FieldWatch, Inc. To Lead National Sensitive Crops Database

DriftWatch, a voluntary online registry program created by Purdue University Agriculture and Biological Engineering has been given a new home with a new company called FieldWatch, Inc., which will lead to a nationwide online crop registry for high-value pesticide sensitive crops.

The university’s successful Web-based program, launched in Indiana in 2008, has been effective in allowing both farmers and applicators to identify, map and communicate where high-value pesticide-sensitive crops are being grown as part of ongoing stewardship activities. DriftWatch has quickly caught the attention of other state departments of agriculture and has currently been adopted by nine states, primarily in the Midwest, plus Colorado and Montana. The respective state departments of agriculture provide a key leadership role in implementing and administering this effective stewardship communication tool.

To support the rapid growth outside of Indiana, Purdue collaborated with other agricultural stakeholder groups to create a non-profit corporation, FieldWatch, Inc., in December of last year. The new company, which is located off-campus at the Purdue Research Park in West Lafayette, IN, has since assumed the operational responsibilities of DriftWatch. This now includes directing the transition of the Website and database from the Purdue IT environment to a secure private IT services provider while also developing a national software platform from which to grow the utilization of the DriftWatch tool.

“Our vision is to become a nationally recognized specialty crop registry for producers, applicators and other key stakeholders across the country by being able to easily identify where sensitive sites are located as they conduct their other product stewardship activities,” said Reid Sprenkel, President/CEO of FieldWatch, who comes with 32 years experience in the agriculture industry.

With DriftWatch, producers of high-value specialty crops, such as tomatoes, fruit trees, grapes and vegetables, register their sites on-line and provide contact information about their operation. Likewise, pesticide applicators utilize the site to help determine the scope and location of specialty crops in their trade areas. DriftWatch provides the platform to facilitate better awareness, communication and interaction between all parties as one part of ongoing stewardship activities.

Along with the software development, Purdue was instrumental in DriftWatch’s successful launch and multi-state adoption. Purdue has retained an active role in helping to expand the operation nationally.

“We are pleased and fully support the decision to transition to FieldWatch, Inc.,” said Jay Akridge, Purdue’s Dean of Agriculture, who will continue on FieldWatch’s board as an ex-officio member. “We’re also pleased with the board’s approach in working to create a collaborative organization of stakeholders.”

Sprenkel says one priority of the organization is maintaining a balanced representation and viable path forward that is acceptable to all stakeholders with the Board of Directors structured for maintaining that balance. Of 17 board seats provided for in the By-Laws, 9 directors were appointed representing 4 stakeholder groups. Initial board members in addition to Dean Akridge include:

Producer Group: Steve Smith, Red Gold, and Levi Huffman, Huffman Farms; Applicator Group: Scott Schertz, Schertz Aerial Service, and Bob Wolf, Application Technology Expert; Manufacturing Group: Andrew Burchett, Monsanto, and Elisha Modisett Kemp, Dow AgroSciences; and Industry At-Large Group: Jean Payne, Illinois Fertilizer and Chemical Association, and Tami Griffin, Aon Risk Solutions.

Two board members spoke about their perspectives on the benefits of that balance. “Spray drift continues to be a threat to our producers each year, but DriftWatch has been very constructive in reducing the number and severity of instances,” said Red Gold’s Smith. “With Reid’s leadership and the cooperation of everyone on the board, I’m extremely happy that the move to FieldWatch will allow us to expand our program even further.”

Monsanto’s Burchett also weighed in. “Our customers produce row crops and specialty crops, so we’re very interested in everyone’s success,” he said. “This requires awareness and communication between applicators and farmers of all types of crops. The new FieldWatch organization created in collaboration with Purdue University provides a unique opportunity for a cross-section of agricultural interests to achieve this goal together.”

Producers and applicators may continue to register or learn more at www.driftwatch.org. Also in the interim, contact [email protected] for any questions.

Leave a Reply

Software Stories

Junge Control Panels
SoftwareJunge Control Adds Distribution Supply Chain
November 4, 2016
Junge Control began automating agricultural blending systems in 1979. They soon invented the “Junge Weigh” system, an extremely accurate and Read More
SoftwareHD Precision Analytics Launches New Mobile App For Agriculture Market
October 11, 2016
AGSentry from HD Precision Analytics is a Software-as-a-Service (SaaS) platform that offers simple data service and actionable analytics tool. It focuses Read More
EquipmentDTN Launches Ag Retailer Focused Data Management Program
April 5, 2016
As farm data multiplies exponentially, ag retailers need help leveraging the power of big data to better serve their customers Read More
Junge Control Panels
SoftwarePlant Automation Takes Traceability To The Next Level
March 8, 2016
What began as a way to simply vary differing fertility products at different rates to create custom fertilizer blends — Read More
Trending Articles
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
STS16 2017
SprayersHagie Manufacturing Releases 2017 STS16 Sprayer To Market
November 16, 2016
Hagie Manufacturing LLC’s largest full season applicator is now available with enhancements for the 2017 model year. Hagie is officially Read More
Wilco
CropLife 100Valley Agronomics, Wilco-Winfield To Form New Agronomy Joint Venture
November 11, 2016
Valley Agronomics LLC, headquartered in Rupert, ID, is a joint venture between Valley Wide Cooperative and Winfield Solutions, LLC. Wilco-Winfield, Read More
FertilizerThe Fertilizer Institute Issues Statement On The U.S. Elections
November 10, 2016
The Fertilizer Institute (TFI) President Chris Jahn has issued the following statement on the results of the 2016 elections: “TFI Read More
Latest News
Tim McCardle, ARA Chairman
CropLife 100BRANDT COO Named ARA Chairman
December 5, 2016
BRANDT EVP and Chief Operating Officer Tim McArdle has been named chairman of the Agricultural Retailers Association (ARA) during a Read More
Crop InputsWilbur-Ellis Receives ResponsibleAg Certification At Mo…
December 5, 2016
Wilbur-Ellis Co., a recognized leader in precision agriculture technology and the distribution of crop protection products, announces the ResponsibleAg certification Read More
Young Corn Closeup
Eric SfiligojThe Read On 2017 For Agricultural Fortunes Is Anybody’s…
December 5, 2016
As I (and others) have written in recent months, the nation has just experienced one of the most offbeat election Read More
Acceleron B-300 seed coating
Crop InputsThe BioAg Alliance Launches New Yield-Boosting Microbia…
December 5, 2016
As part of their commitment to develop and commercialize innovative microbial solutions for farmers through The BioAg Alliance, Monsanto Co. Read More
ManagementCorn and soy planting update; Takeaways from Climate Co…
December 2, 2016
AgriBusiness Global Editor Dave Frabotta Joins Paul Schrimpf for a discussion of global corn and soybean planting trends, and a Read More
Radish cover crop taproot
Crop InputsSoil Health Institute, Datu Research Receive Grant To E…
December 1, 2016
The Soil Health Institute (SHI) and Datu Research have announced a $626,000 grant from the Walton Family Foundation to quantify the Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
ManagementAg Industry Comes Together To Address Climate Change
December 1, 2016
Addressing climate change — and more specifically, decreasing greenhouse gas emissions from agriculture — can only be achieved through collective Read More
Young soybean field
HerbicidesLiquid Formulation Valor EZ Herbicide Available For 201…
December 1, 2016
Valent U.S.A. Corp. has released Valor EZ; a liquid formulation of the company’s leading herbicide, Valor. Named Valor EZ Herbicide Read More
Key Cooperative Marcus Construction Steel Building
ManagementThe Value Of Cooperatives In Modern Agriculture
December 1, 2016
Editor’s Note: Jaxon Mullinnix of  Lone Tree, IA, was recently named the Iowa state winner of the 2017 GROWMARK essay Read More
AGCO Operator of the Year Tony Kornder
SprayersAGCO Names Tony Kornder Operator Of The Year
December 1, 2016
AGCO Corp. names Tony Kornder with Genesis Growing Solutions in Le Sueur, MN, the 11th annual Operator of the Year. Read More
Chris Henney OABA
ManagementOABA Industry Conference To Provide Outlook For Future …
November 29, 2016
The upcoming Ohio AgriBusiness Association Industry Conference is packed with widely-respected speakers and industry professionals, sharing their expertise on a Read More
Corn
InsecticidesMajor Review Finds Neonic Poses Low Risk To Aquatic Inv…
November 28, 2016
A major new ecotoxicological review and risk assessment has been published in the peer-reviewed literature and concluded that registered crop Read More
EquipmentGSI Details New Grain Drying Efficiency System for Coop…
November 28, 2016
Grain elevators and ag co-ops are always looking for ways to increase their energy efficiency to help improve profitability. For Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
AGCO AgControl system
Precision AgPrecision Ag Technology: Rate Control For The Times
November 28, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
ARA
Eric SfiligojTaking The Industry’s Pulse At ARA
November 28, 2016
When most of you read this particular column, many of the industry’s key folks will probably be spending at least Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls …
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More