Survey: AGCO, Case IH And John Deere Still Top Ag Equipment Choice For Retailers

In the equipment marketplace the past few years, manufacturers have been pre-occupied with the tier question. Of course, in this particular situation, they are referring to the new federally-mandated emission regulations that agricultural equipment engines will have to adhere to within the next year or so. For some time now, potential customers have been educated on the new Tier IV engines that will soon become standard in virtually every new piece of Big IRON on the market.

But when it comes to the ag equipment manufacturers themselves, the question of tiers is taking on increasing importance, especially among those companies that make self-propelled sprayers for the nation’s largest ag retailers. For several years now, CropLife® has asked companies on its annual CropLife 100 listing about their ag equipment preferences. Likewise, for several years, the gap in fleet make-up between the largest self-propelled sprayer manufacturers such as AGCO Corp., John Deere and Case IH and the other marketers out there has grown progressively wider. During the 2011 CropLife 100 survey, the percentage difference between the Big Three and the other players in self-propelled sprayers stood at 38%. In the 2012 survey, however, this gap has grown significantly, now standing at 53%.

AGCO Leads

Among the Big Three themselves, the annual battle for overall market share continues to be heated. Despite this fact, the No. 1 player in the market among CropLife 100 retailers remains AGCO — the same position the Duluth, GA-based company has held since our magazine started tracking these figures in the early 2000s. Since companies can have more than one manufacturer’s brands in their fleets, our survey asked respondents to mark all the brands that were present (meaning that a score of 100% would be perfect per brand name among retailers surveyed).  In 2011, 87% of CropLife 100 respondents wrote that AGCO self-propelled sprayers — either sporting the Ag-Chem, Spra-Coupe or Willmar names (in a few cases) — made up part of their equipment fleets. In 2012, this percentage dipped only slightly, to 85%.

As for why AGCO machines remain the most popular in their fleet configurations, CropLife 100 respondents continued to credit the company for constantly upgrading the options on their machines.

Actually, the battle for second place in 2012 was the more intriguing fight. In 2011, John Deere had a comfortable 13% lead over Case IH among CropLife 100 retailer self-propelled sprayer fleets, 79% to 66%. In 2012, however, the lead evaporated significantly. This year, 74% of respondents wrote that John Deere sprayers were in their fleets. Meanwhile, 73% indicated that sprayers with red and black paint were present.

When looking at the next tier of self-propelled sprayer manufacturers, the news from the 2012 CropLife 100 survey was mixed. On the one hand, GVM saw a modest uptick in its sprayer fleet presence, with 20% of respondents indicating Prowlers or Predator models were in their equipment yards, up from 18% in 2011. On the other hand, Hagie Manufacturing continued to struggle, with its units now present in 15% of respondent fleets, down from 28% in 2011. Likewise, Miller-St. Nazianz sprayers were present in only 8% of 2012 CropLife 100 respondent fleets, down from 15% in 2011.

Buying Green

Besides learning what ag equipment products were currently sitting in retailer lots, the CropLife 100 survey also tries to determine what brands are likely to be added to these fleets in the coming year. Again, as with the current self-propelled sprayer make-up questions, respondents can choose multiple answers for their responses.

In the 2011 survey, Case IH was the most popular choice among respondents with plans to buy new equipment in 2012 at 55%. On the bright side, the Racine, WI-based company saw this percentage basically hold steady in the 2012 survey with 54% of respondents planning to buy red and black sprayers in 2013.

But Case IH no longer holds the lead in this segment. Instead, 58% of 2012 CropLife 100 survey respondents wrote they plan to buy John Deere sprayers in 2013, up 7% from the 2011 survey results.

In third place among this group was AGCO. According to the 2012 CropLife 100 survey, 45% of respondents hope to purchase Ag-Chem or Spra-Coupe sprayers in 2013. The better news for the company is the fact that this percentage has been steadily improving, up from 33% in 2011 and 28% in 2010.

Planning To Buy

Of course, perhaps the best news on this front for self-propelled sprayer manufacturers is how strongly CropLife 100 retailers plan to buy new equipment in 2013. For example, in the 2011 survey, 21% of respondents wrote that their companies had “no plans to purchase” any new sprayers during the 2012 calendar year. In the 2012 survey, however, this percentage has dropped significantly, with only 14% of respondents being in a “non-buying” mood come 2013.

So AGCO leads in terms of the number of units in the field and John Deere has the edge in intended purchases for 2013. But which company offers the best overall service? On the 2011 CropLife 100 survey, John Deere leads vs. its peers at 37%. Case IH was a close second at 30%.

On the 2012 survey, however, these companies switched positions. According to this year’s CropLife 100 respondents, Case IH provides the best service to its customers at 40%. John Deere, meanwhile, was chosen best by 37% of those surveyed. As was the case in 2011, AGCO remains a distant third on this question with only 17% of CropLife 100 retailers rating it as providing the best service to its customers. No other self-propelled sprayer manufacturer finished higher than 3% on this question.

Leave a Reply

CropLife 100 Stories

Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Aligned Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
Top 100 Articles
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Aligned Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
Latest News
Monsanto Sign
Crop InputsWhat’s Next For Monsanto, Syngenta?
August 28, 2015
After dropping its $47 billion bid to take over Swiss agribusiness firm Syngenta, Monsanto may be turning its focus to Read More
Golden Harvest Corn stalks
Crop InputsMonsanto: Syngenta Not The Only Horse In Crop Protectio…
August 28, 2015
Monsanto Co, having ditched an audacious $46 billion (£30 billion) offer for Syngenta AG, may downshift to a humbler strategy Read More
ManagementConsolidation hits and a miss; And a look at China’s ch…
August 28, 2015
As Monsanto suspends its pursuit of Syngenta, consolidation news at the retail and distribution level heats up. CropLife magazine’s Executive Read More
Corn Field
MicronutrientsHuma Gro Introduces New Boron Liquid Nutrient Formulati…
August 28, 2015
BORO-MAX, a new boron (B) 10% liquid nutrient formulation, has been added to the Huma Gro product line. This new Read More
Crop InputsNFU: Monsanto Decision To Withdraw Syngenta Bid ‘…
August 26, 2015
National Farmers Union (NFU) President Roger Johnson said the organization was very pleased by the news that Monsanto has withdrawn Read More
Crop InputsMonsanto Withdraws Bid For Syngenta
August 26, 2015
Monsanto Co. abandoned its latest effort to acquire Syngenta AG, the world’s top maker of pesticides, after a sweetened bid Read More
Syngenta Sign
Crop InputsSyngenta Comments On Monsanto Announcement
August 26, 2015
The Board of Syngenta confirms that it received a verbal proposal from Monsanto to acquire the company at a price Read More
Case IH Patriot 2250 Sprayer
EquipmentHigh-powered Case IH Patriot 2250 Sprayer Pushes Throug…
August 26, 2015
Engineered with more muscle, the new 660-gallon-capacity Patriot 2250 sprayer features best-in-class horsepower, along with the fuel efficiency that comes Read More
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
TMX-2050 In-Cab Display Launch Run Screen
Eric SfiligojPrecision Ag Could Shine In Increased Spotlight On Agri…
August 24, 2015
By any measure, 2015 is turning into one of the most challenging years agriculture has ever experienced. All throughout good Read More
ManagementCrop Conditions In Minnesota and Traveling Time
August 21, 2015
Editors Paul Schrimpf and Eric Sfiilgoj discuss the crop outlook from a field trip to Minnesota and upcoming travel plans. Read More
HerbicidesREUTERS: Anti-GMO ‘Scientist’ Calls For New…
August 20, 2015
EDITORS NOTE: We feel that it is important to note that there are those that believe one of the lead Read More
Rendering of Syngenta Seedcare Institute expansion
Seed/BiotechSyngenta Announces Seedcare Application And Resource Ce…
August 19, 2015
Syngenta recently announced the Seedcare Application and Resource Center, a collaborative new website designed exclusively for Syngenta Seedcare customers to Read More
Winter Wheat
Industry NewsArysta LifeScience Announces Two New Regional Sales Man…
August 19, 2015
Arysta LifeScience North America recently announced Steve Vining and Phil Reding have each accepted new positions as Regional Sales Managers. Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
Golden Harvest Corn healthy leaves
Industry NewsAligned Ag Distributors Names Vice President, Crop Prot…
August 18, 2015
Aligned Ag Distributors LLC have appointed Warren Hragyil to VP Crop Protection. Hragyil comes to Aligned Ag Distributors LLC with Read More
Industry NewsH.J. Baker Hires Manager For Crop Performance Division
August 18, 2015
H.J. Baker has announced Donald Sutton has joined the company’s Crop Performance Division as a part of the U.S. sales Read More
Radish cover crop taproot
Crop InputsSoil Health Field Days Promote Agricultural Evolution
August 18, 2015
Brent Bible practiced no-till farming and the use of cover crops on his farm in Lafayette, Indiana, but until recently, Read More