MAGIE 2010: Food For Thought

I have a co-worker who is fond of ending any of his speeches with the phrase: “I’m betting all of you in this room had a good meal today. You can thank agriculture for that.” In addition, those of us who like to eat can thank the ag equipment community as well.

Last week, I spent my time visiting Bloomington, IL, and the annual Midwest AG Industries Exposition (MAGIE). As anyone who’s ever attended a MAGIE show will attest to, the event is one of the industry grandest stages for ag retail equipment featuring new product launches, numerous item upgrades and plenty of ride-and-drives.

However, one thing MAGIE is not typically known for is food. Traditionally, to avoid bumping heads with the show’s food tent providers, MAGIE exhibitors have not expanded their consumable offerings beyond occasional popcorn or ice cream sandwiches.

But the 2010 MAGIE was different. Attendees could snack on rib-eye sandwiches courtesy of AGCO, hamburgers cooked by the Adams Fertilizer booth staff or try a pork chop-on-stick complements of Doyle Manufacturing. At this year’s event, if someone went away from MAGIE hungry, they clearly weren’t following their noses.

So what explains this sudden buffet line mentality at MAGIE? According to Katie Hommer, marketing coordinator for New Leader/Highway Equipment Co., part of the reason could reflect the mood among equipment suppliers in 2010. “The past few years have seen most companies holding their breaths waiting to see how the market would perform,” said Hommer. “But this year, companies are feeling more confident that the worst is over. So why not celebrate this fact with something good to eat?”

At its MAGIE booth, New Leader passed out arguably the most interesting food fare: Walking tacos. For those unfamiliar with this concept, walking tacos use a small chip bag as a holder instead of the traditional taco shell. This is packed with crushed chips, meat, cheese, lettuce, sour cream and salsa and then eaten with a fork, allowing diners to eat and walk, in theory, without spilling the contents on their shirts.

With luck, this desire to celebrate a better year in 2010 – with or without food involved – will carry over throughout the rest of the fall shows, and beyond.

Leave a Reply

Eric Sfiligoj Stories

Young Corn Plants
Eric SfiligojLaunching New Seed Traits: Wait on China . . . Or Else!
June 26, 2017
In life, no one likes the waiting game. In agriculture, however, playing the waiting game is very important – especially Read More
United States Capitol Building in Washington D.C.
Eric SfiligojBudget Battle Agitating Ag
June 5, 2017
President Donald Trump has made waves with many groups when it comes to health care reform, immigration policy, and proposed Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Trending Articles
PrecisionAg Vision Conference
Precision AgPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Redbanded-stinkbug-on-soybean-Photo-credit-Thomas-County-Ag
Crop InputsExperts: Mild Winter, Early Planting Will Increase Soybean Insect Threat
June 12, 2017
Higher than average temperatures this past winter affected much of the nation, especially the South and Midwest. The National Centers Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Case sprayer nozzle closeup
EquipmentSpray Application: A Nozzle Renaissance
May 2, 2017
If you had asked four-decade ag veteran Mark Bartel, President of Wilger Inc., just a few years ago what lay Read More
Latest News
ManagementDow Field Day and More Cooperative Consolidation
June 28, 2017
CropLife Editor discusses his recent attendance at the Dow AgroSciences Field Day in Indiana and shares news on another pair Read More
Young Corn Plants
Eric SfiligojLaunching New Seed Traits: Wait on China . . . Or Else!
June 26, 2017
In life, no one likes the waiting game. In agriculture, however, playing the waiting game is very important – especially Read More
Monsanto sign
Crop InputsMonsanto Speaks on Dicamba Issues in Arkansas
June 26, 2017
Monsanto’s Chief Technology Officer, Robb Fraley, issued the following statement following the Arkansas State Plant Board’s proposal to ban dicamba, Read More
Corn Field
Seed/BiotechCorn Insect Bt Technologies Offer Cost-effective, Proac…
June 26, 2017
When farm economics are challenging, farmers look for ways to bolster profit margins, including reducing input costs. Some may think Read More
Crop InputsArkansas Plant Board Votes to Ban Dicamba — Now W…
June 23, 2017
The Arkansas State Plant Board has voted to pass a proposed emergency rule to ban the use of in-crop dicamba, Read More
Engenia soybeans
Crop InputsBASF: ‘Closely Monitoring’ Dicamba Situatio…
June 22, 2017
BASF, whose Engenia herbicide is the target of more than 200 drift complaints in Arkansas, emailed the following statement to Read More
ManagementConsolidation Update
June 22, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss progress on manufacturer consolidation, and another big move for Midwest cooperative Central Valley Read More
Palmer pigweed seedhead in cotton
Crop InputsThreat of Dicamba Ban Looms in Arkansas
June 22, 2017
The Arkansas State Plant Board has rejected a proposed ban on the use of dicamba herbicide, but a procedural error Read More
Potash Agrium
Crop InputsAgrium-PotashCorp to become Nutrien upon Merger Complet…
June 21, 2017
Potash Corporation of Saskatchewan Inc. and Agrium Inc. have announced today that once the anticipated merger transaction closes, the new Read More
Crop InputsMidwestern BioAg Hosts TerraNu Fertilizer Plant Opening…
June 20, 2017
Last Friday, Midwestern BioAg was joined by over 80 local farmers, media and staff to celebrate the grand opening of Read More
Soybean Field
Industry NewsAligned Ag Distributors Names New President
June 19, 2017
Aligned Ag Distributors LLC announced this morning the appointment of Mary Tolke to the position of President/CEO, effective July 1. Read More
ManagementPlotting Corn, AGCO/Asmark’s Applicator Training Center…
June 15, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about their recent visits to Columbus, OH, and Bloomington, IL, along with an Read More
Seed/BiotechDow AgroSciences Announces Launch of Enlist Corn for 20…
June 14, 2017
Enlist corn will be commercially available in the U.S. for the 2018 growing season. Dow AgroSciences announced the launch today Read More
ASMARK AGCO Applicator Training Center
EmployeesAsmark, AGCO Open Training Center for Beginning Applica…
June 13, 2017
AGCO Corp. and the Asmark Institute have opened a new Applicator Training Center, created in a collaboration between the two Read More
Power to Do More Contest Winners
HerbicidesDow AgroSciences Announces Three Winners in Power to Do…
June 13, 2017
Thousands of votes have been cast and three farmers have been awarded the power to do more with a $10,000 Read More
Frogeye leaf spot
FungicidesStrobilurin-resistant Frogeye Leaf Spot Threat Looms wi…
June 13, 2017
Heavy spring rainfall throughout the South and Midwest delayed planting and created the perfect environment for diseases like frogeye leaf Read More
PrecisionAg Vision Conference
Precision AgPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
CHS St. Paul, MN fertilizer terminal
LegislationICGA Praises President Trump’s Remarks on Waterwa…
June 12, 2017
Illinois Corn Growers Association President Justin Durdan, a farmer from Utica, issued the following statement regarding President Donald Trump’s comments Read More