New Retailer-Centric RTK And Wireless Data System Launches

MyWay RTK LLC today announced the launch of its new cell-based RTK GPS solution that brings always-on, subscription-based real-time kinematic positioning and wireless Internet access to growers and agribusinesses in the state of Illinois. What makes MyWay RTK unique is its vision to interact with multiple brands of equipment and be distributed through a network of value-added dealers; all working together to promote the concept of open-access RTK correction to create more value for their farmer customers.

Unlike government-run CORS and private RTK networks available in many areas, MyWay RTK has been developed expressly for agriculture and is based on establishing base stations at participating agricultural service providers. These retailers, who serve as the trusted advisors to their farmer customers, will one day have access to an open pipeline through which information can be exchanged both with farmer customers as well as within the retailer’s own operation; all the while, utilizing a common RTK correction.

Don Bierman, a veteran manager from Wabash Valley FS, was a key driver of the retail-based vision of MyWay RTK, bringing the technology, marketing, and distribution know-how in Illinois to the table to help make the concept a reality. Bierman is now serving as interim leader of MyWay RTK LLC.

Finding a retailer champion was key, and in Illinois, Bloomington-based cooperative giant Growmark is supporting the MyWay RTK initiative. It has recommended select cooperative locations to serve as hosts for base stations. Once fully implemented, 49 base stations will be hosted throughout the state, providing statewide RTK coverage.

Sid Parks, precision agriculture manager at Growmark, recognized the potential benefits immediately when he first talked with supporters of MyWay RTK, and brought member coops to the table. “We have been a retail consumer of RTK service – our local cooperatives have been paying someone else to access RTK,” says Parks. “Now they can control that side of the equation.”

“Within first five minutes of our meeting with Sid, we knew this would be a great opportunity for us,” says Mike Neef, operations manager for Piatt County FS in Monticello, IL, where one of the base stations resides. “What got me excited was the ability for retail to have a hand in the entire guidance program. We have always been on the outside, but now we will be able to sell system.”

Another key benefit that Parks and Growmark cooperative managers see is that they will be able to one day share data wirelessly. “The ability to collect yield data and as-applied data, create and send prescription maps and send them through a mapping center in an FS office and out to our rigs spraying in the fields – the ability to communicate wirelessly is an enormous advantage,” says Parks. “Having to physically transfer information from cards and discs has been an obstacle to this industry for the last 15 years.”

For My Way RTK, using agricultural retailers as the launch point provides other advantages as well. “To be really successful when doing something new, the hardest thing is getting to the customer,” says Bierman. “It made sense to build the system so that MyWay RTK partners are not only users of this service; they also have the ability to market this service to their customers who they see on daily basis.”

For his part, Bierman says service provider build out and resale of MyWay RTK services will be a powerful lure for new MyWay RTK users both within and outside Illinois. By allowing multiple resellers of MyWay RTK subscriptions under the one system, retailers and other service providers located within the state can continue to market to their customers.

“If you look at what we have to invest every year as service providers, to do what we do for our customers, why would you not make a relatively small investment to help assure you have a professionally-managed RTK system for you and your customers to utilize?” says Bierman.

Bierman expects that MyWay RTK will spread to other states, and he is actively meeting with interested retailers about the system.

For more information, visit the Web site at www.MyWayRTK.com.

Leave a Reply

2 comments on “New Retailer-Centric RTK And Wireless Data System Launches

Precision Ag Stories

Precision AgUAS: The S Stands For Smart, Service And Sensors
May 1, 2014
The only thing occuring more rapidly than the technologies’ evolution is the clamoring to implement UAS into agriculture as soon as possible. Read More
Precision AgAg Retail: 3 Tech Trends To Watch In 2014
April 1, 2014
It's been a busy first quarter of technology developments in 2014. Here are some of the highlights, and things to watch in the months ahead. Read More
Valley Variable Rate Irrigation
Precision AgMaximizing Returns From Water Inputs
March 3, 2014
Irrigation manufacturers have developed some vital new technologies to fine-tune irrigation and save growers money, water, energy and labor. Read More
Todd Golly and UAVs
Precision AgReal-World UAV Experience In Agriculture
February 3, 2014
Minnesota grower Todd Golly shares his views on the use of unmanned aerial vehicles. Read More

Trending Articles

Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More
EquipmentGPS: 25 Years And Still Growing
June 2, 2014
The evolution of global positioning systems applications in agriculture remains ongoing as the technology hits a notable milestone. Read More

Latest News

CropLife 100Pinnacle Forms Alliance With Wildlife Managment, Seed O…
July 25, 2014
The strategic alliance will provide Tecomate with key wildlife products, processing facilities, distribution centers and sales through Pinnacle’s ever-growing retail network. Read More
ManagementFranken Presses White House On RFS Support
July 25, 2014
Al Franken and a group of Senate democrats recently met with senior White House official John Podesta to urge the administration to change its position on an EPA proposal. Read More
ManagementASA, FarmLink To Launch ‘Operation Benchmark̵…
July 25, 2014
The American Soybean Association (ASA) and FarmLink are teaming up to help farmers close the $11 billion gap between what they harvested in 2013 and what they could harvest annually. Read More
StewardshipNorthey: Farmers Commit $1.4 Million to Try New Water Q…
July 25, 2014
The practices that are eligible for funding include cover crops, no-till or strip till and using a nitrification inhibitor when applying fall fertilizer. Read More
Precision AgFarmers Learn How Changing World Will Impact Iowa
July 24, 2014
Technology and understanding global consumer demand for Iowa farm products brought hundreds of farmers and agribusiness leaders to Ames recently for the annual Iowa Farm Bureau Federation Economic Summit. Read More
HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTransform WG, Closer SC Insecticides Receive R&D 10…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More
EquipmentKinze, Raven Team Up On 4900 Planter Monitor
July 23, 2014
Kinze Manufacturing announces a partnership with Raven Industries to develop a standalone monitor solution for the Kinze 4900 series planter. With this new Read More
LegislationNew Farm Bill Continues To Confuse As Growers Await USD…
July 23, 2014
The new five-year Farm Bill eliminates many of the direct payments previously payed to growers and could benefit from USDA clarification, reports a Toledo Blade columnist. Read More
EquipmentPrecisionAg.com Relaunches With Responsive Design For M…
July 22, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. Read More
FungicidesEPA OKs Two Willowood Fungicides
July 21, 2014
The EPA has approved Willowood Azoxy 2SC and Willowood AzoxyProp Xtra. two widely used broad spectrum, preventative fungicides with systemic and curative properties. Read More
Precision AgFarmers Learning Fast As UAVs Take Off
July 17, 2014
Farmers and others interested in how UAVs can be used in agricultural applications were able to learn more about the technology during the recent Precision Aerial Ag Show. Read More
CropLife 100Bobby Knight, Richard Petty To Highlight Ag PhD Field D…
July 17, 2014
Attendees at the July 24 Ag PhD Field Day at Hefty Farms will learn about the latest agricultural technologies, and get a chance to meet legendary sports figures Bobby Knight and Richard Petty. Read More
WebinarsUpcoming Webinars
July 17, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
FertilizerCF Industries Sells Carbon Credits To Chevrolet, Donate…
July 17, 2014
CF Industries has completed the sale of a large block of carbon reduction credits to Chevrolet, and will donate the net proceeds of $600,000 to the National FFA Foundation. Read More
CropLife 100Grainland Cooperative, Minier Cooperative Grain To Merg…
July 17, 2014
The shareholders of Grainland Cooperative and Minier Cooperative Grain Co. approved a merger of company operations effective August 1, 2014. Read More
ManagementStudy: Drought Costing California Billions
July 17, 2014
A new study has found the drought has cost the state $2.2 billion, primarily in lost farm revenue and wages. Read More