Mahindra USA Expands Team

Mahindra USA has named John Grooms Director of Sales and Business Planning. He joins MUSA with a background of 16 years in tractor sales, engineering, and technical maintenance, most recently with Kubota Tractor Corp. At Mahindra USA, Grooms will be responsible for sales and business planning.

At Kubota Tractor Corp. as a Region District Sales Manager, Grooms was responsible for managing a group of Regional Sales Managers, sales forecasting and dealer product distribution for the Southeast region. Within this leadership role, Grooms demonstrated sales excellence and received the 2011 Top District Sales Manager award at Kubota. He also worked for Kubota as a Regional Sales Manager where he received the 2010 Top Retail Salesman of the year award. In this role, he managed a sales territory of 22 dealers, along with new dealer recruiting and, training. His strong sales experience also includes managing dealer floor plan levels, inventory management and assisting targeted group advertising coordination.

“John’s extensive sales experience and leadership skills will make him a great asset to the Mahindra USA sales team,” said Mani Iyer, President of Mahindra USA. “His strong tractor industry background, success in sales execution and business planning expertise will support Mahindra’s continued growth in the marketplace.”

With the addition of Grooms, Mac Payne will transition into the newly added role of Director of Product and Dealer Channel Development for Mahindra USA. Payne will be responsible for product development, planning, dealer and sales training to support our growing Mahindra dealer network. Payne has been with Mahindra USA for two years, most recently as Director of Sales. 

“This new position is another example of Mahindra’s commitment to people and resource investment. We are unwavering in our strategic commitment of expanding our brand presence in North America to meet the growing needs of our dealers and customers,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA.  “Payne is the ideal person for this new role as he brings a wealth of dealer development, sales training and product experience to this key position.”

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