CropLife Technology 2011 Year In Review: Precision Progress

The technology year 2011 in agriculture provided a number of interesting story lines, from the politics of GPS to the proliferation of mobile technology to the genuine proof of concept of unmanned autonomous equipment. We also saw a growing trend towards collaboration and cooperation amongst fierce competitors, providing hope that greater equipment and software compatibility will lead to more rapid and wider adoption of efficiency and agronomy-improving technology.

It was an excellent year for innovation and progress in ag technology, punctuated by what we consider the most significant stories from the 2011 season.

GPS Vs. Lightsquared

In its relatively brief history, precision agriculture has never really had a broad political cause to fight for in the Beltway. That is, until this year when technology company Lightsquared announced that the FCC had given it permission to begin a pilot deployment of its broadband Internet solution. To the government, it looked like a silver bullet solution to establishing broadband access coast to coast.

But there was a hitch. The Lightsquared signal as planned would significantly compromise the existing GPS signal, rendering it virtually useless. The GPS industry, including a laundry list of companies in the agriculture market, conducted three months of testing to get to the bottom of the issue. It was determined by their technical people that under no circumstances could the Lightsquared signal broadcast in its assigned spectrum without affecting GPS. Even a late move by Lightsquared to reduce the spectrum it would broadcast on continued to compromise the GPS signal, most especially the high accuracy GPS that agriculture relies on.

At this stage, it is uncertain how the FCC will rule, but agriculture has had its say. The Agricultural Retailers Association was able to weigh in on behalf of all ag dealerships through the testimony of Rick Greene, precision manager at MFA Inc., and his testimony at a hearing conducted by the House Small Business Committee.

Continuing Collaboration

As technology continues to mature in agriculture, there appears to be a growing trend toward competing companies working more closely together to bring better solutions to retailers and growers. This trend was punctuated at the 2011 InfoAg Conference in July, which drew more than 700 attendees and had a decidedly more collaborative tone than past meetings.

Where this conference had often featured major new technology releases from the big companies, much of the discussion at the 2011 event was about offering ways that technology could “talk” to each other, share data, and make the end user more productive (such as Slingshot API, shown on the previous page). Overall, manufacturers seemed to be embracing their strengths and reaching out to other companies to broaden and improve the solutions they bring to agriculture.

Another example was the formation of a Precision Agriculture committee within AgGateway, the industry organization that is facilitating the creation of a broad range of data standards in agriculture. Broad participation in this committee will hopefully result in the establishment of standards that make it much easier to exchange data and develop prescription recommendations — and increase the adoption of agriculture technology by more retailers and growers.

Kinze’s Autonomy Project

One of the biggest surprises was the unveiling of an unmanned, autonomous tractor technology by Kinze Manufacturing. Kinze collaborated with East Coast company Jaybridge Robotics on a proof-of-concept project to demonstrate how autonomous tractor technology could be made to work.

“This is not a remote control process, this is total autonomy,” said Luc van Herle, global sales manager for Kinze, when we caught up with him at the Farm Progress Show in September. “Your input field boundaries, account for water and obstacles, load it into the tractor and planter and let it go.” In demonstrations, van Herle noted that it takes a few minutes to actually get moving. “It’s thinking. It’s creating a map and a plan for the best way to plant the particular field,” he explains. It does it by itself, as if an operator is there, lifting up the planter, making the turns, and heading back down to plant the next row.

The difficult task of scaling the technology so that it’s affordable for a grower is the next step and that could take a number of years, but it was an impressive demonstration that created big waves in the ag technology world.

2011 also witnessed a number of significant strategic moves among ag technology companies. Some of the most significant include the following:

Trimble Enhances GNSS Offerings

In March, Trimble acquired OmniSTAR’s land based Global Navigation Satellite System (GNSS) signal corrections business from Fugro N.V. At the time, Patricia Boothe, general manager of Trimble’s Positioning Services division, explained that “with the addition of the OmniSTAR services and our strong relationship with Fugro, we will offer a full range of high-precision positioning capabilities which now includes satellite-delivered corrections.”

Trimble made good on the promise with the July release of CenterPoint RTX, a new GNSS offering that offers “a fully-converged position in less than one minute at startup within the five central U.S. Corn Belt states from Nebraska to Illinois.” According to Trimble. “For the area outside of the five U.S. states, the Cen­terPoint RTX correction service provides the same 4-centimeter (1.5-inch) repeatable accuracy, but end-users will experience additional convergence time to reach full accuracy.”

Deere Embraces Integration

John Deere announced a plan in March to bring together its current and future wireless technology solutions under a new brand called FarmSight, with a goal of providing an “integrated and comprehensive vision” for meeting the needs of the increasingly complex growing operation. The FarmSight vision serves to focus current and future Deere offerings under a single umbrella, including aspects of its JDLink telematics solution, Ag Logic asset and fleet management solution and Apex desktop software.

Topcon Makes Moves

The release of Topcon’s X-30 control console back in January created a lot of buzz in agriculture for its iPad-like touch screen operation and impressive capabilities, further deepening its commitment to bringing improved technology to agriculture. Then in the summer it announced that it had acquired SGIS software from its key equipment partner AGCO, providing an opportunity for Topcon to gain a foothold in the GIS software business.

So will GPS integrity be spared? What new products will come to market? What surprises lie in store for retailers in 2012? Stay tuned … with an upbeat farm economy and a heightened sense of collaboration among technology companies, anything is possible.

Leave a Reply

Precision Ag Stories
Precision AgGoogle Glass: New Tool For Ag
October 8, 2014
New wearable smart technologies such as Google Glass show potential to greatly impact how we accomplish the business of feeding the world. Read More
Precision AgPrecision Agriculture: Finding The Payback
September 6, 2014
Profitability in precision ag is not about any one technology, but the result of employing technology in a total system approach that is agronomically sound. Read More
Precision AgUAS: The S Stands For Smart, Service And Sensors
May 1, 2014
The only thing occuring more rapidly than the technologies’ evolution is the clamoring to implement UAS into agriculture as soon as possible. Read More
Precision AgAg Retail: 3 Tech Trends To Watch In 2014
April 1, 2014
It's been a busy first quarter of technology developments in 2014. Here are some of the highlights, and things to watch in the months ahead. Read More
Top 100 Articles
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
CropLife 100Wilbur-Ellis Acquires South Dakota Retailer
April 2, 2015
Wilbur-Ellis Co.’s Agribusiness Division, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed Read More
CropLife 100The McGregor Co. Closes Smith-Kem Acquisition
April 2, 2015
The McGregor Co. — ranked No. 16 on the CropLife 100 list of largest U.S. ag retailers — has completed Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Latest News
FertilizerSimplot’s Gal-XeONE Technology Moves West
April 27, 2015
The J.R. Simplot Co. remains committed to creating customer value through technology. In 2013, Simplot purchased the Gal-XeONE controlled release Read More
Eric SfiligojThe Need To Defend Production Agriculture
April 27, 2015
Last week, I spent the better part of my time on the road visiting with ag retailers and market suppliers Read More
FertilizerStarter Fertilizers Show Value In Stressful Spring Cond…
April 27, 2015
From wet, cold conditions in the eastern Corn Belt to excessively dry, cool soils in the Plains states, spring field Read More
StewardshipTFI Announces Renewed Financial Commitment To Fertilize…
April 24, 2015
Today, The Fertilizer Institute’s (TFI) President Chris Jahn announced that TFI and over 100 partners will more than double existing Read More
Industry NewsMACA Names New Ambassador Coordinator
April 23, 2015
The Mid America CropLife Association (MACA) has named Michelle Kilper as its new Ambassador Coordinator. Michelle is a graduate of Read More
ManagementAg Retailer’s Role In Local Policy Making; Raising The …
April 23, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj review their recent travels, precision ag efforts in Washington, DC, and the role of Read More
TMX-2050 In-Cab Display Launch Run Screen
Precision AgIn-Cab Computing 2015: Connectivity, Compatibility Take…
April 23, 2015
In terms of in-cab computing solutions for the agriculture market, companies like Case IH, Topcon, Trimble, John Deere and Raven Read More
USDA
StewardshipUSDA Outlines Building Blocks For Climate Smart Agricul…
April 23, 2015
Today, the USDA has announced a comprehensive and detailed approach to support farmers, ranchers, and forest land owners in their Read More
Industry NewsArysta LifeScience Welcomes New Territory Sales Manager
April 23, 2015
Arysta LifeScience North America recently announced the addition of Kaitlyn Acaster to the Canadian sales team. Acaster will fill the Read More
Crop InputsMarrone Bio Innovations Opens New Research Greenhouse
April 23, 2015
Marrone Bio Innovations, Inc. (MBI), a leading provider of bio-based pest management and plant health products for the agriculture, turf Read More
Crop InputsDuPont Acquires Taxon Biosciences
April 23, 2015
DuPont has agreed to acquire Taxon Biosciences, Inc., a leading microbiome discovery company. This acquisition will build on DuPont’s in-house capabilities Read More
Farmer on tablet
ManagementStudy: Consumers Don’t Care If U.S. Farmers Feed …
April 23, 2015
“We’re feeding the world” is a mantra often used by those involved in farming and food to build support for Read More
Industry NewsCorporate Responsibility Magazine Names Monsanto One Of…
April 22, 2015
Corporate Responsibility Magazine (CR Magazine) named Monsanto Co. to its 100 Best Corporate Citizens List for 2015. This is the Read More
FertilizerSpring Nitrogen Management: Form And Timing
April 22, 2015
Most corn producers have planned their spring nitrogen program for 2015, and many have already started to implement their program. Read More
FMC 3Rive 3D
Industry NewsFMC Corp. Completes Acquisition Of Cheminova
April 22, 2015
FMC Corp. has completed the closing of its acquisition of Cheminova A/S, a multinational crop protection company based in Denmark Read More
SoftwareSyngenta Expands AgriEdge Excelsior Nationwide For 2015
April 22, 2015
Growers across the country can now take the guesswork out of improving their farm’s production, land value, farm stewardship and Read More
Cornfield near Sioux City Iowa
HerbicidesU.S. Regulators May Start Testing Food For Glyphosate R…
April 21, 2015
U.S. regulators may start testing food products for residues of the world’s most widely used herbicide, EPA told Reuters’ Carey Read More
FungicidesBRANDT Adds Zonix Biofungicide To Portfolio
April 21, 2015
BRANDT has added Zonix biofungicide to its rapidly expanding line of organic and sustainable products. Zonix is a contact fungicide that Read More