New Retailer-Centric RTK And Wireless Data System Launches

MyWay RTK LLC today announced the launch of its new cell-based RTK GPS solution that brings always-on, subscription-based real-time kinematic positioning and wireless Internet access to growers and agribusinesses in the state of Illinois. What makes MyWay RTK unique is its vision to interact with multiple brands of equipment and be distributed through a network of value-added dealers; all working together to promote the concept of open-access RTK correction to create more value for their farmer customers.

Unlike government-run CORS and private RTK networks available in many areas, MyWay RTK has been developed expressly for agriculture and is based on establishing base stations at participating agricultural service providers. These retailers, who serve as the trusted advisors to their farmer customers, will one day have access to an open pipeline through which information can be exchanged both with farmer customers as well as within the retailer’s own operation; all the while, utilizing a common RTK correction.

Don Bierman, a veteran manager from Wabash Valley FS, was a key driver of the retail-based vision of MyWay RTK, bringing the technology, marketing, and distribution know-how in Illinois to the table to help make the concept a reality. Bierman is now serving as interim leader of MyWay RTK LLC.

Finding a retailer champion was key, and in Illinois, Bloomington-based cooperative giant Growmark is supporting the MyWay RTK initiative. It has recommended select cooperative locations to serve as hosts for base stations. Once fully implemented, 49 base stations will be hosted throughout the state, providing statewide RTK coverage.

Sid Parks, precision agriculture manager at Growmark, recognized the potential benefits immediately when he first talked with supporters of MyWay RTK, and brought member coops to the table. “We have been a retail consumer of RTK service – our local cooperatives have been paying someone else to access RTK,” says Parks. “Now they can control that side of the equation.”

“Within first five minutes of our meeting with Sid, we knew this would be a great opportunity for us,” says Mike Neef, operations manager for Piatt County FS in Monticello, IL, where one of the base stations resides. “What got me excited was the ability for retail to have a hand in the entire guidance program. We have always been on the outside, but now we will be able to sell system.”

Another key benefit that Parks and Growmark cooperative managers see is that they will be able to one day share data wirelessly. “The ability to collect yield data and as-applied data, create and send prescription maps and send them through a mapping center in an FS office and out to our rigs spraying in the fields – the ability to communicate wirelessly is an enormous advantage,” says Parks. “Having to physically transfer information from cards and discs has been an obstacle to this industry for the last 15 years.”

For My Way RTK, using agricultural retailers as the launch point provides other advantages as well. “To be really successful when doing something new, the hardest thing is getting to the customer,” says Bierman. “It made sense to build the system so that MyWay RTK partners are not only users of this service; they also have the ability to market this service to their customers who they see on daily basis.”

For his part, Bierman says service provider build out and resale of MyWay RTK services will be a powerful lure for new MyWay RTK users both within and outside Illinois. By allowing multiple resellers of MyWay RTK subscriptions under the one system, retailers and other service providers located within the state can continue to market to their customers.

“If you look at what we have to invest every year as service providers, to do what we do for our customers, why would you not make a relatively small investment to help assure you have a professionally-managed RTK system for you and your customers to utilize?” says Bierman.

Bierman expects that MyWay RTK will spread to other states, and he is actively meeting with interested retailers about the system.

For more information, visit the Web site at www.MyWayRTK.com.

Leave a Reply

2 comments on “New Retailer-Centric RTK And Wireless Data System Launches

Precision Ag Stories

fertilizer blending and storage, Top 100
BlendersCHS Dakota Expansion Features AGCO’s GSI InterSystems Handling Equipment
May 25, 2016
The continued growth of precision agriculture has increased farmer use of customized fertilizer blends best-suited for their soil conditions. Several Read More
Topcon’s X30 display with CropSpec sensors
EquipmentGPS Autosteer Systems: Product Updates From Precision Ag Companies
May 24, 2016
Throughout 2015 GPS Steering solutions continued to evolve from what was once an after-market add on, to today’s cab where Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojThe Precision Ag Revolution Continues
May 24, 2016
It’s funny how much “the first time” tends to mean to someone as they get older. I sometimes can’t recall Read More
Eric Wintemute, AMVAC
Precision AgAMVAC Ups The Ante With New Precision Ag Technology
May 24, 2016
A potentially industry-changing at-plant soil treatment system from American Vanguard Corp., or AMVAC, is coming soon to large growers in Read More
Trending Articles
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Eyeing Monsanto For Possible Mega-Merger
May 16, 2016
Bayer AG is exploring a potential bid for U.S. competitor Monsanto Co. in a deal that would create the world’s Read More
Aerial Drone
Precision AgA Deeper Dive Into The Future Of Precision Ag
May 9, 2016
For about two decades now, through the good and the bad times, the ups and the downs inherent in agriculture, Read More
Palmer amaranth in soybean stubble
HerbicidesWSSA: Billions In Potential Economic Losses From Uncontrolled Weeds
May 4, 2016
What losses would corn and soybean growers experience if they were forced to eliminate herbicides and other control techniques from Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
Latest News
ManagementWashington Visit and Bayer/Monsanto Deal Update
May 26, 2016
Editors Paul Schrimpf and Eric Sfiligoj discusses a recent trip to DC and the latest news on the proposed pairing Read More
Fertilizer closeup in hand
Industry NewsVerdesian: Striking A Balance Between Yield & ROI
May 26, 2016
Finely tuned nutrient management plans are helping farmers throughout the U.S. improve nutrient use efficiency, increase return on investment (ROI) Read More
Crop InputsLand O’Lakes Announces Minnesota Water Quality Pa…
May 25, 2016
Governor Mark Dayton and Land O’Lakes, Inc. President and CEO Chris Policinski today announced a new public-private partnership to protect Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Corn close up
Crop InputsArysta LifeScience Establishes Global Headquarters In R…
May 25, 2016
Arysta LifeScience has announced plans to relocate its global headquarters from West Palm Beach, FL, to Cary, NC, over the Read More
fertilizer blending and storage, Top 100
BlendersCHS Dakota Expansion Features AGCO’s GSI InterSys…
May 25, 2016
The continued growth of precision agriculture has increased farmer use of customized fertilizer blends best-suited for their soil conditions. Several Read More
ManagementAgriculture 3.5: A Bumpy Road Ahead
May 24, 2016
You may have read my article a few years ago on Agriculture 3.0, which is a term I coined to Read More
Topcon’s X30 display with CropSpec sensors
EquipmentGPS Autosteer Systems: Product Updates From Precision A…
May 24, 2016
Throughout 2015 GPS Steering solutions continued to evolve from what was once an after-market add on, to today’s cab where Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojThe Precision Ag Revolution Continues
May 24, 2016
It’s funny how much “the first time” tends to mean to someone as they get older. I sometimes can’t recall Read More
Eric Wintemute, AMVAC
Precision AgAMVAC Ups The Ante With New Precision Ag Technology
May 24, 2016
A potentially industry-changing at-plant soil treatment system from American Vanguard Corp., or AMVAC, is coming soon to large growers in Read More
Dry and Liquid Plant
CropLife 100CropLife 100 Map
May 24, 2016
The new CropLife 100 map shows the locations of each of the headquarters of the 2015 CropLife 100 retailers. The interactive Read More
Southern States Cooperative
Corn Field
Industry NewsTiger-Sul Names Veteran Account Manager To Lead Central…
May 23, 2016
With the continuing growth of the sulphur bentonite and precision crop nutrient industry, global agriculture firm H.J. Baker has announced that Read More
Bayer sign
Industry NewsReuters: Bayer Defies Critics With $62 Billion Monsanto…
May 23, 2016
German drugs and crop chemicals group Bayer has offered to buy U.S. seeds company Monsanto for $62 billion in cash, Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Industry NewsCompass Minerals Hires Industry Veteran To Lead Plant N…
May 19, 2016
Compass Minerals has hired plant nutrition industry veteran Vatren Jurin to steer the company’s portfolio expansion into specialty liquid micronutrient Read More
ASMARK Retailers LIVE! Tour 2016 Group shot The Andersons
CropLife 100The Andersons Rejects Unsolicited Proposal From HC2
May 19, 2016
The Andersons, Inc. has announced that its Board of Directors has rejected two non-binding, highly conditional, unsolicited proposals from HC2 Read More
glyphosate
Crop InputsWHO: Glyphosate ‘Unlikely’ To Cause Cancer
May 16, 2016
Via Reuters.com reporter Kate Kelland: The weed-killing pesticide glyphosate, made by Monsanto and widely used in agriculture and by gardeners, Read More