New Leader Honors A Fallen Employee

Ingrid Livingston with Rosie 2012
Ingrid Livingston with Rosie in 2012.

By Her HECO/New Leader Family

“It’s a rare person who can take care of hearts while also taking care of business,” perfectly describes, to many in the ag industry, the life and legacy of Ingrid Livingston. Ingrid made significant contributions to the industry and touched the lives of many. Although her death tragic, her life accomplishments were vast and far reaching. She was a remarkable woman. Our hearts were broken on that snowy morning in January.

Ingrid began her career in the agriculture industry fresh out of college. After graduating from the University of Iowa in 1996 with majors in English Journalism and Mass Communication, she found a home at Highway Equip­ment Co. (HECO), the manufacturer of New Leader crop nutrient applicators. As the company’s new public relations coordinator, Ingrid became known for her creativity, sincerity and hard work. She was involved with launching the first HECO Website, promotion of the first GPS-ready controller and the introduction of the G4 spinner.

“Ingrid was the epitome of what the ag industry is all about,” says Mark Sharitz, director of marketing for AGCO Corp.

She quickly learned the ag industry and accepted the challenge of director of marketing in 2007, immediately taking on the monumental launch of the New Leader L4000G4 spreader.

“Ingrid was the type of person that anyone would want to represent their company,” says Ken Lehmann, application equipment sales and marketing manager for Case IH.

In 2008, Ingrid again advanced her career and was promoted to the role of executive director of marketing. She was instrumental in the launch of the MultiBin, a system allowing an operator to spread up to four products in one pass in the field, and the DN345, a drawn dry box spinner spreader.

“Ingrid helped us promote dry product application and it has helped John Deere grow our representation in the industry,” says Craig Weynand, division sales manager at John Deere.

Ingrid’s motivation to excel in the workplace carried over into her personal life as she overcame a personal disability, a stutter. As you can imagine, a career in marketing would be extremely courageous for someone who has to speak publicly on a regular basis.

“When Ingrid came to work for HECO, we were unaware of her stuttering until she gave her first presentation. I remember looking around the room and noticing surprised looks from her colleagues. Ingrid wasn’t embarrassed or offended by any of the quizzical looks; she simply continued with her presentation. I always admired her for tackling a career that would make her face her speech challenge on a daily basis. She was an incredibly courageous woman,” says Rocki Shepard, HECO President/CEO.

Making Industry Friends

Ingrid continued to excel in her marketing roles at HECO and was recognized by the company’s dealers as the face of HECO. Ingrid’s dedication to maintain positive professional relationships was consistently evident by many dealers at industry events, especially trade shows. “At trade shows, Ingrid always made a point to stop by our booth to see if there was anything more that HECO could be doing to support our business,” says Case IH’s Lehmann.

One of the key events Ingrid orchestrated was New Leader Night at the Ag Retailers Association’s (ARA) annual event. “Ingrid’s handiwork was probably most evident to the industry at the various New Leader Night dinner meetings she would organize and host at the ARA conventions,” says Scott King, equipment services manager at Helena Chemical Co.

Marvin Scruggs, president/owner of Scruggs Equipment, a New Leader dealer, recalls Ingrid’s friendship at trade shows: “Ingrid was one of those friends that I always looked forward to seeing at MAGIE. Even during the hectic time of setting up for the show, she stopped and took time to catch up. She even remembered my wife’s and children’s names.”

During the 18 years Ingrid participated in the ag industry, her leadership provided awareness and commitment to the industry and the entire HECO team during a tremendous growth era. As we reflect on the life and legacy of Ingrid, we remember how extremely close she was to those who she shared her professional life at HECO and recognize that Ingrid’s contributions have forever impacted the ag industry and everyone who knew her. Though we mourn for our loss, we will continuously celebrate her energy, her honesty, her vibrancy and her pure joy of living that she brought to all who shared her remarkable life. Ingrid is survived by her two daughters.

She is missed.

Leave a Reply

One comment on “New Leader Honors A Fallen Employee

  1. What a wonderful tribute for my niece Ingrid Huber Livingston; she was truly the ALL AMERICAN LADY! She was a terrific mother and wife also. We, the family members remember her legacy as well. Ingrid’s light will shine for a long time to come, as she left her special mark on many. Thank you for remembering her, and thanks to Highway Equipment Co. for the support of our family in these tragic times. God Bless you all, Mark Morrison

Equipment Stories

A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
SprayersHooded Sprayers Help Minimize Spray Drift
May 15, 2014
Willmar Fabrica­tion's hooded sprayers have the potential to minimize pesticide drift, especially when combined with other drift reduction technologies, such as drift retardant adjuvants or low-drift nozzles. Read More
Nozzles18 Spray Nozzles That Reduce Drift, Optimize Coverage
May 7, 2014
This year’s line-up of tips feature the versatility to handle any spray job. View photos and product descriptions of the latest nozzles on the market in our slideshow. Read More
NozzlesChanging Crop Protection Landscape Demands Drift Advances
May 1, 2014
New weed control systems and growing public pressure mean technologies to minimize drift can’t come fast enough. Read More

Trending Articles

Green Valley Ag facility
Retail FacilitiesGreen Valley Ag Adopts A.J. Sackett’s Precision Fertilizer Blending® Technology At New Facility
July 8, 2014
Sackett's Precision Fertilizer Blending® Technology is making huge strides around the world. Green Valley Ag adopts the technology at its new facility to support its advancing agronomic needs. Read More
Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More

Latest News

StewardshipMonsanto Joins Panel Of Innovators To Advance Research …
July 30, 2014
Monsanto Co. and The Climate Corp., its division, recently joined a roundtable of experts at the White House to share ideas and research approaches to help the world’s farmers manage and adapt to the impact of climate change on the global food supply. Read More
Crop InputsSoybean Checkoff Produces Big ROI
July 30, 2014
Under the soy checkoff program, all U.S. soybean farmers contribute a small percentage of their gross soybean sales for research and marketing projects that maximize their profit potential. Read More
CropLife 100Learfield Sports, CHS Agree To Football-Centric, Colleg…
July 30, 2014
CHS Inc. will embark on a highly integrated collegiate sports sponsorship platform with 24 Division I universities in 19 states designed to reach the farmer-owned cooperative's rural owners and customers. Read More
LegislationUSDA Implements Key Farm Bill Crop Insurance Provision
July 30, 2014
The new Supplemental Coverage Option, available through the federal crop insurance program and set to begin with the 2015 crop year, is designed to help protect producers from yield and market volatility. Read More
CropLife 100Wilbur-Ellis Forms New Organizational Structure For Its…
July 30, 2014
The new structure will provide more responsive internal support and will allow regional vice presidents and area managers to spend more time with customers, on talent development and on operational excellence across branches. Read More
Palmer pigweed in cotton
HerbicidesNew Training Modules On Herbicide Resistance Now Availa…
July 30, 2014
The Weed Science Society of America has announced the availability of three new education modules on herbicide resistance in weeds. Read More
HerbicidesWillowood To Market Glufosinate
July 28, 2014
Willowood USA recently announced that Federal EPA has approved its technical registration for glufosinate. Read More
InsecticidesHow To Scout For Corn Earworms In Corn
July 28, 2014
In her weekly report, University of Missouri Agronomy Specialist Jill Scheidt discusses what to look for when scouting for corn earworm. Read More
Crop InputsDuPont Pioneer, Weyerhaeuser Enter Technology License A…
July 28, 2014
The agreement brings together agricultural and forestry know-how to sustainably improve crop productivity for corn growers around the world. Read More
EquipmentAGCO Launches Global iPad App
July 28, 2014
The free AGCO Global iPad App can be downloaded from the Apple iTunes Store and features the full family of RoGator self-propelled sprayers and TerraGator high-floatation spreaders. Read More
Eric SfiligojYuma Centennial Ag Supply Earns 2014 National Environme…
July 28, 2014
Colorado-based ag retailer receives top trophy in 24th annual DuPont Crop Protection/CropLife ceremony. Read More
CropLife 100Pinnacle Forms Alliance With Wildlife Managment, Seed O…
July 25, 2014
The strategic alliance will provide Tecomate with key wildlife products, processing facilities, distribution centers and sales through Pinnacle’s ever-growing retail network. Read More
ManagementFranken Presses White House On RFS Support
July 25, 2014
Al Franken and a group of Senate democrats recently met with senior White House official John Podesta to urge the administration to change its position on an EPA proposal. Read More
ManagementASA, FarmLink To Launch ‘Operation Benchmark̵…
July 25, 2014
The American Soybean Association (ASA) and FarmLink are teaming up to help farmers close the $11 billion gap between what they harvested in 2013 and what they could harvest annually. Read More
StewardshipNorthey: Farmers Commit $1.4 Million to Try New Water Q…
July 25, 2014
The practices that are eligible for funding include cover crops, no-till or strip till and using a nitrification inhibitor when applying fall fertilizer. Read More
Precision AgFarmers Learn How Changing World Will Impact Iowa
July 24, 2014
Technology and understanding global consumer demand for Iowa farm products brought hundreds of farmers and agribusiness leaders to Ames recently for the annual Iowa Farm Bureau Federation Economic Summit. Read More
HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTransform WG, Closer SC Insecticides Receive R&D 10…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More