U.S. Agriculture: Questions Abound

You can ask my loving and tolerant wife and she’ll tell you … it’s been a summer of travel like I haven’t experienced in some time.

And as I write this, I’m devising my plan of attack for the big monster summer farm event, the Farm Progress Show. Ag companies are sending out invitations to visit booths at a dizzying pace, and conversations with growers at the show are always fascinating. 

Travel this summer provided some answers for me about the direction U.S. agriculture is heading, but also created a number of questions I’m thinking about as we begin our charge through harvest and into another winter planning season:

What will grower sentiment be like going into next year? Driving around the Midwest this summer was generally a depressing experience, with crispy, burnt out corn and thirsty soybeans as far as the eye could see. We talked to as many folks as we could at every stop, and while the drought served to slow conversations with growers down about plans for next year, no one seemed concerned that there would be a significant change of course in expenditures.

What we really haven’t seen in recent years is the impact a generalized “bumper crop” would have on crop prices in this new era of steady high demand and high cost of production. The battle cry for row crop farmers hasn’t varied from “full speed ahead and steady as she goes” for some time.

How will Monsanto’s foray into precision affect retailers? By 2014, Monsanto plans to have fully launched its Inte­grated Farming System program, which I anticipate will be creating some major waves for the entire crop production channel. Early discussions will be about plant population and depth recommendations, but you could imagine that being taken much farther.

Monsanto’s investments in technology and research are dead serious, and could lead to challenging conventional wisdom about row width, tillage strategy … I’m willing to bet that everything will be on the table for re-evaluation.

Finally, what’s the impact of bringing this information to growers on the relationship with trusted advisors like retailers? We’ll be watching this very closely.

Who will win the race to connectivity? During the next year or so, we’re going to see a lot of connectivity solutions roll out from manufacturers. This summer, I got a peek at the plans that John Deere has for its FarmSight offering (which will center around its own dealer network).

I also flew to Sioux Falls, SD, to get an update on what’s happening with Raven’s Slingshot connectivity program. The remote service aspect, which allows Raven tech support to emulate field computers and fix problems with equipment virtually anywhere in the world, was pretty slick. And at Farm Progress, I know Trimble is unveiling more details on Connected Farm.

It remains to be seen who will emerge as the leader, but this is a frontier in agriculture of immense importance. If they fail to meet expectations, it will set technology adoption back.

There’s some questions from summer that was. I’m looking forward to getting some answers in the months ahead.

Leave a Reply

Paul Schrimpf Stories
Paul SchrimpfWorking With Walmart
June 2, 2014
It's critical for agriculture to have seats at the table as the mega-retailer works out its definition of sustainability. Read More
Top 100 Articles
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Wheat Growers, North Central Farmers Elevator Pursue Merger
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Merger
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
Carl Casale of CHS
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
Latest News
FungicidesSyngenta Suing Willowood Over Azoxystrobin Fungicide
March 27, 2015
Syngenta announced today that it has sued agrochemical maker Willowood, LLC., for patent and copyright infringement, as well as unfair Read More
ManagementRetail Week: The Future Of Mycogen Seeds; The 4Rs At Na…
March 27, 2015
Editors Eric Sfiligoj and Matt Hopkins discuss recent trips, including a look at the future of Mycogen Seeds at Dow Read More
Eric SfiligojMonsanto Hears The WHO
March 27, 2015
Another challenge to the safety of glyphosate, and the responses from supporters and opponents, calls to mind a classic Dr. Seuss story. Read More
Industry NewsMonty’s Plant Food Expands Sales Team
March 27, 2015
Monty’s Plant Food Company, a leader in natural soil enhancement and  plant fertility products, has hired Andrew Bullock as a Read More
Crop InputsSyngenta Louisiana Plant Poised For 2015 Production
March 26, 2015
As the 2015 planting season gets underway, growers across the country will need crop protection products to combat pests and Read More
Lake Erie Nutrient Stewardship
LegislationOhio Lawmakers Finalize Phosphorus Restrictions
March 25, 2015
State lawmakers on Wednesday finalized new rules designed to curb toxic algal blooms on Lake Erie, calling the regulations a major step forward in addressing the problem. Read More
Spreaders17 Fertilizer Spreaders For 2015
March 25, 2015
Manufacturers shoot for versatility and accuracy in this year's crop of fertilizer spreaders. Read More
Industry NewsMonty’s Hires Mid-South Product Consultant
March 25, 2015
Monty's Plant Food Co. has hired Matt Woodring as a Product Consultant for portions of Central Kentucky and Tennessee.    Read More
StewardshipMapShots Integrates With DriftWatch
March 23, 2015
Growers and agricultural providers using AgStudio FARM and AgStudio PRO can now view vital information about specialty crops and apiaries through a recent integration with the DriftWatch Specialty Crop Site Registry from FieldWatch, Inc. Read More
Crop InputsWorld Health Organization Report Contradicts Scientific…
March 23, 2015
A new report from the World Health Organization has classified glyphosate with a “2A” rating as a probable carcinogen, a Read More
Eric SfiligojSeed Treatment Stays Necessary
March 20, 2015
Grower-customers looking to scale back spending in 2015 won’t consider seed treatment, say experts. Read More
HerbicidesMARCH MADNESS: Industry Rallies Around Glyphosate Safet…
March 20, 2015
A newly published report from the International Agency for Research on Cancer (IARC) classifies the herbicide glyphosate as a "2A-rated possible carcinogen" and the ag industry responds by circling the wagons. Read More
ManagementRetail Week: Precision survey, a technology acquisition…
March 20, 2015
Editors Paul Schrimpf and Eric Sflilgoj discuss recent travel, the upcoming precision adoption survey, and an unusual sighting at a Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Crop InputsBioSafe Launching TerraGrow Soil Inoculant
March 20, 2015
TerraGrow is a blend of beneficial bacterial and fungal spores and nutrients carefully designed to promote healthier soil and crops. Read More
Winter Wheat
AdjuvantsMax Systems Debuts New Adjuvant NanoRevolution 2.0
March 18, 2015
Added to a tank mix of glyphosate at the conservative rate of two to four ounces per acre, NanoRevolution 2.0 has proven effective in killing resistant weed species that had already had up to two applications of the leading glyphosate product. Read More
Photo credit: United Soybean Board/the Soybean Checkoff
Seed/BiotechAgnition Launches Microbial Catalyst Seed Treatment
March 18, 2015
Agnition it has launched Commence for Soybeans, a microbial catalyst seed treatment for soybeans that stimulates microbial activity for healthier soil and a superior growth environment. Read More
4R Certified, Nutrient Stewardship Council,
StewardshipTyler Grain & Fertilizer Now 4R Certified
March 18, 2015
The 4R Nutrient Stewardship Certification Program has announced Tyler Grain & Fertilizer Co. in Smithville, OH, has been added to Read More