CropLife 100: 30/30 Vision

For those of us here at CropLife® magazine, this is a special occasion. Thirty years ago this month, the then-editors of this publication decided to compile a listing of the nation’s top ag retail establishments. Thus the CropLife 100 was born!

Over the past three decades, this annual survey has served as a benchmark for the health of the entire marketplace. It has given rise to a ranking of the top retailers by sales, dozens of industry trends articles, hundreds of graphs and countless hours of debating all of the above by the readers themselves. Elsewhere in this edition, you will find a detailed look at some of the most important ag retail industry-oriented events to take place during the CropLife 100’s tenure.

For me personally, the CropLife 100 represents a special effort. When I first started at what was then known as Farm Chemicals magazine in the fall of 2000, helping compile that year’s CropLife 100 was the very first project I ever worked on. At that time (before computer databases), all of the collected data had to be figured out using pen, calculator and paper — a process which typically took weeks to complete!

Looking back at the data from those early CropLife 100 issues is eye-opening. Back in 1984, the first listing had ag retailers earning more than $80 million per year at the top. On the first CropLife 100 I worked on in 2000, the top companies earned in the $500 million sales range.

Today, ag retailers earning $80 million per year fall in the middle of the pack. The top ag retailers in 2013 have yearly revenue in the billions, not millions, of dollars.

The crop input/service category breakout has also radically changed. Back in 1984, crop protection products held the lion’s share of all industry sales, with fertilizer a distant second and seed barely a blip on the sales radar. Today, fertilizer is the undisputed king of the crop inputs/services financial hill. Seed sales account for not quite 1/5 of total revenues. Meanwhile, crop protection products sits in second place, down approximately 50% from their glory days in the mid-1980s.

Of course, what’s really fun is to speculate what the CropLife 100 (and by extension, the entire ag retail industry) will look like 30 years down the road in 2043. If projections are correct, the world’s population by this time will be between nine and 10 billion. I would also speculate that, due to consolidation and increased materials costs, the nation’s top ag retailers will be annually earning somewhere in the neighborhood of $10 billion, with approximately 1/3 of the companies tallying more than $1 billion in yearly sales.

Among the categories, ongoing developments in biotech seed should help push this sector to a 30% market share, probably 10% higher than the percentage held by crop protection.

So in closing, I salute the CropLife 100 for what it represents to the ag retail industry! Here’s hoping the next 30 years are as exciting and thought-provoking as the past 30 have been.

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CropLife 100 Stories

CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
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July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Top 100 Articles
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Milan Kucerak, president/CEO, West Central
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June 29, 2015
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Winter Wheat
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June 26, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have announced that member-owners have voted Read More
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July 24, 2015
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July 23, 2015
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The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
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July 23, 2015
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July 23, 2015
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HerbicidesNufarm Releases New Panther SC Herbicide
July 23, 2015
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July 23, 2015
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July 22, 2015
Palmer amaranth is undoubtedly the most troublesome weed in the southern United States, taking a devastating toll on both cotton Read More
Industry NewsH.J. Baker Hires New Director Of International Sales
July 22, 2015
Global Agriculture firm H.J. Baker announced today that Steve Langley has joined the company’s Crop Performance Division and Animal Health Read More
InsecticidesSyngenta Recommends Soybean Scouting To Prevent Economi…
July 22, 2015
Proper soybean insect pest control begins with scouting. As the warm weather continues, Syngenta encourages growers to implement a scouting Read More
Crop InputsH.J. Baker Launches Fall Sulphur Campaign
July 22, 2015
H.J. Baker has launched their “Keep Your Future Green – Use Tiger This Fall and Win Big” campaign. The campaign Read More
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July 21, 2015
Central Valley Ag partnered with Stueve Construction Co. to successfully design and build its Monroe, Oakland, Wakefield and Royal hub facilities Read More
FertilizerNew Research Could Lead To Less Reliance On Nitrogen, E…
July 21, 2015
Farmers often are required to apply nitrogen fertilizers to their crops to maintain quality and improve yields. Worldwide, farmers used Read More
Seed/BiotechMonsanto Targets Farmers, AFBF In Syngenta Takeover
July 21, 2015
As Monsanto Co. struggles to convince rival Syngenta AG to discuss a potential merger, the seed and agrochemical giant is Read More
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July 21, 2015
CHS needed a blend plant that could vastly expand their capabilities in St. Charles, MN. The A.J. Sackett & Sons Read More
Industry NewsH.J. Baker Adds To HR Team
July 21, 2015
H.J. Baker announced today that Barbara Sullivan has joined the company’s executive team as Vice President of Human Resources. Prior Read More