Join The Network

One of the best movies of the year is “The Social Net­work.” The film tells the story of the founder of the social-networking Website Facebook. But “The Social Network” is less of a biography of Mark Zuckerberg than it is a gloss on the log-on, plug-in generation.

The real take-home message from the movie is this: You can’t underestimate the power of social networking. At the CropLife Media Group (CLMG), we certainly haven’t. CLMG currently boasts more than 1,000 “Fans” on our magazine’s Facebook pages, including CropLife®, Farm Chemicals International and PrecisionAg. We also have almost 600 followers on Twitter between @croplifemag and @precisionagnow. Thanks for being our friend.

Another CLMG social networking site that has picked up quite the following is the PrecisionAg Network (PAN). With more than 300 members, the PAN offers many of the same features as Facebook and Twitter. But unlike these sites, which accept any and all Internet users, our online community is targeted toward a very narrow, specific topic: precision agriculture. A PAN membership enables you to take advantage of expertise, advice and learning opportunities with hundreds of fellow precision ag practitioners.

Getting Involved

So if precision agriculture is something you are extremely involved with, or just mildly interested in, I suggest giving the PrecisionAg Network a look. To nudge you — and your browser — toward PrecisionAgNetwork.com, I offer five reasons you should join:

  1. Signing up is a snap. Creating a new account on the PAN is as easy as 1-2-3. Enter your e-mail and password, create a profile and click the “Join” button. At this point, you’re officially a new member of the network. And signing up is not only simple, it’s free. Having access 24/7 to a community of like-minded professionals — at no cost to you — can be invaluable to your business (see also No. 5). But if you’re not quite ready to make the leap to join, you can still observe. Membership is not required to view the latest postings, comments, and interactions between members. You just won’t be able to join in on the fun.
  2. Specialty areas of interest. You can join one of several subgroups within the PAN, including Consultants, Growers, Extension, Research, and Training. These ultra-focused groups can help you quickly connect with others in your same discipline. Perhaps you’re a novice to precision agriculture; join the “Training” group to gain access to resources and people who may help you get started with the technology. Can’t find a group that fits your area of interest? Feel free to introduce a new group that others may join.
  3. Don’t get lost in the masses. Many social networks have increased in popularity so rapidly that they have led to an incredibly large number of members. In fact, some might say too many members. A specialty online community like the PAN allows members to share their thoughts — and actually have them read and responded to — with a group of individuals who have the same beliefs, views, and interests as they do. This means you don’t have to spend hours researching a person or speaking to them, just to learn what they are — or are not — interested in.
  4. Plenty of tools to use. Many PAN members are finding value using the tools the site offers. Some are keeping blogs by posting questions and/or solutions to particular issues within precision agriculture. Others are uploading images and videos to provide an audio/visual representation of the messages they are sharing with fellow members. Want to tell members about an upcoming conference on precision agriculture? Simply add the event to the site’s calendar for everyone to see.
  5. It can help your business. The tagline for “The Social Network” reads: “You don’t get to 500 million friends without making a few enemies.” While our goal is that the PAN will never become a battleground for companies to hock their products, it does offer a common ground for getting to know business contacts on a personal level, as well as a professional one. Part of any effective business strategy is to form and maintain great relationships with people you can help, and people that can help you. For ag retailers who offer precision agriculture services, the PAN may be yet another option for accomplishing this strategy. Now is the time to give it a try.

Leave a Reply

One comment on “Join The Network

  1. Dear Miss – Mister,

    We are one of the biggest plastic producer of the world. You can learn more about us from our website…We join a big number of exhibitions every year and we give very big imporatance to the adevrtisement, so that we are interested in your magazine… we would like to put several adverts in your newspaper and more, would like to interview with you about sectorel developments…

    Now, we want you to send us your offer and have contact with us please. I look forward to hearing from you, asap.

    King Regards,
    Yasin ÇINAR
    Purchasing Specialist
    Dizayn Teknik Plastik Boru ve
    Elemanlari San. ve Tic. A.Þ.
    Namik Kemal Mh.Inönö Cd.
    No:6 Kiraç-Esenyurt / IST/TURKEY.
    Tel : (+90 212) 886 57 41
    Faks : (+90 212) 886 51 93
    http://www.dizayngrup.com

Matt Hopkins Stories

Matt Hopkins5 Misguided Reasons Why Ag Retailers Are Not Using Social Media
June 2, 2014
These most commonly cited reasons for not embracing social media need to be re-examined. Read More
Matt HopkinsHow iPads Are Transforming Customer Service At Dow AgroSciences
March 12, 2014
Dow AgroSciences' Tiffany Galloway discusses how iPads and mobile apps have completely changed the way the company's sales force interacts with customers. Read More
Matt HopkinsPrecision Agriculture: 6 Mobile Use Trends To Watch
March 3, 2014
The convergence of precision agriculture and mobile technology is highlighted by several key trends. Read More
Matt Hopkins15 Best New Agriculture Apps Worth Downloading In 2014
December 16, 2013
These latest agriculture apps are sure to help ag professionals do their jobs more efficiently in 2014 and beyond. Read More

Trending Articles

Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More
EquipmentGPS: 25 Years And Still Growing
June 2, 2014
The evolution of global positioning systems applications in agriculture remains ongoing as the technology hits a notable milestone. Read More

Latest News

HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTranform WG, Closer SC Insecticides Receive R&D 100…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More
EquipmentKinze, Raven Team Up On 4900 Planter Monitor
July 23, 2014
Kinze Manufacturing announces a partnership with Raven Industries to develop a standalone monitor solution for the Kinze 4900 series planter. With this new Read More
LegislationNew Farm Bill Continues To Confuse As Growers Await USD…
July 23, 2014
The new five-year Farm Bill eliminates many of the direct payments previously payed to growers and could benefit from USDA clarification, reports a Toledo Blade columnist. Read More
EquipmentPrecisionAg.com Relaunches With Responsive Design For M…
July 22, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. Read More
FungicidesEPA OKs Two Willowood Fungicides
July 21, 2014
The EPA has approved Willowood Azoxy 2SC and Willowood AzoxyProp Xtra. two widely used broad spectrum, preventative fungicides with systemic and curative properties. Read More
Precision AgFarmers Learning Fast As UAVs Take Off
July 17, 2014
Farmers and others interested in how UAVs can be used in agricultural applications were able to learn more about the technology during the recent Precision Aerial Ag Show. Read More
CropLife 100Bobby Knight, Richard Petty To Highlight Ag PhD Field D…
July 17, 2014
Attendees at the July 24 Ag PhD Field Day at Hefty Farms will learn about the latest agricultural technologies, and get a chance to meet legendary sports figures Bobby Knight and Richard Petty. Read More
WebinarsUpcoming Webinars
July 17, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
FertilizerCF Industries Sells Carbon Credits To Chevrolet, Donate…
July 17, 2014
CF Industries has completed the sale of a large block of carbon reduction credits to Chevrolet, and will donate the net proceeds of $600,000 to the National FFA Foundation. Read More
CropLife 100Grainland Cooperative, Minier Cooperative Grain To Merg…
July 17, 2014
The shareholders of Grainland Cooperative and Minier Cooperative Grain Co. approved a merger of company operations effective August 1, 2014. Read More
ManagementStudy: Drought Costing California Billions
July 17, 2014
A new study has found the drought has cost the state $2.2 billion, primarily in lost farm revenue and wages. Read More
FertilizerCF Industries Resumes Production At Oklahoma Nitrogen C…
July 17, 2014
The company had shut down production at the Woodward, OK, facility in April to address an issue in one of the site’s boilers. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denve…
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybe…
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
Crop InputsSyngenta Drive To Thrive 10 Finalists Announced
July 15, 2014
Finalists are chosen based on the quality of their essays and photos depicting what makes them thrive. Read More
FertilizerHow To Minimize Phosphorus Losses In Runoff
July 15, 2014
Phosphorus losses from agricultural fields can be divided into three categories: flash losses of soluble phosphorus, slow leak losses and erosion events. Here's how to minimize losses in each instance. Read More