Top 10 Ag Retail Websites You Have To Visit

Spending most of my time immersed in managing the pages of the new, I sometimes forget to poke my head out of the bunker to check out other agriculture Websites. Not only was I able to do that recently, but I specifically targeted the Websites of the CropLife 100 companies. And I like what I found.

Visiting each site for about 10-15 minutes, I asked myself a few key fundamental questions. What was my first impression of the site? Does the site serve its customers well?  Is the site navigation well or poorly planned?

After completing this impromptu evaluation process, I determined there were 10 top 100 Websites that stood out from the rest. I recommend you visit these sites — which can be linked to from their company profile pages on — when you have time to poke your head out of your own personal bunker. You might come across something that makes sense for your own Website.

1. Helena Chemical. The company’s theme — People…Products…Knowledge — is reinforced throughout the Website. The site is truly customer-oriented. The e-Helena login allows customers to access their accounts securely, while a location search enables users to find the nearest Helena facility. Visitors can get the latest information on Helena’s wide variety of products and services, including proprietary adjuvants, seed treatments and value-added products.
CropLife 100 info: Rank: 2 | No. retail outlets: 334 | No. states served: 48 | more >>

2. GROWMARK. The Bloomington, IL, cooperative presents a lot of information in its easy-to-navigate Website. From the most recent annual report to the latest GROWMARK news, visitors can quickly drill down to what they are looking for using the topic-specific navigation bar. Enter in your zip code in the “Where To Do Business” widget to access a map marked with GROWMARK-affiliated firms closest to you. Visitors can also watch a video in the “Our History” section, as past and present leaders of the GROWMARK System reflect on the cooperative’s 85-year history. A searchable Media Center features news, blogs, video, and more.
CropLife 100 info: Rank: 3 | No. retail outlets: 663 | No. states served: 31 | more >>

3. Southern States Co-op. The cooperative successfully integrates social media into its site. For instance, visitors can learn about Southern States’ history, local specials and more through its new Facebook Timeline. Plus, Facebook, Twitter, and YouTube icons are featured prominently on the home page. The Commercial Ag page features Southern States’ products and services, from seed to precision ag, as well as the latest headline news from agriculture.
CropLife 100 info: Rank: 7 | No. retail outlets: 211 | No. states served: 11 | more >>

4. Jimmy Sanders, Inc. Jimmy Sanders packs a lot of information and links in a well-designed, graphically pleasing Website. The company’s award-winning OptiGro program is showcased prominently throughout the site, giving critical space to the Jimmy Sanders’ precision ag offerings. With just a click, users have access to a soil fertility expert, label look-ups, and career opportunities. An interactive map highlights the retailer’s 80 locations in eight states in the Mid-South. Plus, the Products tab lists a comprehensive suite of offerings, from crop inputs to financing.
CropLife 100 info: Rank: 8 | No. retail outlets: 80 | No. states served: 8 | more >>

5. South Dakota Wheat Growers. The grain and agronomy cooperative does an excellent job of serving more than 5,400 active members through its Website. Members can view their commodities and merchandise accounts through iView, and receive monthly eStatements via e-mail. Users can also customize their homepage, including where grain marketing information, weather data, and alerts appear. The site also features a section dedicated to blogs, with agronomists and other key contributors providing valuable insight from the field.
CropLife 100 info: Rank: 13 | No. retail outlets: 37 | No. states served: 2 | more >>

6. Hefty Seed Co. The South Dakota-based company does a great job of achieving a Web 2.0 site, highlighted by its use of video and radio to communicate to growers. Through its Ag PhD TV and Ag PhD Radio, owners Brian and Darren Hefty offer agronomic advice on how to pick the right herbicides, better fertilize crops, stop yield-robbing insects and diseases, and much more. Growers can also live chat online with one of Hefty Seed’s agronomists, subscribe to the Ag PhD newsletter, and download the 2012 Soybean Seed Resource Guide.
CropLife 100 info: Rank: 20 | No. retail outlets: 29 | No. states served: 7 | more >>

7. Brandt Consolidated. Probably one of the more robust top 100 ag retail sites, Brandt efficiently uses video throughout, including footage taken from its Agronomy Plot Days. Users can sign up to receive Brandt Alerts on important information impacting their farms. Also featured prominently is the Brandt Racing page showcasing the company’s partnership with NASCAR driver Justin Allgaier and the No. 31 BRANDT Chevrolet car.
CropLife 100 info: Rank: 21 | No. retail outlets: 16 | No. states served: 1 | more >>

8. Twin State Inc. The site is one of the better examples of striking the balance of simplicity with rich imagery subtlely applied. Its fresh design is easy to navigate either through search or one of six key topical areas. The site also features a blog by Chief Agronomist Ken Washburn, who reports on recent news and what he has observed in the field.
CropLife 100 info: Rank: 29 | No. retail outlets: 16 | No. states served: 3 | more >>

9. Mid Kansas Coop. The site features a simple, clean design highlighted by key offerings, from agronomy to financing, in the navigation bar. The company’s presence on social media is prominent throughout the site, with icons for Facebook, Blogspot, Twitter, YouTube, and LinkedIn displayed on every page. Highly visible logins for both customers and employees are anchored at the upper right corner of every page, as well.
CropLife 100 info: Rank: 69 | No. retail outlets: 39 | No. states served: 1 | more >>

10. Asmus Farm Supply. The site features a modern, elegant design that makes navigation easy. A number of tools are highlighted throughout the site, including an Agrian Label Look Up and Agronomy Links. News and updates are featured on the homepage and can be accessed through an RSS news feed. Videos are a major element on the site, and can be viewed on the company’s YouTube page, too.
CropLife 100 info: Rank: 71 | No. retail outlets | No. states served: 3 | more >>

Honorable mention: Aurora Cooperative, BEI Hawaii, Central Valley Ag, CHS, Co-Alliance LLP, Farmers Cooperative Co., Frontier Cooperative, Harvest Land Co-opJ.R. Simplot, Landmark Service Cooperative, MaxYield Cooperative, MRM Ag Services, Tennessee Farmers Cooperative, Van Horn Inc., The McGregor Co., Watonwan Farm Service, West Central Cooperative, Wilbur-Ellis, Wilco-Winfield

Leave a Reply

One comment on “Top 10 Ag Retail Websites You Have To Visit

Matt Hopkins Stories

Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Farmers on Tablet
Matt Hopkins6 Mobile App Trends Worth Watching In Agriculture
May 9, 2016
The agricultural industry is being transformed by the use of data. It is everywhere, and over the next several years, Read More
Social media
Matt Hopkins7 Social Media Trends Shaping Ag Retail In 2016
April 22, 2016
After writing my last column on why social media is a must for ag retailers, I heard from several readers Read More
Farmer on social media
Matt Hopkins6 Compelling Reasons Why Social Media Is A Must For Ag Retailers
March 17, 2016
The evolution and growth of social media use among ag retailers since 2010 has been nothing less than astonishing. In Read More
Trending Articles
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
AGCO RG700 cab
OpinionRoadblocks To Precision Ag Innovation
October 5, 2016
On August 29, I got to preside over the PrecisionAg Innovation Series event, “Game-Changing Advances in Precision Farming Technology,” developed Read More
J.C. Ramsdell containment system
EquipmentClear Opportunity In The Tank Market
October 4, 2016
Crop prices may be down, but steel prices are too — and that’s good news for retailers looking to add some Read More
WinField booth Farm Progress
Special ReportsTalking Weed Management Strategies At Farm Progress 2016
October 2, 2016
The annual Farm Progress Show — this year staged in Boone, IA — is always a great place to catch Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Latest News
Patriot 25th anniversary
SprayersCase IH Celebrates 25 Years Of Patriot Sprayers At Bens…
October 24, 2016
Case IH executives, employees and special guests celebrated 25 years of production of Case IH Patriot sprayers in a special Read More
4r Nutrient stewardship
StewardshipNominations For The 4R Advocate Program Due October 31
October 24, 2016
Nominations for the 4R Advocate program are due to The Fertilizer Institute by October 31, 2016. The program recognizes agricultural Read More
Corn close up
Eric SfiligojProtecting Agriculture’s Ability To Feed The World
October 24, 2016
The rate of change coming to agriculture is growing, and will continue to do so for the foreseeable future. This Read More
Student Young Worker CHS
CropLife 100CHS Supports #FirstJob Compact
October 24, 2016
CHS joins the White House and many of the country’s largest employers in signing a new initiative centered on helping Read More
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
ManagementThe Latest Dow-DuPont Rumor, Product of the Year Voting…
October 20, 2016
CropLife Editor Eric Sfiligoj shares a new rumor about the Dow-DuPont merger and updates on two CropLife-driven programs, the CropLife Read More
Soybean Closeup
FungicidesFMC Begins Registration Process For New Fungicide Activ…
October 19, 2016
FMC Agricultural Solutions has begun the joint U.S. EPA and Canadian Pest Management Regulatory Agency registration process for bixafen, a new Read More
Soil Young Corn
Industry NewsAgribusiness Search Firm Appoints New Managing Partner
October 18, 2016
Morris Bixby Group, a leading agribusiness search firm providing the highest quality professional recruiting and career advancement services since 2000, Read More
Wheat Field North Dakota
FertilizerUnited Suppliers Acquires Kansas Fertilizer Business
October 17, 2016
United Suppliers, Inc. has purchased the assets of Evans Enterprises, LLC, an ammonium chloride fertilizer business based in Olathe, KS. Read More
Corn Field
Industry NewsFMC Launches New Operations In Argentina, Exits Joint V…
October 17, 2016
FMC Corp. has exited its joint venture with Ruralco Soluciones S.A. FMC has launched new commercial operations, FMC Quimica S.A., Read More
Dow AgroSciences
InsecticidesRenewed Registration Issued For Products Containing Sul…
October 17, 2016
On October 14, 2016, the U.S. EPA re-established the registration of products containing sulfoxaflor (Isoclast Active), including Transform WG, Closer Read More
Eric SfiligojThe Whys Of Agriculture
October 17, 2016
During 2016, there have been myriad challenges facing the whole agricultural industry. Such wide ranging issues as water protection, sustainable Read More
Young Corn Field
FertilizerImproved Phosphorus Management Essential To Feeding Wor…
October 14, 2016
With a global population expected to reach 9 billion people by 2050, improved management of key essential nutrients such as Read More
ManagementHarvest and Crop Price Updates; EPA and Crop Protection…
October 13, 2016
Glyphosate and atrazine get public comment support from ARA as each is reviewed by EPA, and the latest on the Read More
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Corn Field
Industry NewsArysta LifeScience Adds Two Key Account Managers
October 13, 2016
Arysta LifeScience North America recently announced the addition of two key account managers: Doug Hoberty and Rob Wier. Hoberty and Read More
EquipmentDeere Announces Development Deal with Scherer Design
October 12, 2016
Deere & Co. announces a joint development agreement with Scherer Design Engineering, Inc. to develop and commercialize kernel processing solutions Read More
Crop InputsMarrone Bio Innovations Celebrates 10 Years Of Innovati…
October 12, 2016
Richard Rominger, former Deputy Secretary of the USDA and former agricultural secretary of California, emceed a 10th anniversary luncheon celebration on Read More