Doyle Equipment: A Market Constant

When stopping in Quincy, IL, for a visit to Doyle Equipment Manufacturing Co., visitors might be hard-pressed to find company President Monty Doyle in his office. Instead, in keeping with a ritual he’s maintained since starting at the business in 1982, Doyle spends at least one hour per day in the many buildings that make up the Doyle complex. Here, he spends time talking with employees, looking over equipment manufacturing and troubleshooting problems when they arise.

“That’s part of what makes our company different than others in the field,” says Doyle. “It’s important to me that I know how our products are being built. I believe you need that kind of understanding to be successful in this business for more than six decades.”

This all ties back to the major business principle Doyle Equipment Manufacturing was founded on back in 1951, says Doyle: Quality. This word is still displayed prominently on pieces of Doyle equipment and company literature, shirts and give-away items. “You have to be about quality to stand out in any market,” he says. “Our customers are always willing to pay a little more for a quality-made product. You are only going to get so much out of something that isn’t quality made, and our customers understand this. That hasn’t changed in 60 years. Or will it.”

With this business approach in practice, Doyle Equipment Manufacturing has become one of the leading providers of fertilizer blending, conveying, tending and spreading units in the country and around the world. Today, the company offers many different products to choose from, including the 24-Ton Trailer Tender and 16-Ton “Fat Boy” Vertical Blender. It also has a parts service department that is open seven days per week to cater to customer needs. “We are always willing to do whatever it takes to get our customers out in the field back up and running as quickly as possible,” says Doyle.

A History Of Service

This attention to customer service at Doyle Equipment Manufacturing stretches all the way back to the company’s beginnings. Back in the early to mid-1940s, Doyle’s grandfather, Merle “Jack” Doyle worked for an ag equipment maker called Baughman Manufacturing, which made spreaders. As Chairman Ron Doyle tells it, Baughman made some good equipment, but much of it was sub-par. “The owner, Mr. Baughman, would never test his products before shipping them to customers,” says Ron Doyle. “Sometimes they would work when they got to the field, sometimes they didn’t. That kind of spotty service frustrated my dad.”

Then in the late 1940s, Jack Doyle partnered in a beer distributorship in Quincy with Merlin Adams. In 1951, Jack established his own spreader manufacturing operation housed next to the beer distributorship. Eventually, the senior Doyle dissolved his partnership with Adams, divesting the beer business to focus exclusively on making a better spreader.

By 1953, Doyle spreaders were a hit with customers and the company moved to its current location. In 1961, Doyle Equipment Manufacturing introduced the first rotary incline axis blender to the fertilizer industry. Doyle continued to sell primarily truck-mounted spreaders and rotary blend systems through the late 1980s.

In 1987, Doyle introduced one of the industry’s first 40-inch tapered-screw vertical blenders. The blender incorporated a unique tapered screw, which allowed granular products to be loaded into the blender faster than anything in the industry at the time.

Doyle Equipment Manu­facturing also moved into the international marketplace. In 1987, says Doyle, he traveled to Europe to set up a distributorship with Holland’s European Machine Trading. This partnership eventually helped put Doyle equipment throughout much of Western and Eastern Europe.

During the 1990s, Doyle Equipment Manufacturing grew through acquisition. In 1994, Doyle purchased the Kraus Equipment Co. This gave the company a full line of receiving equipment. The Tyler line of blending and conveying equipment was purchased from Case IH in 1999.

In 2005, Riverview Manufacturing was formed as a separate entity and started to produce rolling stock for Doyle. This included numerous pull-type spreaders and a massive line of fertilizer tending equipment.

Besides focusing on quality, Doyle attributes the company’s continued market success to constantly upgrading its equipment. For example, three years ago, Doyle Equipment Manufacturing began using powder coating to paint its products. More recently, the company introduced a direct-drive rotary blender to its product line-up. According to Doyle, this offers the user better mixing speeds coupled with reliability. “We’ve been using direct-drive systems in Europe for 15 years,” says Doyle. “Every concrete mixer in the market has a direct-drive system on them, so it will definitely work on a stationary system like our drum blender.”

Looking Ahead

With 60 years behind it, Doyle Equipment Manufacturing is already planning for the future. After six decades of adjusting its two current manufacturing operations as market demands dictated, the company is planning to build a brand new 200,000-square-foot facility in 2011 that will ultimately house all Doyle Equipment Manufacturing processes under one roof, with the exception of research and development, which will remain at the Riverview facility in nearby Missouri. “This new building will feature the latest equipment-making machinery including CNC brakes, lathes, milling machines, several laser-cutting machines and robot welders,” says Doyle. “It will also feature a wind turbine, which will supply much of the power used by the complex.”

From a family-ownership standpoint, the company also is in good hands. Follow­ing in the footsteps of Jack, Ron and Monty, 21-year-old Colten Doyle is now working at the company, “learning the ropes, working with clients and helping to make equipment,” says Doyle.

And despite these changes, the founding principles of quality and family will remain two of the company’s constants. “We have always had a family environment here at Doyle Equipment Manufacturing, and that reflects in our workmanship,” says Doyle. “Companies don’t make it through 60 years without stressing these kinds of values to their customers. I’d like to think we’ve done that.”

Leave a Reply

Blenders Stories

Yargus - Laycote Powder Handling System
BlendersList Of Demands On Fertilizer Blenders Grows
February 6, 2017
Many current customers have plans in place and projects in their queue — that’s the good news for many in Read More
The Sackett-Waconia Baltimore manufacturing facility in Baltimore, MD.
BlendersA.J. Sackett & Sons, Waconia Manufacturing Join Forces
January 4, 2017
Since 1995, A.J. Sackett & Sons and Waconia Manufacturing have been linked as partners and leaders in providing engineering and Read More
BlendersYargus Manufacturing To Sell To Ag Growth International
November 11, 2016
Yargus Manufacturing, Inc., a leading global manufacturer of Layco brand fertilizer and industrial material handling equipment located in Marshall, IL, Read More
BlendersNorth Dakota Coop Debuts Dry Fertilizer Plant
September 22, 2016
North Central Grain Cooperative has begun operations at a new dry fertilizer plant at its Rolla, ND, site. It is Read More
Trending Articles
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Latest News
Roy Blunt
LegislationARA Recognizes Blunt, Heitkamp For Legislative Efforts …
February 17, 2017
Agricultural industry continues to face federal regulatory challenges. Thankfully, agriculture’s allies in the U.S. Senate stepped forward. The Agricultural Retailers Read More
LegislationThe Fertilizer Institute Commends Senate On Confirmatio…
February 17, 2017
The Fertilizer Institute (TFI) President Chris Jahn issued the following statement on the Senate confirmation of Oklahoma Attorney General Scott Read More
Trump, Senate, Cabinet
LegislationBREAKING: Trump EPA Nominee Scott Pruitt Confirmed by S…
February 17, 2017
Scott Pruitt, who as Oklahoma’s attorney general spent years suing the Environmental Protection Agency over its efforts to regulate various Read More
ManagementFebruary Road Trip Edition
February 17, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent visits to Indiana and Kentucky. Read More
Heritage Cooperative Finished Building Aerial
ManagementHeritage Cooperative, Agland Co-op Approve Merger
February 17, 2017
Agland Co-op and Heritage Cooperative stockholders have both approved the merger agreement between Agland Co-op and Heritage Cooperative. Now begins Read More
LegislationARA Fly-In: Ag Retail Descends on Capitol Hill, Lawmake…
February 15, 2017
More than 100 agricultural retailers, distributors and suppliers headed to Capitol Hill Tuesday morning for the Agribusiness Congressional Fly-in, according to a Read More
Untreated soybean seed Heartland Coop
Seed/BiotechMarrone Bio Innovations, Groundwork BioAg Bio-stacked M…
February 13, 2017
Marrone Bio Innovations, Inc. and Groundwork BioAg, Ltd have announced successful seed treatment field trials of the world’s first all-biological Read More
NL5000 With G5 Technology
SpreadersNew Leader Introduces NL5000 Dry Nutrient Applicator Wi…
February 13, 2017
New Leader, a division of Highway Equipment Company (HECO), has announced the next generation of spreading technology with the NL5000 Read More
Fertilizer Storage
Crop InputsThe State Of The Fertilizer Industry
February 9, 2017
He’s all hat, no horse.” It’s a humorous way of describing a person who tells a good story, but is Read More
CropLife 100Pinnacle Agriculture Agrees To Credit Agreement Amendme…
February 9, 2017
Pinnacle Operating Corp. has entered into an amendment (the “Amendment”) to its First Lien Credit Agreement that will provide for, Read More
ManagementUpdates on Upcoming Trips, Dow-DuPont, and the Des Moin…
February 9, 2017
Editors Paul Schrimpf and Eric Sfiligoj review a few future travels, along with the latest on big company mergers and Read More
Championship Tractor Pull
EquipmentNational Farm Machinery Show Highlighted By Championshi…
February 9, 2017
The scream of monster engines, the stench of burning rubber and the ground-pounding vibrations of the country’s largest, loudest and Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Corn Field
InsecticidesArysta LifeScience, DuPont Collaborate On Rynaxpyr Prem…
February 8, 2017
Arysta LifeScience recently announced that it has entered into a global collaboration with DuPont Crop Protection for the development of Read More
Industry NewsThe Fertilizer Institute Board Elects New Chairman, Vic…
February 8, 2017
The Fertilizer Institute’s (TFI) Board of Directors has elected Chuck Magro, President and CEO of Agrium, and Tony Will, President Read More
Sonny Perdue
ManagementARA Joins More Than 600 Organizations In Support Of Per…
February 8, 2017
The Agricultural Retailers Association (ARA) recently joined with more than 600 agricultural groups on a letter of support for Governor Read More
World Agri-Tech Innovation Summit Panel 2016
Crop InputsWorld Agri-Tech Innovation Summit To Be Held In San Fra…
February 8, 2017
“Breakthrough Applications and Business Models for Sustainable Farming” is the theme of the World Agri-Tech Innovation Summit to be held Read More
Cedar Country Cooperative
Eric SfiligojConsolidation In Agriculture: More Middle Movement
February 7, 2017
If you’ve regularly followed my column, you know I’m something of a movie junkie. Like many, one of my favorite Read More