Seeing Ahead

Last week, our company went through its semi-annual Team Clean process. For one day, everyone in our offices cleaned out not only their individual areas, but their entire departments as well. Truth be told, the amount of stuff that accumulates in just one year’s time is amazing – particularly the paper!

Of course, some of the fun of this exercise is coming across some article from 10 to 15 years ago that tried to predict the future of ag retail. I found such a piece in one of our magazine’s fall 1999 issues. In this article, the writer tried to predict what the average ag retailer would look like come 2010. Now that we are past this mark, it was interesting to note that predictions about the daily use of wireless/real-time communications and the increasing importance of seed sales were right on the mark. Somewhat funnier were the images of completely robotic custom applicators in the fields without a human operator in sight.

- Poll: Which technology being used in your business operation today do you think will still be the most relevant in 2020? >> Take poll

Now, undoubtedly during the next few years, someone will write an article speculating on what ag retailers will be like come the Year 2020. But predicting the next 10 years might be infinitely harder than it was predicting the past 10. For one thing, the pace of technology advancement seems to be racing ahead at near light speed. Ten years ago, predicting that there would be more technology involved in daily life seemed an easy bet. But for me to foresee what new technology-driven devices might be on the horizon seems harder. And predicting which ones such as GPS tracking and automatic steering systems will enjoy widespread usage within the ag retail marketplace is harder still to get a handle on.

Not to date myself too badly, but I remember when compact discs (CDs) were first introduced some 30 years ago. There were more portable than long-play albums and could be played in your car. It wasn’t long before everyone I knew had replaced their album collection with CDs.

Today, most of my friends who enjoy music forego buying CDs and instead download music directly to their home computers, iPads or smartphones. Practically no one buys physical CDs anymore. (In fact, during our Team Clean, I found a few old CDs I had bought into the office several years ago when I first started at our magazine. Since I long ago downloaded these same songs to my computer, I tossed them in the bin.)

What will be really fascinating to see is what other technologies our industry relies on today that may end up in the dust bin of history once we get to 2020 and beyond ….

Leave a Reply

Eric Sfiligoj Stories
Eric SfiligojWar And Green Peace
October 11, 2014
A one-time member of Green Peace recently explained why he left the organization after 15 years. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More
Eric SfiligojA Whole New Precision Ag World
June 2, 2014
Excitement and technology developments could make 2014 a year to remember for precision ag. Read More
Eric SfiligojOngoing State Biotech Crop Labeling Laws Could Receive Federal Stop Sign
May 19, 2014
Proposed legislation in Congress might prevent states from passing biotech crop labeling laws. Read More
Top 100 Articles
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
CropLife 100Wilbur-Ellis Acquires South Dakota Retailer
April 2, 2015
Wilbur-Ellis Co.’s Agribusiness Division, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed Read More
CropLife 100The McGregor Co. Closes Smith-Kem Acquisition
April 2, 2015
The McGregor Co. — ranked No. 16 on the CropLife 100 list of largest U.S. ag retailers — has completed Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Latest News
Industry NewsMonty’s Plant Food Adds New Territory Manager
May 6, 2015
Monty’s Plant Food Co., a leader in natural soil enhancement and plant  fertility products, has hired Paul Miles as a Read More
InsecticidesVestaron’s Bioinsecticide Now Registered For Use On Mor…
May 6, 2015
Vestaron has received expanded EPA registration for its biological insect control products. These innovative bioinsecticides, which are derived from newly Read More
Sunrise Cooperative Norwalk Agronomy
StewardshipSunrise Cooperative Facilities All Certified In 4R Nutr…
May 5, 2015
The 4R Nutrient Stewardship Certification Program has announced that all four of Sunrise Cooperative Inc.’s agronomy branches, located in Attica, Read More
Crop InputsSyngenta Scientist Named 2015 National Inventors Hall O…
May 5, 2015
The National Inventors Hall of Fame (NIHF) announced its 2015 class of inductees. Among the 14 honored is scientist Mary-Dell Read More
Eric SfiligojIARC Glyphosate Report: A Closer Look At ‘Probabl…
May 5, 2015
By now, you’ve probably run across a story or two (probably closer to 100) detailing the ongoing controversy over the Read More
Syngenta
Eric SfiligojWill Monsanto And Syngenta Combine This Time?
May 4, 2015
Under the heading of “never say never,” it sounds as if crop protection/seed giants Monsanto Co. and Syngenta are once Read More
Dr. Bryan Young, Southern Illinois University, shows tour attendees a female Palmer amaranth plant.
Crop InputsPurdue Weed Scientist Publishes Weed Resistance White P…
May 4, 2015
Resistant weeds, the appropriate use of herbicides and integrated weed management strategies are highlighted topics in the new white paper, Read More
Industry NewsMonsanto-Syngenta Mega-Merger Would Drive More Deals
May 4, 2015
A combination of Monsanto Co. and Syngenta AG would set the stage for even more mergers and acquisitions, reports Brooke Read More
InsecticidesAgrian Announces New California Feature
May 4, 2015
Agrian announced today that it has developed a feature within its recommendation writing program that will support the California Department Read More
Storage Tanks at Nachurs
FertilizerNachurs Alpine Solutions: Liquid Fertilizer With Precis…
May 4, 2015
When it comes to fertilizer options in 2015 and beyond, ag retailers are taking a long, hard look at liquid. Read More
West Central Sac City growers
StewardshipIowa Lawsuit Challenges Ag’s Water Quality Efforts
May 3, 2015
Nutrient problems in west-central Iowa’s water supply made national headlines in March when the Des Moines Water Works (DMWW) filed Read More
Tim Hassinger Dow AgroSciences President and CEO
Crop InputsDow AgroSciences: Always About Agriculture
May 2, 2015
When you consider their respective backgrounds, it’s little wonder why Dow AgroSciences and new President/CEO Tim Hassinger ended up together. Read More
Nozzle spray close-up
AdjuvantsSpray Drift Enters More Complex Era
May 1, 2015
Off-target movement of crop protection products has been a problem for decades. The issue got more contentious when glyphosate-tolerant crops Read More
Crop InputsTop 10 Twitter Pics For #Plant15
April 30, 2015
Growers and ag retailers are working feverishly to plant this year’s crop. Fortunately, many of them still have time to Read More
ManagementIowa Retailer Sticks Up For Agriculture and New Spray D…
April 30, 2015
Paul Schrimpf and Eric Sfiligoj talk about how one Iowa ag retailer is working to defend agricultural practices and an Read More
Dow AgroSciences Logo wall
Seed/BiotechNew Soybean Trait Agreement To Use Dow AgroSciencesR…
April 30, 2015
Dow AgroSciences LLC, a wholly owned subsidiary of The Dow Chemical Co., Arcadia Biosciences, Inc. and Bioceres, S.A. have formed an agreement Read More
Confluence of St. Croix and Mississippi Rivers in Minnesota
StewardshipAgricultural Runoff Among Causes Of Water Quality Issue…
April 30, 2015
A new report released April 29 by the Minnesota Pollution Control Agency provides additional evidence that agricultural and urban runoff Read More
EquipmentTop 30 IRON WORKS Cartoons Of All Time
April 29, 2015
When CropLife IRON first started publishing more than a decade ago, long-time Publisher Al Strohmaier decided to start a cartoon Read More