When it comes to the majority of ag retail equipment-oriented trade shows, most are fairly modest. Usually, there are just over 100 exhibitors on hand with attendance figures generally in the low 1,000s. These are events that your average attendee can navigate in a day-long marathon and pretty much see/do everything there is to see/do.
Then there’s the National Farm Machinery Show, held annually in Louisville, KY. Here, a few hundred exhibitors are present in each of the four main halls that comprise the Kentucky Exhibition Center and 1,000 attendees are probably present on the floor within the show’s first 15 minutes! By the end of the four-day event, somewhere around 300,000 to 400,000 visitors will have seen the latest in agricultural equipment and services. Oh, and the show ends with a tractor pull, held in the Center indoor arena, which probably draws a few thousand more local attendees who like to see agricultural equipment showing off its sportier side.
As you might be able to tell from my opening paragraphs, I’m a big fan of the National Farm Machinery Show. This is a wonderful event for a magazine editor like me to see all the industry’s important players in one place over the course of a few days. It’s also fun to get a look at some products of agriculture I don’t normally run into such as tractors and combines, if for no other reason than to perhaps get a glimpse at the next trend headed for the ag retail equipment market (such as automatic steering did back in the early 2000s).
This week, several members of the CropLife staff will be making our way to Louisville to attend this event. We will conduct dozens of one-on-one interviews, take hundreds of pictures and make a few videos along the way. Be sure to check out our Website, www.croplife.com, in the coming weeks for many highlights from the National Farm Machinery Show, as well as future issues of the magazine.
I hope to see you there!