The Mosaic Co.’s MicroEssentials.com Goes Mobile
Recognizing the fact that farmers are increasingly using tablets and smartphones to increase production, The Mosaic Co. responded by recently unveiling a mobile site for its premium fertilizer, MicroEssentials.
The new mobile site for MicroEssentials will provide its customers with a more efficient and convenient user experience, particularly as retailers strive to better serve growers in their own fields and offices.
“We’ve found that smartphones and tablets are quickly becoming indispensable tools our customers use to make important decisions,” says Kevin Kimm, Senior Director of Marketing and Agronomy at The Mosaic Co. “It’s essential that we continue to adapt our services to best serve them.”
MicroEssentials.com site analytics confirm increasing use of mobile platforms. In certain months, mobile visits consist of more than 40% of the Website traffic, and the average number of mobile visits year-round is increasing consistently.
Now, when mobile users visit MicroEssentials.com, their device (phone or tablet) will be detected, and they will automatically be sent to the new mobile site. Once there, users will find a more convenient place to learn about MicroEssentials, the patented Fusion technology powering the next generation of fertilizer, details on the MicroEssentials product portfolio and a dealer locator tool to find the nearest retailer that sells MicroEssentials.
All this information is made easier to find with a simplified navigation structure that is more conducive to mobile devices, improving the efficiency of site visits by mobile users. By eliminating large, high-resolution images, the mobile site will load more quickly on mobile networks.
Furthermore, the mobile sites allow The Mosaic Co. to utilize features exclusive to mobile platforms, such as GPS detection (for the dealer locator tool) and YouTube mobile functionality for MicroEssentials animations and commercials.
“This mobile site will give visitors to MicroEssentials.com the user experience and the ease they want and expect from a forward-thinking company like The Mosaic Co.,” says Kimm. “We’ve also now set the stage for more mobile marketing opportunities in the future, all directed toward continuously providing retailers and farmers with the latest crop nutrient products to push yields to the next level.”
To visit MicroEssentials’ new mobile site, visit www.MicroEssentials.com on your smartphone or tablet.