Survey: AGCO, Case IH And John Deere Still Top Ag Equipment Choice For Retailers

In the equipment marketplace the past few years, manufacturers have been pre-occupied with the tier question. Of course, in this particular situation, they are referring to the new federally-mandated emission regulations that agricultural equipment engines will have to adhere to within the next year or so. For some time now, potential customers have been educated on the new Tier IV engines that will soon become standard in virtually every new piece of Big IRON on the market.

But when it comes to the ag equipment manufacturers themselves, the question of tiers is taking on increasing importance, especially among those companies that make self-propelled sprayers for the nation’s largest ag retailers. For several years now, CropLife® has asked companies on its annual CropLife 100 listing about their ag equipment preferences. Likewise, for several years, the gap in fleet make-up between the largest self-propelled sprayer manufacturers such as AGCO Corp., John Deere and Case IH and the other marketers out there has grown progressively wider. During the 2011 CropLife 100 survey, the percentage difference between the Big Three and the other players in self-propelled sprayers stood at 38%. In the 2012 survey, however, this gap has grown significantly, now standing at 53%.

AGCO Leads

Among the Big Three themselves, the annual battle for overall market share continues to be heated. Despite this fact, the No. 1 player in the market among CropLife 100 retailers remains AGCO — the same position the Duluth, GA-based company has held since our magazine started tracking these figures in the early 2000s. Since companies can have more than one manufacturer’s brands in their fleets, our survey asked respondents to mark all the brands that were present (meaning that a score of 100% would be perfect per brand name among retailers surveyed).  In 2011, 87% of CropLife 100 respondents wrote that AGCO self-propelled sprayers — either sporting the Ag-Chem, Spra-Coupe or Willmar names (in a few cases) — made up part of their equipment fleets. In 2012, this percentage dipped only slightly, to 85%.

As for why AGCO machines remain the most popular in their fleet configurations, CropLife 100 respondents continued to credit the company for constantly upgrading the options on their machines.

Actually, the battle for second place in 2012 was the more intriguing fight. In 2011, John Deere had a comfortable 13% lead over Case IH among CropLife 100 retailer self-propelled sprayer fleets, 79% to 66%. In 2012, however, the lead evaporated significantly. This year, 74% of respondents wrote that John Deere sprayers were in their fleets. Meanwhile, 73% indicated that sprayers with red and black paint were present.

When looking at the next tier of self-propelled sprayer manufacturers, the news from the 2012 CropLife 100 survey was mixed. On the one hand, GVM saw a modest uptick in its sprayer fleet presence, with 20% of respondents indicating Prowlers or Predator models were in their equipment yards, up from 18% in 2011. On the other hand, Hagie Manufacturing continued to struggle, with its units now present in 15% of respondent fleets, down from 28% in 2011. Likewise, Miller-St. Nazianz sprayers were present in only 8% of 2012 CropLife 100 respondent fleets, down from 15% in 2011.

Buying Green

Besides learning what ag equipment products were currently sitting in retailer lots, the CropLife 100 survey also tries to determine what brands are likely to be added to these fleets in the coming year. Again, as with the current self-propelled sprayer make-up questions, respondents can choose multiple answers for their responses.

In the 2011 survey, Case IH was the most popular choice among respondents with plans to buy new equipment in 2012 at 55%. On the bright side, the Racine, WI-based company saw this percentage basically hold steady in the 2012 survey with 54% of respondents planning to buy red and black sprayers in 2013.

But Case IH no longer holds the lead in this segment. Instead, 58% of 2012 CropLife 100 survey respondents wrote they plan to buy John Deere sprayers in 2013, up 7% from the 2011 survey results.

In third place among this group was AGCO. According to the 2012 CropLife 100 survey, 45% of respondents hope to purchase Ag-Chem or Spra-Coupe sprayers in 2013. The better news for the company is the fact that this percentage has been steadily improving, up from 33% in 2011 and 28% in 2010.

Planning To Buy

Of course, perhaps the best news on this front for self-propelled sprayer manufacturers is how strongly CropLife 100 retailers plan to buy new equipment in 2013. For example, in the 2011 survey, 21% of respondents wrote that their companies had “no plans to purchase” any new sprayers during the 2012 calendar year. In the 2012 survey, however, this percentage has dropped significantly, with only 14% of respondents being in a “non-buying” mood come 2013.

So AGCO leads in terms of the number of units in the field and John Deere has the edge in intended purchases for 2013. But which company offers the best overall service? On the 2011 CropLife 100 survey, John Deere leads vs. its peers at 37%. Case IH was a close second at 30%.

On the 2012 survey, however, these companies switched positions. According to this year’s CropLife 100 respondents, Case IH provides the best service to its customers at 40%. John Deere, meanwhile, was chosen best by 37% of those surveyed. As was the case in 2011, AGCO remains a distant third on this question with only 17% of CropLife 100 retailers rating it as providing the best service to its customers. No other self-propelled sprayer manufacturer finished higher than 3% on this question.

Leave a Reply

CropLife 100 Stories

Elburn Cooperative
CropLife 100Elburn Cooperative Members Vote To Join CHS
December 28, 2015
With 81% of eligible producers voting, 94% cast an affirmative ballot for Elburn Cooperative, a diversified agricultural retailer based out Read More
West Central Cooperative, Jefferson, IA
CropLife 100Farmers Cooperative-West Central Merger Approved
December 21, 2015
The members of Farmers Cooperative Co. (FC), Ames, IA, and West Central Cooperative, Ralston, IA, have both approved the merger Read More
Wheat Growers Innovation Center, Bath, SD
CropLife 100Wheat Growers Opens Innovation Center
December 21, 2015
Wheat Growers’ commitment in providing its farmer-owners with the latest in technological advancements now has a one-of-a-kind focal point, as Read More
CropLife 100ARA Selects The Andersons As 2015 Retailer Of The Year
December 9, 2015
The Agricultural Retailers Association today named Maumee, OH-based The Andersons as its Retailer of the Year for 2015. The award Read More
Top 100 Articles
Elburn Cooperative
CropLife 100Elburn Cooperative Members Vote To Join CHS
December 28, 2015
With 81% of eligible producers voting, 94% cast an affirmative ballot for Elburn Cooperative, a diversified agricultural retailer based out Read More
West Central Cooperative, Jefferson, IA
CropLife 100Farmers Cooperative-West Central Merger Approved
December 21, 2015
The members of Farmers Cooperative Co. (FC), Ames, IA, and West Central Cooperative, Ralston, IA, have both approved the merger Read More
Wheat Growers Innovation Center, Bath, SD
CropLife 100Wheat Growers Opens Innovation Center
December 21, 2015
Wheat Growers’ commitment in providing its farmer-owners with the latest in technological advancements now has a one-of-a-kind focal point, as Read More
CropLife 100ARA Selects The Andersons As 2015 Retailer Of The Year
December 9, 2015
The Agricultural Retailers Association today named Maumee, OH-based The Andersons as its Retailer of the Year for 2015. The award Read More
CPS Washington Court House John Deere Sprayer
CropLife 100Application Equipment Report: It Is Easy Being Green For Top 100 Ag Retailers
December 5, 2015
On The Muppets television show, Kermit the Frog is famous for singing a song about the troubles he encounters in Read More
Fertilizer Bin
CropLife 100Fertilizer Sales: Another Down Year For Top 100 Ag Retailers
December 4, 2015
In pure number terms, the fertilizer category still dominates all crop inputs/services among CropLife 100 ag retailers. In 2015, for Read More
Latest News
Soybean field
FungicidesFour Arysta Fungicide Formulations Given FIFRA Approval…
February 8, 2016
Arysta LifeScience North America recently announced the issuance of Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) Section 2(ee) Recommendations for Read More
FungicidesAgri-Fos Systemic Fungicide Plus Receives EPA Registrat…
February 8, 2016
Vivid Life Sciences has announced the EPA registration of Agri-Fos Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, Read More
Crop InputsBayer Contests EPA’s Decision On Valuable Insecticide F…
February 5, 2016
Crop Science, a division of Bayer, has announced it has refused a request by the Environmental Protection Agency (EPA) to Read More
Wheat Field North Dakota
Seed/BiotechSyngenta Wins Seed Fraud Suit Against South Dakota Grow…
February 5, 2016
Syngenta has obtained a $25,000 settlement from Paul and John Mayclin, Mayclin Farms, Plankinton, SD, in response to their Plant Read More
ManagementOABA Annual Conference Wraps Up In Columbus
February 5, 2016
More than 300 Ohio AgriBusiness Association (OABA) members and industry professionals were on hand to engage in collaborative learning and Read More
Crop InputsBayer To Contest EPA Flubendiamide Decision
February 5, 2016
Crop Science, a division of Bayer, announced today it has refused a request by EPA to voluntarily cancel the uses Read More
Syngenta
Seed/BiotechNot So Fast: ChemChina Syngenta Takeover Could Draw Nat…
February 5, 2016
State-owned China National Chemical Corp. (ChemChina), which plans to buy Swiss seeds and pesticide maker Syngenta, will promptly start preparations Read More
Rendering of Syngenta Seedcare Institute expansion
Seed/BiotechExpansion Of Syngenta’s North America Seedcare In…
February 4, 2016
As demand for seed treatment knowledge and products grows among farmers, retailers and others in the seed industry, Syngenta is Read More
Soybean Field
Industry NewsArysta LifeScience Strengthens Sales Team
February 4, 2016
Arysta LifeScience North America recently announced three new personnel additions: Jake Cook and Peter White are Territory Sales Managers for Read More
Davor Pisk Syngenta COO
Crop InputsSyngenta COO: Why ChemChina Offer Beat Monsanto’s
February 4, 2016
Syngenta Chief Operating Officer Davor Pisk says he is confident the proposed acquisition by ChemChina will ultimately help preserve choice Read More
Young corn plants in soil
Crop InputsKoch Biological Solutions Invests In Pathway Biologic
February 4, 2016
An affiliate of Koch Biological Solutions, LLC has acquired a minority equity position in, and entered into collaboration with, Pathway Read More
Crop InputsABG: China Signs Off On Monsanto’s Roundup Ready …
February 3, 2016
Monsanto Co. on Wednesday announced it plans to launch its Roundup Ready 2 Xtend soybeans in time for the 2016 Read More
Syngenta headquarters in Basel, Switzerland
Crop Inputs6 Things To Know About The ChemChina-Syngenta Deal
February 3, 2016
After months of rumors and speculation, Syngenta has announced that ChemChina has offered to acquire the Swiss-based company. “In making Read More
FertilizerPhosphorus: Is Band Or Broadcast Application The Better…
February 3, 2016
Is band or broadcast application the better method when it comes to phosphorus? The answer to this question depends mostly Read More
Syngenta Sign
Crop InputsChemChina Nearing Deal To Buy Syngenta For Record $43 B…
February 3, 2016
China National Chemical Corp. is nearing an agreement to buy Swiss pesticide-and-seeds-maker Syngenta AG for about 43.7 billion francs ($42.8 Read More
Herbicides2015 ASA Trials Demonstrate Valent Fierce XLT Herbicide…
February 2, 2016
Valent U.S.A. today announced that new Fierce XLT Soybean Herbicide ranks in the top tier among growers for length of Read More
Crop Protection Products in storage
Paul SchrimpfCrop Input Selling: Return Of The Price List
February 2, 2016
It was a good 15 years ago, shortly after I first started writing for this esteemed publication, that it all Read More
Potash storage at Growmark
FertilizerThe Phosphate And Potash Outlook For 2016
February 2, 2016
Like other commodities, prices of the leading plant nutrient products dropped sharply in 2015. At this writing, the price of Read More