Doyle Equipment: A Market Constant

When stopping in Quincy, IL, for a visit to Doyle Equipment Manufacturing Co., visitors might be hard-pressed to find company President Monty Doyle in his office. Instead, in keeping with a ritual he’s maintained since starting at the business in 1982, Doyle spends at least one hour per day in the many buildings that make up the Doyle complex. Here, he spends time talking with employees, looking over equipment manufacturing and troubleshooting problems when they arise.

“That’s part of what makes our company different than others in the field,” says Doyle. “It’s important to me that I know how our products are being built. I believe you need that kind of understanding to be successful in this business for more than six decades.”

This all ties back to the major business principle Doyle Equipment Manufacturing was founded on back in 1951, says Doyle: Quality. This word is still displayed prominently on pieces of Doyle equipment and company literature, shirts and give-away items. “You have to be about quality to stand out in any market,” he says. “Our customers are always willing to pay a little more for a quality-made product. You are only going to get so much out of something that isn’t quality made, and our customers understand this. That hasn’t changed in 60 years. Or will it.”

With this business approach in practice, Doyle Equipment Manufacturing has become one of the leading providers of fertilizer blending, conveying, tending and spreading units in the country and around the world. Today, the company offers many different products to choose from, including the 24-Ton Trailer Tender and 16-Ton “Fat Boy” Vertical Blender. It also has a parts service department that is open seven days per week to cater to customer needs. “We are always willing to do whatever it takes to get our customers out in the field back up and running as quickly as possible,” says Doyle.

A History Of Service

This attention to customer service at Doyle Equipment Manufacturing stretches all the way back to the company’s beginnings. Back in the early to mid-1940s, Doyle’s grandfather, Merle “Jack” Doyle worked for an ag equipment maker called Baughman Manufacturing, which made spreaders. As Chairman Ron Doyle tells it, Baughman made some good equipment, but much of it was sub-par. “The owner, Mr. Baughman, would never test his products before shipping them to customers,” says Ron Doyle. “Sometimes they would work when they got to the field, sometimes they didn’t. That kind of spotty service frustrated my dad.”

Then in the late 1940s, Jack Doyle partnered in a beer distributorship in Quincy with Merlin Adams. In 1951, Jack established his own spreader manufacturing operation housed next to the beer distributorship. Eventually, the senior Doyle dissolved his partnership with Adams, divesting the beer business to focus exclusively on making a better spreader.

By 1953, Doyle spreaders were a hit with customers and the company moved to its current location. In 1961, Doyle Equipment Manufacturing introduced the first rotary incline axis blender to the fertilizer industry. Doyle continued to sell primarily truck-mounted spreaders and rotary blend systems through the late 1980s.

In 1987, Doyle introduced one of the industry’s first 40-inch tapered-screw vertical blenders. The blender incorporated a unique tapered screw, which allowed granular products to be loaded into the blender faster than anything in the industry at the time.

Doyle Equipment Manu­facturing also moved into the international marketplace. In 1987, says Doyle, he traveled to Europe to set up a distributorship with Holland’s European Machine Trading. This partnership eventually helped put Doyle equipment throughout much of Western and Eastern Europe.

During the 1990s, Doyle Equipment Manufacturing grew through acquisition. In 1994, Doyle purchased the Kraus Equipment Co. This gave the company a full line of receiving equipment. The Tyler line of blending and conveying equipment was purchased from Case IH in 1999.

In 2005, Riverview Manufacturing was formed as a separate entity and started to produce rolling stock for Doyle. This included numerous pull-type spreaders and a massive line of fertilizer tending equipment.

Besides focusing on quality, Doyle attributes the company’s continued market success to constantly upgrading its equipment. For example, three years ago, Doyle Equipment Manufacturing began using powder coating to paint its products. More recently, the company introduced a direct-drive rotary blender to its product line-up. According to Doyle, this offers the user better mixing speeds coupled with reliability. “We’ve been using direct-drive systems in Europe for 15 years,” says Doyle. “Every concrete mixer in the market has a direct-drive system on them, so it will definitely work on a stationary system like our drum blender.”

Looking Ahead

With 60 years behind it, Doyle Equipment Manufacturing is already planning for the future. After six decades of adjusting its two current manufacturing operations as market demands dictated, the company is planning to build a brand new 200,000-square-foot facility in 2011 that will ultimately house all Doyle Equipment Manufacturing processes under one roof, with the exception of research and development, which will remain at the Riverview facility in nearby Missouri. “This new building will feature the latest equipment-making machinery including CNC brakes, lathes, milling machines, several laser-cutting machines and robot welders,” says Doyle. “It will also feature a wind turbine, which will supply much of the power used by the complex.”

From a family-ownership standpoint, the company also is in good hands. Follow­ing in the footsteps of Jack, Ron and Monty, 21-year-old Colten Doyle is now working at the company, “learning the ropes, working with clients and helping to make equipment,” says Doyle.

And despite these changes, the founding principles of quality and family will remain two of the company’s constants. “We have always had a family environment here at Doyle Equipment Manufacturing, and that reflects in our workmanship,” says Doyle. “Companies don’t make it through 60 years without stressing these kinds of values to their customers. I’d like to think we’ve done that.”

Leave a Reply

Blenders Stories

fertilizer blending and storage, Top 100
BlendersCHS Dakota Expansion Features AGCO’s GSI InterSystems Handling Equipment
May 25, 2016
The continued growth of precision agriculture has increased farmer use of customized fertilizer blends best-suited for their soil conditions. Several Read More
Adams Decline Weigh Blender
BlendersFertilizer Blenders Take On Latest Additives, Heavy Workloads
February 2, 2016
As agronomy and precision ag sciences continue to advance, blender manufacturers have certainly had their part to play. “We are Read More
MixMate from Praxidyn
BlendersPraxidyn Introduces Portable Ag Chemical Blending System
January 28, 2016
Praxidyn has introduced Mixmate – the portable agricultural chemical blending system. Mixmate streamlines or completely automates the mixing process with Read More
Yargus Layco 16 Ton Rotary Drum
Blenders15 Fertilizer Blenders That Will Meet Your 2016 Mixing Needs
November 11, 2015
Manufacturers of fertilizer blending and mixing systems continue to develop some of the fastest, most durable, most accurate units ever for Read More
Trending Articles
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To Explore IT Solutions
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
Monsanto Luling Plant
Eric SfiligojWhat’s Next For Monsanto?
May 31, 2016
For the folks at Monsanto’s headquarters in St. Louis, MO, it has been an eventful few weeks. Back on May Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Eyeing Monsanto For Possible Mega-Merger
May 16, 2016
Bayer AG is exploring a potential bid for U.S. competitor Monsanto Co. in a deal that would create the world’s Read More
Aerial Drone
Precision AgA Deeper Dive Into The Future Of Precision Ag
May 9, 2016
For about two decades now, through the good and the bad times, the ups and the downs inherent in agriculture, Read More
Latest News
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Trai…
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Kennebec Elevator
CropLife 100Wheat Growers Celebrates Kennebec Elevator Grand Openin…
June 21, 2016
Over 250 patrons and guests were on hand to celebrate Wheat Growers’ Kennebec Elevator grand opening. South Dakota Secretary of Read More
Land O Lakes
Industry NewsLand O’Lakes To Acquire Ceres
June 20, 2016
Land O’ Lakes, Inc. and Ceres, Inc. have announced that they have signed a definitive merger agreement under which Land O’Lakes Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To …
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
LegislationVilsack Christens WinField Crop Adventure, Talks Monsan…
June 17, 2016
The WinField Crop Adventure grand opening ceremonies at Fair Oaks Farms (near Winemac, IN) welcomed USDA Secretary of Agriculture Tom Read More
Crop InputsFields of the Future: WinField Doubles Down with Agri-E…
June 16, 2016
Land O’Lakes, Inc., joined by Agriculture Secretary Tom Vilsack, today will host Fields of the Future, a live broadcast about Read More
Bayer sign
Crop InputsMonsanto Turns Back Bayer Again
June 14, 2016
Bayer AG’s bid to buy Monsanto Co. for more than $60 billion has hit an impasse that could pose a Read More
Young Corn Field
Crop NutritionNext Generation Of Nitrogen Efficiency Technology Conve…
June 13, 2016
Commodity price projections indicate farmers will continue to face tight margins again this year. Delivering higher yields and more bushels Read More
Industry NewsLa Crosse Seed Acquires Cover Crop Solutions Brand
June 10, 2016
La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Read More
ManagementTravel Plans and EU Rejection of Glyphosate, Biotech Cr…
June 9, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about upcoming trips and the latest in the European Union’s moves against glyphosate Read More
Aspire with Boron
Crop InputsStudy: Aspire with Boron Ups Alfalfa Yields
June 8, 2016
Alfalfa growers are successfully improving yields through the cutting season by applying an important micronutrient. In a recent study, The Read More
Industry NewsAGCO Announces Tragic Death of Longtime Employee
June 8, 2016
It is with deepest regret that we announce the passing of our dear friend, colleague and customer advocate-in-chief Kevin W. Read More
Wheat Field North Dakota
Industry NewsBASF Inks Northern Seed for Clearfield Wheat R&D Li…
June 6, 2016
BASF has licensed Northern Seed LLC to perform research and development of BASF’s proprietary and patented Clearfield technology in wheat. Read More
ManagementBayer/Monsanto, EU/Glyphosate, Corn/Soybeans
June 2, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss the latest regarding industry mergers, the glyphosate debate in Europe, and an update Read More
Growers looking at soybeans
Industry NewsKoch Licenses 2 Marrone Products For North American Dis…
June 2, 2016
Koch Agronomic Services (Koch), with support from its affiliate, Koch Biological Solutions, has secured exclusive rights to sell REGALIA Rx Read More
Gypsum
Industry NewsBeneficial Reuse Management Launches GYPSOIL BLENDABLE
June 2, 2016
Beneficial Reuse Management (BRM) has introduced GYPSOIL BLENDABLE, a new high-quality pelleted gypsum fertilizer that supplies 17% sulfate sulfur and Read More
StewardshipAgrible Joins Field To Market To Pursue Sustainable Sou…
June 1, 2016
Agrible, Inc. has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. As a leading multi-stakeholder Read More