AgraScout 2.0 App Makes Crop Scouting Easier

In an effort to make AgraScout the fastest and easiest to use crop scouting application on the market, the AgraScout team has redesigned their flagship product from the ground up for the 2014 growing season.

“We had customers in Wisconsin who were rained out till early July, so when they finally got into the field they needed a scouting program that made scouting quicker and easier,” said Brandon Warner, Director of Sales and Marketing said. “We realized that if our program wasn’t dead simple to use, we would miss opportunities to fulfill our mission.”

Here are some of the new features in AgraScout 2.0:

AgraScout Fields Nearby screenshotFields Nearby: New in 2014 is Fields Nearby, a feature which locates the user’s position and instantly plots all their customers’ fields around them on a map. Clicking on a field gives the user a range of options: view all the recent findings for that field, get driving directions to the entrance, schedule it to be scouted later or jump right in and start scouting.

“One click on the field and you’re off scouting” Warner said. “It’s that easy. We completely reimagined the traditional method of finding fields through a long list of confusing names or having to draw them by hand.”

Fields Nearby also gives users the option to change a crop type, draw a new field, or even send a scouting report off if a field is clean. One trial location was able to double the number of fields they could scout in a day.

“Increasing scouting efficiency 100% is no easy task,” said CFO Frank Rosenbaum. “AgraScout is the best kept secret in the ag industry.”

Redesigned Scouting Screen: To go along with getting into the field faster, the AgraScout scouting screen was also redesigned for maximum efficiency.

“We cut the number of interactions to drop a pest pin in half” Warner said. “When you’re scouting you don’t want technology to get in the way, you want it to help.”

Georeferenced Image Capability: Also new this season will be the ability to attach a georeferenced image to every pest found.

“We worked with a select group of progressive ag retailers in 2013 and the one thing they all wanted to do more of was take pictures of their customers’ fields,” Warner said. “A picture really reinforces field findings, making AgraScout scouting reports a powerful in-season touchpoint.”

TAgraScout Trav View screenshotrav View: Trav View aggregates all the pest information in the AgraScout system onto one map. Users can now view specific pest proliferation by either the number of days since that pest was found or by that pest’s recorded densities.

“You can sit in the office and watch a plant disease like Common Corn Rust move North throughout the U.S.,” said Brandon Warner, Director of Sales and Marketing. “Or you can see an insect like Potato Leafhopper arrive in your area and watch as its population grows till it reaches economic damage levels.”

To maintain user and customer privacy, AgraScout pest data is broken down into anonymous 10 square kilometer grids.

Recent Activity: To accompany Trav View, the AgraScout team also built a Recent Activity feature, which catalogues all the disease, insects and weeds found by an organization, allowing users to see a stream of the very latest field findings as they’re reported.

“Our customers understand the value of scouting, we wanted to help them capitalize on it,” Warner said.

The Recent Activity and Trav View features were not only designed to help scouts understand what to look for, but they can also help management allocate product and move equipment as pest breakouts occur.

“A customer of ours, the president of a large retailer in the Midwest, was attending a conference last year and someone mentioned Armyworm hadn’t been a problem in wheat,” Warner said. “This AgraScout user raised his hand and said, ‘I’ve sprayed 10,000 acres, and we’re just getting started.’ He was sitting in the conference, monitoring incoming scouting reports with his e-mail and buying additional product from a supplier at the same time.”

Besides bringing increased pest intelligence to users; eventually, AgraScout aims to capitalize on pest data the same way soil, weather, and yield data are sought after.

“Everyone wants to create a story to tell their customers,” Warner said. “However, soil, weather, and yield data are only part of the story. If a customer was reluctant to spray last year for a pest we found with AgraScout, now we can go back and say, ‘you know, you waited a week to spray and look at how it hurt yield.’”

Topics:

Leave a Reply

Crop Inputs Stories
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
MicronutrientsMicronutrients Going Macro
September 9, 2014
Between 2014’s fantastic growing conditions and a heightened awareness on plant nutrition, the major players in micronutrients are gearing up for another big year. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
FungicidesSudden Death Syndrome, Brown Stem Rot Reported In Indiana Soybeans
September 3, 2014
Farmers and retailers should be watching for symptoms of these two diseases over the next few weeks as they are best managed through preventative methods. Read More
Top 100 Articles
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
Latest News
Frogeye Leaf Spot on soybean
FungicidesFungicides Promising Yield Bumps In Tough Times
February 1, 2015
Some exciting newcomers should make selling fungicides easier. Read More
Seed/BiotechDow Details Enlist Trait Stacking Standards
January 30, 2015
Dow says it will allow the Enlist trait to be stacked with advanced glyphosate traits only, and will not allow stacking with the first generation of the Roundup Ready trait. Read More
ManagementCropLife Retail Week: IFCA’s Jean Payne on Illinois wat…
January 30, 2015
Editor Eric Sfiligoj shares insight from the Illinois Fertilizer and Chemical Association conference including a chat with IFCA President Jean Read More
ManagementOABA Conference Set To Highlight Trends, Technology And…
January 29, 2015
The third annual Ohio AgriBusiness Association (OABA) Industry Conference is set to take place February 4-5. Read More
FertilizerThe Fertilizer Institute President Jahn Testifies Befor…
January 28, 2015
The committee hearing, "Freight Rail Transportation: Enhancing Safety, Efficiency, and Commerce," looked at challenges facing our nation's freight rail network created by higher demand, rules and regulations and infrastructure needs. Read More
HerbicidesPurdue University Acquires Technology For Herbicide Mol…
January 28, 2015
Protea's LAESI DP-1000 Instrument System will be used in Purdue's College of Agriculture, the Department of Botany and Plant Pathology, for the molecular imaging of herbicide active ingredients and other related compounds to optimize herbicide applications and improve weed management.  Read More
FertilizerH.J. Baker Hires New Crop Peformance Marketing Manager
January 27, 2015
As Marketing Manager for the Crop Performance division, Usman Khalid will work out of H.J. Baker’s global headquarters in Westport, CT, and will drive new initiatives for the division. Read More
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
Exclusive state-of-the art Stueve Construction designed “Vista View” Elevated Control Room.
Eric Sfiligoj2015 Agricultural Market Read: Mixed
January 26, 2015
The agricultural market could look radically different this year, profit-wise, depending upon which segment you do business in. Read More
Edward Chell Biosafe
Crop InputsBioSafe Systems Names Ed Chell California Territory Man…
January 26, 2015
BioSafe Systems has announced the recent addition of Ed Chell as California Territory Manager for the agrichemical division, supporting the crop protection, water treatment and food safety business segments. Read More
InsecticidesBayer CropScience Introduces Sivanto Insecticide
January 26, 2015
Sivanto precisely targets key damaging pests at multiple insect life stages to prevent damage to plants and help minimize the spread of diseases from insect carriers. Read More
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More