Early Returns From The CropLife 100

Here at CropLife® magazine, this is a special time of the year. We are gearing up for our big end-of-the-year specials such as the State of the Industry insert and the annual CropLife 100 report.

Speaking of the CropLife 100, it turns 29 in 2012 and as always, most of the data coming in from the top ag retailers is breaking along anticipated lines. Then again, there are usually a few surprises hidden within these facts and figures — and the 2012 survey is no exception.

So, in what is becoming another tradition, we present an early sneak peek at some of the more interesting bits of information being gathered from the 80 or so 2012 survey forms already in.

1. Seed remains a slow grower. During the 2011 CropLife 100 report, we noted that the seed sector, which had been steadily gaining market share for more than a decade, suddenly slowed down in its overall growth rate and actually lost overall market share. Like many of you, we wondered in print if this downturn would turn out to be merely a momentary blip on the CropLife 100 line graph or the start of a new, slower growing era for seed.

Well, based upon the early 2012 returns, seed is entering a new phase. On the plus side, the sector continues to grow, and will likely increase from $3.4 billion in sales in 2011 to just shy of $3.6 billion this year. However, this rate of growth has once again been outpaced by the other three crop input/service sectors — fertilizer, crop protection and custom application — so the seed sector will see its market share drop once again, down to 13%.

But there is hope that this down market share trend will end in 2012. As you will find in this month’s issue, new seed traits are getting ready to hit the market, and this should go a long way in renewing sales interest in this sector in 2013 and beyond.

2. Drought impact minor, however … By far one of the biggest stories of 2012 was the nationwide drought and its impact on crops. Despite this, the majority of CropLife 100 retailers wrote that the drought’s impact on their businesses was “minimal, at best.”

But there was one important exception to this rule — fungicides took a sales hit. In 2011, 81% of CropLife 100 retailers said their fungicides sales had increased significantly. But in 2012, only 54% made this claim. Another 36% said their fungicide sales had dropped anywhere from 1% to 10%.

3. Consolidation slows, but only within the CropLife 100. Given how strong 2012 was in terms of sales, conventional wisdom would be that dealerships were at their peak values and consolidations would be numerous. And this kind of happened — just not within the CropLife 100. In 2012, only two ag retailers disappeared from the CropLife 100 via acquisition — Hamilton Farm Bureau and Ritter Crop Service. There were, however, plenty of CropLife 100 retailers buying non-CropLife 100 ones.

So there you have it — some of the early returns from this year’s CropLife 100. Look for the complete report in the December 2012 issue.

Leave a Reply

Eric Sfiligoj Stories

Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More
Eric SfiligojA Whole New Precision Ag World
June 2, 2014
Excitement and technology developments could make 2014 a year to remember for precision ag. Read More
Eric SfiligojOngoing State Biotech Crop Labeling Laws Could Receive Federal Stop Sign
May 19, 2014
Proposed legislation in Congress might prevent states from passing biotech crop labeling laws. Read More
Eric SfiligojAgriculture: A Need For The Long View
May 1, 2013
Members of the agricultural community might be tempted to take short-term fixes to problems, but only a long-term approach will ultimately prevail. Read More

Trending Articles

EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More
LegislationUSDA Implements Key Farm Bill Crop Insurance Provision
July 30, 2014
The new Supplemental Coverage Option, available through the federal crop insurance program and set to begin with the 2015 crop year, is designed to help protect producers from yield and market volatility. Read More

Latest News

ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More
Crop InputsSyngenta Names New Manager Of Federal Government Relati…
August 18, 2014
Laura Wood Peterson has joined Syngenta as manager of federal government relations, based in Washington, DC. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science …
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentDeere Announces Factory Layoffs
August 18, 2014
Deere & Co. has announced it will reduce the size of its manufacturing workforce at some agricultural equipment factories in response to current market demand for its products. Read More
HerbicidesNew DuPont Afforia Herbicide Gives Crops A Clean Start
August 18, 2014
DuPont Afforia is a preplant herbicide for soybeans and other field crops that provides excellent burndown and residual control of many challenging weeds, such as marestail and waterhemp. Read More
Equipment21 Products Showcased At MAGIE 2014
August 18, 2014
The annual Midwest AG Industries Exposition is upon us. Here is CropLife IRON's look at some of the products visitors can expect to see at this week's event. Read More
EquipmentAGCO Seeks Nominations For 2014 Operator Of The Year
August 15, 2014
Ag retailers throughout the U.S. and Canada are encouraged to nominate their best applicators. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
ManagementCropLife’s Buyers’ Guide Issue Now Availabl…
August 13, 2014
One of our most read issues of the year — the August Buyers' Guide — is ready to download on the iPad. This popular issue features equipment for "In The Field," "At The Plant" and "In The Office." Read More
WebinarsWebinars On Demand
August 13, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
HerbicidesBASF: Fall Burndown Benefits Go Beyond Weed Control
August 12, 2014
While unpredictable weather may delay application timing of spring herbicides, more growers are adding a burndown application in the fall Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide P…
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipNitrogen Efficiency Supports Environmental Stewardship
August 12, 2014
As growers prepare for another harvest, it’s important to consider how nitrogen stabilization not only supports healthy plant growth but also fosters environmental stewardship. Read More
Seed/BiotechMycogen Seeds Introduces 19 New Corn Hybrids For 2015
August 12, 2014
Many of the new hybrids feature Mycogen's SmartStax Refuge Advanced technology for maximum protection of the genetic potential and planting convenience. Read More
HerbicidesDow AgroSciences Introduces Enlist Ahead App For Enlist…
August 12, 2014
Designed for use with the Enlist Weed Control System, the app is a precision agriculture tool for maximizing weed control performance, managing weed resistance and making responsible applications of Enlist Duo herbicide with Colex-D Technology. Read More
CropLife 100CHS Announces Senior Leadership Team Changes
August 12, 2014
Current CHS strategic leadership team member Shirley Cunningham will assume a new role as executive vice president and chief operating officer, Ag Business and Enterprise Strategy. Read More