CropLife Technology 2011 Year In Review: Precision Progress

The technology year 2011 in agriculture provided a number of interesting story lines, from the politics of GPS to the proliferation of mobile technology to the genuine proof of concept of unmanned autonomous equipment. We also saw a growing trend towards collaboration and cooperation amongst fierce competitors, providing hope that greater equipment and software compatibility will lead to more rapid and wider adoption of efficiency and agronomy-improving technology.

It was an excellent year for innovation and progress in ag technology, punctuated by what we consider the most significant stories from the 2011 season.

GPS Vs. Lightsquared

In its relatively brief history, precision agriculture has never really had a broad political cause to fight for in the Beltway. That is, until this year when technology company Lightsquared announced that the FCC had given it permission to begin a pilot deployment of its broadband Internet solution. To the government, it looked like a silver bullet solution to establishing broadband access coast to coast.

But there was a hitch. The Lightsquared signal as planned would significantly compromise the existing GPS signal, rendering it virtually useless. The GPS industry, including a laundry list of companies in the agriculture market, conducted three months of testing to get to the bottom of the issue. It was determined by their technical people that under no circumstances could the Lightsquared signal broadcast in its assigned spectrum without affecting GPS. Even a late move by Lightsquared to reduce the spectrum it would broadcast on continued to compromise the GPS signal, most especially the high accuracy GPS that agriculture relies on.

At this stage, it is uncertain how the FCC will rule, but agriculture has had its say. The Agricultural Retailers Association was able to weigh in on behalf of all ag dealerships through the testimony of Rick Greene, precision manager at MFA Inc., and his testimony at a hearing conducted by the House Small Business Committee.

Continuing Collaboration

As technology continues to mature in agriculture, there appears to be a growing trend toward competing companies working more closely together to bring better solutions to retailers and growers. This trend was punctuated at the 2011 InfoAg Conference in July, which drew more than 700 attendees and had a decidedly more collaborative tone than past meetings.

Where this conference had often featured major new technology releases from the big companies, much of the discussion at the 2011 event was about offering ways that technology could “talk” to each other, share data, and make the end user more productive (such as Slingshot API, shown on the previous page). Overall, manufacturers seemed to be embracing their strengths and reaching out to other companies to broaden and improve the solutions they bring to agriculture.

Another example was the formation of a Precision Agriculture committee within AgGateway, the industry organization that is facilitating the creation of a broad range of data standards in agriculture. Broad participation in this committee will hopefully result in the establishment of standards that make it much easier to exchange data and develop prescription recommendations — and increase the adoption of agriculture technology by more retailers and growers.

Kinze’s Autonomy Project

One of the biggest surprises was the unveiling of an unmanned, autonomous tractor technology by Kinze Manufacturing. Kinze collaborated with East Coast company Jaybridge Robotics on a proof-of-concept project to demonstrate how autonomous tractor technology could be made to work.

“This is not a remote control process, this is total autonomy,” said Luc van Herle, global sales manager for Kinze, when we caught up with him at the Farm Progress Show in September. “Your input field boundaries, account for water and obstacles, load it into the tractor and planter and let it go.” In demonstrations, van Herle noted that it takes a few minutes to actually get moving. “It’s thinking. It’s creating a map and a plan for the best way to plant the particular field,” he explains. It does it by itself, as if an operator is there, lifting up the planter, making the turns, and heading back down to plant the next row.

The difficult task of scaling the technology so that it’s affordable for a grower is the next step and that could take a number of years, but it was an impressive demonstration that created big waves in the ag technology world.

2011 also witnessed a number of significant strategic moves among ag technology companies. Some of the most significant include the following:

Trimble Enhances GNSS Offerings

In March, Trimble acquired OmniSTAR’s land based Global Navigation Satellite System (GNSS) signal corrections business from Fugro N.V. At the time, Patricia Boothe, general manager of Trimble’s Positioning Services division, explained that “with the addition of the OmniSTAR services and our strong relationship with Fugro, we will offer a full range of high-precision positioning capabilities which now includes satellite-delivered corrections.”

Trimble made good on the promise with the July release of CenterPoint RTX, a new GNSS offering that offers “a fully-converged position in less than one minute at startup within the five central U.S. Corn Belt states from Nebraska to Illinois.” According to Trimble. “For the area outside of the five U.S. states, the Cen­terPoint RTX correction service provides the same 4-centimeter (1.5-inch) repeatable accuracy, but end-users will experience additional convergence time to reach full accuracy.”

Deere Embraces Integration

John Deere announced a plan in March to bring together its current and future wireless technology solutions under a new brand called FarmSight, with a goal of providing an “integrated and comprehensive vision” for meeting the needs of the increasingly complex growing operation. The FarmSight vision serves to focus current and future Deere offerings under a single umbrella, including aspects of its JDLink telematics solution, Ag Logic asset and fleet management solution and Apex desktop software.

Topcon Makes Moves

The release of Topcon’s X-30 control console back in January created a lot of buzz in agriculture for its iPad-like touch screen operation and impressive capabilities, further deepening its commitment to bringing improved technology to agriculture. Then in the summer it announced that it had acquired SGIS software from its key equipment partner AGCO, providing an opportunity for Topcon to gain a foothold in the GIS software business.

So will GPS integrity be spared? What new products will come to market? What surprises lie in store for retailers in 2012? Stay tuned … with an upbeat farm economy and a heightened sense of collaboration among technology companies, anything is possible.

Leave a Reply

Precision Ag Stories

Farmobile Dashboard Heat Map
Precision AgFarmobile’s EFR Dashboard Brings Real-Time Metrics To The Coffee Table
January 1, 2017
Farmobile is one of many data start-ups that we’ve been closely observing with a sense of keen curiosity since they Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
AGCO AgControl system
Precision AgPrecision Ag Technology: Rate Control For The Times
November 28, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
Trending Articles
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
Latest News
Management3 Financial Trends To Watch In Agriculture
January 17, 2017
I recently had the opportunity to attend a meeting of credit managers for Midwest ag supply and input companies, in part Read More
Andersons Retail Store
CropLife 100The Andersons To Close All Retail Stores; Shutdown Does…
January 16, 2017
In a stunning announcement to the Toledo area, The Andersons Inc. said on Sunday that it would close its two Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojPrecision To Lead Agriculture In 2017?
January 16, 2017
Another new year is upon us! And I’m certain I speak for many in the agricultural world when I say Read More
Corn
Eric SfiligojThe Mood From Madison? In A Holding Pattern
January 16, 2017
Last week, I had the chance to attend the annual Wisconsin AgriBusiness Classic show in Madison, WI. It’s been a Read More
Syngenta Sign
Crop InputsAccenture Helps Syngenta Transform Its Global Logistics
January 13, 2017
Syngenta, a leading agriculture company, has collaborated with Accenture to design and implement a new digital logistics operating model across Read More
Fall Creek Seth Harden The Nature Conservancy
StewardshipLocal Farmers’ Watershed Initiative: Continuous Improve…
January 13, 2017
The goal in the Big Pine Watershed Project is to more intentionally do what local farmers and responsible ag retailers Read More
HerbicidesEPA Expands Enlist Duo Herbicide Registration To 34 Sta…
January 13, 2017
The U.S. EPA has expanded the geography for application of Enlist Duo herbicide from 15 to 34 states. This means Read More
Olson Ag Enterprise
CropLife 100Wilbur-Ellis Acquires Nebraska Seed Retailer
January 13, 2017
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
ManagementDeere-Precision Planting Update and the Ag Secretary Wa…
January 12, 2017
Editors Paul Schrimpf and Eric Sfiligoj provide the latest on the court date for John Deere/Precision Planting and the quest Read More
Monsanto sign
Seed/BiotechMonsanto, NRGene Form Agreement For Big Data Genomic An…
January 12, 2017
Monsanto Co. and NRGene have announced that the companies have reached a non-exclusive, multi-year global licensing agreement on NRGene’s genome-analysis Read More
AGCO Custom applicator
SprayersAGCO, Asmark Institute To Offer Training For Beginning …
January 11, 2017
AGCO Corp. and the Asmark Institute are collaborating to offer a new training program dedicated to educating and developing custom Read More
ManagementAg Land Values In Limbo In 2017
January 10, 2017
Several factors will come into play in 2017 that will determine the direction of land values. Randy Dickhut, senior vice Read More
Industry NewsPattison Agriculture Positioned To Be Leading Canadian …
January 10, 2017
Pattison Agriculture Limited (Pattison Agriculture), a division of The Jim Pattison Group (the Pattison Group), has announced the merger of Read More
Fertilizer Tender close-up
MicronutrientsHow Micronutrients Fit Into 2017 Fertility Plans
January 10, 2017
Where do micronutrients stand going forward in fertility plans? For one thing, Tim Mundorf, Field Representative with Midwest Laboratories, says Read More
Fertilizer application
State of the IndustryCautious Optimism On Fertilizer In 2017
January 10, 2017
What kind of fertilizer rates are growers and retailers looking at in 2017 and beyond? According to stakeholders CropLife magazine Read More
Asmus Farm Supply crop protection products in storage
State of the IndustryCrop Protection Products Market: Complexity Begets Oppo…
January 10, 2017
While other key market segments in agriculture continue to see tumultuous shifts in sales volumes going forward (large equipment sales are Read More
RoGator RG1300B AGCO
Sprayers10 Sprayers That Will Showcase The Latest Application T…
January 10, 2017
Sprayer manufacturers continue to step up their games with the latest in application technology. From direct injection systems and four-wheel Read More
Soybean Field
FungicidesGrowers Report Yield Boost, Extended Residual Disease C…
January 9, 2017
With the new growing season around the corner, it’s time to start thinking about inputs for 2017. As growers weigh Read More