The Web site is a repository of information that allows users easier navigation to identify the best solutions for their crop protection challenges. The new site features four areas of focus: Canada Agriculture; U.S. Agriculture; U.S. Turf & Ornamental; and Mexico Agriculture in one location; previously each product had a separate microsite making navigation between products challenging.
“The new Arysta LifeScience site allows us to have a more seamless engagement with our stakeholders to ensure a consistent flow of technical and product information,” says Linda Frerichs, Global Communications Manager at Arysta LifeScience. “We wanted to create a concise, comprehensive, robust and compelling website for our customers in the U.S., Canada and Mexico – we feel we have done so.”
As a company focused on providing customer-driven products and service, the Web site serves as an extension of the Arysta LifeScience team, the dynamic and diverse Arysta LifeScience product portfolio and the commitment to their customers’ success. Arysta LifeScience anticipates incorporating a customer interface and building technology applications for customers within the site.