Genuity SmartStax RIB Complete Set To Launch

U.S. farmers in the Corn Belt can now choose the simplicity, convenience and refuge compliance benefits of the industry’s first, single-bag refuge solution for corn. Genuity SmartStax RIB Complete by Monsanto Co. has received registration from the U.S. EPA. This completes federal regulatory authorization in the U.S. Commercialization is pending individual state authorizations and notifications, as required.

The EPA approval enables a full-scale commercial launch of Genuity SmartStax RIB Complete for the 2012 season. As the industry’s first single-bag refuge solution, Genuity SmartStax RIB Complete is a major new product catalyst in Monsanto’s Genuity Reduced-Refuge corn family.

With the convenience of the single-bag solution, Genuity SmartStax RIB Complete provides a step change in new value Monsanto can deliver U.S. farmers. With the approval coming in the first half of 2011 and with the previous investment in Monsanto seed-production capability, the bulk of available Genuity SmartStax corn in 2012 is expected to be offered as a RIB product to meet farmer interest. Genuity SmartStax RIB Complete will launch in Monsanto’s national and regional seed brands, as well as licensee partners.

“We’re committed to developing products that help improve farmers’ productivity. Farmers have told us they want a true, single-bag refuge solution, and this registration enables Monsanto to deliver,” said Brett Begemann, Monsanto Chief Commercial Officer and Executive Vice President. “This is a new level of value that hasn’t existed to date, as Genuity SmartStax RIB Complete corn simplifies refuge management by eliminating the structured refuge, which can contribute to timely, more-efficient planting and on-farm productivity.”

The product is the outcome of a collaboration between Monsanto and Dow AgroSciences LLC, a wholly owned subsidiary of The Dow Chemical Co. It is a combination of each company’s industry-leading corn traits that provide farmers with multiple modes-of-action for broad spectrum control of above- and below-ground insects, and also offers two herbicide tolerance traits for flexible weed management. This registration of Genuity SmartStax RIB Complete provides farmers in the Corn Belt with the opportunity to plant a single-bag refuge solution for corn.

Genuity SmartStax RIB Complete is a blend of 95 percent Genuity SmartStax corn seed and 5 percent refuge (non-Bt) seed that farmers can plant across their entire field. This means that farmers who plant Genuity SmartStax RIB Complete products no longer need to plant a separate, structured refuge for above- or below-ground pests in the Corn Belt. For farmers who purchase Genuity SmartStax without the RIB Complete, the structured refuge is still required.

Monsanto previously projected the ramp up to approximately 100 Genuity SmartStax hybrids across multiple brands for the 2012 selling season. With the approval of Genuity SmartStax RIB Complete, Monsanto expects that the bulk of available Genuity SmartStax hybrids will be offered in the convenience of a RIB option to farmers. Monsanto has previously completed the infrastructure investments in its seed production to ensure a full-scale commercial launch of Genuity SmartStax RIB Complete in 2012.

“This is a product that will truly simplify the management of my operation and improve my peace-of-mind at the same time,” said Greene, Iowa, farmer Ron Litterer. “In order to be refuge compliant on my Genuity SmartStax RIB Complete fields, all I’ll have to do is tear open the bag and pour the seed into my planter. That will allow me to plant the most traited acres in every field, while complying with refuge requirements.”

In corn farming, a refuge is an integral component of insect resistance management. The refuge provides a shelter for insects susceptible to Bt technology so that any rare individual insects that survive after feeding on Bt corn can mate with susceptible insects and produce susceptible offspring. This preserves Bt technology that helps corn plants protect themselves from insect pests.

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