New Leader Honors A Fallen Employee

Ingrid Livingston with Rosie 2012
Ingrid Livingston with Rosie in 2012.

By Her HECO/New Leader Family

“It’s a rare person who can take care of hearts while also taking care of business,” perfectly describes, to many in the ag industry, the life and legacy of Ingrid Livingston. Ingrid made significant contributions to the industry and touched the lives of many. Although her death tragic, her life accomplishments were vast and far reaching. She was a remarkable woman. Our hearts were broken on that snowy morning in January.

Ingrid began her career in the agriculture industry fresh out of college. After graduating from the University of Iowa in 1996 with majors in English Journalism and Mass Communication, she found a home at Highway Equip­ment Co. (HECO), the manufacturer of New Leader crop nutrient applicators. As the company’s new public relations coordinator, Ingrid became known for her creativity, sincerity and hard work. She was involved with launching the first HECO Website, promotion of the first GPS-ready controller and the introduction of the G4 spinner.

“Ingrid was the epitome of what the ag industry is all about,” says Mark Sharitz, director of marketing for AGCO Corp.

She quickly learned the ag industry and accepted the challenge of director of marketing in 2007, immediately taking on the monumental launch of the New Leader L4000G4 spreader.

“Ingrid was the type of person that anyone would want to represent their company,” says Ken Lehmann, application equipment sales and marketing manager for Case IH.

In 2008, Ingrid again advanced her career and was promoted to the role of executive director of marketing. She was instrumental in the launch of the MultiBin, a system allowing an operator to spread up to four products in one pass in the field, and the DN345, a drawn dry box spinner spreader.

“Ingrid helped us promote dry product application and it has helped John Deere grow our representation in the industry,” says Craig Weynand, division sales manager at John Deere.

Ingrid’s motivation to excel in the workplace carried over into her personal life as she overcame a personal disability, a stutter. As you can imagine, a career in marketing would be extremely courageous for someone who has to speak publicly on a regular basis.

“When Ingrid came to work for HECO, we were unaware of her stuttering until she gave her first presentation. I remember looking around the room and noticing surprised looks from her colleagues. Ingrid wasn’t embarrassed or offended by any of the quizzical looks; she simply continued with her presentation. I always admired her for tackling a career that would make her face her speech challenge on a daily basis. She was an incredibly courageous woman,” says Rocki Shepard, HECO President/CEO.

Making Industry Friends

Ingrid continued to excel in her marketing roles at HECO and was recognized by the company’s dealers as the face of HECO. Ingrid’s dedication to maintain positive professional relationships was consistently evident by many dealers at industry events, especially trade shows. “At trade shows, Ingrid always made a point to stop by our booth to see if there was anything more that HECO could be doing to support our business,” says Case IH’s Lehmann.

One of the key events Ingrid orchestrated was New Leader Night at the Ag Retailers Association’s (ARA) annual event. “Ingrid’s handiwork was probably most evident to the industry at the various New Leader Night dinner meetings she would organize and host at the ARA conventions,” says Scott King, equipment services manager at Helena Chemical Co.

Marvin Scruggs, president/owner of Scruggs Equipment, a New Leader dealer, recalls Ingrid’s friendship at trade shows: “Ingrid was one of those friends that I always looked forward to seeing at MAGIE. Even during the hectic time of setting up for the show, she stopped and took time to catch up. She even remembered my wife’s and children’s names.”

During the 18 years Ingrid participated in the ag industry, her leadership provided awareness and commitment to the industry and the entire HECO team during a tremendous growth era. As we reflect on the life and legacy of Ingrid, we remember how extremely close she was to those who she shared her professional life at HECO and recognize that Ingrid’s contributions have forever impacted the ag industry and everyone who knew her. Though we mourn for our loss, we will continuously celebrate her energy, her honesty, her vibrancy and her pure joy of living that she brought to all who shared her remarkable life. Ingrid is survived by her two daughters.

She is missed.

Leave a Reply

One comment on “New Leader Honors A Fallen Employee

  1. What a wonderful tribute for my niece Ingrid Huber Livingston; she was truly the ALL AMERICAN LADY! She was a terrific mother and wife also. We, the family members remember her legacy as well. Ingrid’s light will shine for a long time to come, as she left her special mark on many. Thank you for remembering her, and thanks to Highway Equipment Co. for the support of our family in these tragic times. God Bless you all, Mark Morrison

Equipment Stories

EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
EquipmentKinze Celebrating 50 Years This Summer
July 15, 2015
Fifty years after its humble beginning as a small welding shop, Kinze Manufacturing is reflecting on a half-century of innovation Read More
EquipmentDeere, Case And Other Equipment Companies Join Forces On Planter Design Standard
July 14, 2015
As many of you already know, generally speaking there isn’t a whole lot of reaching across the aisle going on Read More
EquipmentNew Hagie STS Sprayer Features AirScout Precision Package
July 8, 2015
Hagie Mfg. and AirScout have formed a new joint endeavor to deliver value to customers by uniting state-of-the-art field prescription Read More
Top 100 Articles
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Latest News
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
FungicidesReport: Sudden Death Syndrome Symptoms Appearing In Soy…
July 30, 2015
Last week, symptoms of sudden death syndrome (SDS) began to appear in April 15-planted soybeans at the University of Illinois’s Read More
Seed/BiotechAdvanta Seeds Adds New Phoenix Corn Hybrids
July 30, 2015
Corn growers in the High Plains and Western states have new options available for the 2016 growing season from Advanta Read More
ManagementTechnology and agriculture: a Futurist’s Perspective
July 30, 2015
Futurist David Zach, speaking at this week’s InfoAg Conference in St. Louis, shared thoughts on the benefits and limitations of Read More
Biofuels Plant in Lousiana
Industry NewsIdle Biofuels Plant In Louisiana To Reopen As Ammonia F…
July 30, 2015
A Lithuania-based company plans to spend $265 million to reopen an idle biofuels refinery in Grant Parish as an ammonia Read More
FFA at Monsanto Booth at the 2015 National Farm Machinery Show
Industry NewsFive Students Receive The 2015 Monty’s Plant Food Compa…
July 29, 2015
This fall, five college-bound students will have financial support through the Monty’s Plant Food Company FFA Scholarship. All five scholarship Read More
GYPSOIL Blendable Pellets
Crop InputsBeneficial Reuse Management Launches Pelletized Gypsum …
July 29, 2015
Beneficial Reuse Management (BRM) announced this week at Ag Media Summit that its GYPSOIL Pelletized Products Division will open a Read More
StewardshipOhio Water Quality Project To Determine How Much Phosph…
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
FertilizerKoch Agronomic Services Launches N-TEGRATION Technology
July 27, 2015
Koch Agronomic Services, LLC (KAS) has launched  N-TEGRATION Technology, a process technology platform designed to enable production of enhanced efficiency fertilizers at Read More
HerbicidesExpert: IARC Herbicide Classifications Leading To Confu…
July 24, 2015
Few people in the crop protection industry had heard of the International Agency for Research on Cancer (IARC) before this Read More
ManagementFCI Trade Summit Update & Precision Tank Turns 50
July 23, 2015
Editors Dave Frabotta and Eric Sfiligoj discuss the upcoming FCI Trade Summit in Las Vegas, NV, and how Precision Tank Read More
Palmer pigweed seedhead in cotton
HerbicidesUSDA Deregulates Dow AgroSciences’ Enlist Cotton Trait
July 23, 2015
The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
Industry NewsVerdesian Life Sciences Showcases Versatile Product Por…
July 23, 2015
Technology has revolutionized agriculture by bringing farmers, retailers and distributors to the forefront of the digital age. To meet the Read More
FertilizerWSJ: Cf Industries Exploring Merger With Dutch Chemical…
July 23, 2015
U.S. fertilizer maker CF Industries is in advanced merger talks with Amsterdam-listed chemical company OCI NV, the Wall Street Journal Read More
HerbicidesNufarm Releases New Panther SC Herbicide
July 23, 2015
Nufarm has announced the availability of new Panther SC herbicide. Panther SC is the first liquid formulation of flumioxazin available Read More
EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
HerbicidesCould The South’s Most Troublesome Weed Represent A Thr…
July 22, 2015
Palmer amaranth is undoubtedly the most troublesome weed in the southern United States, taking a devastating toll on both cotton Read More
Industry NewsH.J. Baker Hires New Director Of International Sales
July 22, 2015
Global Agriculture firm H.J. Baker announced today that Steve Langley has joined the company’s Crop Performance Division and Animal Health Read More