New Leader Honors A Fallen Employee

Ingrid Livingston with Rosie 2012
Ingrid Livingston with Rosie in 2012.

By Her HECO/New Leader Family

“It’s a rare person who can take care of hearts while also taking care of business,” perfectly describes, to many in the ag industry, the life and legacy of Ingrid Livingston. Ingrid made significant contributions to the industry and touched the lives of many. Although her death tragic, her life accomplishments were vast and far reaching. She was a remarkable woman. Our hearts were broken on that snowy morning in January.

Ingrid began her career in the agriculture industry fresh out of college. After graduating from the University of Iowa in 1996 with majors in English Journalism and Mass Communication, she found a home at Highway Equip­ment Co. (HECO), the manufacturer of New Leader crop nutrient applicators. As the company’s new public relations coordinator, Ingrid became known for her creativity, sincerity and hard work. She was involved with launching the first HECO Website, promotion of the first GPS-ready controller and the introduction of the G4 spinner.

“Ingrid was the epitome of what the ag industry is all about,” says Mark Sharitz, director of marketing for AGCO Corp.

She quickly learned the ag industry and accepted the challenge of director of marketing in 2007, immediately taking on the monumental launch of the New Leader L4000G4 spreader.

“Ingrid was the type of person that anyone would want to represent their company,” says Ken Lehmann, application equipment sales and marketing manager for Case IH.

In 2008, Ingrid again advanced her career and was promoted to the role of executive director of marketing. She was instrumental in the launch of the MultiBin, a system allowing an operator to spread up to four products in one pass in the field, and the DN345, a drawn dry box spinner spreader.

“Ingrid helped us promote dry product application and it has helped John Deere grow our representation in the industry,” says Craig Weynand, division sales manager at John Deere.

Ingrid’s motivation to excel in the workplace carried over into her personal life as she overcame a personal disability, a stutter. As you can imagine, a career in marketing would be extremely courageous for someone who has to speak publicly on a regular basis.

“When Ingrid came to work for HECO, we were unaware of her stuttering until she gave her first presentation. I remember looking around the room and noticing surprised looks from her colleagues. Ingrid wasn’t embarrassed or offended by any of the quizzical looks; she simply continued with her presentation. I always admired her for tackling a career that would make her face her speech challenge on a daily basis. She was an incredibly courageous woman,” says Rocki Shepard, HECO President/CEO.

Making Industry Friends

Ingrid continued to excel in her marketing roles at HECO and was recognized by the company’s dealers as the face of HECO. Ingrid’s dedication to maintain positive professional relationships was consistently evident by many dealers at industry events, especially trade shows. “At trade shows, Ingrid always made a point to stop by our booth to see if there was anything more that HECO could be doing to support our business,” says Case IH’s Lehmann.

One of the key events Ingrid orchestrated was New Leader Night at the Ag Retailers Association’s (ARA) annual event. “Ingrid’s handiwork was probably most evident to the industry at the various New Leader Night dinner meetings she would organize and host at the ARA conventions,” says Scott King, equipment services manager at Helena Chemical Co.

Marvin Scruggs, president/owner of Scruggs Equipment, a New Leader dealer, recalls Ingrid’s friendship at trade shows: “Ingrid was one of those friends that I always looked forward to seeing at MAGIE. Even during the hectic time of setting up for the show, she stopped and took time to catch up. She even remembered my wife’s and children’s names.”

During the 18 years Ingrid participated in the ag industry, her leadership provided awareness and commitment to the industry and the entire HECO team during a tremendous growth era. As we reflect on the life and legacy of Ingrid, we remember how extremely close she was to those who she shared her professional life at HECO and recognize that Ingrid’s contributions have forever impacted the ag industry and everyone who knew her. Though we mourn for our loss, we will continuously celebrate her energy, her honesty, her vibrancy and her pure joy of living that she brought to all who shared her remarkable life. Ingrid is survived by her two daughters.

She is missed.

Leave a Reply

One comment on “New Leader Honors A Fallen Employee

  1. What a wonderful tribute for my niece Ingrid Huber Livingston; she was truly the ALL AMERICAN LADY! She was a terrific mother and wife also. We, the family members remember her legacy as well. Ingrid’s light will shine for a long time to come, as she left her special mark on many. Thank you for remembering her, and thanks to Highway Equipment Co. for the support of our family in these tragic times. God Bless you all, Mark Morrison

Equipment Stories

2015 ShowStopper Award, MAGIE
EquipmentA ShowStopper From Case IH: The Patriot 2250
August 31, 2015
For nine years now, visitors to the yearly Midwest AG Industries Exposition (MAGIE) show have been tasked with not only Read More
EquipmentDeere Announces Soucy Track Distribution Alliance
August 28, 2015
John Deere announces an alliance with Soucy Track to sell and distribute products through the John Deere dealer channel. “This Read More
Case IH Patriot 2250 Sprayer
EquipmentHigh-powered Case IH Patriot 2250 Sprayer Pushes Through The Toughest Field Conditions
August 26, 2015
Engineered with more muscle, the new 660-gallon-capacity Patriot 2250 sprayer features best-in-class horsepower, along with the fuel efficiency that comes Read More
Precision AgUAVs To Take Flight At 2015 Farm Science Review
August 14, 2015
Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAVs) have taken the agriculture industry by storm and will soon be Read More
Top 100 Articles
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Aligned Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
Latest News
StewardshipBee Buffer Strip Initiative Seeks 100 Ohio Farmers
August 31, 2015
The U.S. Bee Buffer Project, an initiative of the Pollinator Partnership (P2), Burt’s Bees and The Burt’s Bees Greater Good Read More
2015 ShowStopper Award, MAGIE
EquipmentA ShowStopper From Case IH: The Patriot 2250
August 31, 2015
For nine years now, visitors to the yearly Midwest AG Industries Exposition (MAGIE) show have been tasked with not only Read More
Crop InputsMonsanto, FMC Expand Roundup Ready PLUS Platform
August 31, 2015
FMC Corp. and Monsanto Co. announced today an expanded agreement to continue their participation in the Roundup Ready PLUS Crop Read More
Deere Nutrient Applicator
Eric SfiligojThe Good & Bad News From MAGIE
August 31, 2015
As I write this column, I’ve just returned from the annual Midwest AG Industries (MAGIE) trade show in Bloomington, IL. Read More
CPS Morenci receiving its 4R certification
StewardshipCPS Morenci Becomes First Michigan Facility Certified I…
August 31, 2015
The 4R Nutrient Stewardship Certification Program has announced that Crop Production Services, Inc.’s facility located in Morenci, MI, has been Read More
EquipmentDeere Announces Soucy Track Distribution Alliance
August 28, 2015
John Deere announces an alliance with Soucy Track to sell and distribute products through the John Deere dealer channel. “This Read More
FertilizerFall-Applied Phosphorus: A Rooted Investment
August 28, 2015
As commodity prices decrease and input prices continue to rise, farmers are seeking more efficient strategies for meeting a high Read More
Monsanto Sign
Crop InputsWhat’s Next For Monsanto, Syngenta?
August 28, 2015
After dropping its $47 billion bid to take over Swiss agribusiness firm Syngenta, Monsanto may be turning its focus to Read More
Golden Harvest Corn stalks
Crop InputsMonsanto: Syngenta Not The Only Horse In Crop Protectio…
August 28, 2015
Monsanto Co, having ditched an audacious $46 billion (£30 billion) offer for Syngenta AG, may downshift to a humbler strategy Read More
ManagementConsolidation hits and a miss; And a look at China’s ch…
August 28, 2015
As Monsanto suspends its pursuit of Syngenta, consolidation news at the retail and distribution level heats up. CropLife magazine’s Executive Read More
Corn Field
MicronutrientsHuma Gro Introduces New Boron Liquid Nutrient Formulati…
August 28, 2015
BORO-MAX, a new boron (B) 10% liquid nutrient formulation, has been added to the Huma Gro product line. This new Read More
Crop InputsNFU: Monsanto Decision To Withdraw Syngenta Bid ‘…
August 26, 2015
National Farmers Union (NFU) President Roger Johnson said the organization was very pleased by the news that Monsanto has withdrawn Read More
Crop InputsMonsanto Withdraws Bid For Syngenta
August 26, 2015
Monsanto Co. abandoned its latest effort to acquire Syngenta AG, the world’s top maker of pesticides, after a sweetened bid Read More
Syngenta Sign
Crop InputsSyngenta Comments On Monsanto Announcement
August 26, 2015
The Board of Syngenta confirms that it received a verbal proposal from Monsanto to acquire the company at a price Read More
Case IH Patriot 2250 Sprayer
EquipmentHigh-powered Case IH Patriot 2250 Sprayer Pushes Throug…
August 26, 2015
Engineered with more muscle, the new 660-gallon-capacity Patriot 2250 sprayer features best-in-class horsepower, along with the fuel efficiency that comes Read More
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
TMX-2050 In-Cab Display Launch Run Screen
Eric SfiligojPrecision Ag Could Shine In Increased Spotlight On Agri…
August 24, 2015
By any measure, 2015 is turning into one of the most challenging years agriculture has ever experienced. All throughout good Read More
ManagementCrop Conditions In Minnesota and Traveling Time
August 21, 2015
Editors Paul Schrimpf and Eric Sfiilgoj discuss the crop outlook from a field trip to Minnesota and upcoming travel plans. Read More