Trimble Debuts End-to-End FMIS Platform

Trimble is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Agri-Data solutions — into one farm data management platform: Trimble Ag Software.
Trimble is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Agri-Data solutions — into one farm data management platform: Trimble Ag Software.

October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months.

Probably chief among those being that, for both growers and the myriad ag retailers, independent consultants and many others striving to service today’s digital farmer, the current confluence of competing ag data software packages is quickly getting out of hand.

For example, one grower at Vision that works with some of the large multi-national food processors shared that his team uses over 20 different packages to collect, analyze, store and share farm data with the many stakeholders involved in his operation. Consider for a second that, simply managing the log-ins for that many packages — let alone having to enter all the field boundaries and other attributes for each individual field in each program — would be a collective nightmare. It would be like having 20 different Gmail accounts and having to remember the log-in credentials for each one. My ADHD-addled millennial noggin can barely remember my DirecTV log-in each month to get my cable bill paid.

Enter Trimble’s new Trimble Ag Software (TAS) mobile FMIS platform, announced by the Westminster, CO-based company November 7 at its annual Dimensions User Conference in Las Vegas. The new software package combines three previous Trimble offerings — Connected Farm, FarmWorks Software, and Agri-Data So­lutions— into an all-in-one tool that Trimble says “offers customers a complete desktop, web-based and mobile-enabled agricultural software solution that simplifies farm data management” across all aspects of the production chain.

Ben Allen Trimble
Ben Allen, Trimble

According to Trimble Agriculture Division enterprise solutions manager Ben Allen, the aforementioned over-saturation in the marketplace when it comes to software packages is exactly the issue Trimble is hoping TAS can solve.

“We’ve worked to provide holistic solutions that go end-to-end, are mobile enabled, and allow users of the technology to stay within a single tool, and to spend less time on their computers and more time with their key customers,” shares Allen from a suite at the Venetian during the final day of Dimensions. “For over two decades ag tech companies have been asking farmers to spend more time on computers and their response has been a fairly unanimous, ‘No.’”

On the dealer/ag retail side of things, Allen agrees that the main target goal for TAS is to become the ag service provider’s one-stop shop for all digital farming activities. Along those lines, Trimble is also launching a new tool for variable-rate prescription generation.

“We are also announcing the release of our Prescription Engine product, which is a single workflow software product that allows professional advisors to stay in the same tool to do their management zone creation, zone editing, crop scouting, and managing soil and tissue lab data, along with providing the machine files necessary to deliver variable-rate recommendations, and then also capture that as-applied information (for reporting purposes),” Allen adds.

Along with Prescription Engine, Allen says Trimble is also releasing various modules within TAS for the different channels that participate in the food production system, making the sharing of as-applied data for food traceability or regulatory reporting a more seamless process.

“We have specific modules for food processors that tend to focus on compliance and traceability,” he explains. “Specific modules for ag retailers that focus on inventory management and customer relationship management and the in-season services that are necessary to understand how to best take care of the crops as they’re growing in the field. Special modules for advisors, that as you’ve said are using entirely too many different software solutions to deliver their services today, and special services for the farmer as well.

“And this approach, to be able to connect the different users of data seamlessly, is something that we are uniquely positioned to provide.”

Also available are modules to manage aerial imagery, but probably most important from a TAS standpoint is the mobile computing power the new platform pledges to provide its users.

“Farmers live a very mobile life; they’re busy,” Allen says. “They’re in and out of trucks and tractors all day, moving fuel and different supplies around, and in order to really serve them with technology you have to align yourself with that mobile life. Again, the ability to stay in a single tool to deliver the required services and data analytics, and to do it mobile-enabled and in real time is viable to help scale service offerings as a dealer. Bottom line, we’re striving to be the tool that enables success for those service providers.”

Leave a Reply

One comment on “Trimble Debuts End-to-End FMIS Platform

  1. Trimble, like several other software technology companies, has introduced products into the market without adequate testing and without giving their support staff adequate training. This has caused a lot of problems for the people who use them as well as the people who try to help those folks who use their inferior product introductions. Mr. Allen might want to come out of his office in Colorado once in a while and find out how the real world works.
    Steve Smith
    Angola, Indiana

Precision Ag Stories

Forbes Mixing Bowl NYC
Precision AgGrowing Demand For High Tech Agriculture Sparking Discussion
March 3, 2017
How can information technology be best harnessed to solve challenges in food and agriculture? That’s a question being asked more Read More
EquipmentWhat Does FBN’s Latest Attempt At Disintermediation Really Mean For Ag Retailers?
February 6, 2017
When Farmer’s Business Network (FBN), the Silicon Valley-based ag data startup that promises to leverage all kinds of on-farm data Read More
Farmobile Dashboard Heat Map
Precision AgFarmobile’s EFR Dashboard Brings Real-Time Metrics To The Coffee Table
January 1, 2017
Farmobile is one of many data start-ups that we’ve been closely observing with a sense of keen curiosity since they Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Trending Articles
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teaching Fertilizer Education
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Latest News
Soybean Closeup
FungicidesNew CROSSOVER PRO Formulation Offers Insect and Disease…
March 29, 2017
INNVICTIS CROP CARE, LLC has launched CROSSOVER PRO as a first of its kind formulation combining propiconazole and lambda-cyhalothrin for Read More
Trade Summit
Crop Inputs3 Compelling Reasons to Attend the AgriBusiness Global …
March 29, 2017
The AgriBusiness Global Trade Summit is the world’s premier sourcing event for crop protection and plant health products. Its core Read More
ManagementStudy: Farming Becoming Riskier Under Climate Change
March 28, 2017
Scientists the world over are working to predict how climate change will affect our planet. It is an extremely complex Read More
Young Corn Plants
Crop NutritionProtecting Nitrogen Provides Economic, Environmental RO…
March 28, 2017
Every business looks to improve its return on investment and reduce its risk of loss. Farmers are no different, yet Read More
Water Drainage
Eric SfiligojDMWW Lawsuit Dismissal Good News for Ag
March 27, 2017
On March 17 while most of the nation was toasting St. Patrick’s Day, agriculture was likely lifting a glass (or Read More
Eric Jenks, Wilbur-Ellis
Crop InputsWilbur-Ellis Launches ADVANTIGRO Plant Growth Regulator…
March 27, 2017
Wilbur-Ellis Agribusiness, a recognized leader in the marketing and distribution of crop protection, seed and nutritional products, as well as Read More
Yara West Sacramento Ribbon Cutting
Crop InputsYara West Sacramento Is Newest Addition
March 27, 2017
Yara’s West Sacramento Terminal was officially welcomed March 21 as the newest Yara North America facility in the U.S. While continually Read More
UncategorizedPrecision Ag, Iowa Water, and GM Corn Updates
March 24, 2017
Editors Paul Schrimpf and Eric Sfiligoj look at the state of precision agriculture, the dismissal of the Des Moines Water Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters Biostimulants Market Wit…
March 23, 2017
Marrone Bio Innovations, Inc. is expanding beyond biopesticides and crop protection and into the biostimulant market by commercially launching Haven Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teach…
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
ManagementThink You Know Water? Take WinField United’s R…
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Corn Field
LegislationTFI Hopes Court Dismissal Is ‘Final Chapter’…
March 20, 2017
The Fertilizer Institute (TFI) released the following statement from President, Chris Jahn on the March 17, 2017, federal court dismissal Read More
Wheat Growers
Industry NewsWheat Growers CEO Dale Locken To Retire
March 20, 2017
CEO Dale Locken has announced that he plans to retire from Wheat Growers. Locken has served almost 15 years as Read More
Bayer Monsanto
Eric SfiligojBayer-Monsanto: Life, LibertyLink, And The Pursuit Of R…
March 20, 2017
As the calendar officially turns to spring, life is in full renewal mode. Flowers are blooming, birds are singing, and Read More
Corn Field
Crop InputsUltra Yield Micronutrients Acquires Kronos Micronutrien…
March 16, 2017
Ultra Yield Micronutrients, Inc. ”Ultra”, an affiliate of Cameron Chemicals, Inc., is pleased to announce that it has acquired the Read More
ManagementSnowstorms, Asset Sales, and Soybeans Prices
March 16, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss the weather, precision ag, crop protection company mergers, and commodity prices in this Read More
Soybean Field
Seed/BiotechBayer Invests $8.1 million In Soybean Advancement In Th…
March 16, 2017
Growers in Illinois and across the Midwest now have the added benefit of a state-of-the-art soybean research facility, increasing accessibility Read More
CropLife 100CHS Acquires Western Co-op Transport Association
March 16, 2017
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has purchased Western Co-op Transport Read More