Davis Equipment Celebrates 50 Years In Business

Founded in 1964, Davis Equipment Corp. will be entering its 50th year in business in 2014. The Johnston, IA-based company has been built upon the customer expectations of providing quality equipment, parts and service, and backed by the integrity, experience and outstanding tenure of its employees.

Davis Equipment family
Davis Equipment Corp. is led by (from left), Roger Davis, Davis Equipment Founder; Paul Z. Davis, Owner/CEO; and Zach Davis, Turfwerks Sales Manager.

The company was founded by Roger L. Davis, and since 1985, has been under the leadership of Roger’s son, Paul Z. Davis. Zach Davis, Paul’s oldest son, is the third-generation of the Davis family to be working for the company, and is the Sales Manager for one of Davis’ affiliate companies. Paul has two other sons, Alex and Colton. Alex recently graduated from Iowa State University and currently works for a business valuation company in West Des Moines. Colton is a current Iowa State University freshman working to obtain a degree in business.

During Paul’s tenure, the company has expanded geographically and in the industries that the management group and organization have had core competencies in. Davis Equipment Companies operate and do business as FEI East, Turfwerks and Davis Equipment Corp. FEI East was purchased in 2000, and Turfwerks was formed after an acquisition in 2004.

Davis Equipment and FEI East are distributors/dealers of crop nutrient application equipment, crop protection equipment and equipment technology that enable the manufacturing and blending of fertilizer, and application of NH3, and liquid and dry fertilizer.

Both companies represent industry leading brands, while providing quality parts and service support: AGCO-Willmar, B&B, Case IH Application Equipment, Doyle Manufacturing, Miller Application Equipment, Precision Tank & Equipment, Raven Electronics, Simonsen Manufacturing, Waconia Blending and Handling Equipment, Wacker Articulated Loaders and NMC Articulated Loaders.

“We are committed to distributing new technlology, equipment and services that enhance the efficiency and profitability of ag retailers and growers in the Midwest as we have done over the 50 years,” Paul said.

Turfwerks, which distributes turf equipment and technology to the golf, sports turf, municipal and commercial industry, represents quality manufactures such as Jacobsen, Rain Bird, Smithco, Turfco, Progressive Turf Equipment, Ventrac and Redexim.

“The key to Davis Equipment Companies’ success for 50 years has been the quality of our management group, sales group and all of our employees,” said Davis Equipment President, Joe Funkhouser, who has led Davis Equipment and FEI East since 2005, beginning with the company as a clerk in 1979. Todd Gray, President of Turfwerks, has been in the turf equipment finance industry for over 20 years and joined the Turfwerks team in January 2013.

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