Key Takeaways From Agritechnica: A Q&A With Farm Science Review Manager Chuck Gamble

Chuck Gamble, manager of the Farm Science Review, visits with Jerry Roell, director of John Deere FarmSight, at Agritechnica 2013.
Chuck Gamble, manager of the Farm Science Review, visits with Jerry Roell, director of John Deere FarmSight, at Agritechnica 2013.

Chuck Gamble, manager of the Farm Science Review, recently attended Agritechnica, the world’s largest exhibition for agricultural machinery, in Hanover, Germany. Traveling with a group of agricultural engineers from various universities across the U.S. and New Zealand attending their annual international conference, Gamble had the opportunity to visit with other managers of both domestic and European farm shows, tour agricultural facilities specific to Germany and network with agriculture enthusiasts from all over the world.

Gamble shares his takeaways from European agriculture and how the success of Agritechnica can be applied to the Farm Science Review:

Q. Why is it beneficial to attend other farm shows as the manager of the Farm Science Review?
A. Peer review is the best way for all farm shows to improve, to create the best format or venue for the farm attendees and our exhibitors. There is not one perfect farm show, but we can observe our peers at work, take note and decide if this or that practice might make our own show better. The Farm Science Review is all about heading toward world-class and doing what it takes to get there.

Q. What is the biggest difference between farm shows in the U.S. compared to farm shows in Europe?
A. The farm shows in the U.S. have always focused on agricultural equipment. In the European Union, farm shows focus on either equipment or livestock, or a combination of both. Don’t get me wrong, you may see livestock at U.S. farm shows, but it is only a small component. Livestock may be more prominent at European farm shows because many of the major breeds of livestock originated in Europe.

Q. What were some of the key takeaways from Agritechnica about agriculture in general?
A. The agricultural economy in Germany and the surrounding region must be very robust compared to that of the U.S. I say this because the exhibitor displays at Agritechnica were very elaborate and there was a heavy focus on technology. You can tell that European manufacturers take great pride in the region’s technological development. Since Europe’s cropping systems aren’t too different from ours, European farm shows have to be international in terms of technology and equipment or they won’t be successful.

Q. What will you share with your staff and supporters of the Farm Science Review from Agritechnica?
A. The Agritechnica venue is impossible to duplicate; the 28 buildings covering 85 indoor acres are top-notch. The World’s Fair was held at the facility in 2000. It was evident the Agritechnica management pays close attention to detail, like we do at the Farm Science Review! And, the international contacts I made were valuable. If an international company wanted to market in the U.S., we have the venue to do so in Ohio. I did discover that an India-based tractor manufacturer, Mahindra, who is making great strides in smaller horsepower tractors, did not participate in Agritechnica, but they do exhibit at the Farm Science Review!

Q. What did you take away from Agritechnica that can be applied to the Farm Science Review?
A. There is a thought in the farm show industry that a large international component is required to be successful. But I don’t think this is necessarily true in the U.S. Relatively speaking, farmers will only travel so far to visit a show. As we look at marketing regions across the United States, regional farm shows satisfy the marketing need for many exhibitors.

One important difference at Agritechnica was the categorization of exhibitors (i.e., putting exhibitors with similar products or services in the same area). In some cases, this set-up works, but in other situations, it does not. Some exhibitors want to be close to their competition while others want to be in the opposite corner of the grounds. The Farm Science Review has not yet dictated where exhibitors are located. Over the years, some industry-specific exhibitors have migrated toward the same quadrant because they have chosen to be located close together. The other concern is if you have harvesters located in one building, hay equipment in another building and sprayers in another, some manufacturers would need multiple exhibits at the show, which is not very practical and most choose not to do so.

One practice the Farm Science Review quite possibly might adopt is the use of technology (scanners) at admission gates. Exhibitors want a record of who attended from a demographic standpoint. This technology would allow us to give exhibitors the information they would want to know to determine their return on investment (ROI) from participating at the Farm Science Review.

Farm Science Review is sponsored by The Ohio State University College of Food, Agricultural, and Environmental Sciences, Ohio State University Extension, and the Ohio Agricultural Research and Development Center. It attracts more than 130,000 visitors from all over the country and Canada, who come for three days to peruse 4,000 product lines from 600 commercial exhibitors, and learn the latest in agricultural research, conservation, family and nutrition, and gardening and landscape.

Leave a Reply

Equipment Stories

BlendersNorth Dakota Coop Debuts Dry Fertilizer Plant
September 22, 2016
North Central Grain Cooperative has begun operations at a new dry fertilizer plant at its Rolla, ND, site. It is Read More
John Deere F4365
Equipment2016 Product Of The Year Voting
September 13, 2016
For the ninth year in a row, CropLife IRON magazine is once again honoring this year’s Product of the Year. Below you Read More
Corn Field
FertilizerBridging Crop Nutrition Science And Technology
September 7, 2016
The future seemed to draw nearer for the 1,600-plus attendees of the co-located InfoAg and International Precision Agriculture conferences in St. Read More
Deere R4023 cab
Precision AgPrecision Ag Aids Fertilizer Programs
September 6, 2016
Whatever the farm economy may look like, retailers need to continue to develop a sound fertility program to reach the Read More
Trending Articles
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Potash Corp Agrium
Crop InputsAgrium, Potash Corp To Merge To Create $36 Billion Company
September 12, 2016
Canada’s Agrium Inc. and Potash Corp of Saskatchewan Inc. have agreed to combine in a deal that would create a Read More
Osage Co-op Elevator Osage, IA Finished Building
OpinionAre We Crazy?
September 8, 2016
At some point in the first few months of my employment here at CropLife® magazine, I started getting curious about Read More
ManagementMAGIE 2016 Highlights and Deere Anti-Trust
September 1, 2016
CropLife Editor Eric Sfiligoj discusses the recent Midwest AG Industries Exposition and the Department of Justice’s objection to John Deere Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
Latest News
EmployeesOABA Program Develops Future Generation Of Agribusiness…
September 29, 2016
The Ohio AgriBusiness Association will select up to 25 promising leaders to participate in a leadership enhancement program early next Read More
ManagementThoughts on CropLife America and the PSM Appeal
September 29, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about the recent CropLife America annual meeting and the successful appeal of the Read More
Corn Field
Industry NewsMarrone Bio Innovations’ SVP And Chief Sustainability O…
September 29, 2016
Marrone Bio Innovations, Inc., a leading provider of effective and environmentally responsible pest management and plant health products, announced today Read More
Young Corn Field
StewardshipStudy: Ohio Farmers Doing ‘A Good Job Of Managing…
September 27, 2016
Leaders from Ohio’s largest grain farming organizations announced today that Ohio farmers are doing their part in effectively managing phosphorus Read More
Growmark FS Outlet
Industry NewsGROWMARK To Purchase Suncor’s Share Of UPI
September 26, 2016
GROWMARK and Suncor have reached an agreement in which GROWMARK will purchase Suncor’s 50% interest in UPI, Inc. in Ontario, Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Syngenta Seedcare Institute
Seed/BiotechSyngenta Opens New North America Seedcare Institute In …
September 23, 2016
Syngenta unveiled its new Seedcare Institute in Stanton, MN, during a recent grand opening celebration. More than 150 industry leaders, Read More
StewardshipMonsanto Invests $1.6 Million In System To Quantify Gre…
September 23, 2016
The USDA – Natural Resources Conservation Service (USDA-NRCS) recently awarded the National Corn Growers Association (NCGA) and its Soil Health Read More
Pipe rack
LegislationCourt Sides With Ag Retailers On PSM
September 23, 2016
The D.C. Court of Appeals has ruled the Occupational Safety and Health Administration violated the Occupational Safety and Health Act when Read More
ManagementPacific Coast Fertilizer Announces Interest In Longview…
September 22, 2016
Pacific Coast Fertilizer LP (PCF) announced at the Cowlitz Economic Development Council board of directors meeting its interest in developing Read More
Young corn plants in soil
UncategorizedCool Planet Raises Additional $9 Million To Commerciali…
September 22, 2016
Cool Planet has announced the first close of a new financing round to commercialize the company’s Cool Terra Engineered Biocarbon Read More
Crop InputsJim Loar Promoted To President And CEO Of Cool Planet
September 22, 2016
In a move that reflects and reinforces the company’s commitment to the agricultural market, the Cool Planet board of directors Read More
BlendersNorth Dakota Coop Debuts Dry Fertilizer Plant
September 22, 2016
North Central Grain Cooperative has begun operations at a new dry fertilizer plant at its Rolla, ND, site. It is Read More
Crop InputsMonsanto, Bayer Officials Defend Proposed $66 Billion M…
September 21, 2016
Top officials for Monsanto and Bayer defended their proposed $66 billion merger before skeptical senators on Tuesday, insisting that the Read More
ManagementUpcoming Shows & Recent Events
September 19, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about upcoming trade shows and events and review the Mid America CropLife Association Read More
Industry NewsVerdesian Life Sciences Appoints New CEO
September 19, 2016
Verdesian Life Sciences, a plant health and nutrition company, today announced that its board of directors has named Kenneth M. Avery Read More
Corn
Crop InputsEPA Settles With Syngenta For Alleged Multi-Regional Pe…
September 19, 2016
The U.S. EPA has announced a multi-region settlement with Syngenta Crop Protection, LLC (Syngenta) in Greensboro, NC, for alleged violations of Read More
ManagementMerger Mania
September 16, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss this week’s mega-ag mergers of Bayer and Monsanto and Potash and Agrium. Read More