AGCO Unveils Global Precision Farming Initiative

AGCO, a worldwide manufacturer and distributor of agricultural equipment and infrastructure, announced today a new global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services.

AGCO’s overarching new global technology strategy is called Fuse Technologies, and it will provide professional growers seamless integration and connectivity across all their farm assets — regardless of brand. It will transform current precision farming practices by delivering precision agriculture solutions that lead to reduced input costs, greater efficiency and profitability. AGCO’s current telematics and data management offerings such as AgCommand and VarioDoc, auto guidance solutions such as Auto-Guide 3000 and VarioGuide, and future generations of these and other core precision farming technologies will be added to the Fuse Technologies portfolio.

Additionally, as the strategy evolves, a major focus of Fuse Technologies will be to ensure an “open” approach to technology integration in AGCO equipment. This will allow connections to existing service providers and Farm Management Information System (FMIS) software that is already in use and trusted by AGCO customers.

“Fuse represents a new day for AGCO and a large scale investment in new technology solutions,” said Martin Richenhagen, AGCO Chairman, President and CEO. “We are more than doubling resources in key areas that will lead to more new products and services in the precision agriculture category,” he said.

“The promise of Fuse Technologies is a consolidated approach to AGCO precision farming technology that will help to transform our customers’ enterprises through innovation, integration and enhanced optimization resulting in improved productivity and profitability,” said Eric Hansotia, Senior Vice President Global Harvesting and Advanced Technology Solutions (ATS).

Pillars of Fuse Technologies include:

  • AGCO Brands: AGCO is a global provider of agriculture solutions through a unique offering of brands and products that deliver the AGCO vision of “High-tech Solutions for Professional Farmers Feeding the World.”
  • On & Off Board Technologies: Seamlessly integrate all your farm assets — resulting in higher yields, less input costs and greater profits.
  • Support & Training: A new global customer call center and leading-edge product training means you get the expertise and answers to run your operation more efficiently.
  • Dealer Network: One of the world’s most extensive dealer networks gives you global access and support — any time, any place.
  • Service Providers: Connect with preferred service providers and enjoy the freedom and convenience to continue working with local business partners that you trust.

“Fuse Technologies will encompass all of AGCO’s core product brands, enable a deeper integration with our technology suppliers, and impact all stages of the farming life cycle from enterprise planning, planting, and seed growth to application, harvesting and grain storage” said Matt Rushing, AGCO Vice President of Product Management, ATS and Electronics Functional Group globally. “Fuse Technologies is the future of AGCO’s on and off board technology offering.”

View more information about Fuse Technologies and AGCO’s new connected strategy.

Leave a Reply

Precision Ag Stories

Precision AgUAS: The S Stands For Smart, Service And Sensors
May 1, 2014
The only thing occuring more rapidly than the technologies’ evolution is the clamoring to implement UAS into agriculture as soon as possible. Read More
Precision AgAg Retail: 3 Tech Trends To Watch In 2014
April 1, 2014
It's been a busy first quarter of technology developments in 2014. Here are some of the highlights, and things to watch in the months ahead. Read More
Valley Variable Rate Irrigation
Precision AgMaximizing Returns From Water Inputs
March 3, 2014
Irrigation manufacturers have developed some vital new technologies to fine-tune irrigation and save growers money, water, energy and labor. Read More
Todd Golly and UAVs
Precision AgReal-World UAV Experience In Agriculture
February 3, 2014
Minnesota grower Todd Golly shares his views on the use of unmanned aerial vehicles. Read More

Trending Articles

EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More
EquipmentGPS: 25 Years And Still Growing
June 2, 2014
The evolution of global positioning systems applications in agriculture remains ongoing as the technology hits a notable milestone. Read More
CropLife 10013 Key Acquisitions Pinnacle Has Made In The First Half Of 2014
May 29, 2014
The only thing that has reached a more frenzied pace than #plant14 might be the multiple acquisitions that Pinnacle Agriculture Holdings has made in the first half of the year. Read More

Latest News

EquipmentPrecisionAg.com Relaunches With Responsive Design For M…
July 22, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. Read More
FungicidesEPA OKs Two Willowood Fungicides
July 21, 2014
The EPA has approved Willowood Azoxy 2SC and Willowood AzoxyProp Xtra. two widely used broad spectrum, preventative fungicides with systemic and curative properties. Read More
Precision AgFarmers Learning Fast As UAVs Take Off
July 17, 2014
Farmers and others interested in how UAVs can be used in agricultural applications were able to learn more about the technology during the recent Precision Aerial Ag Show. Read More
CropLife 100Bobby Knight, Richard Petty To Highlight Ag PhD Field D…
July 17, 2014
Attendees at the July 24 Ag PhD Field Day at Hefty Farms will learn about the latest agricultural technologies, and get a chance to meet legendary sports figures Bobby Knight and Richard Petty. Read More
WebinarsUpcoming Webinars
July 17, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
FertilizerCF Industries Sells Carbon Credits To Chevrolet, Donate…
July 17, 2014
CF Industries has completed the sale of a large block of carbon reduction credits to Chevrolet, and will donate the net proceeds of $600,000 to the National FFA Foundation. Read More
CropLife 100Grainland Cooperative, Minier Cooperative Grain To Merg…
July 17, 2014
The shareholders of Grainland Cooperative and Minier Cooperative Grain Co. approved a merger of company operations effective August 1, 2014. Read More
ManagementStudy: Drought Costing California Billions
July 17, 2014
A new study has found the drought has cost the state $2.2 billion, primarily in lost farm revenue and wages. Read More
FertilizerCF Industries Resumes Production At Oklahoma Nitrogen C…
July 17, 2014
The company had shut down production at the Woodward, OK, facility in April to address an issue in one of the site’s boilers. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denve…
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybe…
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
Crop InputsSyngenta Drive To Thrive 10 Finalists Announced
July 15, 2014
Finalists are chosen based on the quality of their essays and photos depicting what makes them thrive. Read More
FertilizerHow To Minimize Phosphorus Losses In Runoff
July 15, 2014
Phosphorus losses from agricultural fields can be divided into three categories: flash losses of soluble phosphorus, slow leak losses and erosion events. Here's how to minimize losses in each instance. Read More
ManagementCalifornia Drought Threatens To Dry Up Farm Wells
July 15, 2014
Farmers hit hardest by California's drought could begin to see wells run dry next year, according to a new study by The Center for Watershed Sciences at the University of California, Davis. Read More
Precision AgPoll: Do you plan to attend this year’s InfoAg Co…
July 14, 2014
This year’s InfoAg Conference is just two weeks away. The premier event in precision agriculture takes place July 29-31 at Read More
LegislationFarm Bill Implementation Continues
July 14, 2014
The bill provides $28 billion over the next five years for conservation on private lands while streamlining several old programs and creating new ones like the Regional Conservation Partnership Program. Read More
MicronutrientsH.J. Baker Continues Expansion Of Atmore Facility
July 14, 2014
The company has improved its molten sulphur unloading system to help meet increased sulphur demand at Tiger-Sul’s Atmore, AL, facility. Read More