BASF: The Challenge Ahead

In the grand scheme of the nation’s economic health, there’s little denying agriculture’s impact. In fact, according to Paul Rea, director of U.S. crop business for BASF Crop Protection, it’s doubtful the world’s population — which has doubled in 40 years to more than 6 billion — could be sustained without the efforts of U.S. growers.

“Ag exports from America in the 1920s totaled $1.9 billion,” said Rea, speaking at a recent BASF event in Grapevine, TX. “Today, that number is $100 billion. In the 1920s, one U.S. grower fed 20 people besides his family. Today, that number is 143.”

Despite this importance, however, U.S. agriculture often finds itself playing the role of “bad guy” for various special interest groups. “In the 1920s, 25% of the nation’s population was involved in farming,” said Rea. “Today, that number is only 2%. As a result, the public perception of agriculture has been on the wrong side of many media reports. And that’s not good. The general population doesn’t understand what we are trying to achieve. Our challenge ahead is to educate everyone on what we do right.”

At BASF, part of the way the company is planning to do this is by helping increase the number of crop protection products growers and ag retailers can utilize to grow their productivity. “Today’s ag industry is operating with an old and shallow toolbox,” said Tom Holt, manager of biology. “Oftentimes, the tools in that toolbox are marginalized by the weed resistance now seen in species like marestail. When we lose products in this way, it is very difficult to get some new products into that toolbox.”

Adding Tools

Not to say that BASF hasn’t tried to do so. A few years ago, the company launched Headline fungicide. According to Nick Fassler, technical market manager for BASF, Headline has been tested on more than 6,000 on-farm fields of corn, soybeans, and wheat, with research showing use of the product can improve plant health and yield potential. “In 2009, 11 million acres of corn were treated with Headline, which represented 12% of the market total,” said Fassler. “Ac­cording to our research, the use of Headline added 330 million bushels of corn to the nation’s harvest.” He added that the company expects Headline usage on the total corn crop to grow to 24% in the coming years.

For 2010, BASF has expanded the Headline brand with a new product — Headline AMP. Combined with metconazole, Headline AMP can be used to help battle a number of corn foliar diseases, including anthracnose, grey leaf spot, and Southern corn rust. “In trials, Headline AMP provided upwards of an 8 bushels per acre yield increase compared with other products,” said Fassler.

Another new product from BASF is Kixor. According to Dr. Dan Westberg, technical marketing manager, the company has been working with Kixor’s active ingredient pyrimidinedione for more than 10 years. “Kixor technology can be used to control more than 70 broadleaf varieties, including those that are resistant to ALS, triazole, and glyphosate,” said Westberg.

By adding these products — and with another 28 in the company’s research pipeline between now and 2013 — Rea is confident BASF will continue to help agriculture reclaim its positive image. “Growers are some of the best environmental stewards around,” he said. “They know how to make sustainability work and we are hopefully giving them more tools to accomplish this goal.”

Topics:

Leave a Reply

Fungicides Stories
FungicidesSudden Death Syndrome, Brown Stem Rot Reported In Indiana Soybeans
September 3, 2014
Farmers and retailers should be watching for symptoms of these two diseases over the next few weeks as they are best managed through preventative methods. Read More
FungicidesResearchers Target Soybean Disease With Genetic Resistance Study
August 6, 2014
University of Illinois researchers will share new information on controlling sudden death syndrome through genetic resistance at this year's Agronomy Day. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybeans
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
FungicidesNew Players May Make Pest Headlines In Corn, Soybean
April 1, 2014
The usual insects and diseases took a bit of a break in 2013, but other culprits surfaced — and could return. Read More
Top 100 Articles
CropLife 100The Andersons Acquires South Dakota Plant Nutrient Manufacturer Kay-Flo
May 20, 2015
The Andersons, Inc., ranked No. 22 on the CropLife 100, has purchased Kay Flo Industries of North Sioux City, SD. “This Read More
CropLife 100North Central Farmers Elevator, Wheat Growers Unification Approved By Board, Still Awaits Member Approval
May 13, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have voted to approve the Unification Read More
CropLife 100AgGateway’s Barcoding Initiative Progressing Nicely
May 8, 2015
According to legend (or Wikipedia), the first step towards modern bar codes came back in 1948, when Bernard Silver, a Read More
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
Latest News
ManagementA New Sprayer Company & UAV Research In The Spotlig…
May 21, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj talk about a Dutch sprayer manufacturer entering the U.S. with a super-sized entry and Read More
HerbicidesFirst U.S. Sale Of Enlist Duo Herbicide Made By Dow Agr…
May 21, 2015
Dow AgroSciences has recorded the first U.S. sale of Enlist Duo herbicide with Colex-D Technology. This marks the first commercial Read More
CropLife 100The Andersons Acquires South Dakota Plant Nutrient Manu…
May 20, 2015
The Andersons, Inc., ranked No. 22 on the CropLife 100, has purchased Kay Flo Industries of North Sioux City, SD. “This Read More
EquipmentNORAC Options Coming To TerraGator
May 19, 2015
Utilizing NORAC’s Standard Control technology, boom height control is now available for TerraGators with Airmax Precision 2 and Benson Booms. This Read More
Crop InputsHelena Introduces New Soil Health Product
May 19, 2015
Helena Chemical Co. is helping agricultural producers maximize yields and efficiency with the introduction of Liquid Chisel, a new product Read More
Stewardship4R Nutrient Management Planning Certification Now Avail…
May 19, 2015
The American Society of Agronomy (ASA) and the International Certified Crop Adviser (ICCA) program announce a new specialty certification in Read More
Environmental Defense Fund logo
Paul SchrimpfEnvironmental Defense Fund: Appreciating Partners
May 19, 2015
I WAS deep in the throes of preparation for the Commodity Classic meeting that took place this past February, trying Read More
WebinarsUpcoming Webinars
May 19, 2015
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Syngenta Sign
Seed/BiotechSyngenta Responds To Lawyer’s Victory Claim In Vi…
May 18, 2015
A plaintiff’s lawyer has issued a public statement claiming that damages have been awarded in the Agrisure Viptera corn lawsuits Read More
StewardshipCould Australian Water Trading Approach Fit In Californ…
May 18, 2015
Ten years of drought isn’t a good thing. It doesn’t help the bottom line of farmers or the health of Read More
SpreadersDutch Sprayer Manufacturer To Enter U.S. Market
May 18, 2015
Dutch self-propelled sprayer manufacturer Agrifac Machinery has announced intentions to enter the U.S. market with two models of sprayers available Read More
FertilizerTFI Weighs In On Fertilizer Rail Transport Bill
May 14, 2015
With today’s House Committee on Transportation and Infrastructure as a backdrop, The Fertilizer Institute (TFI) registered its support for policies Read More
ManagementA Visit To The 2015 Environmental Respect Spirit Award …
May 14, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj talk about a recent visit to the CPS Spirit winner in St. Stephen’s Church, Read More
StewardshipBayer Entomologist Issues Statement On Annual Honeybee …
May 13, 2015
Richard (Dick) Rogers, Principal Scientist / Entomologist, Bayer Bee Care Center for Bayer CropScience LP, today issued the following statement Read More
Crop InputsKansas State Researchers Announce Resistant Kochia Brea…
May 13, 2015
Kansas State University researchers say new research helps explain why an invasive weed is developing resistance to a well-known herbicide, Read More
RR2X soybeans surround untreated check (center)
HerbicidesUSDA Study: Glyphosate Application More Prevalent In So…
May 13, 2015
Glyphosate—known by many trade names, including Roundup—has been the most widely used pesticide in the United States since 2001. It Read More
AdjuvantsHelena Chemical Introduces New Drift Control Adjuvant J…
May 13, 2015
Helena Chemical Co. introduces Justified, an innovative drift control agent designed to improve the performance and precision of spray applications Read More
CropLife 100North Central Farmers Elevator, Wheat Growers Unificati…
May 13, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have voted to approve the Unification Read More