FieldWatch, Inc. To Lead National Sensitive Crops Database

DriftWatch, a voluntary online registry program created by Purdue University Agriculture and Biological Engineering has been given a new home with a new company called FieldWatch, Inc., which will lead to a nationwide online crop registry for high-value pesticide sensitive crops.

The university’s successful Web-based program, launched in Indiana in 2008, has been effective in allowing both farmers and applicators to identify, map and communicate where high-value pesticide-sensitive crops are being grown as part of ongoing stewardship activities. DriftWatch has quickly caught the attention of other state departments of agriculture and has currently been adopted by nine states, primarily in the Midwest, plus Colorado and Montana. The respective state departments of agriculture provide a key leadership role in implementing and administering this effective stewardship communication tool.

To support the rapid growth outside of Indiana, Purdue collaborated with other agricultural stakeholder groups to create a non-profit corporation, FieldWatch, Inc., in December of last year. The new company, which is located off-campus at the Purdue Research Park in West Lafayette, IN, has since assumed the operational responsibilities of DriftWatch. This now includes directing the transition of the Website and database from the Purdue IT environment to a secure private IT services provider while also developing a national software platform from which to grow the utilization of the DriftWatch tool.

“Our vision is to become a nationally recognized specialty crop registry for producers, applicators and other key stakeholders across the country by being able to easily identify where sensitive sites are located as they conduct their other product stewardship activities,” said Reid Sprenkel, President/CEO of FieldWatch, who comes with 32 years experience in the agriculture industry.

With DriftWatch, producers of high-value specialty crops, such as tomatoes, fruit trees, grapes and vegetables, register their sites on-line and provide contact information about their operation. Likewise, pesticide applicators utilize the site to help determine the scope and location of specialty crops in their trade areas. DriftWatch provides the platform to facilitate better awareness, communication and interaction between all parties as one part of ongoing stewardship activities.

Along with the software development, Purdue was instrumental in DriftWatch’s successful launch and multi-state adoption. Purdue has retained an active role in helping to expand the operation nationally.

“We are pleased and fully support the decision to transition to FieldWatch, Inc.,” said Jay Akridge, Purdue’s Dean of Agriculture, who will continue on FieldWatch’s board as an ex-officio member. “We’re also pleased with the board’s approach in working to create a collaborative organization of stakeholders.”

Sprenkel says one priority of the organization is maintaining a balanced representation and viable path forward that is acceptable to all stakeholders with the Board of Directors structured for maintaining that balance. Of 17 board seats provided for in the By-Laws, 9 directors were appointed representing 4 stakeholder groups. Initial board members in addition to Dean Akridge include:

Producer Group: Steve Smith, Red Gold, and Levi Huffman, Huffman Farms; Applicator Group: Scott Schertz, Schertz Aerial Service, and Bob Wolf, Application Technology Expert; Manufacturing Group: Andrew Burchett, Monsanto, and Elisha Modisett Kemp, Dow AgroSciences; and Industry At-Large Group: Jean Payne, Illinois Fertilizer and Chemical Association, and Tami Griffin, Aon Risk Solutions.

Two board members spoke about their perspectives on the benefits of that balance. “Spray drift continues to be a threat to our producers each year, but DriftWatch has been very constructive in reducing the number and severity of instances,” said Red Gold’s Smith. “With Reid’s leadership and the cooperation of everyone on the board, I’m extremely happy that the move to FieldWatch will allow us to expand our program even further.”

Monsanto’s Burchett also weighed in. “Our customers produce row crops and specialty crops, so we’re very interested in everyone’s success,” he said. “This requires awareness and communication between applicators and farmers of all types of crops. The new FieldWatch organization created in collaboration with Purdue University provides a unique opportunity for a cross-section of agricultural interests to achieve this goal together.”

Producers and applicators may continue to register or learn more at www.driftwatch.org. Also in the interim, contact [email protected] for any questions.

Leave a Reply

Software Stories

Growmark FS Outlet
SoftwareKnoa Software Solution Helps GROWMARK Boost System Performance
April 19, 2017
Knoa Software, a leading provider of user experience management (UEM) software, has announced that GROWMARK, Inc., a regional agricultural cooperative Read More
Agrible Pocket Spray Smart App
EquipmentNew Agrible Pocket Spray Smart App Alleviates Spraying Concerns
March 10, 2017
There’s a new app to help farmers decide when to spray their fields. Pocket Spray Smart is a free iOS Read More
Junge Innovation Center
EquipmentAg Retail Plants Adapt Designs, Software
March 2, 2017
A host of factors could be cited for “the rise of the machines” in ag retail plants — and the Read More
Junge Control Panels
SoftwareJunge Control Adds Distribution Supply Chain
November 4, 2016
Junge Control began automating agricultural blending systems in 1979. They soon invented the “Junge Weigh” system, an extremely accurate and Read More
Trending Articles
Crop InputsFlying Under the Radar No More, FMC Goes Big
April 13, 2017
Describing FMC as “under the radar,” admittedly, is probably a stretch. But in a snap of the fingers, FMC upped Read More
Young Corn Plants
Crop NutritionStill Hunting Yields
April 1, 2017
There’s no denying it — the agricultural marketplace today is undergoing a fundamental shift in fortunes. Not too many years Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teaching Fertilizer Education
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Latest News
ManagementWashington Update, Dow-DuPont Earnings, and the Passing…
April 27, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about the latest Beltway news, crop protection company 1st quarter numbers, and the Read More
BRANDT
CropLife 100Former PotashCorp COO Joins BRANDT Board
April 27, 2017
BRANDT has announced the appointment of another industry veteran to its board of directors. David Delaney, most recently EVP and Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsFortune: Inside China’s $43 Billion Bid for Food …
April 26, 2017
(Via Fortune.com) The worst famine in human history occurred in China from 1959 to 1961. An estimated 34 million people Read More
Syngenta Sign
Crop InputsSyngenta Announces Changes in Board of Directors
April 26, 2017
ChemChina and Syngenta announced changes relating to the new Board of Directors of Syngenta following the closing of the ChemChina Read More
Crop InputsBioSafe Systems Introduces PerCarb Broad-Spectrum Bacte…
April 26, 2017
BioSafe Systems announces PerCarb (Sodium Carbonate Peroxyhydrate), a new alternative to potassium bicarbonate and lime sulfur products for use in Read More
Deere Twitter
EquipmentTop 10 Twitter Pics for #Plant17
April 26, 2017
Despite some wet weather in parts of the Midwest, growers and ag retailers are working feverishly to plant this year’s Read More
Donald Trump
Crop InputsTrump Targets Agriculture with Latest Executive Order
April 26, 2017
(Via UPI.com) President Donald Trump on Tuesday took executive action in an effort to help grow the domestic agriculture industry Read More
AGCO Ratliff featured
EquipmentAGCO Mourns Passing of Company Founder, Industry Vision…
April 25, 2017
AGCO Corp., a worldwide manufacturer and distributor of agricultural equipment and solutions, mourns the passing of founder and former President, Read More
Engenia soybeans
Crop InputsINNVICTIS CROP CARE Introduces VANDAL MOC Soybean Herbi…
April 25, 2017
INNVICTIS CROP CARE, LLC has announced the U.S. EPA registration for VANDAL MOC, a combination of sulfentrazone plus metolachlor. VANDAL Read More
Kochia
HerbicidesINNVICTIS CROP CARE Launches STAVE Post-Emerge Broadlea…
April 25, 2017
INNVICTIS CROP CARE, LLC has introduced STAVE as the newest addition to­ its expanding portfolio. STAVE will be a great Read More
Sonny Perdue
LegislationSonny Perdue Confirmed by Senate as Next Agriculture Se…
April 25, 2017
After months without a secretary of agriculture, the Senate voted Monday evening to confirm former Georgia Gov. Sonny Perdue to Read More
BPIA logo
Seed/BiotechBPIA Files Comments with USDA
April 24, 2017
The Biological Products Industry Alliance (BPIA) has filed comments with the USDA’s Animal and Plant Health Inspection Service (APHIS) Plant Read More
Eric SfiligojHope for Application Equipment Sales
April 24, 2017
The old saying goes that a “rising tide lifts all boats.” If this is indeed the case, then things may Read More
Stewardship video screenshot
ManagementNew Video Raises Awareness of 2,4-D Stewardship
April 24, 2017
A new public service video developed and produced by the 2,4-D Research Task Force, in conjunction with the American Soybean Read More
ManagementAn Inside Look at Award Winning Ag Retailer Gar Tooteli…
April 20, 2017
CropLife Editor Eric Sfiligoj discusses An Inside Look at Award Winning Ag Retailer Gar Tootelian Read More
Students Soybean Field
Industry NewsMACA Announces 2017 Young Leader Scholarship Recipients
April 19, 2017
The Mid America CropLife Association (MACA) Board of Directors selected 11 college students to receive the MACA Young Leader Scholarship Read More
Growmark FS Outlet
SoftwareKnoa Software Solution Helps GROWMARK Boost System Perf…
April 19, 2017
Knoa Software, a leading provider of user experience management (UEM) software, has announced that GROWMARK, Inc., a regional agricultural cooperative Read More
Crop InputsFBN Publishes ‘Voice of the Farmer’ Agricul…
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, which the company is describing as “a special Read More