The Need For ResponsibleAg

April 17, 2013, was a day that almost no one in the U.S. fertilizer industry will forget. An accident took place at the West Fertilizer retail facility in West, TX. Soon afterward, we learned that 15 people were killed, more than 160 were injured and more than 150 buildings were damaged or destroyed. The Bureau of Alcohol Tobacco and Firearms and the Chemical Safety Board were soon on the scene in attempts to determine the cause of the explosion.

In Washington, DC, and around the country, few in the public and particularly the media were willing to wait for the official word on the reason for the blast. Here at The Fertilizer Institute (TFI), media calls, first from Good Morning America and closely followed by The Today Show began around 1:30 a.m. (and have continued to this day). Inquiries from Capitol Hill followed in short order. While we later learned that the retail facility was owned by Adair Grain Co., it was unclear who the retail facility’s ownership was and whether or not they intended to speak to the media or the West community. Given this void, it was our job to serve as the voice of the industry.

Jumping Into Action

Within days, and as the initial flurry of media calls subsided, we began to look forward and consider the future messages we should be using with reporters and Capitol Hill legislators. In short order, we decided to poll the public and determine the extent to which the West Fertilizer accident had damaged the industry’s reputation and further, what actions the industry could take to assure the public that it is safe.

The opinion poll which was conducted two weeks after the accident consisted of online interviews with almost 900 individuals in Washington and key states. Not surprisingly, awareness of the explosion was nearly universal with 93% of respondents indicating that they had read something in the media about the accident. What’s more, the poll found that almost 50% of those polled believed our facilities are currently unsafe. It also found that by a 6:1 ratio, there is support for further regulation of the industry.

Given these findings, it was clear that the fertilizer industry must take steps to re-assure the public about its safety practices if it were to re-capture its reputation. In large part because the poll told us so, we strongly believed that a new initiative aimed at retail safety was in order. In other words, communication about retailers’ compliance with existing regulations was not enough; rather we needed to prove that steps were being taken to keep employees and communities safe.

From this foundation, we joined the Agricultural Retailers Association (ARA) to develop a code of practice for fertilizer retailers. The code will include third-party inspections so that we will do our best to ensure the public and policymakers that retailers are in fact doing the right thing. While support for the code, which will be called ResponsibleAg, among the industry has been strong, some in the retail community have expressed reservations about its potential impact, particularly on small businesses in our industry. For this reason, I believe that it is necessary to tell readers of CropLife magazine just what the code entails as well as what it doesn’t. The code is aimed at helping retailers comply with existing regulations rather than creating a new set of standards of conduct for the nation’s retailers.

Development of the code has just started and it is gaining support from many retailers who are participating to ensure that it reflects the reality of their operations. I encourage you to stay in touch with both TFI and ARA to best understand how ResponsibleAg is being built and best understand how it can show outsiders our commitment to safety.

Leave a Reply

Opinion Stories

Crop InputsFBN: We’re ‘Here To Stay’
August 11, 2016
PERSPECTIVE — If you’ve been following this site for a while you might remember a certain editorial we published on Read More
Eric SfiligojThe Latest Monsanto Rumors: A Game Of Tones
July 18, 2016
When companies are engaged in the back-and-forth of the acquisition game, the tone of their various announcements is always important. Read More
Heritage Cooperative Finished Building Aerial
Eric SfiligojThe Cooperative Consolidation Crunch
July 11, 2016
One month ago on June 14, I had the opportunity to attend the official opening of a new ag retail Read More
Eric SfiligojWanted: A New Villain In Agriculture?
July 6, 2016
More than 30 years ago, I remember reading one particular comic book story that still resonates with me to this Read More
Trending Articles
Key Cooperative Marcus Construction Steel Building
Retail FacilitiesMarcus Construction Builds High-Speed Agronomy Center For Key Cooperative
July 7, 2016
Key Cooperative in Grinnell, IA, wanted a state-of-the-art Agronomy Center to better serve its customers. Marcus Construction delivered exactly that. Read More
Heritage Cooperative
Retail FacilitiesKahler Automation Designs State-Of-The-Art Facility For Heritage Cooperative
July 4, 2016
Heritage Cooperative in Marysville, OH, needed an efficient liquid, dry and grain facility to serve the many needs of their Read More
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stewardship Certification Program
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To Explore IT Solutions
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
Monsanto Luling Plant
Eric SfiligojWhat’s Next For Monsanto?
May 31, 2016
For the folks at Monsanto’s headquarters in St. Louis, MO, it has been an eventful few weeks. Back on May Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Latest News
Crop InputsDuPont Pioneer: Corn Belt P and K Levels Lagging
August 24, 2016
A new DuPont Pioneer study conducted across 12 Corn Belt states demonstrates that growers may be leaving profit potential in Read More
Monsanto sign
Crop InputsCould a Monsanto-Bayer Union Be 2 Weeks from Fruition?
August 24, 2016
Via STLToday.com (The St. Louis Post-Dispatch): Merger talks between Monsanto Co. and Bayer AG are advancing after a series of Read More
EquipmentCase IH Debuts Nutri-Tiller 955 Strip-Till Applicator
August 24, 2016
With strip-till continuing to expand across new acres, Case IH designed the new Nutri-Tiller 955 strip-till applicator to help producers Read More
EquipmentCase Launches Aim Command FLEX, 25th Anniversary Patrio…
August 24, 2016
Case IH announces new AIM Command FLEX advanced spray technology for greater application accuracy, as well as special 25th Anniversary Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
PrecisionAg Video Conference
Precision AgVideo: PrecisionAg Vision Conference
August 22, 2016
A Strategic Conference Focused on the Future of Farm Digitization and Precision Agriculture Visit precisionagvision.com and register today! Read More
Young Corn Plants
Industry NewsOABA Welcomes Nicole Wallace As Communication & Adm…
August 22, 2016
The Ohio AgriBusiness Association has hired Nicole Wallace as its communication and administrative coordinator. Wallace will help provide comprehensive communication Read More
Syngenta Sign
Crop InputsChemChina, Syngenta Receive Clearance From CFIUS
August 22, 2016
China National Chemical Corp. (ChemChina) and Syngenta have announced that the companies have received clearance on their proposed transaction from the Read More
ManagementAg Industry Shows and Rumors
August 18, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about the upcoming trade show schedule, crop protection merger updates, and content for Read More
MAGIE 2015
EquipmentMAGIE Takes The Pulse Of The Ag Retail Industry
August 18, 2016
Every year, one of the major highlights of my career as an ag journalist is attending the Midwest AG Industries Read More
MAGIE 2015 Overview
EquipmentPride In Professionalism On Display At MAGIE
August 18, 2016
The Illinois Fertilizer & Chemical Association (IFCA) is proud to partner with CropLife IRON and continue the tradition of bringing Read More
SprayersJenner Ag To Debut 25th Anniversary Edition Case IH Pat…
August 18, 2016
Visitors at the 2016 Midwest Ag Industries Exhibition (MAGIE) in Bloomington, IL, will have a unique photo opportunity, as Jenner Read More
Crop InputsEU Glyphosate Controversy Heating Up Yet Again
August 17, 2016
The battle over glyphosate rages on in Europe, creating a lot of question marks over whether the herbicide will continue Read More
Industry NewsNew Partnership Provides Improved Representation At Ohi…
August 16, 2016
The Ohio AgriBusiness Association (OABA) has retained Belinda Jones of Capitol Consulting Group, Inc. (CCG) for government relations work in Read More
Tissue testing
FertilizerMosaic: 6 Tips For Better Crop Nutrition In Corn
August 16, 2016
Late in the crop season is a good time to assess visual nutrient deficiencies and ensure early- and mid-season deficiencies Read More
WebinarsWebinar Schedule
August 14, 2016
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Dow DuPont
Crop InputsDowDuPont Update: EU Takes Closer Look at Merger
August 12, 2016
Dow Chemical Co. and DuPont Co. face months of haggling with European Union antitrust regulators who opened an in-depth probe Read More
ManagementNews from InfoAg 2016 and Weed Wands
August 11, 2016
Editors Paul Schrimpf and Eric Sfiligoj review what happened at last week’s big Precision Ag event and a possible solution Read More