation. This is really no different than the opportunity that the mega retailers have today.”

Retailers interested in enrolling in the system can enroll at FuzionB2B.com and begin posting and liquidating their inventories.

Promising Start

Initial retailer reaction to the Fuzion Technologies business and the FuzionB2B.com network has been positive, Steffeck says.

“While neither of these is complex, both are nontraditional opportunities that require a little more explanation,” he says. “Once the entire scope of the Fuzion B2B network and the opportunities for them within the Fuzion Technologies business is understood, their reaction is overwhelmingly positive. There is no downside — and an abundance of upside and flexibility for their businesses.”

More information on the retailer network as well as Fuzion Technologies can be found at www.FuzionB2B.com or by calling 888-Fuzion8.

Leave a Reply

Management Stories

ManagementNew Rabobank Report Calls for Farmer ROI Focus
July 25, 2016
As U.S. row crop farmers brace themselves for a third year of negative margins, Rabobank believes farmers must lower the Read More
ManagementGROWMARK Meeting Visit, Company Takeover Updates, and RNC Invite
July 22, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent speaking engagement at GROWMARK’s eastern event, crop protection company merger rumors, Read More
ManagementLand O’Lakes Announces SUSTAIN Business Unit, Other Changes
July 20, 2016
Land O’Lakes, Inc. today announced the formal organization of a new business unit, SUSTAIN, and its leadership. SUSTAIN will focus Read More
Corn and ditch
ManagementStudy: Saturated Buffers Reduce Nitrates From Subsurface Field Drainage Systems
July 19, 2016
The Agricultural Drainage Management Coalition (ADMC), Agricultural Drainage Management Systems Task Force and Dr. Dan Jaynes with the National Laboratory Read More
Trending Articles
Heritage Cooperative
Retail FacilitiesKahler Automation Designs State-Of-The-Art Facility For Heritage Cooperative
July 4, 2016
Heritage Cooperative in Marysville, OH, needed an efficient liquid, dry and grain facility to serve the many needs of their Read More
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stewardship Certification Program
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To Explore IT Solutions
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
Monsanto Luling Plant
Eric SfiligojWhat’s Next For Monsanto?
May 31, 2016
For the folks at Monsanto’s headquarters in St. Louis, MO, it has been an eventful few weeks. Back on May Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Latest News
Palmer pigweed in soybean stubble
HerbicidesSpecial Issue Of Weed Science Explores Human Aspects Of…
July 27, 2016
Weeds that evolve resistance to herbicides are a serious threat to global agricultural production. In this Special Issue of Weed Science, Read More
CHS Primeland
CropLife 100CHS Businesses In Washington, Idaho Combining For Great…
July 27, 2016
As full-service ag retailers, CHS Primeland and CHS Farmers Co-op collectively serve farmers and other customers in 15 counties in Read More
Storage Tanks at Nachurs
Crop InputsNACHURS Joins Field to Market
July 27, 2016
NACHURS announced today that it has joined Field to Market: The Alliance for Sustainable Agriculture, a leading multi-stakeholder initiative working Read More
Illinois Researchers
FertilizerMeasure Of Age In Soil Nitrogen Could Help Precision Ag…
July 26, 2016
What’s good for crops is not always good for the environment. Nitrogen, a key nutrient for plants, can cause problems Read More
Kochia
Crop InputsNufarm Launches New Herbicide for Resistant Kochia
July 25, 2016
Nufarm introduces Scorch herbicide for U.S. farmers and ranchers combating a broad range of troublesome broadleaf weeds. A unique premix Read More
ManagementNew Rabobank Report Calls for Farmer ROI Focus
July 25, 2016
As U.S. row crop farmers brace themselves for a third year of negative margins, Rabobank believes farmers must lower the Read More
Syngenta Sign
Crop InputsBloomberg: Syngenta-Chem China Deal on Track for Regula…
July 25, 2016
Syngenta AG, which has agreed to be taken over by China National Chemical Corp. for $43 billion, said talks with Read More
ManagementGROWMARK Meeting Visit, Company Takeover Updates, and R…
July 22, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent speaking engagement at GROWMARK’s eastern event, crop protection company merger rumors, Read More
Crop InputsMonsanto: EU Approves Roundup Ready 2 Xtend Imports
July 22, 2016
Monsanto Co. announced today that the European Commission has granted import approval for Roundup Ready 2 Xtend soybeans. This milestone Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsSyngenta Announces Alfalfa Seed Split Off
July 22, 2016
On September 1, 2016, Syngenta will transfer sales and distribution of alfalfa seed to the NEXGROW branded business that is Read More
Dow DuPont
Crop InputsDuPont, Dow Shareholders Approve Merger
July 21, 2016
DuPont and The Dow Chemical Company announced that, at their respective special meetings of stockholders held today, stockholders of both Read More
ManagementLand O’Lakes Announces SUSTAIN Business Unit, Oth…
July 20, 2016
Land O’Lakes, Inc. today announced the formal organization of a new business unit, SUSTAIN, and its leadership. SUSTAIN will focus Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Shareholder Proposes Monsanto ‘Host…
July 20, 2016
One of Bayer AG’s top 20 shareholders said Wednesday it may make sense for the life-science company to launch an Read More
Young Corn Closeup
Industry NewsNew Leaf Symbiotics Snags Former Monsanto Microbials Le…
July 20, 2016
NewLeaf Symbiotics, announced today the appointment of Dr. Janne Kerovuo as Vice President for Research and Discovery.  Dr. Kerovuo comes Read More
Corn and ditch
ManagementStudy: Saturated Buffers Reduce Nitrates From Subsurfac…
July 19, 2016
The Agricultural Drainage Management Coalition (ADMC), Agricultural Drainage Management Systems Task Force and Dr. Dan Jaynes with the National Laboratory Read More
Case sprayer nozzle closeup
EquipmentAgronomists, CCAs, Custom Applicators Invited To FSR Ag…
July 19, 2016
Agronomists, Certified Crop Advisers (CCA) and custom applicators can stay current on agronomy issues on the grounds of the Farm Read More
Soybean Field
LegislationOhio Soybean Association Names Brian Hill Legislator Of…
July 19, 2016
The Ohio Soybean Association (OSA) has announced that State Representative Brian Hill (R-Zanesville) has been named one of two Legislators of Read More
Eric SfiligojThe Latest Monsanto Rumors: A Game Of Tones
July 18, 2016
When companies are engaged in the back-and-forth of the acquisition game, the tone of their various announcements is always important. Read More