Doyle Equipment: A Market Constant

When stopping in Quincy, IL, for a visit to Doyle Equipment Manufacturing Co., visitors might be hard-pressed to find company President Monty Doyle in his office. Instead, in keeping with a ritual he’s maintained since starting at the business in 1982, Doyle spends at least one hour per day in the many buildings that make up the Doyle complex. Here, he spends time talking with employees, looking over equipment manufacturing and troubleshooting problems when they arise.

“That’s part of what makes our company different than others in the field,” says Doyle. “It’s important to me that I know how our products are being built. I believe you need that kind of understanding to be successful in this business for more than six decades.”

This all ties back to the major business principle Doyle Equipment Manufacturing was founded on back in 1951, says Doyle: Quality. This word is still displayed prominently on pieces of Doyle equipment and company literature, shirts and give-away items. “You have to be about quality to stand out in any market,” he says. “Our customers are always willing to pay a little more for a quality-made product. You are only going to get so much out of something that isn’t quality made, and our customers understand this. That hasn’t changed in 60 years. Or will it.”

With this business approach in practice, Doyle Equipment Manufacturing has become one of the leading providers of fertilizer blending, conveying, tending and spreading units in the country and around the world. Today, the company offers many different products to choose from, including the 24-Ton Trailer Tender and 16-Ton “Fat Boy” Vertical Blender. It also has a parts service department that is open seven days per week to cater to customer needs. “We are always willing to do whatever it takes to get our customers out in the field back up and running as quickly as possible,” says Doyle.

A History Of Service

This attention to customer service at Doyle Equipment Manufacturing stretches all the way back to the company’s beginnings. Back in the early to mid-1940s, Doyle’s grandfather, Merle “Jack” Doyle worked for an ag equipment maker called Baughman Manufacturing, which made spreaders. As Chairman Ron Doyle tells it, Baughman made some good equipment, but much of it was sub-par. “The owner, Mr. Baughman, would never test his products before shipping them to customers,” says Ron Doyle. “Sometimes they would work when they got to the field, sometimes they didn’t. That kind of spotty service frustrated my dad.”

Then in the late 1940s, Jack Doyle partnered in a beer distributorship in Quincy with Merlin Adams. In 1951, Jack established his own spreader manufacturing operation housed next to the beer distributorship. Eventually, the senior Doyle dissolved his partnership with Adams, divesting the beer business to focus exclusively on making a better spreader.

By 1953, Doyle spreaders were a hit with customers and the company moved to its current location. In 1961, Doyle Equipment Manufacturing introduced the first rotary incline axis blender to the fertilizer industry. Doyle continued to sell primarily truck-mounted spreaders and rotary blend systems through the late 1980s.

In 1987, Doyle introduced one of the industry’s first 40-inch tapered-screw vertical blenders. The blender incorporated a unique tapered screw, which allowed granular products to be loaded into the blender faster than anything in the industry at the time.

Doyle Equipment Manu­facturing also moved into the international marketplace. In 1987, says Doyle, he traveled to Europe to set up a distributorship with Holland’s European Machine Trading. This partnership eventually helped put Doyle equipment throughout much of Western and Eastern Europe.

During the 1990s, Doyle Equipment Manufacturing grew through acquisition. In 1994, Doyle purchased the Kraus Equipment Co. This gave the company a full line of receiving equipment. The Tyler line of blending and conveying equipment was purchased from Case IH in 1999.

In 2005, Riverview Manufacturing was formed as a separate entity and started to produce rolling stock for Doyle. This included numerous pull-type spreaders and a massive line of fertilizer tending equipment.

Besides focusing on quality, Doyle attributes the company’s continued market success to constantly upgrading its equipment. For example, three years ago, Doyle Equipment Manufacturing began using powder coating to paint its products. More recently, the company introduced a direct-drive rotary blender to its product line-up. According to Doyle, this offers the user better mixing speeds coupled with reliability. “We’ve been using direct-drive systems in Europe for 15 years,” says Doyle. “Every concrete mixer in the market has a direct-drive system on them, so it will definitely work on a stationary system like our drum blender.”

Looking Ahead

With 60 years behind it, Doyle Equipment Manufacturing is already planning for the future. After six decades of adjusting its two current manufacturing operations as market demands dictated, the company is planning to build a brand new 200,000-square-foot facility in 2011 that will ultimately house all Doyle Equipment Manufacturing processes under one roof, with the exception of research and development, which will remain at the Riverview facility in nearby Missouri. “This new building will feature the latest equipment-making machinery including CNC brakes, lathes, milling machines, several laser-cutting machines and robot welders,” says Doyle. “It will also feature a wind turbine, which will supply much of the power used by the complex.”

From a family-ownership standpoint, the company also is in good hands. Follow­ing in the footsteps of Jack, Ron and Monty, 21-year-old Colten Doyle is now working at the company, “learning the ropes, working with clients and helping to make equipment,” says Doyle.

And despite these changes, the founding principles of quality and family will remain two of the company’s constants. “We have always had a family environment here at Doyle Equipment Manufacturing, and that reflects in our workmanship,” says Doyle. “Companies don’t make it through 60 years without stressing these kinds of values to their customers. I’d like to think we’ve done that.”

Leave a Reply

Blenders Stories

BlendersFertilizer Blenders Keep Up With Growers
February 3, 2014
Specialty fertilizer add-ons and ever more demanding growers pose real challenges for blending design and technology. Read More
BlendersNew St. Marys Fertilizer Building Is Built For Speed, Efficiency
October 1, 2013
With its precision blending facility, J.B. Pearl embraces the company’s past while setting the stage for its present and the future. Read More
Blenders10 Dry Fertilizer Blenders For 2013
November 16, 2012
Blender units are getting faster and more efficient than ever, plus some manufacturers are taking advantage of new technologies. Here Read More

Trending Articles

CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
EquipmentNew Holland Acquires Miller-St. Nazianz
September 3, 2014
The assets of Miller acquired as part of the transaction will become part of New Holland Agriculture, a CNH Industrial brand, building on a successful four-year partnership between the two companies. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More

Latest News

CropLife 100Pinnacle Acquires Kansas-Based Cedar Ridge Supply
September 16, 2014
Cedar Ridge Supply will operate as part of Pinnacle's Performance Agriculture brand. Read More
StewardshipSecretary Vilsack Highlights Innovative Conservation Ef…
September 15, 2014
Nearly $16 million in Conservation Innovation Grants (CIGs) will be awarded to 47 organizations to help develop cutting-edge ideas to accelerate innovation in private lands conservation. Read More
Seed/BiotechSyngenta Responds To Cargill Lawsuit
September 15, 2014
Syngenta believes that the lawsuit is without merit and strongly upholds the right of growers to have access to approved new technologies. Read More
Equipment2014 Farm Science Review Launches Mobile App
September 15, 2014
Smartphone and tablet users planning on attending the 2014 Farm Science Review can now download this year’s customized mobile application. Read More
CropLife 100Southern States Coop Grower Sets Georgia Soybean Yield …
September 15, 2014
Georgia farmer Randy Dowdy's soybeans yielded an astonishing 110.66 bushels per acre, crushing the previous record of 82 bushels-per-acre. Read More
NIMITZ Treated vs Untreated pepper plant
InsecticidesNIMITZ Nematicide Approved By EPA
September 12, 2014
NIMITZ is a novel, non-fumigant nematicide with simplified application features, user safety and an active ingredient with a unique mode of action. Read More
InsecticidesMarrone Bio Innovations Receives Patent For Chromobacte…
September 11, 2014
The patent is the first step for MBI in developing a commercially viable product to inhibit infestations of corn rootworm larvae across America and other regions. Read More
HerbicidesDow AgroSciences: Keeping The Pipeline Stocked
September 11, 2014
Dow AgroSciences is embracing product diversity to drive the company’s future. Read More
CropLife 100CHS Is Official Partner Of New St. Paul Ballpark
September 10, 2014
The new ballpark in St. Paul, MN, officially became CHS Field with Twin Cities-based CHS Inc. revealed as the naming rights partner. Read More
EquipmentHagie Honors Farming Stewardship Leaders
September 10, 2014
The Iowa Farm Environmental Leader award recognizes Iowa farmers as environmental leaders that are committed to healthy soils and improved water quality. Read More
Precision AgPlantBeat: Your Plants’ Pulse In The Palm Of Your Han…
September 10, 2014
A new agronomic monitoring and recommendation service from Phytech could rewrite the book on real-time plant health status monitoring. Read More
StewardshipCCAs Making Headway With 4R Program In Lake Erie Wester…
September 9, 2014
Certified Crop Advisers are implementing the 4R Nutrient Stewardship Certification program in Lake Erie's Western Basin to improve water quality. Read More
MicronutrientsMicronutrients Going Macro
September 9, 2014
Between 2014’s fantastic growing conditions and a heightened awareness on plant nutrition, the major players in micronutrients are gearing up for another big year. Read More
Crop InputsFMC Announces Cheminova Takeover
September 8, 2014
FMC Corporation today announced that it has signed a definitive agreement to acquire Cheminova, a wholly owned subsidiary of Auriga Industries. Read More
HerbicidesValent’s Fierce XLT Herbicide Receives EPA Approv…
September 8, 2014
Valent U.S.A. Corp. announced today that Fierce XLT Soybean Herbicide is now federally registered for preemergence weed control in soybeans Read More
Eric SfiligojIndustry Consolidation Set To Increase Going Forward
September 8, 2014
As the agricultural marketplace moves into fall, one observer predicts the pace of consolidation will grow at all levels. Read More
LegislationCropLife America Leaders Address Regulatory Landscape, …
September 8, 2014
As CropLife America enters its 81st year, the organization’s leaders have seen another period of rapid and visible policy and public issue activity. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More