Last week, I read online how Research In Motion (RIM), the manufacturer of the BlackBerry mobile device, was in serious trouble. The Canadian-based company, which at one time virtually dominated the mobile device marketplace, was delaying the release of its latest product until mid-2013 amid declining demand for its brandname. Naturally, the company’s stock prices tanked once this news hit the street and many technology analysts are predicting that RIM’s new product launch will never materialize as the company slides further into the abyss of passé technology giants such as Atari and Wang.
For me, this news is a cautionary tale of just how fleeting a company’s fortunes can be in the technology arena. When I attended industry meetings not too many years ago, BlackBerry devices were as common as pens. Everyone seemingly used them to make phone calls, check emails and conduct Web searches. Today, however, I tend to see more Androids, iPhones and iPads performing these functions. BlackBerries, like the one I use, have become rarities.
In the agricultural market, there is a currently a boom in new technology. New systems are appearing on a regular basis with a few manufacturers leading the charge. And everyone is curious to see how cloud technology will impact the industry. So I can’t begin to imagine how all this activity will ultimately impact equipment and the technology it employs to do its job in the future.
So my advice is to pay close attention to all the news coming out from the market about new technologies and how they will aid agriculture’s cause. And upgrade when necessary.
In my case, this probably means I should have retired my old BlackBerry yesterday!