Highway Equipment Co. Names New Director Of Marketing

Highway Equipment Co.(HECO), the manufacturer of Hi- Way road maintenance equipment and New Leader crop nutrient applicators, has appointed Marty Wolske Director of Marketing. He will be responsible for developing and implementing business and market strategies for both Hi-Way and New Leader product lines.

Wolske joins HECO with over 15 years in agricultural sales and marketing experience. He was most recently with Meredith Agrimedia, where he served as a National Account Manager. Wolske has a bachelor’s degree from Saint John’s University and is currently working towards a Master’s Degree in Project Management from Saint Mary’s University. He also serves as past president of the North Central National Agri-Marketing Association.

“I am delighted to have the opportunity to carry on the traditional of marketing excellence at Highway Equipment Company,” Wolske said. “It is rare to be able to work for a company that is so committed to innovation and excellence.”

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