Busy retailers may tap into a convenient on-line training tool to bring sales, agronomy and fertilizer personnel up to speed on the features and benefits of a premium fertilizer from The Mosaic Co. Two new e-learning courses detail what K-Mag fertilizer is, how it works, and the value this premium fertilizer provides to growers and their crops.
The two e-learning modules — K-Mag High Yielding, High-Quality Crops and Positioning K-Mag to Growers — are found at www.kmag.com under the “Retailer Tools” tab at the top of the home page. The convenient, interactive, online training courses each require about 40 minutes to complete and are available 24/7. A test at the end of the course helps evaluate the understanding of the information. Certified Crop Advisor credits are available for successfully completing the courses.
After completing the training, individuals will be able to identify soil nutrients needed for optimal crop yield, describe the features and benefits of K-Mag, explain the value of K-Mag, and effectively position the product based on cost, product differentiation, and producer profitability factors in order to positively influence the growers’ buying decisions.
“After completing the course, individuals will have the knowledge required to help growers understand that K-Mag is a premium product designed to deliver top profit performance,” says Randy Groff, marketing manager at The Mosaic Co. “Factors such as its balanced combination of potassium, magnesium, and sulfur; sulfate form of nutrients; neutral pH; low-salt index; and the ease with which it blends are all benefits the course outlines and thoroughly explains in order to help retailers position the product with their growers.
“The course also will help them understand how premium products such as K-Mag are designed to help them achieve high yields, top-quality crops and ultimately top-profit performance for their crop production efforts,” Groff explains. In addition, the courses provide a framework for understanding and identifying grower needs, positioning the product to solve grower problems and responding to grower concerns.”
The K-Mag courses provide a convenient way for retailers to train personnel located across a wide geography while avoiding expensive and time consuming travel. In addition, by offering a combination of audio, video, graphics and text plus the ability to review or re-take the courses, the online program is designed to fit the various learning styles of individual learners and optimize information retention.
K-Mag fertilizer supplies three vital plant nutrients: potassium, magnesium, and sulfur (21 – 22% K20, 10.5 – 11% Mg and 21 – 22% S). The product is primarily used as a raw material in bulk blend fertilizers. It is an excellent source of low-chloride potassium, water-soluble magnesium, and non-acidifying sulfur.
For more information, visit www.kmag.com or contact your local Mosaic account manager.