Syngenta Pledges Enhanced Grower Experience Through Seed Advisor Network

Syngenta has announced a new approach within its dealer channel that focuses on growing and strengthening its network of Seed Advisors. Syngenta Seed Advisors combine their knowledge of local farming conditions with strong agronomy skills to help growers maximize returns using the broad portfolio of Syngenta products.

Syngenta Seed Advisors are seed dealers who support growers locally through higher-level commitment, facilities, service and expertise, in addition to selling seed.

“Corn and soybean growers today are facing new and complex challenges: high land rents, greater market volatility, extreme weather, shifts in crop rotation practices, resistant weeds and insects, and more,” said Colin Steen, head of the dealer channel commercial unit for Syngenta in North America. “Syngenta Seed Advisors also have more tools than ever to help farmers produce higher, more profitable yields, including the Syngenta portfolio which is the broadest and deepest in the industry.”

As trait, seed treatment and crop protection options have multiplied, no decision is more essential than choosing the right seed.

“On a local farm, a Syngenta Seed Advisor can help simplify decisions,” Steen explained. “For example, based on pressure from rootworm or other insects, he can recommend the right trait package but also understands when a seed treatment or soil insecticide may help boost crop performance.”

“While most Seed Advisors don’t sell crop protection products, their broad agronomic expertise combined with local knowledge can really help a grower put the right pieces together in an integrated way, as only Syngenta can,” he said.

Revising Seed Branding

To optimize this experience for growers, Syngenta will rebrand the existing Garst and Golden Harvest corn seed brands and will launch a revised Golden Harvest brand – with a refreshed look and identity – as the single corn seed brand starting with the 2014 season.

Since 2004, Syngenta has focused on building a diverse genetic portfolio fueled through genetics from Garst, Golden Harvest, and NK brand breeding programs. In addition to building a strong genetic platform, Syngenta added an industry leading trait portfolio, incorporated into corn seed products such as Agrisure GT, Agrisure RW, Agrisure Viptera, Agrisure Artesian, Agrisure Duracade and Enogen, to name a few.

As new, high-performance hybrids and traits flowed out of Syngenta research and development in recent years, they were offered through both the Garst and Golden Harvest corn seed brands. Moving to a single corn seed brand will also mirror the evolution from separate Garst and Golden Harvest seed dealers to a single Syngenta Seed Advisor network.

“We respect the rich history and heritage of both the Garst and Golden Harvest brands,” Steen said. “But we’re in a position now where we can better serve our customers by bringing them together under a single corn brand.”

The new, single corn brand for the dealer channel streamlines logistics, from packaging and ordering through inventory and delivery. “Combined with numerous operational improvements we’ve made, we’ll be able to give growers quicker and better access to products they want,” said Steen.

A new logo and numbering system for Golden Harvest hybrids will be in place for summer 2013 trials and the 2014 planting season. It provides simple and transparent identification of relative maturities, and incorporates elements of the former Garst numbering system for existing hybrids, while also aligning with many of the newer Golden Harvest hybrids.

Syngenta will provide an easy-to-use conversion tool for growers who have planted Garst and Golden Harvest corn to match new brand numbers with the former ones.

Syngenta soybeans will continue to be marketed and sold by Syngenta Seed Advisors and ag retailers under the NK brand, and NK corn hybrids will continue to be sold through ag retailers. In addition, Syngenta Seed Advisors will continue to sell alfalfa, sugarbeats, sunflowers and wheat seed.

Steen added, “We have the high-performance products and technology – genetics, traits, seed treatments and crop protection – to help farmers grow more corn and soybeans. Growing our network of Syngenta Seed Advisors and simplifying our branding in the dealer channel will help us deliver the right tools, service and expertise to growers.”

For more information, visit www.SyngentaSeedAdvisor.com.

Topics:

Leave a Reply

Seed/Biotech Stories

Bayer
Crop InputsBayer to Sell Liberty Business to Seal Monsanto Deal
May 8, 2017
Bayer has agreed to sell its Liberty herbicide and LibertyLink-branded seeds businesses to win antitrust approval for its acquisition of Read More
Crop InputsEPA OKs Monsanto NemaStrike Technology in Row Crops
May 2, 2017
Monsanto Co. announced that the U.S. EPA issued registration for tioxazafen, which is branded as NemaStrike Technology. This approval will Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsFortune: Inside China’s $43 Billion Bid for Food Security
April 26, 2017
(Via Fortune.com) The worst famine in human history occurred in China from 1959 to 1961. An estimated 34 million people Read More
BPIA logo
Seed/BiotechBPIA Files Comments with USDA
April 24, 2017
The Biological Products Industry Alliance (BPIA) has filed comments with the USDA’s Animal and Plant Health Inspection Service (APHIS) Plant Read More
Trending Articles
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Case sprayer nozzle closeup
EquipmentSpray Application: A Nozzle Renaissance
May 2, 2017
If you had asked four-decade ag veteran Mark Bartel, President of Wilger Inc., just a few years ago what lay Read More
ManagementWashington Update, Dow-DuPont Earnings, and the Passing of an AGCO Legend
April 27, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about the latest Beltway news, crop protection company 1st quarter numbers, and the Read More
Crop InputsFlying Under the Radar No More, FMC Goes Big
April 13, 2017
Describing FMC as “under the radar,” admittedly, is probably a stretch. But in a snap of the fingers, FMC upped Read More
Young Corn Plants
Crop NutritionStill Hunting Yields
April 1, 2017
There’s no denying it — the agricultural marketplace today is undergoing a fundamental shift in fortunes. Not too many years Read More
Latest News
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
FungicidesSyngenta Launches New Seed Treatment Fungicide
May 22, 2017
Syngenta has announced the launch of PLENARIS seed treatment fungicide for the control of downy mildew in sunflower. PLENARIS contains Read More
Corn close up
Crop InputsMonsanto’s First HPPD Herbicide Garners EPA Appro…
May 19, 2017
Monsanto announced today that EPA has federally approved Harness MAX Herbicide, the first herbicide in the Monsanto portfolio to provide Read More
ManagementPrecision Planting Deal, China Developments, and Enviro…
May 18, 2017
Editors Eric Sfiligoj and Dan Jacobs discuss the latest news on John Deere’s now dead deal for Precision Planting, China’s Read More
Soybean aphid leaf
InsecticidesMulti-state Research Reveals IPM Best Option for Treatm…
May 17, 2017
About 89.5 million acres of soybeans will be planted across the U.S. in 2017 — a record high, according to Read More
GROWMARK-2017-Interns
CropLife 100GROWMARK Names 2017 Summer Interns
May 16, 2017
Forty-two college students are exploring agricultural career opportunities this summer as GROWMARK interns. They are working at FS member cooperatives Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Ag…
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
Flooded corn in Indiana
FertilizerBoth Wet and Dry Conditions Threaten Nitrogen Loss
May 15, 2017
The weather is notoriously unpredictable, leading to challenges for planting, harvesting and applying the nitrogen (N) your corn crop needs. Read More
farmer Kip Tom
Precision AgAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Greg Musson, Gar Tootelian
ManagementOpinion: Shaking Your Perspective in Ag Retail
May 12, 2017
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for Read More
Exterior view of CPS Big Lake facility which includes enclosed receiving and load out area
CropLife 100New Alternative Weed Resistance Traits Could Experience…
May 12, 2017
It wasn’t too many years ago that ag retailers and their grower-customers could hardly wait for new options to fight Read More
Diane Allemang and Dan Jacobs
Crop InputsFMC Agricultural Solutions, Casa Pacifica Partner to He…
May 11, 2017
FMC Agricultural Solutions is teaming up with Casa Pacifica Centers for Children and Families, an organization that supports vulnerable children Read More
UncategorizedWhat’s Up With ARA
May 11, 2017
CropLife Editor Eric Sfiligoj talks with Brian Reuwee regarding what issues are on the docket for the Agricultural Retailers Association. Read More
BASF Maglis tablet retailer grower
Precision AgQ&A: What BASF’s Latest Foray into Precision …
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters into Distribution Agreem…
May 11, 2017
Marrone Bio Innovations, Inc., a leading global provider of bio-based pest management and plant health products for the agriculture markets, Read More
Bayer
Crop InputsBayer to Sell Liberty Business to Seal Monsanto Deal
May 8, 2017
Bayer has agreed to sell its Liberty herbicide and LibertyLink-branded seeds businesses to win antitrust approval for its acquisition of Read More
Trump, Senate, Cabinet
LegislationTrump’s EPA Appointee Dismisses Half of Major Sci…
May 8, 2017
(Via NYTimes.com) EPA has dismissed at least five members of a major scientific review board, the latest signal of what Read More