CropLife® magazine, the nation’s leader in ag retail communication, has announced the launch of its completely redesigned Website, CropLife.com. The new design responds to both direct user feedback and CropLife.com Website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the CropLife mission of being the information source for trending industry topics.
“Our audience especially wanted information on companies and equipment, crop inputs, industry analysis and the largest retailer-distributors in the country,” says Jim Sulecki, Corporate Content Director for Meister Media Worldwide, CropLife’s parent company. “They wanted a mobile-optimized site. And they wanted ready access to a wide variety of stories so they could make their site visits as efficient and effective as possible. We think our new design fills the bill on all three counts.”
Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to CropLife.com, as the site is currently experiencing double digit year-over-year growth in mobile users.
“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.
The new site will also feature content that is curated by magazine editors more readily, emphasizing trending topics rather than the most recent news. A Trending section will change with the seasons and as important news and events evolve. Article pages, category pages and home page now distinctly call out subject areas that are of deepest interest to our audience.
“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Focusing on trending topics rather than the most recent ensures that what’s of most interest right now doesn’t disappear in a day. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”
CropLife.com is the first Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media Worldwide’s editors and brands will add new features best suited to their needs through 2014.
CropLife and Meister Media Worldwide would like to thank the CropLife.com launch sponsors: CHS, Nufarm, AGCO, Winfield, Precision Labs, Simplot and Marcus.