National Lime Association Tabs New Executive Director

The National Lime Association (NLA) announced today that William C. Herz has been named executive director. Herz comes to NLA from The Fertilizer Institute (TFI) where he served as Vice President of Scientific Programs since 2006.

During his tenure at TFI, Herz led advocacy, research and stewardship programs to ensure that the fertilizer industry’s voice was heard by federal and state regulatory agencies, the U.S. Congress, the scientific community and other key stakeholders. Under his leadership, TFI undertook a product toxicity testing initiative and Herz shepherded the results of these studies through the Organization for Economic Cooperation and Development (OECD) Screening Information Data Sets (SIDS) process which ultimately led to the data’s acceptance into the European Union’s Registration Evaluation Authorization and Restriction of Chemicals (REACH) program.

Herz also spearheaded TFI’s nutrient stewardship initiative to increase the agricultural community’s awareness and acceptance of 4R nutrient stewardship (use of the right fertilizer source at the right rate, the right time and in the right place), obtaining governmental and agribusiness financial support through grants or matching funds. 4R nutrient stewardship is currently recognized by federal and state governments, agribusinesses, environmental and conservation organizations. The fertilizer industry recently committed $7 million to a fund to conduct scientific research to develop metrics and measure the environmental benefits of 4R nutrient stewardship.

Herz, who served on the U.S. Environmental Protection Agency’s Science Advisory Board on Reactive Nitrogen and is entering his second term on USDA’s Agricultural Air Quality Task Force, has authored numerous scientific journal articles on human health and the environment. He holds a Bachelor of Science degree from Cornell University and a Master of Public Health from George Washington University.

“I am pleased to be joining the world-class team at NLA and serving the lime industry which is essential for most other industries,” said Herz. “Lime is often the most effective chemical for pollution abatement such as water treatment and flue gas desulfurization, concrete production and road building, steel, glass and other metal manufacturing, and many other uses.”

Herz succeeds Arline Seeger who is retiring after 16 years of service to NLA.

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