The Need For ResponsibleAg

April 17, 2013, was a day that almost no one in the U.S. fertilizer industry will forget. An accident took place at the West Fertilizer retail facility in West, TX. Soon afterward, we learned that 15 people were killed, more than 160 were injured and more than 150 buildings were damaged or destroyed. The Bureau of Alcohol Tobacco and Firearms and the Chemical Safety Board were soon on the scene in attempts to determine the cause of the explosion.

In Washington, DC, and around the country, few in the public and particularly the media were willing to wait for the official word on the reason for the blast. Here at The Fertilizer Institute (TFI), media calls, first from Good Morning America and closely followed by The Today Show began around 1:30 a.m. (and have continued to this day). Inquiries from Capitol Hill followed in short order. While we later learned that the retail facility was owned by Adair Grain Co., it was unclear who the retail facility’s ownership was and whether or not they intended to speak to the media or the West community. Given this void, it was our job to serve as the voice of the industry.

Jumping Into Action

Within days, and as the initial flurry of media calls subsided, we began to look forward and consider the future messages we should be using with reporters and Capitol Hill legislators. In short order, we decided to poll the public and determine the extent to which the West Fertilizer accident had damaged the industry’s reputation and further, what actions the industry could take to assure the public that it is safe.

The opinion poll which was conducted two weeks after the accident consisted of online interviews with almost 900 individuals in Washington and key states. Not surprisingly, awareness of the explosion was nearly universal with 93% of respondents indicating that they had read something in the media about the accident. What’s more, the poll found that almost 50% of those polled believed our facilities are currently unsafe. It also found that by a 6:1 ratio, there is support for further regulation of the industry.

Given these findings, it was clear that the fertilizer industry must take steps to re-assure the public about its safety practices if it were to re-capture its reputation. In large part because the poll told us so, we strongly believed that a new initiative aimed at retail safety was in order. In other words, communication about retailers’ compliance with existing regulations was not enough; rather we needed to prove that steps were being taken to keep employees and communities safe.

From this foundation, we joined the Agricultural Retailers Association (ARA) to develop a code of practice for fertilizer retailers. The code will include third-party inspections so that we will do our best to ensure the public and policymakers that retailers are in fact doing the right thing. While support for the code, which will be called ResponsibleAg, among the industry has been strong, some in the retail community have expressed reservations about its potential impact, particularly on small businesses in our industry. For this reason, I believe that it is necessary to tell readers of CropLife magazine just what the code entails as well as what it doesn’t. The code is aimed at helping retailers comply with existing regulations rather than creating a new set of standards of conduct for the nation’s retailers.

Development of the code has just started and it is gaining support from many retailers who are participating to ensure that it reflects the reality of their operations. I encourage you to stay in touch with both TFI and ARA to best understand how ResponsibleAg is being built and best understand how it can show outsiders our commitment to safety.

Leave a Reply

Opinion Stories

ARA
Eric SfiligojTaking The Industry’s Pulse At ARA
November 28, 2016
When most of you read this particular column, many of the industry’s key folks will probably be spending at least Read More
Bayer Monsanto
Eric SfiligojCrop Protection Mergers: Will They Or Won’t They?
November 14, 2016
Fall is in full swing and many sports fans probably spend the better parts of their time looking at the Read More
Eric Sfiligoj2017 Agricultural Outlook Not As Dire?
November 7, 2016
As 2016 heads towards its conclusion, there are many of us in the agricultural marketplace already looking forward to what Read More
Deere R4023 cab
Paul SchrimpfA Clearer Vision In Precision Ag
November 1, 2016
When our team conceived of the PrecisionAg Vision Conference more than a year ago, we had a few essential ideas about Read More
Trending Articles
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsanto Merger
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
STS16 2017
SprayersHagie Manufacturing Releases 2017 STS16 Sprayer To Market
November 16, 2016
Hagie Manufacturing LLC’s largest full season applicator is now available with enhancements for the 2017 model year. Hagie is officially Read More
Wilco
CropLife 100Valley Agronomics, Wilco-Winfield To Form New Agronomy Joint Venture
November 11, 2016
Valley Agronomics LLC, headquartered in Rupert, ID, is a joint venture between Valley Wide Cooperative and Winfield Solutions, LLC. Wilco-Winfield, Read More
FertilizerThe Fertilizer Institute Issues Statement On The U.S. Elections
November 10, 2016
The Fertilizer Institute (TFI) President Chris Jahn has issued the following statement on the results of the 2016 elections: “TFI Read More
Latest News
ManagementCorn and soy planting update; Takeaways from Climate Co…
December 2, 2016
AgriBusiness Global Editor Dave Frabotta Joins Paul Schrimpf for a discussion of global corn and soybean planting trends, and a Read More
Radish cover crop taproot
Crop InputsSoil Health Institute, Datu Research Receive Grant To E…
December 1, 2016
The Soil Health Institute (SHI) and Datu Research has announced a $626,000 grant from the Walton Family Foundation to quantify Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
ManagementAg Industry Comes Together To Address Climate Change
December 1, 2016
Addressing climate change — and more specifically, decreasing greenhouse gas emissions from agriculture — can only be achieved through collective Read More
Young soybean field
HerbicidesLiquid Formulation Valor EZ Herbicide Available For 201…
December 1, 2016
Valent U.S.A. Corp. has released Valor EZ; a liquid formulation of the company’s leading herbicide, Valor. Named Valor EZ Herbicide Read More
Key Cooperative Marcus Construction Steel Building
ManagementThe Value Of Cooperatives In Modern Agriculture
December 1, 2016
Editor’s Note: Jaxon Mullinnix of  Lone Tree, IA, was recently named the Iowa state winner of the 2017 GROWMARK essay Read More
AGCO Operator of the Year Tony Kornder
SprayersAGCO Names Tony Kornder Operator Of The Year
December 1, 2016
AGCO Corp. names Tony Kornder with Genesis Growing Solutions in Le Sueur, MN, the 11th annual Operator of the Year. Read More
Chris Henney OABA
ManagementOABA Industry Conference To Provide Outlook For Future …
November 29, 2016
The upcoming Ohio AgriBusiness Association Industry Conference is packed with widely-respected speakers and industry professionals, sharing their expertise on a Read More
Corn
InsecticidesMajor Review Finds Neonic Poses Low Risk To Aquatic Inv…
November 28, 2016
A major new ecotoxicological review and risk assessment has been published in the peer-reviewed literature and concluded that registered crop Read More
EquipmentGSI Details New Grain Drying Efficiency System for Coop…
November 28, 2016
Grain elevators and ag co-ops are always looking for ways to increase their energy efficiency to help improve profitability. For Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
AGCO AgControl system
Precision AgPrecision Ag Technology: Rate Control For The Times
November 28, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
ARA
Eric SfiligojTaking The Industry’s Pulse At ARA
November 28, 2016
When most of you read this particular column, many of the industry’s key folks will probably be spending at least Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls …
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
FertilizerNutrient Management, Conservation Among Topics Covered …
November 23, 2016
Certified crop advisers, consultants, farmers, agribusiness professionals and students will learn more about nutrient management, soil and water conservation, pest Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsa…
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
Arysta LifeScience
Crop InputsArysta LifeScience Forms Alliance With Beem Biologics
November 21, 2016
As part of its recently announced strategy to become a leader in high-value, high-growth specialty market segments in the crop Read More
DuPont sign
Crop InputsDuPont To End Pension Contribution For Active Employees
November 18, 2016
DuPont will no longer contribute to active employees’ pension plans, a move that will affect the retirement of 13,000 workers, Read More