Jimmy Sanders: Technology In Overdrive

Jimmy Sanders Team

When it comes to technology and precision agriculture at Jimmy Sanders Inc., this is the simple golden rule for making it work. The top-down commitment to integrating technology into every aspect of grower service has put Sanders among the nation’s most imaginative and innovative users of agricultural technology.

“What has separated us is that we have not risen and fallen with the tides in terms of technology,” says Jeff Dearborn, who has been in charge of implementing technology at Sanders for more than a decade. “It’s never been a fad — we integrated it into the way we do business.

“I have been fortunate in that the owners have known where they wanted the company to be on technology,” he continues. “They always felt it was going to be a long-term investment, not a quick buck. We have had some tough times when it has been more difficult to show the value, but it has been good for the company as a whole. I have always had a seat at the table with seed, fertilizer, and chemical planning, and technology influences the decision in every aspect.”

From the beginning of its technology integration movement, Jimmy Sanders aimed at creating a holistic precision offering that took grower-clients from planning to planting to harvest. It started a decade ago, when the retailer launched its OptiGro program. Pioneering for its time, OptiGro was designed as an all encompassing full-service precision program for growers with clearly defined services and value.

“It started with our commitment to accurately record and map the field boundaries for every customer’s field,” says Dearborn. “It took a lot of time and effort, and field salespeople had to accept that it was part of their responsibilities to get it done,” he explains, but he and his crew knew that it would be the key to all other services.

Jimmy Sanders has continuously built on that foundation of data year after year, and the retailer provides a full menu of precision services and data management under its OptiGro program. “The data has had business benefits for us as well,” notes Dearborn. “For example, it provided us a lot of market share information, and showed us where products and traits were going in our market area. We could spatially sort and process the data in a massive way vs. field by field.”

Looking For The ‘Next Big Thing’

Keeping on top of technological trends in agriculture requires constant evaluation of new technologies. Dearborn says he is fortunate to have two individuals on his team who have been instrumental on this front, Clint Jayroe and Carey Webb.

“Every year we evaluate new technologies. We need to commit the time to understand how they work, how to market them, and how to incorporate them,” he says. “One person can’t do it all. We rely on them to do the heavy lifting.”

One of these new technologies is the AutoProbe, a GPS-guided, automated soil sampling machine manufactured by AgRobotics. Dearborn’s team is working intimately with AgRobotics to make best use of the technology in Sanders’ operation, while also helping the company get the technology off the ground.

“We’ve been working with Sanders on getting out the logistical kinks and making it a viable service for them,” says Jeff Burton, AgRobotics president. Working with Sanders, AgRobotics has evolved into a service organization, which owns and operates the AutoProbe units and provides the georeferenced soil sampling service to Sanders customers.

Adding Telematics

Jimmy Sanders’ recent integration of telematics is another manifestation of that commitment to improving service and efficiency using smart technology.

In short, telematics marries global positioning systems with mobile communications and computer technology to bring a whole host of powerful tools to an end-user.

The telematics trend was one of the concepts that Dearborn watched closely as it became more prevalent in the consumer market. The most visible manifestation of telematics technology has been the growth of the OnStar system in cars, but the increasing power of handheld communication devices like the Blackberry and iPhone also revealed the potential of telematics technologies.

Not unlike many technological breakthroughs, telematics has been slow to emerge in agriculture. It can be frustrating to wait and watch, but Dearborn feels it also provides an advantage. “We have the luxury of being at the tail end of adoption,” he says. “All you have to do is follow general trends in technology to predict what’s coming.”

A couple of years ago, Dearborn got the opportunity to get in on the ground floor. Equipment manufacturer GVM was developing a suite of telematics-based tools specifically designed for custom applicators called AgJunction. Being long-time partners on the equipment side, Sanders became one of the first retailers to sign up for the new product, GVM Telematics.

Aaron Hunt, who heads up the AgJunction initiative for GVM, says that there are three primary functions that Sanders is using. First, sending and receiving data and transferring files wirelessly; second, tracking the movements of machinery in the field; and third, monitoring and recording machine efficiency, performance, and maintenance.

To maximize the benefit of these capabilities, Hunt worked with Dearborn and his team to integrate the capabilities into Sanders’ OptiGro program to ensure that the systems worked efficiently and in harmony. The connectivity made possible ensures that every piece of machinery operates like a remote office, sending and receiving data as if the rig cabs and locations were cubicles in an office building. On the equipment side, Field Application Equipment Manager Bob Griffin at Sanders was in charge of making sure that the system was going to work in the retailer’s fleet.

The GVM Telematics package is virtually turnkey today, with all of the hardware, software, and cellular subscriptions provided. The rig system includes a cellular signal receiver and a programmed in-cab computer — the Raven VIPER because it features built-in wireless communication capability.

“GVM Telematics will work with more in-cab displays in the future as they come out with wireless capabilities,” says Hunt. Development emphasis now and in the future is on building a system that works anywhere with any color machine or brand of display.

Hunt notes that the cellular contracts are purchased and maintained by GVM to eliminate confusion and make things more streamlined. Cell service can be added or changed by Sanders using GVM as a third party.

All Systems Go

The system used by Sanders starts with a work order. That order is tied to a field boundary, and is assigned to an asset. The software in the VIPER downloads the work order to the cab, and it is ready to go. After completing the work, it generates an as applied file and an invoice and automatically changes the job status — all of which is transferred wirelessly to the main office.

A big time saver? You bet. “Back in the old days, when a work order had to be changed, you just naturally took out two disks because one would fail,” says Hunt. “Flash drives are better, but you still need someone running them out to the field. This technology virtually eliminates that problem.”

Back at the main offices, an Internet-based software program gives every manager access to a screen that shows the location of all the retailer’s assets on an electronic map in real time. Assets can be monitored and reassigned based on customer requests or even expected weather events.

On the back end is a rich pool of data for managers to consider and make future decisions. Machinery operation data reveals how much product is spread over any period of time, as well as time spreading vs. time driving. The data help managers make decisions about logistics, equipment replacement, and find holes in an applicator’s performance.

It’s also helped solve the elusive “shrinkage” problem. “Every location has found spread acres that did not get billed, especially with fertilizer,” says Dearborn. “It’s a constant battle to remember what got done when you’re working so hard, but with the system we have a better handle on acres applied and product shipped.”

Leave a Reply

One comment on “Jimmy Sanders: Technology In Overdrive

  1. Jiangsu Flag Chemical Industry Co., Ltd.,are basic manufacturer of agrochemicals in China, and have operated in this area for nearly 10 years. flagchem,Our overseas business extends many regions, including Southeast Asia, the Middle East, Europe, Central and South America. We have gained wide recognition from our overseas customers due to competitive prices, high quality, data supports and value-added services. If any of the products meets your interest, please let us know, we shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
    Jessie Wong
    Sales Manager
    Jiangsu Flag Chemical Industry Co., Ltd.
    Email: jessie@flagchem.com;jessiechivalry@gmail.com Website:http://www.flagchem.com
    Add:21A1, Shangmao Century Plaza, 49 Zhongshan Road. (South),Nanjing,Jiangsu, P.R. China,210005
    Tel: 0086-25-81786215 Fax: 0086-25-86890135

CropLife 100 Stories
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100CHS To Acquire Illinois River Energy Ethanol Plant
May 1, 2014
CHS has signed an agreement with Sinav Ltd. to acquire 100% of the company's stock, which includes Illinois River Energy, a 133-million-gallon-per-year ethanol plant at Rochelle, IL. Read More
Top 100 Articles
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Winter Wheat
CropLife 100South Dakota Co-op Member Owners Vote No On Unification
June 26, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have announced that member-owners have voted Read More
CropLife 100The Andersons Acquires South Dakota Plant Nutrient Manufacturer Kay-Flo
May 20, 2015
The Andersons, Inc., ranked No. 22 on the CropLife 100, has purchased Kay Flo Industries of North Sioux City, SD. “This Read More
CropLife 100North Central Farmers Elevator, Wheat Growers Unification Approved By Board, Still Awaits Member Approval
May 13, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have voted to approve the Unification Read More
CropLife 100AgGateway’s Barcoding Initiative Progressing Nicely
May 8, 2015
According to legend (or Wikipedia), the first step towards modern bar codes came back in 1948, when Bernard Silver, a Read More
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
Latest News
Crop InputsLand O’Lakes, United Suppliers To Merge Crop Inpu…
June 29, 2015
Land O’Lakes, Inc. and United Suppliers, Inc. of Ames, IA, today announced their intent to merge their crop inputs businesses. Read More
FungicidesHelena To Distribute Unique Summit Agro Fungicide
June 29, 2015
RANMAN 400 SC fungicide, the only fungicide with a FRAC group 21 designation, is now part of the innovative Summit Read More
Eric SfiligojIARC Targets 2,4-D In Latest Report
June 29, 2015
The International Agency for Research on Cancer (IARC) has struck again. Earlier this year in March, this agency of the Read More
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Ma…
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
EquipmentCase IH Launches New Precision Air 5 Series Carts
June 29, 2015
Case IH recently introduced its new Precision Air 5 series air carts, developed to get the most from every plant’s Read More
InsecticidesVestaron Biopesticide Approved In California
June 29, 2015
Vestaron Corporation, a developer of insect control products derived from naturally occurring peptides, today announced that its VST-006330-EP biopesticide has received Read More
InsecticidesValent’s Zeal SC Miticide Receives EPA Approval
June 29, 2015
Valent U.S.A. Corporation announced today that Zeal SC Miticide has been registered by EPA with a new liquid formulation that Read More
Retail FacilitiesUnited Prairie Increased Plant Productivity With Junge …
June 29, 2015
Since 1979, Junge Control continues to provide ag retailers with highly accurate fluid and dry ingredient measuring, mixing and tracking Read More
Winter Wheat
CropLife 100South Dakota Co-op Member Owners Vote No On Unification
June 26, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have announced that member-owners have voted Read More
ManagementAsmark Training Center Visit & A Merger No Go
June 25, 2015
CropLife Editor Eric Sfiligoj talks about a visit to the Ford B. West Training Center and the failure of the Read More
Crop InputsWinField: Here’s What We’re Seeing So Far T…
June 25, 2015
One of the most important things you can do throughout the season to help increase yield potential is to ensure Read More
Valent, Commodity Classic 2015
Industry NewsValent Garners FFA Honor
June 23, 2015
Valent U.S.A. Corporation today announced it has been named a 5-star member of the National FFA Foundation. This includes an Read More
Nester Ag intern Brad Nester
Crop InputsOhio NRCS’ New Conservation Practice Standard For Gypsu…
June 22, 2015
Ohio farmers wishing to use gypsum to improve soil quality now have access to technical information and possible financial assistance Read More
Industry NewsWest Central Creates New Executive Team
June 22, 2015
West Central Distribution, LLC officially announced the development of an executive team comprised of Dale Engan, chief executive officer; Michael Read More
MicronutrientsVerdesian Life Sciences Invests In People, Agricultural…
June 22, 2015
In mid-February, the USDA released its new 10-year agriculture projections. While the numbers are new, the theme was consistent. The Read More
Young corn plants
Crop InputsStudy: Crop Rotation Has Positive Impact On Soil Microb…
June 22, 2015
A study authored by Michigan State University (MSU) Department of Plant, Soil and Microbial Sciences assistant professor Lisa Tiemann is Read More
Crop InputsIndiana NRCS Unveils Interim Gypsum Practice Standard
June 22, 2015
Indiana farmers wishing to use gypsum to improve soil quality as part of on-farm conservation programs now have access to Read More
ManagementInside Monsanto’s Bid for Syngenta
June 18, 2015
Monsanto’s possible buyout of Syngenta could send ripples through the retail chain. Learn the latest developments with Retail Week guest Read More