ASA, FarmLink To Launch ‘Operation Benchmark’

The American Soybean Association (ASA) and FarmLink are teaming up to help farmers close the $11 billion gap between what they harvested in 2013 and what they could harvest annually.

The two organizations are launching a first-of-its-kind partnership called “Operation Benchmark” that gives producers the opportunity to benefit from FarmLink’s unique benchmarking capability and at the same time supports ASA and state association grower initiatives. The program is available nationally and will be promoted initially in seven of the leading soybean-producing states — owa, Illinois, Minnesota, Indiana, Nebraska, South Dakota and Missouri.

The service, called TrueHarvest, is a new benchmarking service that for the first time accurately shows farmers the full range of performance potential for fields, down to a 150 square foot micro-field level. This, in turn, allows farmers to determine the true potential of their land and to identify where to invest — or not invest — to optimize productivity and profitability. The TrueHarvest service provides a baseline that supports the farmers’ and their consultants’ and input providers’ expertise, while still respecting the integrity and privacy of a farmer’s data.

“Our members understand that one of the most important tools to increase yields is the application of data to their farming practices,” said ASA Director and Ag Data Working Group Chair Ron Moore, a soybean farmer from Roseville, IL. “But growers want to make sure their data is applied in such a way to increase their profits and provide greater returns on their investments. We have chosen to partner with FarmLink on this particular initiative because they are independent and completely aligned with growers’ interests.”

As part of Operation Benchmark, FarmLink will make contributions to ASA and its affiliated state associations based on participation. FarmLink will also offer incentives to every qualifying grower who purchases the TrueHarvest benchmarking service. The Association funding will be directed toward the valuable education and advocacy efforts ASA conducts to increase the profit potential of U.S. soybean farmers.

Further demonstrating the support of this partnership, ASA will extend this offer to existing and new members of the Association, and FarmLink will pay one year of membership dues for all participants.

“We appreciate FarmLink’s support of ASA’s membership development efforts and other key initiatives,” said ASA Membership & Corporate Relations Committee Chairman Bob Worth, a farmer from Lake Benton, MN. “Through this partnership, each farmer who subscribes to the TrueHarvest yield benchmarking service will be able to assess its benefit to his own operation.”

“We’re pleased to be working with ASA on this program because they truly understand the importance of data science to the future of agriculture,” said Scott Robinson, President of FarmLink. “For farmers to reach their potential, they first have to define it. TrueHarvest is the first and only benchmarking service to help farmers define the potential of their land and identify opportunities for yield improvement, so they can invest accordingly.”

By using the TrueHarvest benchmark, Robinson said, the company conservatively identified $11 billion in unrealized yield potential for U.S. soybean and corn farmers in 2013 alone.

Farmers interested in participating can visit www.farmlink.com/Promotion/ASA for more information.

As an independent company headquartered in Kansas City, MO, FarmLink offers unique services to help farmers maximize their resources through targeted investment. Through its TrueHarvest yield benchmarking service, FarmLink brings to farming the science of benchmarking and establishes a baseline by which to measure the impact of inputs and decisions. With the ability to benchmark all 230 million acres of row crop in the U.S., FarmLink partners with farmers to provide precise, detailed and actionable comparisons that inform resource decisions, and help increase productivity and profit.

Through MachineryLink’s fleet of rental combines, farmers access the latest technology without the expense or maintenance of ownership, allowing them to invest in more profitable areas of their operations.

ASA represents all U.S. soybean farmers on domestic and international issues of importance to the soybean industry. ASA’s advocacy efforts are made possible through voluntary farmer membership by farmers in 30 states where soybeans are grown.

Source: Indiana Ag Connection

Leave a Reply

Management Stories
ManagementMACA 2014: The State Of The Agricultural Industry, And Then Some
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
Top 100 Articles
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Wheat Growers, North Central Farmers Elevator Pursue Merger
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Merger
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
Carl Casale of CHS
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
Latest News
HerbicidesNew EPA Glyphosate Restrictions Leaked To Reuters
April 1, 2015
U.S. regulators will put new restrictions on the world’s most widely used herbicide to help address the rapid expansion of Read More
FMC 3Rive 3D
Seed/BiotechFMC’s 3RIVE 3D Turns Heads
April 1, 2015
As winter trade shows tend to go, Commodity Classic tends to be a pretty big deal. You’ve got all the Read More
Nachurs Alpine Solutions, Liquid fertilizer, micronutrients, facility
MicronutrientsYara Launching YaraVita Procote Liquid Micronutrients
March 31, 2015
Yara North America, Inc. broadens its fertilizer coating offerings with the introduction of YaraVita Procote, oil-based micronutrient liquid suspensions that Read More
Industry NewsINCOTEC Board Member To Retire
March 31, 2015
JanWillem Breukink has decided to retire from his position on INCOTEC’s Board of Directors, effective April 1, 2015. This was Read More
MicronutrientsAgrium Deals Michigan Micronutrient Facility To Cameron…
March 31, 2015
Cameron Chemicals, Inc. has announced today that it has entered into a definitive agreement with Agrium Inc. to purchase the Read More
Industry NewsH.J. Baker Creates, Fills New Pacific Northwest Sales P…
March 30, 2015
H.J. Baker announced today that Gary Bingham has joined the company’s Crop Performance Division to further deepen its sales portfolio Read More
Algal blooms
StewardshipStudy: Algae From Clogged Waterways Could Be Used As Bi…
March 30, 2015
Water-borne algal blooms from farm fertilizer runoff can destroy aquatic life and clog rivers and lakes, but scientists are reporting Read More
Young corn plants
Stewardship4R Nutrient Stewardship Summit Coming To DC
March 30, 2015
The annual 4R Nutrient Stewardship Summit will be held on May 12 in Washington DC. The summit will include a full Read More
FungicidesSyngenta Suing Willowood Over Azoxystrobin Fungicide
March 27, 2015
Syngenta announced today that it has sued agrochemical maker Willowood, LLC., for patent and copyright infringement, as well as unfair Read More
ManagementRetail Week: The Future Of Mycogen Seeds; The 4Rs At Na…
March 27, 2015
Editors Eric Sfiligoj and Matt Hopkins discuss recent trips, including a look at the future of Mycogen Seeds at Dow Read More
Eric SfiligojMonsanto Hears The WHO
March 27, 2015
Another challenge to the safety of glyphosate, and the responses from supporters and opponents, calls to mind a classic Dr. Seuss story. Read More
Industry NewsMonty’s Plant Food Expands Sales Team
March 27, 2015
Monty’s Plant Food Company, a leader in natural soil enhancement and  plant fertility products, has hired Andrew Bullock as a Read More
Crop InputsSyngenta Louisiana Plant Poised For 2015 Production
March 26, 2015
As the 2015 planting season gets underway, growers across the country will need crop protection products to combat pests and Read More
Lake Erie Nutrient Stewardship
LegislationOhio Lawmakers Finalize Phosphorus Restrictions
March 25, 2015
State lawmakers on Wednesday finalized new rules designed to curb toxic algal blooms on Lake Erie, calling the regulations a major step forward in addressing the problem. Read More
Spreaders17 Fertilizer Spreaders For 2015
March 25, 2015
Manufacturers shoot for versatility and accuracy in this year's crop of fertilizer spreaders. Read More
Industry NewsMonty’s Hires Mid-South Product Consultant
March 25, 2015
Monty's Plant Food Co. has hired Matt Woodring as a Product Consultant for portions of Central Kentucky and Tennessee.    Read More
StewardshipMapShots Integrates With DriftWatch
March 23, 2015
Growers and agricultural providers using AgStudio FARM and AgStudio PRO can now view vital information about specialty crops and apiaries through a recent integration with the DriftWatch Specialty Crop Site Registry from FieldWatch, Inc. Read More
Crop InputsWorld Health Organization Report Contradicts Scientific…
March 23, 2015
A new report from the World Health Organization has classified glyphosate with a “2A” rating as a probable carcinogen, a Read More