Key Takeaways From Agritechnica: A Q&A With Farm Science Review Manager Chuck Gamble

Chuck Gamble, manager of the Farm Science Review, visits with Jerry Roell, director of John Deere FarmSight, at Agritechnica 2013.
Chuck Gamble, manager of the Farm Science Review, visits with Jerry Roell, director of John Deere FarmSight, at Agritechnica 2013.

Chuck Gamble, manager of the Farm Science Review, recently attended Agritechnica, the world’s largest exhibition for agricultural machinery, in Hanover, Germany. Traveling with a group of agricultural engineers from various universities across the U.S. and New Zealand attending their annual international conference, Gamble had the opportunity to visit with other managers of both domestic and European farm shows, tour agricultural facilities specific to Germany and network with agriculture enthusiasts from all over the world.

Gamble shares his takeaways from European agriculture and how the success of Agritechnica can be applied to the Farm Science Review:

Q. Why is it beneficial to attend other farm shows as the manager of the Farm Science Review?
A. Peer review is the best way for all farm shows to improve, to create the best format or venue for the farm attendees and our exhibitors. There is not one perfect farm show, but we can observe our peers at work, take note and decide if this or that practice might make our own show better. The Farm Science Review is all about heading toward world-class and doing what it takes to get there.

Q. What is the biggest difference between farm shows in the U.S. compared to farm shows in Europe?
A. The farm shows in the U.S. have always focused on agricultural equipment. In the European Union, farm shows focus on either equipment or livestock, or a combination of both. Don’t get me wrong, you may see livestock at U.S. farm shows, but it is only a small component. Livestock may be more prominent at European farm shows because many of the major breeds of livestock originated in Europe.

Q. What were some of the key takeaways from Agritechnica about agriculture in general?
A. The agricultural economy in Germany and the surrounding region must be very robust compared to that of the U.S. I say this because the exhibitor displays at Agritechnica were very elaborate and there was a heavy focus on technology. You can tell that European manufacturers take great pride in the region’s technological development. Since Europe’s cropping systems aren’t too different from ours, European farm shows have to be international in terms of technology and equipment or they won’t be successful.

Q. What will you share with your staff and supporters of the Farm Science Review from Agritechnica?
A. The Agritechnica venue is impossible to duplicate; the 28 buildings covering 85 indoor acres are top-notch. The World’s Fair was held at the facility in 2000. It was evident the Agritechnica management pays close attention to detail, like we do at the Farm Science Review! And, the international contacts I made were valuable. If an international company wanted to market in the U.S., we have the venue to do so in Ohio. I did discover that an India-based tractor manufacturer, Mahindra, who is making great strides in smaller horsepower tractors, did not participate in Agritechnica, but they do exhibit at the Farm Science Review!

Q. What did you take away from Agritechnica that can be applied to the Farm Science Review?
A. There is a thought in the farm show industry that a large international component is required to be successful. But I don’t think this is necessarily true in the U.S. Relatively speaking, farmers will only travel so far to visit a show. As we look at marketing regions across the United States, regional farm shows satisfy the marketing need for many exhibitors.

One important difference at Agritechnica was the categorization of exhibitors (i.e., putting exhibitors with similar products or services in the same area). In some cases, this set-up works, but in other situations, it does not. Some exhibitors want to be close to their competition while others want to be in the opposite corner of the grounds. The Farm Science Review has not yet dictated where exhibitors are located. Over the years, some industry-specific exhibitors have migrated toward the same quadrant because they have chosen to be located close together. The other concern is if you have harvesters located in one building, hay equipment in another building and sprayers in another, some manufacturers would need multiple exhibits at the show, which is not very practical and most choose not to do so.

One practice the Farm Science Review quite possibly might adopt is the use of technology (scanners) at admission gates. Exhibitors want a record of who attended from a demographic standpoint. This technology would allow us to give exhibitors the information they would want to know to determine their return on investment (ROI) from participating at the Farm Science Review.

Farm Science Review is sponsored by The Ohio State University College of Food, Agricultural, and Environmental Sciences, Ohio State University Extension, and the Ohio Agricultural Research and Development Center. It attracts more than 130,000 visitors from all over the country and Canada, who come for three days to peruse 4,000 product lines from 600 commercial exhibitors, and learn the latest in agricultural research, conservation, family and nutrition, and gardening and landscape.

Leave a Reply

Equipment Stories

CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
EquipmentKinze Celebrating 50 Years This Summer
July 15, 2015
Fifty years after its humble beginning as a small welding shop, Kinze Manufacturing is reflecting on a half-century of innovation Read More
EquipmentDeere, Case And Other Equipment Companies Join Forces On Planter Design Standard
July 14, 2015
As many of you already know, generally speaking there isn’t a whole lot of reaching across the aisle going on Read More
Top 100 Articles
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Latest News
StewardshipOhio Grower: Why Water Quality Matters To Me
August 3, 2015
Fresh off the first anniversary of last summer’s unfortunate Toledo Water Crisis — which was largely attributed in mainstream media Read More
Young soybean field
Industry NewsH.J. Baker To Build New Facility In Emporia, KS
August 3, 2015
H.J. Baker has announced the expansion of its Animal Health and Nutrition division with the ground breaking of a new Read More
Young corn plants
Crop InputsNufarm Reorganizing Ag, Industrial Vegetation Managemen…
August 3, 2015
Today Nufarm announced a reorganization of its Agriculture and Industrial Vegetation Management sales and marketing organizations effective August 1, 2015. Read More
StewardshipExcellence Through Stewardship Reaches 30 Members
August 3, 2015
Excellence Through Stewardship, a non-profit that promotes the adoption of best practices and stewardship in agricultural technology, reached the milestone Read More
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
FungicidesReport: Sudden Death Syndrome Symptoms Appearing In Soy…
July 30, 2015
Last week, symptoms of sudden death syndrome (SDS) began to appear in April 15-planted soybeans at the University of Illinois’s Read More
Seed/BiotechAdvanta Seeds Adds New Phoenix Corn Hybrids
July 30, 2015
Corn growers in the High Plains and Western states have new options available for the 2016 growing season from Advanta Read More
ManagementTechnology and agriculture: a Futurist’s Perspective
July 30, 2015
Futurist David Zach, speaking at this week’s InfoAg Conference in St. Louis, shared thoughts on the benefits and limitations of Read More
Biofuels Plant in Lousiana
Industry NewsIdle Biofuels Plant In Louisiana To Reopen As Ammonia F…
July 30, 2015
A Lithuania-based company plans to spend $265 million to reopen an idle biofuels refinery in Grant Parish as an ammonia Read More
FFA at Monsanto Booth at the 2015 National Farm Machinery Show
Industry NewsFive Students Receive The 2015 Monty’s Plant Food Compa…
July 29, 2015
This fall, five college-bound students will have financial support through the Monty’s Plant Food Company FFA Scholarship. All five scholarship Read More
GYPSOIL Blendable Pellets
Crop InputsBeneficial Reuse Management Launches Pelletized Gypsum …
July 29, 2015
Beneficial Reuse Management (BRM) announced this week at Ag Media Summit that its GYPSOIL Pelletized Products Division will open a Read More
StewardshipOhio Water Quality Project To Determine How Much Phosph…
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
FertilizerKoch Agronomic Services Launches N-TEGRATION Technology
July 27, 2015
Koch Agronomic Services, LLC (KAS) has launched  N-TEGRATION Technology, a process technology platform designed to enable production of enhanced efficiency fertilizers at Read More
HerbicidesExpert: IARC Herbicide Classifications Leading To Confu…
July 24, 2015
Few people in the crop protection industry had heard of the International Agency for Research on Cancer (IARC) before this Read More
ManagementFCI Trade Summit Update & Precision Tank Turns 50
July 23, 2015
Editors Dave Frabotta and Eric Sfiligoj discuss the upcoming FCI Trade Summit in Las Vegas, NV, and how Precision Tank Read More
Palmer pigweed seedhead in cotton
HerbicidesUSDA Deregulates Dow AgroSciences’ Enlist Cotton Trait
July 23, 2015
The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
Industry NewsVerdesian Life Sciences Showcases Versatile Product Por…
July 23, 2015
Technology has revolutionized agriculture by bringing farmers, retailers and distributors to the forefront of the digital age. To meet the Read More