Selling Crop Protection Short?

As a trade magazine journalist, I pride myself on being to able piece together seemingly unrelated facts and come up with some kind of connected conclusion. And for the most part, I’ve found that the folks that run most major corporations are just as adapt at this ability to help their companies move forward.

But this isn’t always the case. On occasion, I leave a meeting or press briefing scratching my head wondering if I’m missing something.

This happened at the recent Commodity Classic show, held in early March. Although the show caters to all sectors of the ag marketplace, crop protection companies have traditionally “upped their game above other players,” so to speak, using this venue to talk about their product offerings, company directions or both. The 2012 show was no exception, with virtually all the major crop protection product manufacturers holding press events, briefings or in-booth tours to discuss their business plans, both present and future.

But one presentation really puzzled me. When talking about the performance of its business during 2011, one crop protection manufacturer made a point of saying it was pleased with the savings the company had achieved during the year with its crop protection division while still growing overall sales some 2%.

Okay — savings while growing sales is always a good thing. But then came the head scratching moment.

“We plan to move these monies into faster growing areas of our business,” said the company spokesperson.

Now if this kind of comment was made eight years ago, I wouldn’t have given it a second thought. At that time, thanks to the near universal weed control offered by products such as glyphosate and insect control seed traits, this would have seemed like the logical course of future business for any company to take. However in 2012, viewing the crop protection product market this way seems a bit short-sighted.

Elsewhere at the event, crop protection companies were talking about the host of new problems facing ag and how their new offerings will help. The number of herbicide-resistant weeds is expanding at an alarming rate, with 50 confirmed species in the U.S. affecting thousands of farm acres. In addition, 2011-12’s relatively mild winter means insect pressures should be at a premium this growing season. And the brown marmorated stinkbug is just starting to attract the attention of soybean and cotton growers, meaning control options will need to be developed.

With these threats growing in number — and the option of applying a single product or strategy to achieve control disappearing — the market for new crop protection products or older chemistries being used in new ways seems brighter than ever. This was certainly the message I got from many crop protection manufacturers at the show.

It will be interesting to see how this pans out going forward. But I foresee some bright days ahead for crop protection products and their suppliers.

Leave a Reply

Eric Sfiligoj Stories

Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Eric Sfiligoj2016: The Year Of Consolidation
April 4, 2016
Usually when we are putting together our end-of-the-year wrap up stories here at CropLife magazine, we generally can categorize any Read More
Eric SfiligojTechnology And The 20-Minute Rule
March 21, 2016
I have a seven-year-old with an iPad that can tap into the Internet. To my son, “wait a minute” is Read More
Trending Articles
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
ScoutPro iPad
Precision AgWhat’s Trending In Soil Testing And Scouting
April 6, 2016
Keeping up on soil testing and scouting, especially following unusual weather conditions, can play a role in maximizing yields. Soil Read More
Latest News
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More
Corn Field
HerbicidesNew Wilbur‐Ellis Herbicide Targets Volunteer Corn
April 28, 2016
Wilbur‐Ellis Co., a recognized leader in marketing and distribution of crop protection products, as well as precision agriculture technology, has Read More
StewardshipNRCS To Help Farmers Measure Conservation Impacts On Wa…
April 27, 2016
The USDA has announced the availability of $2 million to help farmers install edge-of-field stations that monitor water quality as Read More
Planter in Iowa
EquipmentTop 10 Twitter Pics For #Plant16
April 27, 2016
Despite some wet weather in parts of the Midwest, growers and ag retailers are working feverishly to plant this year’s Read More
HerbicidesHELM AGRO Launches New HELM Sulfentrazone 4F Herbicide
April 26, 2016
HELM AGRO US, Inc. has announced the federal Section 3 registration of its new HELM Sulfentrazone 4F herbicide. Classified as a Read More
Valley Irrigation Valley 8000 series on corn
EquipmentValley Irrigation Receives Environmental Stewardship Ho…
April 26, 2016
Valley Irrigation has been recognized as a Groundwater Guardian Green Site by the Groundwater Foundation. The Groundwater Guardian Green Site Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
ManagementIllinois Leads The Nation In 4R Certified Nutrient Mana…
April 22, 2016
As Illinois agriculture works to educate farmers about minimizing environmental impact and optimizing the use of ag nutrients, Illinois now leads Read More
Social media
Matt Hopkins7 Social Media Trends Shaping Ag Retail In 2016
April 22, 2016
After writing my last column on why social media is a must for ag retailers, I heard from several readers Read More
Industry NewsArysta LifeScience Adds Corey Abels To Midwest Sales Te…
April 22, 2016
Arysta LifeScience North America recently announced the addition of Corey Abels as Territory Sales Manager for the Midwest region. In Read More
Soybean Field
HerbicidesHELM AGRO US Unveils New Sheridan 25 WG Herbicide
April 22, 2016
HELM AGRO US, Inc. has announced the federal Section 3 registration of its new Sheridan 25 WG herbicide for selective Read More
ManagementCentennial’s Jim Fargo Talks Ag Retail
April 21, 2016
Special guest Jim Fargo discusses challenges facing this CropLife 100 retailer. Read More