Raven Rolls Along

There’s an old saying from boxing that tells participants to “roll with the punches.” In other words, individuals should be flexible to whatever unexpected hits come their way.

Apparently, the folks at Raven Industries are experts in this department. Last week, I was lucky enough to attend the company’s annual Tech Conference, held in Raven’s home city of Sioux Falls, SD. The event, which typically draws more than 100 participants, consists of equal parts classroom sessions on the latest company technology and in-the-field demonstrations spread out over two days.

Now according to the Tech Conference’s original agenda, the first morning of the event was to be the Ride-and-Drive portion at the company’s field site just north of the city. However, the night before, a massive thunderstorm came through the area. Along with plenty of high winds and lightning, this storm reportedly dumped five inches of rain on Sioux Falls. Needless to say, Raven’s field suffered plenty of wind damage and was pretty saturated the next morning.

But instead of panic, Raven’s event organizers calmly re-shuffled the schedule, moving the classroom sessions from the field tents to dry hotel rooms. They also managed to get the group’s lunch, originally slated to be held on the field grounds, to be served instead in the hotel lobby.

By the early afternoon, Raven’s field was dry enough that the group was able to get its Ride-and-Drive sessions in after all. “It was all in a day’s work,” said Jessica DeJong, marketing communications coordinator, Applied Technology Division for the company of her team’s efforts.

Count me as one of those who was thoroughly impressed nonetheless. In over 20 years of covering industry events for trade magazines, I’ve seen many events thrown into complete chaos as something unexpected occurred (such as a loss of power, which also was the case at Raven’s host hotel the morning after the storm!). Yet, the Tech Conference’s organizers “rolled with the punches,” changing their plans as needed without the least hint of panic.

Now I’ve heard from several industry sources that Raven is one of the most progressive companies in the precision ag field, with a well-earned reputation for innovation. It seems the company is also pretty good at adapting to the unexpected as well.

Leave a Reply

Precision Ag Stories

TMX-2050-In-Cab-Display-Launch-Run-Screen
EquipmentGPS Auto Steer: Innovating in a Mature Market
July 17, 2017
In the world of Big IRON, GPS auto steer has closely mirrored the evolutionary path of consumer GPS Navigation systems Read More
Agronomist and farmer on iPad inspecting weeds
Precision AgPatience Needed: Lessons for Getting New Tech onto the Farm
July 6, 2017
A popular joke within the tech industry was trotted out at GAI AgTech Week in Boston, MA, speaking volumes about Read More
PrecisionAg Vision Conference
Precision AgPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
EquipmentAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Trending Articles
Tim Hassinger Dow AgroSciences President and CEO
Crop InputsDow’s Tim Hassinger Named President, CEO of Lindsay Corp.
July 24, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
Stewardship‘Gonna Fly Now’ with Environmental Respect
July 20, 2017
One of the most memorable moments in movie history occurred in the Academy Award-winning 1976 film “Rocky.” Haven gotten his Read More
StewardshipEnvironmental Respect 2017 Kicks Off Enjoying an American Pastime
July 18, 2017
Following months of planning and scheduling, the 2017 Environmental Respect Awards (ERA) celebration kicked off in fine fashion as more Read More
Soybean Closeup
Crop InputsMissouri Lifts Dicamba Ban, Issues Stricter Application Parameters
July 14, 2017
The Missouri Department of Agriculture has lifted its barely week-old ban on new dicamba technologies, which have been at the Read More
Crop InputsMonsanto Responds to Arkansas, Missouri Dicamba Bans
July 10, 2017
Monsanto, provider of the dicamba-tolerant Roundup Ready Xtend crop system for soybeans and cotton, issued the following statement on Friday, Read More
Retail FacilitiesPCS-Hammond Meets Fertilizer Storage Needs with New Dome Facility
July 8, 2017
The new barrel dome facility at the PCS-Hammond Regional Distribution Center in Hammond, IN, can hold more than 100,000 tons Read More
Latest News
Darin Lickfeldt Verdesian In Field
Crop InputsVerdesian: Sustainability Goes Hand in Hand with Profit…
July 25, 2017
Sustainability is a hot topic in agriculture these days. And while measuring sustainability and its on-farm impact can seem difficult Read More
Crop InputsBASF: In Arkansas Drift Cases, Buffer Zones Mostly Not …
July 24, 2017
BASF on Thursday addressed questions about spreading dicamba drift issues on a media briefing call. In Arkansas – which is Read More
Tim Hassinger Dow AgroSciences President and CEO
Crop InputsDow’s Tim Hassinger Named President, CEO of Linds…
July 24, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
Eric SfiligojThe 2017 Ambassadors of Respect Come from Around the Gl…
July 24, 2017
After a week of fun, enjoying food, sights, and company information, DuPont Crop Protection representatives and their Environmental Respect guests Read More
ManagementCropLife Retail Week: Dicamba Update and InfoAg Preview
July 21, 2017
Editors Eric Sfiligoj and Paul Schrimpf discuss reports from the field and comments from Monsanto about dicamba drift this season, Read More
Stewardship‘Gonna Fly Now’ with Environmental Respect
July 20, 2017
One of the most memorable moments in movie history occurred in the Academy Award-winning 1976 film “Rocky.” Haven gotten his Read More
StewardshipEnvironmental Respect: Grand Grounds, Posters Parade
July 19, 2017
To celebrate their accomplishments in the area of environmental stewardship, award recipients at the 2017 Environmental Respect week spent much Read More
StewardshipHarden’s Message to ERA Winners: Do Tell Your Good Stor…
July 19, 2017
As the daughter of a peanut farmer, Krysta Harden, Chief Sustainability Officer for DuPont Crop Protection, understands the importance the Read More
StewardshipFarming Smarter Hinges on 4R Best Management Practices
July 18, 2017
Preserving water quality while feeding another 2 billion people by 2050 is the challenge facing North America’s farmers and its Read More
StewardshipEnvironmental Respect 2017 Kicks Off Enjoying an Americ…
July 18, 2017
Following months of planning and scheduling, the 2017 Environmental Respect Awards (ERA) celebration kicked off in fine fashion as more Read More
Soybean Field Sunset
OpinionPicking Partners in the Crop Protection Market
July 17, 2017
Agriculture is a market awash in highs, lows, and everything in between. This is certainly true in the world of Read More
TMX-2050-In-Cab-Display-Launch-Run-Screen
EquipmentGPS Auto Steer: Innovating in a Mature Market
July 17, 2017
In the world of Big IRON, GPS auto steer has closely mirrored the evolutionary path of consumer GPS Navigation systems Read More
MFA-Centralia-MO
Eric SfiligojThe Resilience of Ag Retailers
July 17, 2017
After covering the ag retail market for 17 years, I think one of the most impressive character traits I’ve seen Read More
SERA-meeting
Stewardship4R Event Explores How to Minimize Phosphorus Losses
July 17, 2017
This year the Southern Extension and Research Activity (SERA) – 17; will be meeting in Oregon, OH, from August 14-17. Read More
Students Soybean Field
StewardshipCCA 4R Study Guide Available
July 17, 2017
In June the International Plant Nutrition Institute (IPNI) released the Certified Crop Advisor (CCA) 4R Nutrient Management Specialist (4R NMS) Read More
Soil soybean closeup
FertilizerThe 4Rs and Potassium
July 17, 2017
Are we meeting crop K needs? Using the 4R nutrient stewardship approach of selecting the right source at the right Read More
Soil Young Corn
StewardshipTop 10 Themes from the 2017 4R Nutrient Stewardship Sum…
July 17, 2017
Preserving water quality while feeding another 2 billion people by 2050 is the challenge facing North America’s farmers and its Read More
Soybean Field Sunset
Crop InputsWhich is Better for Soybeans: Fall or Spring Applicatio…
July 17, 2017
There have been many questions about fall versus spring applications of phosphorus (P) and potassium (K) to soybeans, writes Dr. T. Read More