CropLife 100: 30/30 Vision

For those of us here at CropLife® magazine, this is a special occasion. Thirty years ago this month, the then-editors of this publication decided to compile a listing of the nation’s top ag retail establishments. Thus the CropLife 100 was born!

Over the past three decades, this annual survey has served as a benchmark for the health of the entire marketplace. It has given rise to a ranking of the top retailers by sales, dozens of industry trends articles, hundreds of graphs and countless hours of debating all of the above by the readers themselves. Elsewhere in this edition, you will find a detailed look at some of the most important ag retail industry-oriented events to take place during the CropLife 100’s tenure.

For me personally, the CropLife 100 represents a special effort. When I first started at what was then known as Farm Chemicals magazine in the fall of 2000, helping compile that year’s CropLife 100 was the very first project I ever worked on. At that time (before computer databases), all of the collected data had to be figured out using pen, calculator and paper — a process which typically took weeks to complete!

Looking back at the data from those early CropLife 100 issues is eye-opening. Back in 1984, the first listing had ag retailers earning more than $80 million per year at the top. On the first CropLife 100 I worked on in 2000, the top companies earned in the $500 million sales range.

Today, ag retailers earning $80 million per year fall in the middle of the pack. The top ag retailers in 2013 have yearly revenue in the billions, not millions, of dollars.

The crop input/service category breakout has also radically changed. Back in 1984, crop protection products held the lion’s share of all industry sales, with fertilizer a distant second and seed barely a blip on the sales radar. Today, fertilizer is the undisputed king of the crop inputs/services financial hill. Seed sales account for not quite 1/5 of total revenues. Meanwhile, crop protection products sits in second place, down approximately 50% from their glory days in the mid-1980s.

Of course, what’s really fun is to speculate what the CropLife 100 (and by extension, the entire ag retail industry) will look like 30 years down the road in 2043. If projections are correct, the world’s population by this time will be between nine and 10 billion. I would also speculate that, due to consolidation and increased materials costs, the nation’s top ag retailers will be annually earning somewhere in the neighborhood of $10 billion, with approximately 1/3 of the companies tallying more than $1 billion in yearly sales.

Among the categories, ongoing developments in biotech seed should help push this sector to a 30% market share, probably 10% higher than the percentage held by crop protection.

So in closing, I salute the CropLife 100 for what it represents to the ag retail industry! Here’s hoping the next 30 years are as exciting and thought-provoking as the past 30 have been.

Leave a Reply

CropLife 100 Stories

Student Young Worker CHS
CropLife 100CHS Supports #FirstJob Compact
October 24, 2016
CHS joins the White House and many of the country’s largest employers in signing a new initiative centered on helping Read More
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
CropLife 100Pinnacle Agriculture Launches Mission Seed Solutions
October 5, 2016
Pinnacle Agriculture Distribution, Inc. has launched its new proprietary seed company, Mission Seed Solutions, LLC. The firm will be based Read More
Pat Bowe The Andersons
CropLife 100An Eventful Year For The Andersons
October 1, 2016
On November 2, 2015, Patrick Bowe was formerly appointed the new President/CEO of The Andersons, Inc. He became the first Read More
Trending Articles
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
AGCO RG700 cab
OpinionRoadblocks To Precision Ag Innovation
October 5, 2016
On August 29, I got to preside over the PrecisionAg Innovation Series event, “Game-Changing Advances in Precision Farming Technology,” developed Read More
J.C. Ramsdell containment system
EquipmentClear Opportunity In The Tank Market
October 4, 2016
Crop prices may be down, but steel prices are too — and that’s good news for retailers looking to add some Read More
WinField booth Farm Progress
Special ReportsTalking Weed Management Strategies At Farm Progress 2016
October 2, 2016
The annual Farm Progress Show — this year staged in Boone, IA — is always a great place to catch Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Latest News
Crop InputsOhio State Researchers Announce Progress on ‘Phos…
October 27, 2016
Researchers at The Ohio State University are investigating new techniques to detect organic phosphorus compounds in water samples from the Read More
Stewardship4R Nutrient Stewardship Certification Program To Launch…
October 26, 2016
The 4R Nutrient Stewardship Certification Program will expand the voluntary retailer program to the full state of Ohio, allowing nutrient Read More
AGCO RG700 at the 2015 National Farm Machinery Show
EquipmentAGCO Parts Rolls Out No-Interest, No-Payments Offer Via…
October 26, 2016
AGCO Corp. is now offering an innovative financing solution on qualifying Parts and Service transactions. Now through December 31, 2016, Read More
Soybean field
Crop InputsIncotec Invests In North America
October 25, 2016
Leading seed enhancement company Incotec, part of Croda, has announced an investment in their North America business. The total investment of Read More
Patriot 25th anniversary
SprayersCase IH Celebrates 25 Years Of Patriot Sprayers At Bens…
October 24, 2016
Case IH executives, employees and special guests celebrated 25 years of production of Case IH Patriot sprayers in a special Read More
4r Nutrient stewardship
StewardshipNominations For The 4R Advocate Program Due October 31
October 24, 2016
Nominations for the 4R Advocate program are due to The Fertilizer Institute by October 31, 2016. The program recognizes agricultural Read More
Corn close up
Eric SfiligojProtecting Agriculture’s Ability To Feed The World
October 24, 2016
The rate of change coming to agriculture is growing, and will continue to do so for the foreseeable future. This Read More
Student Young Worker CHS
CropLife 100CHS Supports #FirstJob Compact
October 24, 2016
CHS joins the White House and many of the country’s largest employers in signing a new initiative centered on helping Read More
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
ManagementThe Latest Dow-DuPont Rumor, Product of the Year Voting…
October 20, 2016
CropLife Editor Eric Sfiligoj shares a new rumor about the Dow-DuPont merger and updates on two CropLife-driven programs, the CropLife Read More
Soybean Closeup
FungicidesFMC Begins Registration Process For New Fungicide Activ…
October 19, 2016
FMC Agricultural Solutions has begun the joint U.S. EPA and Canadian Pest Management Regulatory Agency registration process for bixafen, a new Read More
Soil Young Corn
Industry NewsAgribusiness Search Firm Appoints New Managing Partner
October 18, 2016
Morris Bixby Group, a leading agribusiness search firm providing the highest quality professional recruiting and career advancement services since 2000, Read More
Wheat Field North Dakota
FertilizerUnited Suppliers Acquires Kansas Fertilizer Business
October 17, 2016
United Suppliers, Inc. has purchased the assets of Evans Enterprises, LLC, an ammonium chloride fertilizer business based in Olathe, KS. Read More
Corn Field
Industry NewsFMC Launches New Operations In Argentina, Exits Joint V…
October 17, 2016
FMC Corp. has exited its joint venture with Ruralco Soluciones S.A. FMC has launched new commercial operations, FMC Quimica S.A., Read More
Dow AgroSciences
InsecticidesRenewed Registration Issued For Products Containing Sul…
October 17, 2016
On October 14, 2016, the U.S. EPA re-established the registration of products containing sulfoxaflor (Isoclast Active), including Transform WG, Closer Read More
Eric SfiligojThe Whys Of Agriculture
October 17, 2016
During 2016, there have been myriad challenges facing the whole agricultural industry. Such wide ranging issues as water protection, sustainable Read More
Young Corn Field
FertilizerImproved Phosphorus Management Essential To Feeding Wor…
October 14, 2016
With a global population expected to reach 9 billion people by 2050, improved management of key essential nutrients such as Read More
ManagementHarvest and Crop Price Updates; EPA and Crop Protection…
October 13, 2016
Glyphosate and atrazine get public comment support from ARA as each is reviewed by EPA, and the latest on the Read More