New Retailer-Centric RTK And Wireless Data System Launches

MyWay RTK LLC today announced the launch of its new cell-based RTK GPS solution that brings always-on, subscription-based real-time kinematic positioning and wireless Internet access to growers and agribusinesses in the state of Illinois. What makes MyWay RTK unique is its vision to interact with multiple brands of equipment and be distributed through a network of value-added dealers; all working together to promote the concept of open-access RTK correction to create more value for their farmer customers.

Unlike government-run CORS and private RTK networks available in many areas, MyWay RTK has been developed expressly for agriculture and is based on establishing base stations at participating agricultural service providers. These retailers, who serve as the trusted advisors to their farmer customers, will one day have access to an open pipeline through which information can be exchanged both with farmer customers as well as within the retailer’s own operation; all the while, utilizing a common RTK correction.

Don Bierman, a veteran manager from Wabash Valley FS, was a key driver of the retail-based vision of MyWay RTK, bringing the technology, marketing, and distribution know-how in Illinois to the table to help make the concept a reality. Bierman is now serving as interim leader of MyWay RTK LLC.

Finding a retailer champion was key, and in Illinois, Bloomington-based cooperative giant Growmark is supporting the MyWay RTK initiative. It has recommended select cooperative locations to serve as hosts for base stations. Once fully implemented, 49 base stations will be hosted throughout the state, providing statewide RTK coverage.

Sid Parks, precision agriculture manager at Growmark, recognized the potential benefits immediately when he first talked with supporters of MyWay RTK, and brought member coops to the table. “We have been a retail consumer of RTK service – our local cooperatives have been paying someone else to access RTK,” says Parks. “Now they can control that side of the equation.”

“Within first five minutes of our meeting with Sid, we knew this would be a great opportunity for us,” says Mike Neef, operations manager for Piatt County FS in Monticello, IL, where one of the base stations resides. “What got me excited was the ability for retail to have a hand in the entire guidance program. We have always been on the outside, but now we will be able to sell system.”

Another key benefit that Parks and Growmark cooperative managers see is that they will be able to one day share data wirelessly. “The ability to collect yield data and as-applied data, create and send prescription maps and send them through a mapping center in an FS office and out to our rigs spraying in the fields – the ability to communicate wirelessly is an enormous advantage,” says Parks. “Having to physically transfer information from cards and discs has been an obstacle to this industry for the last 15 years.”

For My Way RTK, using agricultural retailers as the launch point provides other advantages as well. “To be really successful when doing something new, the hardest thing is getting to the customer,” says Bierman. “It made sense to build the system so that MyWay RTK partners are not only users of this service; they also have the ability to market this service to their customers who they see on daily basis.”

For his part, Bierman says service provider build out and resale of MyWay RTK services will be a powerful lure for new MyWay RTK users both within and outside Illinois. By allowing multiple resellers of MyWay RTK subscriptions under the one system, retailers and other service providers located within the state can continue to market to their customers.

“If you look at what we have to invest every year as service providers, to do what we do for our customers, why would you not make a relatively small investment to help assure you have a professionally-managed RTK system for you and your customers to utilize?” says Bierman.

Bierman expects that MyWay RTK will spread to other states, and he is actively meeting with interested retailers about the system.

For more information, visit the Web site at www.MyWayRTK.com.

Leave a Reply

2 comments on “New Retailer-Centric RTK And Wireless Data System Launches

Precision Ag Stories

Farmobile Dashboard Heat Map
Precision AgFarmobile’s EFR Dashboard Brings Real-Time Metrics To The Coffee Table
January 1, 2017
Farmobile is one of many data start-ups that we’ve been closely observing with a sense of keen curiosity since they Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
AGCO AgControl system
Precision AgPrecision Ag Technology: Rate Control For The Times
November 28, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
Trending Articles
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
Latest News
Corn
Eric SfiligojThe Mood From Madison? In A Holding Pattern
January 16, 2017
Last week, I had the chance to attend the annual Wisconsin AgriBusiness Classic show in Madison, WI. It’s been a Read More
Syngenta Sign
Crop InputsAccenture Helps Syngenta Transform Its Global Logistics
January 13, 2017
Syngenta, a leading agriculture company, has collaborated with Accenture to design and implement a new digital logistics operating model across Read More
Fall Creek Seth Harden The Nature Conservancy
StewardshipLocal Farmers’ Watershed Initiative: Continuous Improve…
January 13, 2017
The goal in the Big Pine Watershed Project is to more intentionally do what local farmers and responsible ag retailers Read More
HerbicidesEPA Expands Enlist Duo Herbicide Registration To 34 Sta…
January 13, 2017
The U.S. EPA has expanded the geography for application of Enlist Duo herbicide from 15 to 34 states. This means Read More
Olson Ag Enterprise
CropLife 100Wilbur-Ellis Acquires Nebraska Seed Retailer
January 13, 2017
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
ManagementDeere-Precision Planting Update and the Ag Secretary Wa…
January 12, 2017
Editors Paul Schrimpf and Eric Sfiligoj provide the latest on the court date for John Deere/Precision Planting and the quest Read More
Monsanto sign
Seed/BiotechMonsanto, NRGene Form Agreement For Big Data Genomic An…
January 12, 2017
Monsanto Co. and NRGene have announced that the companies have reached a non-exclusive, multi-year global licensing agreement on NRGene’s genome-analysis Read More
AGCO Custom applicator
SprayersAGCO, Asmark Institute To Offer Training For Beginning …
January 11, 2017
AGCO Corp. and the Asmark Institute are collaborating to offer a new training program dedicated to educating and developing custom Read More
ManagementAg Land Values In Limbo In 2017
January 10, 2017
Several factors will come into play in 2017 that will determine the direction of land values. Randy Dickhut, senior vice Read More
Industry NewsPattison Agriculture Positioned To Be Leading Canadian …
January 10, 2017
Pattison Agriculture Limited (Pattison Agriculture), a division of The Jim Pattison Group (the Pattison Group), has announced the merger of Read More
Fertilizer Tender close-up
MicronutrientsHow Micronutrients Fit Into 2017 Fertility Plans
January 10, 2017
Where do micronutrients stand going forward in fertility plans? For one thing, Tim Mundorf, Field Representative with Midwest Laboratories, says Read More
Fertilizer application
State of the IndustryCautious Optimism On Fertilizer In 2017
January 10, 2017
What kind of fertilizer rates are growers and retailers looking at in 2017 and beyond? According to stakeholders CropLife magazine Read More
Asmus Farm Supply crop protection products in storage
State of the IndustryCrop Protection Products Market: Complexity Begets Oppo…
January 10, 2017
While other key market segments in agriculture continue to see tumultuous shifts in sales volumes going forward (large equipment sales are Read More
RoGator RG1300B AGCO
Sprayers10 Sprayers That Will Showcase The Latest Application T…
January 10, 2017
Sprayer manufacturers continue to step up their games with the latest in application technology. From direct injection systems and four-wheel Read More
Soybean Field
FungicidesGrowers Report Yield Boost, Extended Residual Disease C…
January 9, 2017
With the new growing season around the corner, it’s time to start thinking about inputs for 2017. As growers weigh Read More
Donald Trump
Eric SfiligojTrump’s New Ag Secretary Coming Soon?
January 9, 2017
As agricultural experts are quick to point out, incoming President Donald Trump largely has the nation’s growers to thank for Read More
Bayer Monsanto
Crop InputsThe Path Ahead For Mergers & Acquisitions In Agricu…
January 9, 2017
Bayer AG’s proposed $66 billion takeover of Monsanto would create, by far, the industry giant capturing more than a quarter Read More
Jeff Troike Ceres Solutions
CropLife 100Troike Named CEO Of Newly Formed Ceres Solutions Cooper…
January 6, 2017
Jeff Troike has been named President and CEO of the newly formed agribusiness known as Ceres Solutions Cooperative. Ceres Solutions Read More