PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. The new design responds to both direct user feedback and PrecisionAg website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting PrecisionAg’s mission of being the information source for industry analysis, product news and trending topics.
PrecisionAg is a diversified, independent media enterprise serving the global community using precision agriculture techniques – adjusting production inputs and practices based on in-field variability, typically through use of geographic positioning systems (GPS) and other technologies.
“The home page of the new PrecisionAg.com, with its organization into Latest News, Featured Stories, and Trending Articles, gives our audience the blend of analysis and company/product announcements that they’re seeking,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, PrecisionAg’s parent company. “And the organization of our navigation bar takes users right to the topical areas they’re most interested in – especially Guidance, Data, Equipment and Computing.”
Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to PrecisionAg.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.
“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.
The site also provides a higher profile for the PrecisionAg Institute, an independent forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories.
“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”
PrecisionAg.com is the third Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.