Global Fertilizer Industry Launches New Online Campaign

The global fertilizer industry has launched a new online campaign called “Roots for Growth,” highlighting the important role which fertilizers play in addressing global food security responsibly, efficiently and sustainably.

As Group of Eight (G8) leaders wrap up their meetings in Chicago, the topics of agriculture and nutrition security are expected to remain high on their agenda. Back in 2009, G8 leaders pledged to spend $22 billion on agriculture and rural development at the L’Aquila G8 summit. With funding due to expire this year, there is an urgent need for leaders to agree a new and improved commitment.

The campaign includes an array of new online materials, aimed at informing policy debates and encouraging dialogue. These include:

  • introductory “Roots for Growth” video;
  • interactive infographics on food/nutrition security, soil health, environmental stewardship and sustainable agriculture; and
  • links to key industry news, external policy papers, multimedia and key industry spokespeople.

The “Roots for Growth” campaign Website and materials are available at:
www.rootsforgrowth.org. Ford West, President of The Fertilizer Institute says “This campaign aims to raise awareness and dialogue around fertilizer’s role in supporting global food security and sustainable agricultural production.” Jacob Hansen, Director General of Fertilizers Europe says, “Fertilizers are essential in boosting crop productivity and maintaining soil fertility whilst also improving rural livelihoods, protecting natural habitats and making agriculture more carbon-efficient.”

Roger Larson, President of the Canadian Fertilizer Institute says, “G8 leaders are right to prioritise food and nutrition security, but they must focus more energy on enabling farmers in every corner of the world to share in the benefits of modern, intensive agriculture. Farmers must be at the centre of these discussions if we are to meet the world’s most pressing sustainable development challenges.”

For example, in sub-Saharan Africa, smallholder farmers face a variety of constraints in their ability to increase productivity. These include increasingly degraded soils (75% of which is already classified as such), low crop productivity (yields are less than 10% of global averages) and lack of access to input and output markets. According to the World Bank, sub-Saharan Africa represents 10% of the world’s population but only uses 0.8% of the world’s fertilizer. David Roquetti Filho, Executive Director of ANDA says, “Many poor farmers are left with little choice to prevent further soil nutrient depletion, as they lack sufficient access to inputs such as fertilizers. To combat this we need continued commitments to improve farmers’ ability to support their own livelihoods, as well as feed a growing population.”

As the “Roots for Growth” campaign highlights, food grown with fertilizers is already nourishing billions of people and helping to improve their diets every year, but there is still more work to do. Luc Maene, Director General of the International Fertilizer Industry Association says, “Moving forwards, the fertilizer industry wants to partner even more with farmers, environmental leaders, agronomists, scientists, and governments to share knowledge, develop further innovations and improve farmers’ access to markets, both locally and globally.”

Leave a Reply

Fertilizer Stories
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
Aerial view of the West Fertilizer explosion site
FertilizerFertilizer Companies Blame City For West, TX, Explosion
August 6, 2014
El Dorado Chemical Co. and CF Industries contend the city failed to properly train the first responders and had insufficient protocols in place to battle the April 17, 2013, blaze at West Fertilizer Co. that triggered the explosion. Read More
FertilizerThe Fertilizer Institute: New President, Renewed Energy
February 3, 2014
Chris Jahn relishes the opportunity to lead the organization through the challenging times ahead. Read More
FertilizerA New Cycle For Fertilizer Demand
January 2, 2014
Changes in the corn market could have a major impact on the crop nutrients sector in 2014, say experts. Read More
Top 100 Articles
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
CropLife 100GROWMARK Acquires Missouri Refined Fuels Terminal
April 2, 2015
Bloomington, IL-based GROWMARK and Magellan Pipeline Co. have entered into an agreement in which GROWMARK will acquire the refined fuels Read More
CropLife 100Wilbur-Ellis Acquires South Dakota Retailer
April 2, 2015
Wilbur-Ellis Co.’s Agribusiness Division, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed Read More
CropLife 100The McGregor Co. Closes Smith-Kem Acquisition
April 2, 2015
The McGregor Co. — ranked No. 16 on the CropLife 100 list of largest U.S. ag retailers — has completed Read More
CropLife 100BRANDT Commemorates National Ag Day
March 20, 2015
The Illinois agriculture community gathered at BRANDT global headquarters on March 18 to celebrate National Ag Day behind this year's theme Sustaining Future Generations. Read More
Latest News
Crop InputsValent Announces “Relentless As You’ Contes…
April 28, 2015
Valent U.S.A. Corporation today announced the winners of its national “Relentless As You” contest, which recognized the relentless spirit of Read More
HerbicidesSyngenta’s Acuron Secures EPA Federal Approval
April 28, 2015
Growers looking to control difficult weeds like waterhemp, giant ragweed and Palmer amaranth will have access to Acuron corn herbicide Read More
FertilizerSimplot’s Gal-XeONE Technology Moves West
April 27, 2015
The J.R. Simplot Co. remains committed to creating customer value through technology. In 2013, Simplot purchased the Gal-XeONE controlled release Read More
Eric SfiligojThe Need To Defend Production Agriculture
April 27, 2015
Last week, I spent the better part of my time on the road visiting with ag retailers and market suppliers Read More
FertilizerStarter Fertilizers Show Value In Stressful Spring Cond…
April 27, 2015
From wet, cold conditions in the eastern Corn Belt to excessively dry, cool soils in the Plains states, spring field Read More
StewardshipTFI Announces Renewed Financial Commitment To Fertilize…
April 24, 2015
Today, The Fertilizer Institute’s (TFI) President Chris Jahn announced that TFI and over 100 partners will more than double existing Read More
Industry NewsMACA Names New Ambassador Coordinator
April 23, 2015
The Mid America CropLife Association (MACA) has named Michelle Kilper as its new Ambassador Coordinator. Michelle is a graduate of Read More
ManagementAg Retailer’s Role In Local Policy Making; Raising The …
April 23, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj review their recent travels, precision ag efforts in Washington, DC, and the role of Read More
TMX-2050 In-Cab Display Launch Run Screen
Precision AgIn-Cab Computing 2015: Connectivity, Compatibility Take…
April 23, 2015
In terms of in-cab computing solutions for the agriculture market, companies like Case IH, Topcon, Trimble, John Deere and Raven Read More
USDA
StewardshipUSDA Outlines Building Blocks For Climate Smart Agricul…
April 23, 2015
Today, the USDA has announced a comprehensive and detailed approach to support farmers, ranchers, and forest land owners in their Read More
Industry NewsArysta LifeScience Welcomes New Territory Sales Manager
April 23, 2015
Arysta LifeScience North America recently announced the addition of Kaitlyn Acaster to the Canadian sales team. Acaster will fill the Read More
Crop InputsMarrone Bio Innovations Opens New Research Greenhouse
April 23, 2015
Marrone Bio Innovations, Inc. (MBI), a leading provider of bio-based pest management and plant health products for the agriculture, turf Read More
Crop InputsDuPont Acquires Taxon Biosciences
April 23, 2015
DuPont has agreed to acquire Taxon Biosciences, Inc., a leading microbiome discovery company. This acquisition will build on DuPont’s in-house capabilities Read More
Farmer on tablet
ManagementStudy: Consumers Don’t Care If U.S. Farmers Feed …
April 23, 2015
“We’re feeding the world” is a mantra often used by those involved in farming and food to build support for Read More
Industry NewsCorporate Responsibility Magazine Names Monsanto One Of…
April 22, 2015
Corporate Responsibility Magazine (CR Magazine) named Monsanto Co. to its 100 Best Corporate Citizens List for 2015. This is the Read More
FertilizerSpring Nitrogen Management: Form And Timing
April 22, 2015
Most corn producers have planned their spring nitrogen program for 2015, and many have already started to implement their program. Read More
FMC 3Rive 3D
Industry NewsFMC Corp. Completes Acquisition Of Cheminova
April 22, 2015
FMC Corp. has completed the closing of its acquisition of Cheminova A/S, a multinational crop protection company based in Denmark Read More
SoftwareSyngenta Expands AgriEdge Excelsior Nationwide For 2015
April 22, 2015
Growers across the country can now take the guesswork out of improving their farm’s production, land value, farm stewardship and Read More