Pioneer Hi-Bred Buys MapShots

DuPont business Pioneer Hi-Bred will acquire controlling ownership of MapShots Inc., a privately owned agricultural data management company that develops and sells proprietary crop management software.

“MapShots enhances the services available from Pioneer that help customers get the right product on the right acre and maximize their profitability,” says Sue Hoover, marketing director, Pioneer North America.

The two companies have had a long-standing business relationship. The new relationship will allow Pioneer to extend its Pioneer FIT mapping service and information available through GrowingPoint website record-keeping service. FIT mapping, available to customers through Pioneer sales professionals, is part of a suite of services they offer to growers to help them achieve the most effective hybrid/variety placements for growing conditions unique to their farm.

“MapShots will continue to sell, support, and enhance our EASi Suite line of desktop software for growers and professional service providers,” says Ted Macy, MapShots owner and founder. “MapShots will also continue to license core precision agriculture components to other companies for inclusion in their products and services. Together with Pioneer, MapShots will continue its commitment to open data standards that allow data sharing and compatibility across different brands of field equipment and software.”

The financial terms were not disclosed.

(Source: Pioneer Hi-Bred)

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