New Leader Honors A Fallen Employee

Ingrid Livingston with Rosie 2012
Ingrid Livingston with Rosie in 2012.

By Her HECO/New Leader Family

“It’s a rare person who can take care of hearts while also taking care of business,” perfectly describes, to many in the ag industry, the life and legacy of Ingrid Livingston. Ingrid made significant contributions to the industry and touched the lives of many. Although her death tragic, her life accomplishments were vast and far reaching. She was a remarkable woman. Our hearts were broken on that snowy morning in January.

Ingrid began her career in the agriculture industry fresh out of college. After graduating from the University of Iowa in 1996 with majors in English Journalism and Mass Communication, she found a home at Highway Equip­ment Co. (HECO), the manufacturer of New Leader crop nutrient applicators. As the company’s new public relations coordinator, Ingrid became known for her creativity, sincerity and hard work. She was involved with launching the first HECO Website, promotion of the first GPS-ready controller and the introduction of the G4 spinner.

“Ingrid was the epitome of what the ag industry is all about,” says Mark Sharitz, director of marketing for AGCO Corp.

She quickly learned the ag industry and accepted the challenge of director of marketing in 2007, immediately taking on the monumental launch of the New Leader L4000G4 spreader.

“Ingrid was the type of person that anyone would want to represent their company,” says Ken Lehmann, application equipment sales and marketing manager for Case IH.

In 2008, Ingrid again advanced her career and was promoted to the role of executive director of marketing. She was instrumental in the launch of the MultiBin, a system allowing an operator to spread up to four products in one pass in the field, and the DN345, a drawn dry box spinner spreader.

“Ingrid helped us promote dry product application and it has helped John Deere grow our representation in the industry,” says Craig Weynand, division sales manager at John Deere.

Ingrid’s motivation to excel in the workplace carried over into her personal life as she overcame a personal disability, a stutter. As you can imagine, a career in marketing would be extremely courageous for someone who has to speak publicly on a regular basis.

“When Ingrid came to work for HECO, we were unaware of her stuttering until she gave her first presentation. I remember looking around the room and noticing surprised looks from her colleagues. Ingrid wasn’t embarrassed or offended by any of the quizzical looks; she simply continued with her presentation. I always admired her for tackling a career that would make her face her speech challenge on a daily basis. She was an incredibly courageous woman,” says Rocki Shepard, HECO President/CEO.

Making Industry Friends

Ingrid continued to excel in her marketing roles at HECO and was recognized by the company’s dealers as the face of HECO. Ingrid’s dedication to maintain positive professional relationships was consistently evident by many dealers at industry events, especially trade shows. “At trade shows, Ingrid always made a point to stop by our booth to see if there was anything more that HECO could be doing to support our business,” says Case IH’s Lehmann.

One of the key events Ingrid orchestrated was New Leader Night at the Ag Retailers Association’s (ARA) annual event. “Ingrid’s handiwork was probably most evident to the industry at the various New Leader Night dinner meetings she would organize and host at the ARA conventions,” says Scott King, equipment services manager at Helena Chemical Co.

Marvin Scruggs, president/owner of Scruggs Equipment, a New Leader dealer, recalls Ingrid’s friendship at trade shows: “Ingrid was one of those friends that I always looked forward to seeing at MAGIE. Even during the hectic time of setting up for the show, she stopped and took time to catch up. She even remembered my wife’s and children’s names.”

During the 18 years Ingrid participated in the ag industry, her leadership provided awareness and commitment to the industry and the entire HECO team during a tremendous growth era. As we reflect on the life and legacy of Ingrid, we remember how extremely close she was to those who she shared her professional life at HECO and recognize that Ingrid’s contributions have forever impacted the ag industry and everyone who knew her. Though we mourn for our loss, we will continuously celebrate her energy, her honesty, her vibrancy and her pure joy of living that she brought to all who shared her remarkable life. Ingrid is survived by her two daughters.

She is missed.

Leave a Reply

One comment on “New Leader Honors A Fallen Employee

  1. What a wonderful tribute for my niece Ingrid Huber Livingston; she was truly the ALL AMERICAN LADY! She was a terrific mother and wife also. We, the family members remember her legacy as well. Ingrid’s light will shine for a long time to come, as she left her special mark on many. Thank you for remembering her, and thanks to Highway Equipment Co. for the support of our family in these tragic times. God Bless you all, Mark Morrison

Equipment Stories

EquipmentMeeting Changing Liquid Storage Needs
October 10, 2014
Tank and containment choices are expanding with shifts in farming practices and the economy. Read More
Precision AgGoogle Glass: New Tool For Ag
October 8, 2014
New wearable smart technologies such as Google Glass show potential to greatly impact how we accomplish the business of feeding the world. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
The deadline to vote for the 2014 CropLife IRON Product of the Year is October 31. Please cast your vote today to help us determine the winner. Read More
Precision AgPrecision Agriculture: Finding The Payback
September 6, 2014
Profitability in precision ag is not about any one technology, but the result of employing technology in a total system approach that is agronomically sound. Read More

Trending Articles

InsecticidesNew Research Study Shows The Value Of Neonics
October 29, 2014
The study evaluated seed treatment, soil and foliar uses of neonicotinoid insecticides in the U.S. and Canada. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
The deadline to vote for the 2014 CropLife IRON Product of the Year is October 31. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More

Latest News

StewardshipTFI Recognizes Michigan, Maryland Farms For 4R Stewards…
October 31, 2014
As farming practices increasingly attract interest from the general public, two farmers are ensuring they meet public approval. Read More
Eric SfiligojBig Brother Is Already Watching
October 31, 2014
Opponents to UAVs seem to think they could be used to spy on other people. But spying is already taking place, through the Internet. Read More
StewardshipAsmark Institute’s New Training Center Focused On…
October 31, 2014
The newly dedicated Ford B. West Center for Responsible Agriculture will be used as a national training and education center for professionals in the ag input industry. Read More
StewardshipCTIC Tour Dives Deep Into Everglades
October 31, 2014
The most recent Conservation In Action Tour (CTIC) hit South Florida recently to tour the Everglades Agricultural Area. Read More
StewardshipResponsibleAg Begins Auditor Training
October 31, 2014
ResponsibleAg auditor training is now underway at the Ford B. West Center for Responsible Agriculture in Owensboro, KY. Read More
CropLife 100ValueAct Buys Stake In Fertilizer Dealer Agrium
October 30, 2014
ValueAct has bought 8.2 million shares in Calgary, Alberta-based Agrium, making them the second largest investor in the fertilizer dealer. Read More
InsecticidesNew Research Study Shows The Value Of Neonics
October 29, 2014
The study evaluated seed treatment, soil and foliar uses of neonicotinoid insecticides in the U.S. and Canada. Read More
StewardshipUSDA To Provide $4 Million For Honey Bee Habitat
October 29, 2014
Agriculture Secretary Tom Vilsack announced today that more than $4 million in technical and financial assistance will be provided to Read More
Crop InputsValent Launches New Low VOC ProGibb LV Plus Plant Growt…
October 29, 2014
ProGibb LV Plus PGR is a high-potency, liquid gibberellic acid formulation designed to comply with California’s new air quality standards for high volatile organic compound agricultural products. Read More
Crop InputsBayer CropScience Acquires Certain DuPont Crop Protecti…
October 29, 2014
Bayer CropScience and DuPont Crop Protection have signed an agreement for Bayer to purchase certain DuPont Crop Protection Land Management assets in the U.S., Canada, Mexico, Australia and New Zealand. Read More
ManagementWest Central Names New President
October 29, 2014
West Central’s board of directors have announced their unanimous decision to name Milan Kucerak President and CEO-elect following Jeff Stroburg’s retirement at the end of the fiscal year. Read More
InsecticidesValent U.S.A., MGK Form Marketing Agreement
October 24, 2014
Valent has formed an agreement with Minneapolis-based MGK to manage the marketing and sales of MGK’s crop protection line of insect control products within the U.S. beginning April 1, 2015. Read More
StewardshipFlorida’s 4R Advocate Keeps Improving
October 24, 2014
Florida farmer Alan Jones uses the 4R principles of nutrient stewardship as the core of his fertility program, which allows him to maximize production and keep costs in check. Read More
Seed/BiotechMonsanto Named One Of The World’s Best Multinational …
October 23, 2014
Monsanto ranked No. 8 in the world’s largest annual study of workplace excellence that identifies the top 25 best multinational companies in terms of workplace culture. Read More
Crop InputsArysta Hires Former Agri-Chem, CPS Employee For Delta S…
October 23, 2014
New Territory Sales Manager Mark Peel’s primary role will focus on working with growers regarding fungicides in Louisiana, Mississippi, Arkansas and Tennessee. Read More
CropLife 100GROWMARK Announces Appointments In Plant Food Division
October 22, 2014
GROWMARK, Inc. has announced the three key staff changes in its Plant Food Division. Read More
CropLife 100GROWMARK Appoints New VP Of Finance And Risk Management
October 22, 2014
Wade Mittelstadt has been named GROWMARK Vice President, Financial and Risk Mangement, effective December 1, 2014. Read More
FungicidesEPA Approves BASF In-Furrow Corn Fungicide
October 22, 2014
Field trials show Xanthion In-furrow fungicide provides more rapid emergence, extended residual control and improved seedling health than untreated crops. Read More