AgraScout 2.0 App Makes Crop Scouting Easier

In an effort to make AgraScout the fastest and easiest to use crop scouting application on the market, the AgraScout team has redesigned their flagship product from the ground up for the 2014 growing season.

“We had customers in Wisconsin who were rained out till early July, so when they finally got into the field they needed a scouting program that made scouting quicker and easier,” said Brandon Warner, Director of Sales and Marketing said. “We realized that if our program wasn’t dead simple to use, we would miss opportunities to fulfill our mission.”

Here are some of the new features in AgraScout 2.0:

AgraScout Fields Nearby screenshotFields Nearby: New in 2014 is Fields Nearby, a feature which locates the user’s position and instantly plots all their customers’ fields around them on a map. Clicking on a field gives the user a range of options: view all the recent findings for that field, get driving directions to the entrance, schedule it to be scouted later or jump right in and start scouting.

“One click on the field and you’re off scouting” Warner said. “It’s that easy. We completely reimagined the traditional method of finding fields through a long list of confusing names or having to draw them by hand.”

Fields Nearby also gives users the option to change a crop type, draw a new field, or even send a scouting report off if a field is clean. One trial location was able to double the number of fields they could scout in a day.

“Increasing scouting efficiency 100% is no easy task,” said CFO Frank Rosenbaum. “AgraScout is the best kept secret in the ag industry.”

Redesigned Scouting Screen: To go along with getting into the field faster, the AgraScout scouting screen was also redesigned for maximum efficiency.

“We cut the number of interactions to drop a pest pin in half” Warner said. “When you’re scouting you don’t want technology to get in the way, you want it to help.”

Georeferenced Image Capability: Also new this season will be the ability to attach a georeferenced image to every pest found.

“We worked with a select group of progressive ag retailers in 2013 and the one thing they all wanted to do more of was take pictures of their customers’ fields,” Warner said. “A picture really reinforces field findings, making AgraScout scouting reports a powerful in-season touchpoint.”

TAgraScout Trav View screenshotrav View: Trav View aggregates all the pest information in the AgraScout system onto one map. Users can now view specific pest proliferation by either the number of days since that pest was found or by that pest’s recorded densities.

“You can sit in the office and watch a plant disease like Common Corn Rust move North throughout the U.S.,” said Brandon Warner, Director of Sales and Marketing. “Or you can see an insect like Potato Leafhopper arrive in your area and watch as its population grows till it reaches economic damage levels.”

To maintain user and customer privacy, AgraScout pest data is broken down into anonymous 10 square kilometer grids.

Recent Activity: To accompany Trav View, the AgraScout team also built a Recent Activity feature, which catalogues all the disease, insects and weeds found by an organization, allowing users to see a stream of the very latest field findings as they’re reported.

“Our customers understand the value of scouting, we wanted to help them capitalize on it,” Warner said.

The Recent Activity and Trav View features were not only designed to help scouts understand what to look for, but they can also help management allocate product and move equipment as pest breakouts occur.

“A customer of ours, the president of a large retailer in the Midwest, was attending a conference last year and someone mentioned Armyworm hadn’t been a problem in wheat,” Warner said. “This AgraScout user raised his hand and said, ‘I’ve sprayed 10,000 acres, and we’re just getting started.’ He was sitting in the conference, monitoring incoming scouting reports with his e-mail and buying additional product from a supplier at the same time.”

Besides bringing increased pest intelligence to users; eventually, AgraScout aims to capitalize on pest data the same way soil, weather, and yield data are sought after.

“Everyone wants to create a story to tell their customers,” Warner said. “However, soil, weather, and yield data are only part of the story. If a customer was reluctant to spray last year for a pest we found with AgraScout, now we can go back and say, ‘you know, you waited a week to spray and look at how it hurt yield.’”

Topics:

Leave a Reply

Crop Inputs Stories

Soybean field
FungicidesFour Arysta Fungicide Formulations Given FIFRA Approvals For Seed Treatments
February 8, 2016
Arysta LifeScience North America recently announced the issuance of Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) Section 2(ee) Recommendations for Read More
FungicidesAgri-Fos Systemic Fungicide Plus Receives EPA Registration
February 8, 2016
Vivid Life Sciences has announced the EPA registration of Agri-Fos Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, Read More
Crop InputsBayer Contests EPA’s Decision On Valuable Insecticide For Farmers
February 5, 2016
Crop Science, a division of Bayer, has announced it has refused a request by the Environmental Protection Agency (EPA) to Read More
Wheat Field North Dakota
Seed/BiotechSyngenta Wins Seed Fraud Suit Against South Dakota Growers
February 5, 2016
Syngenta has obtained a $25,000 settlement from Paul and John Mayclin, Mayclin Farms, Plankinton, SD, in response to their Plant Read More
Top 100 Articles
Elburn Cooperative
CropLife 100Elburn Cooperative Members Vote To Join CHS
December 28, 2015
With 81% of eligible producers voting, 94% cast an affirmative ballot for Elburn Cooperative, a diversified agricultural retailer based out Read More
West Central Cooperative, Jefferson, IA
CropLife 100Farmers Cooperative-West Central Merger Approved
December 21, 2015
The members of Farmers Cooperative Co. (FC), Ames, IA, and West Central Cooperative, Ralston, IA, have both approved the merger Read More
Wheat Growers Innovation Center, Bath, SD
CropLife 100Wheat Growers Opens Innovation Center
December 21, 2015
Wheat Growers’ commitment in providing its farmer-owners with the latest in technological advancements now has a one-of-a-kind focal point, as Read More
CropLife 100ARA Selects The Andersons As 2015 Retailer Of The Year
December 9, 2015
The Agricultural Retailers Association today named Maumee, OH-based The Andersons as its Retailer of the Year for 2015. The award Read More
CPS Washington Court House John Deere Sprayer
CropLife 100Application Equipment Report: It Is Easy Being Green For Top 100 Ag Retailers
December 5, 2015
On The Muppets television show, Kermit the Frog is famous for singing a song about the troubles he encounters in Read More
Fertilizer Bin
CropLife 100Fertilizer Sales: Another Down Year For Top 100 Ag Retailers
December 4, 2015
In pure number terms, the fertilizer category still dominates all crop inputs/services among CropLife 100 ag retailers. In 2015, for Read More
Latest News
Soybean field
FungicidesFour Arysta Fungicide Formulations Given FIFRA Approval…
February 8, 2016
Arysta LifeScience North America recently announced the issuance of Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) Section 2(ee) Recommendations for Read More
FungicidesAgri-Fos Systemic Fungicide Plus Receives EPA Registrat…
February 8, 2016
Vivid Life Sciences has announced the EPA registration of Agri-Fos Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, Read More
Crop InputsBayer Contests EPA’s Decision On Valuable Insecticide F…
February 5, 2016
Crop Science, a division of Bayer, has announced it has refused a request by the Environmental Protection Agency (EPA) to Read More
Wheat Field North Dakota
Seed/BiotechSyngenta Wins Seed Fraud Suit Against South Dakota Grow…
February 5, 2016
Syngenta has obtained a $25,000 settlement from Paul and John Mayclin, Mayclin Farms, Plankinton, SD, in response to their Plant Read More
ManagementOABA Annual Conference Wraps Up In Columbus
February 5, 2016
More than 300 Ohio AgriBusiness Association (OABA) members and industry professionals were on hand to engage in collaborative learning and Read More
Crop InputsBayer To Contest EPA Flubendiamide Decision
February 5, 2016
Crop Science, a division of Bayer, announced today it has refused a request by EPA to voluntarily cancel the uses Read More
Syngenta
Seed/BiotechNot So Fast: ChemChina Syngenta Takeover Could Draw Nat…
February 5, 2016
State-owned China National Chemical Corp. (ChemChina), which plans to buy Swiss seeds and pesticide maker Syngenta, will promptly start preparations Read More
Rendering of Syngenta Seedcare Institute expansion
Seed/BiotechExpansion Of Syngenta’s North America Seedcare In…
February 4, 2016
As demand for seed treatment knowledge and products grows among farmers, retailers and others in the seed industry, Syngenta is Read More
Soybean Field
Industry NewsArysta LifeScience Strengthens Sales Team
February 4, 2016
Arysta LifeScience North America recently announced three new personnel additions: Jake Cook and Peter White are Territory Sales Managers for Read More
Davor Pisk Syngenta COO
Crop InputsSyngenta COO: Why ChemChina Offer Beat Monsanto’s
February 4, 2016
Syngenta Chief Operating Officer Davor Pisk says he is confident the proposed acquisition by ChemChina will ultimately help preserve choice Read More
Young corn plants in soil
Crop InputsKoch Biological Solutions Invests In Pathway Biologic
February 4, 2016
An affiliate of Koch Biological Solutions, LLC has acquired a minority equity position in, and entered into collaboration with, Pathway Read More
Crop InputsABG: China Signs Off On Monsanto’s Roundup Ready …
February 3, 2016
Monsanto Co. on Wednesday announced it plans to launch its Roundup Ready 2 Xtend soybeans in time for the 2016 Read More
Syngenta headquarters in Basel, Switzerland
Crop Inputs6 Things To Know About The ChemChina-Syngenta Deal
February 3, 2016
After months of rumors and speculation, Syngenta has announced that ChemChina has offered to acquire the Swiss-based company. “In making Read More
FertilizerPhosphorus: Is Band Or Broadcast Application The Better…
February 3, 2016
Is band or broadcast application the better method when it comes to phosphorus? The answer to this question depends mostly Read More
Syngenta Sign
Crop InputsChemChina Nearing Deal To Buy Syngenta For Record $43 B…
February 3, 2016
China National Chemical Corp. is nearing an agreement to buy Swiss pesticide-and-seeds-maker Syngenta AG for about 43.7 billion francs ($42.8 Read More
Herbicides2015 ASA Trials Demonstrate Valent Fierce XLT Herbicide…
February 2, 2016
Valent U.S.A. today announced that new Fierce XLT Soybean Herbicide ranks in the top tier among growers for length of Read More
Crop Protection Products in storage
Paul SchrimpfCrop Input Selling: Return Of The Price List
February 2, 2016
It was a good 15 years ago, shortly after I first started writing for this esteemed publication, that it all Read More
Potash storage at Growmark
FertilizerThe Phosphate And Potash Outlook For 2016
February 2, 2016
Like other commodities, prices of the leading plant nutrient products dropped sharply in 2015. At this writing, the price of Read More