Syngenta Pledges Enhanced Grower Experience Through Seed Advisor Network

Syngenta has announced a new approach within its dealer channel that focuses on growing and strengthening its network of Seed Advisors. Syngenta Seed Advisors combine their knowledge of local farming conditions with strong agronomy skills to help growers maximize returns using the broad portfolio of Syngenta products.

Syngenta Seed Advisors are seed dealers who support growers locally through higher-level commitment, facilities, service and expertise, in addition to selling seed.

“Corn and soybean growers today are facing new and complex challenges: high land rents, greater market volatility, extreme weather, shifts in crop rotation practices, resistant weeds and insects, and more,” said Colin Steen, head of the dealer channel commercial unit for Syngenta in North America. “Syngenta Seed Advisors also have more tools than ever to help farmers produce higher, more profitable yields, including the Syngenta portfolio which is the broadest and deepest in the industry.”

As trait, seed treatment and crop protection options have multiplied, no decision is more essential than choosing the right seed.

“On a local farm, a Syngenta Seed Advisor can help simplify decisions,” Steen explained. “For example, based on pressure from rootworm or other insects, he can recommend the right trait package but also understands when a seed treatment or soil insecticide may help boost crop performance.”

“While most Seed Advisors don’t sell crop protection products, their broad agronomic expertise combined with local knowledge can really help a grower put the right pieces together in an integrated way, as only Syngenta can,” he said.

Revising Seed Branding

To optimize this experience for growers, Syngenta will rebrand the existing Garst and Golden Harvest corn seed brands and will launch a revised Golden Harvest brand – with a refreshed look and identity – as the single corn seed brand starting with the 2014 season.

Since 2004, Syngenta has focused on building a diverse genetic portfolio fueled through genetics from Garst, Golden Harvest, and NK brand breeding programs. In addition to building a strong genetic platform, Syngenta added an industry leading trait portfolio, incorporated into corn seed products such as Agrisure GT, Agrisure RW, Agrisure Viptera, Agrisure Artesian, Agrisure Duracade and Enogen, to name a few.

As new, high-performance hybrids and traits flowed out of Syngenta research and development in recent years, they were offered through both the Garst and Golden Harvest corn seed brands. Moving to a single corn seed brand will also mirror the evolution from separate Garst and Golden Harvest seed dealers to a single Syngenta Seed Advisor network.

“We respect the rich history and heritage of both the Garst and Golden Harvest brands,” Steen said. “But we’re in a position now where we can better serve our customers by bringing them together under a single corn brand.”

The new, single corn brand for the dealer channel streamlines logistics, from packaging and ordering through inventory and delivery. “Combined with numerous operational improvements we’ve made, we’ll be able to give growers quicker and better access to products they want,” said Steen.

A new logo and numbering system for Golden Harvest hybrids will be in place for summer 2013 trials and the 2014 planting season. It provides simple and transparent identification of relative maturities, and incorporates elements of the former Garst numbering system for existing hybrids, while also aligning with many of the newer Golden Harvest hybrids.

Syngenta will provide an easy-to-use conversion tool for growers who have planted Garst and Golden Harvest corn to match new brand numbers with the former ones.

Syngenta soybeans will continue to be marketed and sold by Syngenta Seed Advisors and ag retailers under the NK brand, and NK corn hybrids will continue to be sold through ag retailers. In addition, Syngenta Seed Advisors will continue to sell alfalfa, sugarbeats, sunflowers and wheat seed.

Steen added, “We have the high-performance products and technology – genetics, traits, seed treatments and crop protection – to help farmers grow more corn and soybeans. Growing our network of Syngenta Seed Advisors and simplifying our branding in the dealer channel will help us deliver the right tools, service and expertise to growers.”

For more information, visit www.SyngentaSeedAdvisor.com.

Leave a Reply

Seed/Biotech Stories

Seed/BiotechSyngenta Delivers Two New Winter Wheat Varieties To Eastern Corn Belt
August 6, 2014
Adding to its portfolio of AgriPro brand wheat varieties, Syngenta introduces SY 007 and SY 474 soft red winter wheat varieties. Read More
Seed/BiotechWater Optimized Seed Flowing Freely
April 1, 2014
As the demand for ag to diminish its water use while maintaining high yields and crop quality increases, three companies are leading the movement to grow more with less water. Read More
Seed/BiotechBayer Applies For Seed Treatment That Protects Against Sudden Death Syndrome
February 26, 2014
If approved, ILeVO seed treatment would be the first product to provide breakthrough protection for soybean seedlings from the soil borne pathogen Fusarium virguliforme, the fungus that causes SDS. Read More
Seed/BiotechSeed Still Central
November 1, 2013
Advancing genetics continue to make seed the crop variable that calls the shots for the season. Read More

Trending Articles

ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More

Latest News

Crop InputsBASF Is Betting On A Bright Agricultural Future
September 1, 2014
The crop protection products giant is gearing up for a busy time in agriculture by investing in both product production and development over the next couple of years. Read More
Eric SfiligojAn Erie Feeling For Ag
September 1, 2014
Plenty of water issues have been in the news lately, including the continuing drought in California. Read More
CropLife 100Pinnacle Acquires California-Based Retailer
August 29, 2014
Pinnacle Agriculture Holdings will acquire Kerman Ag Resources, Inc., which will operate under Pinnacle's Performance Agriculture brand. Read More
Allied Cooperative Grain Plant
ManagementArcadia Co-op To Merge With Allied Cooperative
August 28, 2014
Allied Cooperative has announced that members of Arcadia Co-op voted in favor of a merger with Allied Cooperative, paving the way for the consolidation which will be effective on December 1, 2014. Read More
InsecticidesBioinsecticide VENERATE Now Registered In California
August 27, 2014
Marrone Bio Innovations' VENERATE is a new tool to help California growers control crop-damaging insect pests, fight the development of insect resistance and reduce pesticide residues on fruits and vegetables. Read More
CropLife 100Two Iowa-Based Ag Co-ops To Merge
August 27, 2014
The Board of Directors and management of United Western Coop, Missouri Valley, IA has completed a merger with Heartland Co-op, West Des Moines, IA, effective September 1, 2014. Read More
FertilizerKoch Expands AGROTAIN Nitrogen Stabilizer Portfolio
August 26, 2014
Koch Agronomic Services, LLC has added two new innovative nitrogen stabilizers to the AGROTAIN product family – AGROTAIN ADVANCED and AGROTAIN DRI-­MAXX. Read More
Seed/BiotechDuPont To Build Two Seed Treatment Centers
August 26, 2014
DuPont has announced construction on two state-of-the-art centers dedicated to developing and testing seed treatment formulations, applications and seed handling techniques in an important step toward bringing new solutions to growers. Read More
Seed/BiotechLoveland Products Acquires A Controlling Interest In Ag…
August 26, 2014
Loveland Products, a subsidiary of Agrium , has announced the company has acquired a controlling interest in Agricen, a Dallas-area agricultural biotechnology company delivering biochemical-based products for efficient and sustainable plant nutrition. Read More
StewardshipUp Close Look At The 2014 Environmental Respect Award W…
August 25, 2014
The 2014 Environmental Respect Award winners were honored recently at the 24th annual event in Wilmington, DE. Read More
Eric SfiligojAg Science Rejection Carries Consequences
August 25, 2014
As innuendo and fear dog the regulatory process, agriculture can’t get the new tools it needs to combat world hunger. Read More
LegislationFarmers Dismayed As New Farm Bill Dumps Direct Payments
August 25, 2014
The threatened end of cash subsidies to the nation’s row crop farmers dates back through at least the last two iterations of national agriculture policy legislation. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
CropLife 100GROWMARK CEO To Retire
August 22, 2014
GROWMARK chief executive officer Jeff Solberg has announced his retirement effective September 15, 2014. Read More
InsecticidesDuPont’s Prevathon Approved For Dry Beans
August 22, 2014
DuPont Prevathon insect control powered by Rynaxypyr has received EPA registration for foliar use on dry bean crops, including dried shelled peas and beans. Read More
ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More