Fuzion: Improving Efficiencies And Product Access

Timing has never been better for Fuzion LLC to introduce its new, innovative business model to the ag retail industry.

“With all of the consolidation in the market, the independent retailer and cooperative is getting lost in the shuffle,” says Mike Steffeck, CEO of Fuzion, LLC. “By going directly to the retailer, we can offer them a combination of technology and products that can have an immediate impact on their balance sheet and income statement.”

Steffeck says his Ft. Collins, CO-based company, which consists of Fuzion Technologies and Fuzion B2B, can offer the right solution in today’s challenging market.

“These two business platforms go well beyond a simple ‘buy sell’ relationship and offer independent retailers and cooperatives a compelling and profitable opportunity,” he says.

Specifically, Fuzion Technologies offers a broad line of products directly to retailers, while Fuzion B2B is a system developed for retailers which allows them to regain control of their crop protection business by helping them manage inventories and expand their sourcing options.

In addition to consolidation, Steffeck says retailers are facing other challenges in today’s market, such as major price shifts with crop inputs.

“Severe price fluctuations, particularly in the fertilizer and the chemical business in the past 24 months, are also impacting the market,” he says. “We’ve seen a very erratic price shift go up, and then back down quickly, leaving some people with a tricky inventory position.”

Products Company: Fuzion Technologies

Heading up Fuzion Technologies is Casey McDaniel, who has held various sales, marketing, and management positions with both BASF and Crop Production Services (CPS). He says Fuzion Technologies can offer a product line that helps even the playing field for retailers.

“Today’s retail business is more competitive than ever,” McDaniel says. “Off patent chemistries have hit the floor quicker than ever. And those retailers who don’t have products with a differential advantage or a best price, lose.”

In addition to the 14 registrations it just acquired, Fuzion has another six registrations expecting approval in late fall. While these products will represent the initial Fuzion Technologies product line, McDaniel says it will have three unique products in development and expect to launch them in the next 12 months.

“This is just the beginning, we expect to have a very complete stable of proprietary and post patent products within 2 years,” McDaniel says.

Currently, Fuzion Technologies’ crop protection portolio includes a mix of herbicides and insecticides, as well as one fungicide. In addition, McDaniel expects the company to build it’s premium performance products over the next two years, including Banzai (enhanced clethodim) and Czar (glyphosate).

Fuzion Technologies also plans to introduce an adjuvant and micronutrient line for 2010.

Inventory Management: Fuzion B2B

The FuzionB2B.com retailer network will directly complement the Fuzion Technologies business and product line.

“FuzionB2B.com incorporates the best, patented technology from the XSAg.com system, fortifies it and offers it to retailers in a powerful yet simple platform,” Steffeck says. “Independent retailers and cooperatives will now have a simple inventory management tool, cash flow mechanism, and a product sourcing platform that will present to them numerous financial and competitive advantages.”

FuzionB2B features a double blind, turn-key, patented process that manages the financial settlement, shipping, and logistics process on the retailer’s behalf, Steffeck says.

“Our objective is to create a group of retailers in this B2B network,” Steffeck explains. “And give them the opportunity to move inventory they may be long on, while at the same time give someone else the opportunity to take advantage of that situation. This is really no different than the opportunity that the mega retailers have today.”

Retailers interested in enrolling in the system can enroll at FuzionB2B.com and begin posting and liquidating their inventories.

Promising Start

Initial retailer reaction to the Fuzion Technologies business and the FuzionB2B.com network has been positive, Steffeck says.

“While neither of these is complex, both are nontraditional opportunities that require a little more explanation,” he says. “Once the entire scope of the Fuzion B2B network and the opportunities for them within the Fuzion Technologies business is understood, their reaction is overwhelmingly positive. There is no downside — and an abundance of upside and flexibility for their businesses.”

More information on the retailer network as well as Fuzion Technologies can be found at www.FuzionB2B.com or by calling 888-Fuzion8.

Leave a Reply

Management Stories
ManagementMACA 2014: The State Of The Agricultural Industry, And Then Some
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
Top 100 Articles
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
CropLife 100Wilbur-Ellis Acquires South Dakota Retailer
April 2, 2015
Wilbur-Ellis Co.’s Agribusiness Division, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed Read More
CropLife 100The McGregor Co. Closes Smith-Kem Acquisition
April 2, 2015
The McGregor Co. — ranked No. 16 on the CropLife 100 list of largest U.S. ag retailers — has completed Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Latest News
StewardshipTFI Announces Renewed Financial Commitment To Fertilize…
April 24, 2015
Today, The Fertilizer Institute’s (TFI) President Chris Jahn announced that TFI and over 100 partners will more than double existing Read More
Industry NewsMACA Names New Ambassador Coordinator
April 23, 2015
The Mid America CropLife Association (MACA) has named Michelle Kilper as its new Ambassador Coordinator. Michelle is a graduate of Read More
ManagementAg Retailer’s Role In Local Policy Making; Raising The …
April 23, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj review their recent travels, precision ag efforts in Washington, DC, and the role of Read More
TMX-2050 In-Cab Display Launch Run Screen
Precision AgIn-Cab Computing 2015: Connectivity, Compatibility Take…
April 23, 2015
In terms of in-cab computing solutions for the agriculture market, companies like Case IH, Topcon, Trimble, John Deere and Raven Read More
USDA
StewardshipUSDA Outlines Building Blocks For Climate Smart Agricul…
April 23, 2015
Today, the USDA has announced a comprehensive and detailed approach to support farmers, ranchers, and forest land owners in their Read More
Industry NewsArysta LifeScience Welcomes New Territory Sales Manager
April 23, 2015
Arysta LifeScience North America recently announced the addition of Kaitlyn Acaster to the Canadian sales team. Acaster will fill the Read More
Crop InputsMarrone Bio Innovations Opens New Research Greenhouse
April 23, 2015
Marrone Bio Innovations, Inc. (MBI), a leading provider of bio-based pest management and plant health products for the agriculture, turf Read More
Crop InputsDuPont Acquires Taxon Biosciences
April 23, 2015
DuPont has agreed to acquire Taxon Biosciences, Inc., a leading microbiome discovery company. This acquisition will build on DuPont’s in-house capabilities Read More
Farmer on tablet
ManagementStudy: Consumers Don’t Care If U.S. Farmers Feed …
April 23, 2015
“We’re feeding the world” is a mantra often used by those involved in farming and food to build support for Read More
Industry NewsCorporate Responsibility Magazine Names Monsanto One Of…
April 22, 2015
Corporate Responsibility Magazine (CR Magazine) named Monsanto Co. to its 100 Best Corporate Citizens List for 2015. This is the Read More
FertilizerSpring Nitrogen Management: Form And Timing
April 22, 2015
Most corn producers have planned their spring nitrogen program for 2015, and many have already started to implement their program. Read More
FMC 3Rive 3D
Industry NewsFMC Corp. Completes Acquisition Of Cheminova
April 22, 2015
FMC Corp. has completed the closing of its acquisition of Cheminova A/S, a multinational crop protection company based in Denmark Read More
SoftwareSyngenta Expands AgriEdge Excelsior Nationwide For 2015
April 22, 2015
Growers across the country can now take the guesswork out of improving their farm’s production, land value, farm stewardship and Read More
Cornfield near Sioux City Iowa
HerbicidesU.S. Regulators May Start Testing Food For Glyphosate R…
April 21, 2015
U.S. regulators may start testing food products for residues of the world’s most widely used herbicide, EPA told Reuters’ Carey Read More
FungicidesBRANDT Adds Zonix Biofungicide To Portfolio
April 21, 2015
BRANDT has added Zonix biofungicide to its rapidly expanding line of organic and sustainable products. Zonix is a contact fungicide that Read More
ManagementMissouri Experts: Spring Planting Slow Start Won’…
April 20, 2015
In the first of the agronomy teleconferences with Extension specialists, University of Missouri Extension climatologist Pat Guinan said the slow Read More
Carl Casale of CHS
Industry NewsCooperative CHS Reports Net Income Of $471.5 Million Fo…
April 20, 2015
CHS Inc., the nation’s leading farmer-owned cooperative and a global energy, grains and foods company, has announced company net income Read More
Industry NewsCHS Insurance Names New Director Of Sales
April 17, 2015
Bryan Lewis has been named director of sales for CHS Insurance, the nation’s largest agribusiness insurance broker and full-service insurance Read More