How AgroStar Is Leading the Way to Simplify India’s Distribution
India has some 120 million growers and a predominantly generic agrichemical market. A strong and efficient distribution network is essential for crop protection, writes Jackie Pucci on AgriBusinessGlobal.com.
Yet, the country’s industry has been plagued by problems arising out of supply chain inefficiencies, a lack of transparency, spurious products, and inadequate infrastructure, which result in post-harvest losses estimated at INR 45,000 crore ($7 billion) every year, according to a Tata Strategic Management Group/FICCI report.
This also makes it difficult for agrichemical companies to reach the farmers to promote their products and educate them about their usage and benefits. Indian farmers deal with layers upon layers of agents, dealers, and distributors to get to the farm inputs they want to buy.
Enter a Rising Start-Up Called AgroStar
The Pune-headquartered firm, founded in 2012, skips all the layers and goes straight to the farmer via their cellphone.
As the motto splashed on its homepage goes: “Our mission is to simplify the agribusiness experience for farmers in rural India.”