Controversial Farmer’s Business Network Procurement Program Rebranding as ‘FBN Direct’

Farmers Business Network (FBN), the independent farmer-to-farmer network, today announced the launch of major new technologies and services that expand the network’s agronomic intelligence. FBN also launched its FBN Direct platform and introduced its first products for grain marketing, according to a press release posted yesterday on PrecisionAg.com.

Commercially launched less than two years ago, FBN made these announcement amongst more than 1,000 guests at its second annual Farmer2Farmer Conference in Omaha, NE:

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Launching FBN Direct: FBN Direct combines manufacturer-direct pricing, direct-to-farm delivery, and an independent farmer service network to drive major savings on farm products. What started in ag chemicals in 2015, has now been expanded to provide farmers access to seed treatments, seed, starter fertilizer, farm equipment, and farm services. After successfully making over 1,000 deliveries in 2015, FBN Direct (formerly FBN Procurement) now offers the industry’s best prices and credit terms, and has saved farmers as much as 50% on their input costs.

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Launching FBN Crop Marketing: FBN Crop Marketing empowers farmers with data to help them understand real-time profitability and connect them with opportunities for their crop.

New Agronomic Intelligence Products: With major updates to the FBN Seed Finder and Yield Potential seed selection systems, FBN enables members to find the best seeds for every field and compare actual seed costs, powered by millions of acres of real yields and real invoices. FBN also released a new field-level weather system allowing farmers to understand historical weather patterns on their farm, as well as new precision mapping capabilities for application data and multi-year yield trends.

Launching new FBN Prices App for Chemical Price Transparency: FBN Prices is a new app for iOS and Android that allows any farmer to access actual market prices on over 750 chemical products through anonymized chemical price data.

Head on over to PrecisionAg.com to check out the rest of the news release from Farmer2Farmer.

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