The Mosaic Co. Launches CropNutrition.com
Recent research is definitive: As much as 60% of yield depends on soil fertility. Unfortunately, the science behind this imperative aspect of farming isn’t always so clear, confusing even the most veteran agriculture professionals. A new initiative from The Mosaic Co. aims to better explain the various scientific aspects vital to achieving maximum yield.
Mosaic’s CropNutrition initiative is an integrated campaign designed to inform growers and retailers about key issues and trends affecting soil fertility. By using various vehicles to spread this message, Mosaic hopes to spread awareness of the fact that, for many farmers, the key to higher yield is right under their feet.
At the center of this program is CropNutrition.com, an educational digital hub that serves as a one-stop soil fertility resource for ag retailers, growers and industry experts looking to better understand the yield-sensitive scientific aspects of soil.
“What we know about fertility’s impact on yield is changing,” says Dr. Kyle Freeman, Manager of New Product Development for The Mosaic Co. “With so much attention paid to driving higher yields, the constant flow of new, highly scientific studies and information can be overwhelming for farmers and retailers. CropNutrition.com will take that information and not only make it easier to understand, but also applicable to real farm land.”
CropNutrition.com combines the best research and soil fertility resources from The Mosaic Co.’s previous crop nutrition resource (Back-to-Basics.net) with new information from Mosaic’s global network of research partners. Additionally, research findings and insights from The Mosaic Co.’s top agronomists provide timely, useful information on soil fertility.
CropNutrition.com delivers crop nutrition expertise in various ways, including dynamic videos, timely and topical blog posts, an Agronomy Resource Center, an interactive periodic table of essential crop nutrients and an extensive, searchable library.
Understanding that a crop’s success starts at the foundational level, The Mosaic Co. has a team of top agronomists focused on helping farmers and retailers understand the impact a balanced approach to crop nutrition can have on yield. The CropNutrition initiative will provide numerous vehicles for The Mosaic Co. to share the expertise and agronomic knowledge needed to understand the soil better, grow crops that are stronger, and harvest yields that are higher.
“The goal of the CropNutrition initiative is simple — to give retailers and growers information on soil fertility, including the important role macronutrients and micronutrients play in driving yield increases, found right at their fingertips,” Dr. Freeman says. “While technological advancements in seed genetics and precision agriculture have made next-level yields possible, many have not made necessary adjustments to their approach to crop nutrition, which, ultimately, limits yield potential. The Mosaic Co. is committed to expanding knowledge and providing resources to help retailers and their customers take yields to the next level.”