Doyle Equipment: A Market Constant

When stopping in Quincy, IL, for a visit to Doyle Equipment Manufacturing Co., visitors might be hard-pressed to find company President Monty Doyle in his office. Instead, in keeping with a ritual he’s maintained since starting at the business in 1982, Doyle spends at least one hour per day in the many buildings that make up the Doyle complex. Here, he spends time talking with employees, looking over equipment manufacturing and troubleshooting problems when they arise.

“That’s part of what makes our company different than others in the field,” says Doyle. “It’s important to me that I know how our products are being built. I believe you need that kind of understanding to be successful in this business for more than six decades.”

This all ties back to the major business principle Doyle Equipment Manufacturing was founded on back in 1951, says Doyle: Quality. This word is still displayed prominently on pieces of Doyle equipment and company literature, shirts and give-away items. “You have to be about quality to stand out in any market,” he says. “Our customers are always willing to pay a little more for a quality-made product. You are only going to get so much out of something that isn’t quality made, and our customers understand this. That hasn’t changed in 60 years. Or will it.”

With this business approach in practice, Doyle Equipment Manufacturing has become one of the leading providers of fertilizer blending, conveying, tending and spreading units in the country and around the world. Today, the company offers many different products to choose from, including the 24-Ton Trailer Tender and 16-Ton “Fat Boy” Vertical Blender. It also has a parts service department that is open seven days per week to cater to customer needs. “We are always willing to do whatever it takes to get our customers out in the field back up and running as quickly as possible,” says Doyle.

A History Of Service

This attention to customer service at Doyle Equipment Manufacturing stretches all the way back to the company’s beginnings. Back in the early to mid-1940s, Doyle’s grandfather, Merle “Jack” Doyle worked for an ag equipment maker called Baughman Manufacturing, which made spreaders. As Chairman Ron Doyle tells it, Baughman made some good equipment, but much of it was sub-par. “The owner, Mr. Baughman, would never test his products before shipping them to customers,” says Ron Doyle. “Sometimes they would work when they got to the field, sometimes they didn’t. That kind of spotty service frustrated my dad.”

Then in the late 1940s, Jack Doyle partnered in a beer distributorship in Quincy with Merlin Adams. In 1951, Jack established his own spreader manufacturing operation housed next to the beer distributorship. Eventually, the senior Doyle dissolved his partnership with Adams, divesting the beer business to focus exclusively on making a better spreader.

By 1953, Doyle spreaders were a hit with customers and the company moved to its current location. In 1961, Doyle Equipment Manufacturing introduced the first rotary incline axis blender to the fertilizer industry. Doyle continued to sell primarily truck-mounted spreaders and rotary blend systems through the late 1980s.

In 1987, Doyle introduced one of the industry’s first 40-inch tapered-screw vertical blenders. The blender incorporated a unique tapered screw, which allowed granular products to be loaded into the blender faster than anything in the industry at the time.

Doyle Equipment Manu­facturing also moved into the international marketplace. In 1987, says Doyle, he traveled to Europe to set up a distributorship with Holland’s European Machine Trading. This partnership eventually helped put Doyle equipment throughout much of Western and Eastern Europe.

During the 1990s, Doyle Equipment Manufacturing grew through acquisition. In 1994, Doyle purchased the Kraus Equipment Co. This gave the company a full line of receiving equipment. The Tyler line of blending and conveying equipment was purchased from Case IH in 1999.

In 2005, Riverview Manufacturing was formed as a separate entity and started to produce rolling stock for Doyle. This included numerous pull-type spreaders and a massive line of fertilizer tending equipment.

Besides focusing on quality, Doyle attributes the company’s continued market success to constantly upgrading its equipment. For example, three years ago, Doyle Equipment Manufacturing began using powder coating to paint its products. More recently, the company introduced a direct-drive rotary blender to its product line-up. According to Doyle, this offers the user better mixing speeds coupled with reliability. “We’ve been using direct-drive systems in Europe for 15 years,” says Doyle. “Every concrete mixer in the market has a direct-drive system on them, so it will definitely work on a stationary system like our drum blender.”

Looking Ahead

With 60 years behind it, Doyle Equipment Manufacturing is already planning for the future. After six decades of adjusting its two current manufacturing operations as market demands dictated, the company is planning to build a brand new 200,000-square-foot facility in 2011 that will ultimately house all Doyle Equipment Manufacturing processes under one roof, with the exception of research and development, which will remain at the Riverview facility in nearby Missouri. “This new building will feature the latest equipment-making machinery including CNC brakes, lathes, milling machines, several laser-cutting machines and robot welders,” says Doyle. “It will also feature a wind turbine, which will supply much of the power used by the complex.”

From a family-ownership standpoint, the company also is in good hands. Follow­ing in the footsteps of Jack, Ron and Monty, 21-year-old Colten Doyle is now working at the company, “learning the ropes, working with clients and helping to make equipment,” says Doyle.

And despite these changes, the founding principles of quality and family will remain two of the company’s constants. “We have always had a family environment here at Doyle Equipment Manufacturing, and that reflects in our workmanship,” says Doyle. “Companies don’t make it through 60 years without stressing these kinds of values to their customers. I’d like to think we’ve done that.”

Leave a Reply

Blenders Stories
BlendersFertilizer Blenders Keep Up With Growers
February 3, 2014
Specialty fertilizer add-ons and ever more demanding growers pose real challenges for blending design and technology. Read More
BlendersNew St. Marys Fertilizer Building Is Built For Speed, Efficiency
October 1, 2013
With its precision blending facility, J.B. Pearl embraces the company’s past while setting the stage for its present and the future. Read More
Blenders10 Dry Fertilizer Blenders For 2013
November 16, 2012
Blender units are getting faster and more efficient than ever, plus some manufacturers are taking advantage of new technologies. Here Read More
Top 100 Articles
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Wheat Growers, North Central Farmers Elevator Pursue Merger
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Merger
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
Carl Casale of CHS
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
Latest News
Crop InputsSyngenta Louisiana Plant Poised For 2015 Production
March 26, 2015
As the 2015 planting season gets underway, growers across the country will need crop protection products to combat pests and Read More
Lake Erie Nutrient Stewardship
LegislationOhio Lawmakers Finalize Phosphorus Restrictions
March 25, 2015
State lawmakers on Wednesday finalized new rules designed to curb toxic algal blooms on Lake Erie, calling the regulations a major step forward in addressing the problem. Read More
Spreaders17 Fertilizer Spreaders For 2015
March 25, 2015
Manufacturers shoot for versatility and accuracy in this year's crop of fertilizer spreaders. Read More
Industry NewsMonty’s Hires Mid-South Product Consultant
March 25, 2015
Monty's Plant Food Co. has hired Matt Woodring as a Product Consultant for portions of Central Kentucky and Tennessee.    Read More
StewardshipMapShots Integrates With DriftWatch
March 23, 2015
Growers and agricultural providers using AgStudio FARM and AgStudio PRO can now view vital information about specialty crops and apiaries through a recent integration with the DriftWatch Specialty Crop Site Registry from FieldWatch, Inc. Read More
Crop InputsWorld Health Organization Report Contradicts Scientific…
March 23, 2015
A new report from the World Health Organization has classified glyphosate with a “2A” rating as a probable carcinogen, a Read More
Eric SfiligojSeed Treatment Stays Necessary
March 20, 2015
Grower-customers looking to scale back spending in 2015 won’t consider seed treatment, say experts. Read More
HerbicidesMARCH MADNESS: Industry Rallies Around Glyphosate Safet…
March 20, 2015
A newly published report from the International Agency for Research on Cancer (IARC) classifies the herbicide glyphosate as a "2A-rated possible carcinogen" and the ag industry responds by circling the wagons. Read More
ManagementRetail Week: Precision survey, a technology acquisition…
March 20, 2015
Editors Paul Schrimpf and Eric Sflilgoj discuss recent travel, the upcoming precision adoption survey, and an unusual sighting at a Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Crop InputsBioSafe Launching TerraGrow Soil Inoculant
March 20, 2015
TerraGrow is a blend of beneficial bacterial and fungal spores and nutrients carefully designed to promote healthier soil and crops. Read More
Winter Wheat
AdjuvantsMax Systems Debuts New Adjuvant NanoRevolution 2.0
March 18, 2015
Added to a tank mix of glyphosate at the conservative rate of two to four ounces per acre, NanoRevolution 2.0 has proven effective in killing resistant weed species that had already had up to two applications of the leading glyphosate product. Read More
Photo credit: United Soybean Board/the Soybean Checkoff
Seed/BiotechAgnition Launches Microbial Catalyst Seed Treatment
March 18, 2015
Agnition it has launched Commence for Soybeans, a microbial catalyst seed treatment for soybeans that stimulates microbial activity for healthier soil and a superior growth environment. Read More
4R Certified, Nutrient Stewardship Council,
StewardshipTyler Grain & Fertilizer Now 4R Certified
March 18, 2015
The 4R Nutrient Stewardship Certification Program has announced Tyler Grain & Fertilizer Co. in Smithville, OH, has been added to Read More
V.R. "Swede" Roskam
ManagementFormer MACA President V.R. ‘Swede’ Roskam P…
March 17, 2015
Former Mid America CropLife Association President V.R. “Swede” Roskam died unexpectedly in Wheaton, IL, on March 13, 2015 at the age of 85. Read More
corn field
Industry NewsNovaSource Announces Organizational Changes
March 17, 2015
Bob Gestring has accepted the position of Director of Sales, North America and Kyle Coleman has accepted a promotion to the role of Marketing Director, North America. Read More
Chuck Gates, Ohio CCA of the Year
ManagementOABA Honors 2015 Certified Crop Adviser Of The Year
March 16, 2015
Chuck Gates, of Tiffin, OH, has been named the 2015 Certified Crop Adviser of the Year by the Ohio Certified Crop Adviser Board and will receive $1,500 provided by DuPont Pioneer. Read More
Bee on a Sedum
StewardshipNew Bayer Bee Initiative To Provide Pollinators With Ne…
March 16, 2015
Bayer CropScience is launching Feed a Bee, a major initiative to increase forage for honey bees and other pollinators, including growing 50 million flowers and providing additional forage acreage in 2015. Read More