Micro Magic

Zinc Deficiency Corn

The mood of the micronutrients market is upbeat. And why not? All indicators point to another strong year in overall sales despite rising fertilizer and micronutrient costs. Corn and soybean prices are high, and even if some acres switch from zinc-loving corn to soybeans as anticipated, that just means growers will likely buy more manganese and boron instead.

“Even though fertilizer prices have risen dramatically, the strong commodity prices still pencil out a healthy bottom line,” points out Tiger-Sul Products, LLC‘s Jeff Ivan, manager of marketing and business development. The company, based in Calgary, AB, Canada, expects sales of its Tiger Micronutrients Fertilizer, a sulfur-based micronutrient source, to jump worldwide. “The use of micronutrients will increase as the farm economy enjoys favorable commodity prices.

We are seeing more interest in a wide range of micronutrient products and expect sales will continue to increase.”

Kipp Smallwood, director of sales for Tetra Micronutrients, Inc. in Houston, TX, agrees. “I feel like the worm has turned on the demand side now that the growers have the money,” he says. “They want to grow, they’ve gone from just sort of this subsistence yielding crop to try and support the fertilizer to maximize what they’re getting because of the crop prices.”

Jerry Stoller, president and CEO of StollerUSA, goes a bit further in his assessment. The Houston, TX-based company, which offers micronutrients and its Crop Health Products line, has tracked micronutrient performance since 1972 and expects a significant increase in sales. “Micronutrient sales in 2008 should increase approximately 25% over 2007,” he states. “Crop prices are higher than in 2007. The potential return on investment is greater than in 2007. I believe that all micronutrient sales will increase in 2008.” 

Think Yields, Yields, Yields

That interest has actually been building for the past three years, and there are several reasons why, says Dan Froehlich, U.S. agronomy manager for The Mosaic Co., Plymouth, MN, which introduced its MicroEssentials line in 2007. “The switch to continuous corn cropping systems in 2007 resulted in much higher sulfur and zinc usage than in previous years,” he says, noting that the secondary fertilizer market has benefited, too. “Agronomists know that corn requires more zinc and sulfur to achieve consistently higher yields. The steady, sustained increase in sulfur and zinc usage is a result of more educated growers and dealers striving for higher corn yields. Growers who are content with average corn yields probably don’t need to worry much about sulfur and zinc.

“Growers are very willing to invest more resources if they believe they can produce more bushels of corn — especially with grain prices at current levels,” Froehlich adds. “The newer corn genetics have much higher yield potentials than older varieties and higher yields are more easily attainable. We expect the use of micronutrients and secondary nutrients to continue to grow for many years.”

The toll on soils from the lack of or reduced micronutrient applications during recent lean crop price years is another factor. Many growers simply can’t afford not to replenish the soil’s nutrients this season, says Kerry Green, managing director of Wolf Trax, Inc., headquartered in Winnipeg, MB, Canada.

Despite an anticipated decline in corn acres, “we expect zinc and boron demand to remain strong because of soil deficiency in our key market areas,” he says. “In 2007, we witnessed stressful cold weather, especially early in the growing season, highlighting noticeable plant deficiencies in soils that would be considered ‘borderline deficient.’ This will make growers more aware of the value of balanced early-season nutrition.” Many new customers tried Wolf Trax DDP micronutrients in 2007, “and we have had lots of favorable response,” says Green.

Stoller feels liquid micronutrient sales will increase at a faster pace than granular or powder products, explaining that “most of the manganese that is applied on soybeans will be liquids. Much of the zinc that is applied on corn will be in-furrow or in starter fertilizer, and all of the iron that is applied to soybeans will be liquids.”

That’s one of the reasons Nachurs Alpine Solutions is promoting its Fortified Foliar, a liquid “super micro mix” targeting soybeans and alfalfa, according to Nichole Wilson, marketing coordinator for the Marion, OH-based company. “We’re promoting it more and more,” she says. “Growers are willing to spend the money to get higher alfalfa seed and higher soybean yields and plant health. A healthier soybean plant is higher-yielding and more disease and stress resistant.”

Market Supply Tight

No matter what crop(s) your grower-customers choose to plant, the necessary micronutrients won’t come cheap. There are several factors causing the increase in micronutrient prices, including the weakening of the U.S. dollar, Chinese competition, and the loss of two major dry zinc suppliers — Big River Zinc and Bay Zinc. These, coupled with high international zinc demand make supplies tight in many micronutrient sectors.

The loss of two major zinc competitors has put the dry zinc market “into a tailspin,” says Smallwood. Although Tetra Micronutrients hopes to capture some of that business, for now, the company’s product has already been snapped up. “We’re pretty well sold out through June for sure and through the season,” he says. “We’ve put out an early field program and it got oversubscribed and now we’re in a situation where the zinc fertilizer market is going to be extremely tight.

“Same thing for manganese, little bit different story: A lot of the manganese had been coming from China and their costs skyrocketed,” he says. “The world became short of manganese metal and a lot of the raw materials that we used to make the fertilizer went into metal production. This caused huge price increases and a tight supply of manganese sulfate.”

Many experts are predicting a small drop in corn acres in 2008 as growers take advantage of high soybean and wheat prices. “We are already seeing zinc micros moving to the wheat areas and we expect a significant movement in manganese and boron in the soybean areas this spring,” says David Benefield, senior vice president of Ozark, AL-based Frit Industries Inc. “Supplies are still tight, but should prove adequate for the spring season.”   

Micro Decisions Major

Some of your grower-customers will balk at the higher micronutrient prices on top of other higher input costs, like fuel and fertilizer. Manufacturers say it’s up to the retailer to help growers weigh micronutrient benefits vs. costs, how to time their purchases for the best pricing, and answer usage questions.

“Last year was marked with higher zinc and copper micronutrient prices than had been seen in many years. Coupled with an elevated nitrogen cost, many growers decided to reduce their application rates and wait until the market turned,” says Benefield. “Given this year’s NPK (nitrogen, phosphate, and postassium) pricing trend, the prices of micronutrients are looking like a real bargain. The corn market will be strong again, the supply of zinc and boron is better this year, and the pricing has leveled from a year ago. This will remain the case until probably next fall.”

Frit Industries which manufactures F420G, a 20% zinc product, secured high-quality raw material at a price “that won’t break the grower’s pocketbook,” says Benefield. “This high-quality product will allow growers to go back to building their soil levels of zinc.”

For all the talk about increasing micronutrient sales, keep in mind that application is the key. “Application rates are expected to decline due to more efficient use of micronutrients,” says Dirk Lohry, president of Sioux City, IA-based Nulex, Inc. “Precision application rates and placement will be more prevalent due to the higher costs of micros.”

“We anticipate manganese sales to be strong due to a combination of factors, including the weather last year, the anticipated increase in soybean acres, and the continuing university research demonstrating the importance of manganese on specific soybean varieties,” says Wolf Trax’s Green. “It can be a challenge to mix glyphosate with manganese micronutrients as a foliar application. This is a challenge given the different formulations of glyphosate on the market today; we expect lots of questions.” Wolf Trax expects that providing technical support will keep it busy in 2008.

“Agricultural dealers and co-ops need to be sure they are comfortable with the changing fertility practices and micronutrient usage,” adds Mosaic’s Froehlich. “Most fertilizer companies and universities offer training that will help them stay current with trends and new products. The large growers today are more knowledgeable and expect the dealerships that serve them to have knowledge they don’t have. Training can be expensive, but it is critical to provide the services large growers demand.”

Leave a Reply

Micronutrients Stories
MicronutrientsMicronutrients Going Macro
September 9, 2014
Between 2014’s fantastic growing conditions and a heightened awareness on plant nutrition, the major players in micronutrients are gearing up for another big year. Read More
MicronutrientsReport: Demand For Zinc As Micronutrient In Agriculture Grows
May 12, 2014
Zinc is becoming more important to increasing crop yields as global population and food consumption continue to rise. Read More
Sulfur Deficiency In Corn
Micronutrients3 Key Questions For Sulfur Application
February 3, 2014
Match sulfur supply to corn crop’s needs to maximize yields and fertilizer dollars. Read More
Micronutrients11 Tips For Effective Fall Application Of Gypsum
September 26, 2013
Spreading gypsum – which often occurs in late fall, after harvest – is simple if you follow these basic steps from GYPSOIL. Read More
Top 100 Articles
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
CropLife 100Wilbur-Ellis Acquires South Dakota Retailer
April 2, 2015
Wilbur-Ellis Co.’s Agribusiness Division, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed Read More
CropLife 100The McGregor Co. Closes Smith-Kem Acquisition
April 2, 2015
The McGregor Co. — ranked No. 16 on the CropLife 100 list of largest U.S. ag retailers — has completed Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Latest News
Industry NewsCHS Insurance Names New Director Of Sales
April 17, 2015
Bryan Lewis has been named director of sales for CHS Insurance, the nation’s largest agribusiness insurance broker and full-service insurance Read More
Mature Waterhemp in Corn
HerbicidesGenetic Literacy Project: There’s No Such Thing A…
April 17, 2015
Read the latest “analysis” on GMOs from Consumer Reports and you’ll “learn” that glyphosate, the chemical developed by Monsanto (its Read More
HerbicidesNew Resistance To 2,4-D Discovered In Australia
April 17, 2015
In a world-first case of herbicide resistance, researchers have confirmed that sowthistle weed in the south east of South Australia Read More
ManagementNews From RTP Company Visits and Growers Buying Older S…
April 16, 2015
Paul Schrimpf and Eric Sfiligoj discuss recent trips to the Research Triangle Park area and market seed sales trends. Read More
soybean field
StewardshipNew ASABE Standard Establishes Framework For Sustainabl…
April 16, 2015
The American Society of Agricultural and Biological Engineers (ASABE) has initiated a project to develop a new standard to establish Read More
MicronutrientsSouthern States: An Inside Look At Our Tissue Sampling …
April 15, 2015
Remember learning about the food pyramid in school? The nutritional diagram recommends the proper amount of nutrients you need on Read More
Industry NewsArysta Adds New U.S. Fungicides Marketing Manager
April 15, 2015
Arysta LifeScience North America recently hired Deneen Sebastian as its Marketing Manager for U.S. Row Crops, Fungicides. Most recently, Sebastian Read More
FungicidesVerdesian Launches Phosphite-Based Cereal Fungicide
April 14, 2015
A new, phosphite-based fungicide designed for improved suppression of deoxynivalenol (DON) in wheat and barley infected by Fusarium head blight Read More
Mature Waterhemp in Corn
HerbicidesSURVEY: Close To 90% Of Growers Battle Weed Resistance
April 14, 2015
Herbicide resistance management continues to be a priority for corn and soybean growers, and they’re working together more effectively to Read More
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
StewardshipFMC Corp. Joins Sustainable Agriculture Alliance
April 14, 2015
FMC Corp. has joined Field to Market: The Alliance for Sustainable Agriculture, a multi-stakeholder initiative working to define, measure and Read More
Industry NewsArysta Adds Two To Goëmar Sales Team
April 14, 2015
Arysta LifeScience North America recently announced two new additions to the Goëmar sales team: Steve Kelly, Technical Service Manager – Read More
Valley Variable Rate Irrigation
Precision AgVariable Rate Irrigation Gains Followers
April 14, 2015
Irrigation systems have had the ability to apply different amounts of water throughout a field for decades, using timers that Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Gr…
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
Soybean field
Industry NewsThree Ag Co-ops Poised For Possible Merger
April 13, 2015
Following months of study and preparations, the Board of Directors for United Farmers Coop (UFC), Farmers Elevator Cooperative (FEC) and Read More
Eric SfiligojAgriculture Braces For More Belt-Tightening
April 13, 2015
Spring is in full bloom across the U.S. and ag retailers and their grower-customers are busily getting into high gear. Read More
ManagementPollinator Health and Washington, DC
April 9, 2015
CropLife America’s Kellie Bray speaks with CropLife Editor Eric Sfiligoj regarding bee health and proposed Beltway regulations. Read More
InsecticidesValent Takes On MGK Insecticide Portfolio
April 9, 2015
As of April 1, Valent U.S.A. Corp. became the exclusive provider of the MGK crop protection line of insect control Read More