Embracing Technology

As you probably know, a part of my job as group editor is oversight of our PrecisionAg brand, which includes PrecisionAg.com and PrecisionAg Special Reports. Covering the ag technology beat was one of my first responsibilities back in 1998 when I joined the group, and I’ve been engaged with that aspect of the market ever since.

Over the dozen-plus years, I (and probably most of you) have seen a lot — the late 1990s saw the initial exuberance over precision ag fall into disillusionment over the return-on-investment (or lack thereof) from variable-rate technology — something many of us are still grappling with today. By the mid-2000s, the talk was all about quickly emerging automatic steering technology and the benefits it would have in improving efficiency and reducing operator fatigue.

Later in the decade, boom/nozzle control, followed by planter control, gave us the power to be even more efficient, accurate, and intentional with our applications of product and seed placement. Meanwhile, the power behind many of these technologies — GPS — got increasingly more accurate with the addition of RTK and improving subscription satellite-based signals.

Today, it seems like we are getting closer to making sensor technology more widely adaptable and attractive as an alternative to all-in nitrogen application. And we’ve only just begun to realize the promise of where truly wireless and seamless connectivity will take us in terms of data collection and communication efficiency. Not to mention handheld technology like smartphones and tablet computers, which will keep us as plugged into the business as we desire.

Frankly, having seen it all happen in person it seems like a lot longer than 12 years, but that’s all it has been. Imagine what another decade or so will bring?

At Commodity Classic, I had the chance to talk with a consultant friend of mine about emerging technology. He was coming off a series of grower meetings across the country, and sharing some of his learnings. His most forceful comment was: “Growers are absolutely chomping at the bit to get connected wirelessly. They want it, and they want it now.”

I don’t think there’s any doubt about this, seeing what technology manufacturers have been doing to bring the capability to growers as well as retailers. Trimble‘s Connected Farm, Deere‘s newly announced FarmSight initiative and Raven‘s SlingShot all have entered the market over the last two seasons to make this capability available. Making these systems more universal and adaptable is an ongoing challenge, but that will come. Growers are getting larger and demanding technology to become more efficient and increase their capability to handle more acres.

Helping retailers to understand the technology we have in front of us, and prepare for advancements on the horizon, is the main reason we have served as a partner with the International Crop Nutrition Institute in the production of the InfoAg Conference. The 2011 event is scheduled for July 12-14 at the Crowne Plaza Hotel in Springfield, IL.

I encourage you to attend! We feature two and a half days of multi-track seminars, plus receptions and networking opportunities where you can interact and learn from your peers. For more information, visit www.infoag.org.

Leave a Reply

Paul Schrimpf Stories
Paul SchrimpfWorking With Walmart
June 2, 2014
It's critical for agriculture to have seats at the table as the mega-retailer works out its definition of sustainability. Read More
Top 100 Articles
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
Latest News
FertilizerH.J. Baker Hires New Crop Protection Marketing Manager
January 27, 2015
As Marketing Manager for the Crop Performance division, Usman Khalid will work out of H.J. Baker’s global headquarters in Westport, CT, and will drive new initiatives for the division. Read More
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
Exclusive state-of-the art Stueve Construction designed “Vista View” Elevated Control Room.
Eric Sfiligoj2015 Agricultural Market Read: Mixed
January 26, 2015
The agricultural market could look radically different this year, profit-wise, depending upon which segment you do business in. Read More
Edward Chell Biosafe
Crop InputsBioSafe Systems Names Ed Chell California Territory Man…
January 26, 2015
BioSafe Systems has announced the recent addition of Ed Chell as California Territory Manager for the agrichemical division, supporting the crop protection, water treatment and food safety business segments. Read More
InsecticidesBayer CropScience Introduces Sivanto Insecticide
January 26, 2015
Sivanto precisely targets key damaging pests at multiple insect life stages to prevent damage to plants and help minimize the spread of diseases from insect carriers. Read More
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Ali…
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
Eric SfiligojGMO Or DNA? LOL Or WTF?
January 19, 2015
A new survey finds the American public seems generally confused when it comes to any three-letter descriptor for their food. Read More
FertilizerAGROTAIN Wins No-Till Product Of The Year Again
January 19, 2015
This marks the 10th straight year AGROTAIN nitrogen stabilizer has been named the top product in this category; no other product has matched this honor Read More