Embracing Technology

As you probably know, a part of my job as group editor is oversight of our PrecisionAg brand, which includes PrecisionAg.com and PrecisionAg Special Reports. Covering the ag technology beat was one of my first responsibilities back in 1998 when I joined the group, and I’ve been engaged with that aspect of the market ever since.

Over the dozen-plus years, I (and probably most of you) have seen a lot — the late 1990s saw the initial exuberance over precision ag fall into disillusionment over the return-on-investment (or lack thereof) from variable-rate technology — something many of us are still grappling with today. By the mid-2000s, the talk was all about quickly emerging automatic steering technology and the benefits it would have in improving efficiency and reducing operator fatigue.

Later in the decade, boom/nozzle control, followed by planter control, gave us the power to be even more efficient, accurate, and intentional with our applications of product and seed placement. Meanwhile, the power behind many of these technologies — GPS — got increasingly more accurate with the addition of RTK and improving subscription satellite-based signals.

Today, it seems like we are getting closer to making sensor technology more widely adaptable and attractive as an alternative to all-in nitrogen application. And we’ve only just begun to realize the promise of where truly wireless and seamless connectivity will take us in terms of data collection and communication efficiency. Not to mention handheld technology like smartphones and tablet computers, which will keep us as plugged into the business as we desire.

Frankly, having seen it all happen in person it seems like a lot longer than 12 years, but that’s all it has been. Imagine what another decade or so will bring?

At Commodity Classic, I had the chance to talk with a consultant friend of mine about emerging technology. He was coming off a series of grower meetings across the country, and sharing some of his learnings. His most forceful comment was: “Growers are absolutely chomping at the bit to get connected wirelessly. They want it, and they want it now.”

I don’t think there’s any doubt about this, seeing what technology manufacturers have been doing to bring the capability to growers as well as retailers. Trimble‘s Connected Farm, Deere‘s newly announced FarmSight initiative and Raven‘s SlingShot all have entered the market over the last two seasons to make this capability available. Making these systems more universal and adaptable is an ongoing challenge, but that will come. Growers are getting larger and demanding technology to become more efficient and increase their capability to handle more acres.

Helping retailers to understand the technology we have in front of us, and prepare for advancements on the horizon, is the main reason we have served as a partner with the International Crop Nutrition Institute in the production of the InfoAg Conference. The 2011 event is scheduled for July 12-14 at the Crowne Plaza Hotel in Springfield, IL.

I encourage you to attend! We feature two and a half days of multi-track seminars, plus receptions and networking opportunities where you can interact and learn from your peers. For more information, visit www.infoag.org.

Leave a Reply

Paul Schrimpf Stories

Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Crop Protection Products in storage
Paul SchrimpfCrop Input Selling: Return Of The Price List
February 2, 2016
It was a good 15 years ago, shortly after I first started writing for this esteemed publication, that it all Read More
Paul SchrimpfWater: Keep Watching
December 12, 2015
Last year about this time — that is, late fall as we put the finishing touches on our editorial calendar Read More
Confluence of St. Croix and Mississippi Rivers in Minnesota
Paul SchrimpfRoads, Rivers, And Rail: Improving Infrastructure At Every Level For Agriculture
November 2, 2015
October is a wonderfully predictable month of naturally recurring cycles here at Meister. Our baseball team draws the curtain on Read More
Trending Articles
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Latest News
Young Corn Field
Crop NutritionEnhancing In-Season Nitrogen Use Efficiency Is In The D…
May 5, 2016
Spring is here and crops are in the ground. Do you have a plan for your nitrogen during the growing Read More
ID3 Air Induction Flat Spray Nozzle | Lechler
Nozzles2016 Nozzles And Tips Report: Waste Watchers
May 5, 2016
Every year in the spring, ag retailers and their grower-customers prepare for the coming crop season. This involves prepping crop Read More
Industry NewsHELM AGRO Adds New Marketing & Business Development…
May 4, 2016
HELM AGRO US, Inc. has announced the hiring of Troy Bettner as the company’s new Marketing & Business Development Leader. Bettner Read More
Palmer amaranth in soybean stubble
HerbicidesWSSA: Billions In Potential Economic Losses From Uncont…
May 4, 2016
What losses would corn and soybean growers experience if they were forced to eliminate herbicides and other control techniques from Read More
Spray Drift
HerbicidesRoundup Ready Xtend: Silver Linings In Label Delays For…
May 4, 2016
Since 2014, Monsanto has trained more than 20,000 growers and retailers on all aspects of its new dicamba-tolerant system at Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsSyngenta Board Appoints New CEO
May 4, 2016
Syngenta announced today the appointment of J. Erik Fyrwald, currently President and CEO of the U.S. chemistry distribution company Univar Read More
Crop InputsIntrexon Establishes Crop Protection Enterprise
May 4, 2016
Intrexon Corp., a leader in synthetic biology, has announced the formation of Intrexon Crop Protection (ICP), a wholly-owned subsidiary dedicated to Read More
Patriot 4440 Sprayer close up
ManagementFlashing Back And Moving Forward On Spray Drift
May 3, 2016
The potential for pesticide drift remains an unavoidable feature of modern agriculture. Here, too, history repeats itself. “When Roundup debuted, Read More
Giant Ragweed
HerbicidesSurvey Provides Insights On Giant Ragweed In The Corn B…
May 2, 2016
A new survey published in the journal Weed Science offers insights into the distribution and management of giant ragweed, a Read More
Truck dumping dry fertilizer
FertilizerFertilizer Logistics Q&A: Southern States’ Joe Wlod…
May 2, 2016
Joe Wlodkoski, Director of Agronomy Procurement, Fertilizer, Southern States Cooperative, is a 40-plus year fertilizer industry veteran. He is quite Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
West Central Dome structure
FertilizerFertilizer Logistics 2016: All Clear, So Far
May 1, 2016
After a relatively hairy early start to the spring fertilizer movement season with flooding in Louisiana and St. Louis, things Read More
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More